{"id":69029,"date":"2021-05-13T12:08:48","date_gmt":"2021-05-13T10:08:48","guid":{"rendered":"https:\/\/www.sage.com\/en-za\/blog\/?p=69029"},"modified":"2026-01-29T17:58:26","modified_gmt":"2026-01-29T15:58:26","slug":"how-to-prepare-your-people-and-business-for-sustainable-growth","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-za\/blog\/how-to-prepare-your-people-and-business-for-sustainable-growth\/","title":{"rendered":"How to prepare your people and business for sustainable growth"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-za\/blog\/category\/people-leadership\/\" class=\"entry-header__link\">People &amp; Leadership<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tHow to prepare your people and business for sustainable growth\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2021-05-13T12:08:48+02:00\">May 13, 2021<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"How to prepare your people and business for sustainable growth\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-za\/blog\/how-to-prepare-your-people-and-business-for-sustainable-growth\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-za\/blog\/author\/warren\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2021\/04\/warren-350x350.jpg\" class=\"entry-author__image\" alt=\"\" srcset=\"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2021\/04\/warren-350x350.jpg 350w, https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2021\/04\/warren-766x768.jpg 766w, https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2021\/04\/warren-808x810.jpg 808w, https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2021\/04\/warren-768x770.jpg 768w, https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2021\/04\/warren.jpg 1429w\" sizes=\"auto, (max-width: 40px) 100vw, 40px\" \/>\t\t\t\t<span class=\"entry-author__name\">Warren<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n<div class=\"sage-block-classic-wrapper\">\n\n<p><span data-contrast=\"auto\">Most people want to be part of an organisation that makes continual strides towards a set of clear, sustainable goals. Easier said than done, though.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Growth stagnates for several reasons, including not having the right skills in-house, dissatisfied customers, or an unclear business strategy.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In this article, we offer advice on how to manage these challenges in your business in a way that supports sustainable growth for everyone.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">Employees make your business go around<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Your customers will automatically be looked after if your employees are motivated to care for them. Therefore, focusing on creating an optimal working environment is key to delivering excellent customer experiences, which is key to sustainable and organic business growth. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\"><mark class=\"highlight-and-share\">One of the most powerful ways to do this is to promote, celebrate, and embrace diversity, which goes beyond ticking B-BBEEE scorecard boxes. <\/mark>It&#8217;s about acknowledging that every employee is different. Discovering who they really are, takes a genuine interest in their lives; if they know you care, they might show you what makes them tick, which will help you motivate them more effectively.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Equally important is clarity around what you expect from each of your employees.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Clear expectations:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Promote accountability and make it easier to measure performance,<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Empower self-sufficiency through clear guidelines, and<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Minimise redundant work.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<blockquote>\n<p><span data-contrast=\"auto\">These expectations should correlate clearly with the bigger goals or purpose of your business so that each employee understands why their contribution is vital to the organisation&#8217;s overall success.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<\/blockquote>\n<p><span data-contrast=\"auto\">Suppose you&#8217;re a wealth manager trying to improve the financial wellbeing of your clients, for example. In that case, an efficient accountant can free up your time to invest in understanding your clients&#8217; personal financial goals and how you can help. Acknowledge this contribution and tell your accountant how much you appreciate him or her.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Lastly, pay attention to your management structure. Hierarchical structures tend to stifle collaboration, whereas flat configurations support idea generation and problem-solving, both of which are key to sustainable business growth.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">Customers own your business<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Yes, you read that right.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Gone are the days when the damage of a poor customer experience is limited to losing a single customer. In the age of social media, an irked customer can raise an antagonistic army with a few finger taps, throwing gravel into the gears of your growth.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<blockquote>\n<p><span data-contrast=\"auto\">Thankfully there&#8217;s an equally powerful flipside to that coin \u2013 happy customers create more customers.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<\/blockquote>\n<p><span data-contrast=\"auto\">If sustainable growth is your target, you can&#8217;t go wrong by delivering an experience that has your customers\u00a0grabbing their phones to spread the news about how fantastic your business is.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\"><mark class=\"highlight-and-share\">To harness the full force of happy customers, you need to provide them with the scaffolding on which they can publicly drape their compliments. <\/mark>In a buzzword, you need to develop a &#8216;community&#8217; around your brand. The end goal is to make it easy for your customers to talk about, and engage with, your business.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">To achieve this, pick one or two\u00a0appropriate social media platforms\u00a0and build an online persona that reflects your business and values. Or create a monthly newsletter that your customers can subscribe to or showcase your brand at in-person events (when it&#8217;s safe to do so, of course).\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">There are beneficial second-order effects of creating such a community. One of the most important is that you&#8217;ll monitor how people feel about your business and how their wants and needs are evolving. That&#8217;ll give you the insight you need to make sure your business adapts to a world in constant flux and remains relevant.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">It also allows you to show your customers that you&#8217;re accountable and that their concerns and recommendations help shape your business.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<div class=\"single-cta\">\n\t<a\n\t\tclass=\"button button--primary gate-eeb2123f-283a-4926-85b9-fd6ef55c19fa\"\n\t\trole=\"button\"\n\t\tdata-button-location=\"content_area\"\n\t\thref=\"#gate-eeb2123f-283a-4926-85b9-fd6ef55c19fa\"\n\t>Download your free guide, 7 ways to take control of your business <\/a>\n<\/div>\n\n<h2><b><span data-contrast=\"auto\">Design your business for scale<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">If you have grand aspirations for your business, you need to make sure it can handle the intended growth profile. The right systems can help to avoid bottlenecks that are likely to frustrate employees and customers.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">There are three key areas to focus on here:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ol>\n<li>\n<h3><strong>Let the main thing stay the main thing\u00a0<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>When Stephen Covey said: &#8220;Let the main thing stay the main thing&#8221;, he understood that humans\u00a0are prone to distraction and that nothing undoes progress quite like procrastination. This is why it&#8217;s so important to have a clear goal or purpose for your business.<\/p>\n<p>Before launching a new product or service or authorising significant capital expenditure, be sure to check that those actions and spend align with your purpose. Again, staying focused on your core business will improve the chances of identifying opportunities and fix potential bottlenecks that might hamper your growth.<\/p>\n<ol start=\"2\">\n<li>\n<h3><strong>Don&#8217;t be afraid of outsourcing<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>When scaling your business, there&#8217;ll be times when your employees may face challenges that they&#8217;re not qualified to tackle. Maybe you need to upgrade your website, or write an incredible newsletter, or draw up an important legal contract. It&#8217;s helpful to adopt a mindset where outsourcing to professionals in each area is optimal rather than the last resort. They&#8217;ll get the job done correctly and professionally without you having to take on a fixed cost.<\/p>\n<p>This idea extends to software that can help your employees handle administrative tasks with greater confidence and competence.\u00a0<a href=\"https:\/\/www.sage.com\/en-za\/sage-business-cloud\/payroll\/\">Cloud-based accounting and payroll software<\/a> are good examples of software that handles things like customer relationships, payments, communication, and project management. In addition, embracing technology early on allows for easier scaling later on.<\/p>\n<ol start=\"3\">\n<li>\n<h3>Create career progression opportunities<\/h3>\n<\/li>\n<\/ol>\n<p>Losing valuable employees is expensive and negatively impacts your growth. It pays, then, to structure your business in a way that allows your employees to learn new skills, progress toward their personal goals, and fulfil their career aspirations.<\/p>\n<p>If your employees stay with you, so do their skills and industry knowledge. That retention is critical when scaling because they are less likely to repeat mistakes, and they hold a wealth of institutional knowledge.<\/p>\n<p>Sustainable growth doesn&#8217;t happen by mistake. It takes thought, planning, and teamwork. Set aside some time to periodically assess the state of your employees, customers, and business, focusing on the areas we&#8217;ve outlined above, and there&#8217;s a good chance that your business growth will exceed your expectations.\n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">HR for small businesses <\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Learn how to keep your workforce connected, engaged and supported with the help of cloud HR software.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-63036b74-e548-4d99-9801-93d66990f139\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Download your guide<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1308\" height=\"810\" src=\"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2020\/10\/iStock-1131971586-1-1308x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2020\/10\/iStock-1131971586-1-1308x810.jpg 1308w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n<\/p>\n<\/div>\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Subscribe to the Sage Advice enewsletter<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Get a roundup of our best business advice in your inbox every month.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-84fe79b5-668d-41f8-a0cc-6229018c4ac9\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Subscribe<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2022\/04\/GettyImages-1181404518-1440x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2022\/04\/GettyImages-1181404518-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Most people want to be part of an organisation that makes continual strides towards a set of clear, sustainable goals. Easier said than done, though.\u00a0 Growth stagnates for several reasons, including not having the right skills in-house, dissatisfied customers, or an unclear business strategy.\u00a0 In this article, we offer advice on how to manage these [&hellip;]<\/p>\n","protected":false},"author":1225,"featured_media":68318,"menu_order":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"footnotes":""},"categories":[24,26],"tags":[166,209],"business_type":[2],"lilypad":[],"context":[],"industry":[],"persona":[16],"imagine_tag":[57,99,85],"coauthors":[440],"class_list":["post-69029","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth-customers","category-people-leadership","tag-business-management","tag-staying-competitive","business_type-small-business"],"sage_meta":{"region":"en-za","author_name":"Warren","featured_image":"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2019\/07\/resize-1675x1275-34.jpg","imagine_tags":{"57":"HR and Payroll","99":"HR software","85":"Small business"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice South Africa","distributor_original_site_url":"https:\/\/www.sage.com\/en-za\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/posts\/69029","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/users\/1225"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/comments?post=69029"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/posts\/69029\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/media\/68318"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/media?parent=69029"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/categories?post=69029"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/tags?post=69029"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/business_type?post=69029"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/lilypad?post=69029"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/context?post=69029"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/industry?post=69029"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/persona?post=69029"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/imagine_tag?post=69029"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/coauthors?post=69029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}