{"id":69044,"date":"2021-05-18T16:07:38","date_gmt":"2021-05-18T14:07:38","guid":{"rendered":"https:\/\/www.sage.com\/en-za\/blog\/?p=69044"},"modified":"2026-01-29T17:58:20","modified_gmt":"2026-01-29T15:58:20","slug":"the-future-of-finance-and-the-pursuit-of-foresight","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-za\/blog\/the-future-of-finance-and-the-pursuit-of-foresight\/","title":{"rendered":"The future of finance and the pursuit of foresight"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-za\/blog\/category\/technology-innovation\/\" class=\"entry-header__link\">Technology &amp; Innovation<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tThe future of finance and the pursuit of foresight\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2021-05-18T16:07:38+02:00\">May 18, 2021<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"The future of finance and the pursuit of foresight\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-za\/blog\/the-future-of-finance-and-the-pursuit-of-foresight\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n\t<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-za\/blog\/author\/warren\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2021\/04\/warren-350x350.jpg\" class=\"entry-author__image\" alt=\"\" srcset=\"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2021\/04\/warren-350x350.jpg 350w, https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2021\/04\/warren-766x768.jpg 766w, https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2021\/04\/warren-808x810.jpg 808w, https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2021\/04\/warren-768x770.jpg 768w, https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2021\/04\/warren.jpg 1429w\" sizes=\"auto, (max-width: 40px) 100vw, 40px\" \/>\t\t\t\t<span class=\"entry-author__name\">Warren<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n<div class=\"sage-block-classic-wrapper mb-m\">\n\n<p>Transaction processing. Reporting. Compliance.<\/p>\n<p>A traditional finance wheelhouse primarily concerns itself with these three areas, all of which share a common trait: they focus on things that have already happened.<\/p>\n<p>During a recent webinar,<a href=\"https:\/\/www.sage.com\/en-za\/cp\/sage-intacct-power-sessions\/\"> <em>The Future of Finance, <\/em><\/a>hosted by Sage, it was clear that the role of the Chief Financial Officer, and the team that supports that office, is rapidly becoming more strategic and prestigious.<\/p>\n<p>Professor Herman Singh, CEO of Future Advisory, used an aviation analogy to explain the new demands on the finance function.<\/p>\n<blockquote>\n<p>\u201cEvery business needs a flight plan and must regularly test its parameters. And if the aircraft deviates from the plan, the CFO must be able to adjust course.\u201d<\/p>\n<\/blockquote>\n\n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Sage Intacct Power Session - Embrace the future of finance <\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>What lies ahead for the finance function? In this Power Session, Fifi Peters (Financial Anchor, CNBC Africa), Professor Herman Singh, CEO of Future Advisory and Gerhard Hartman, VP of Medium Business for Sage Africa &amp; Middle East, unpack the trends that impact the future of finance.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-52cdcd8a-37a9-4eea-a6a7-e814a474de82\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Watch now<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"870\" height=\"390\" src=\"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2021\/05\/PowerSessions-870x390-2.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2021\/05\/PowerSessions-870x390-2.jpg 870w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n<h2><strong>Getting everyone on board<\/strong><\/h2>\n<p>Attendees were asked in a survey to choose which option best described what the \u2018future of finance\u2019 meant to them. The majority ticked the \u2018smart combination of people and technology\u2019 box.<\/p>\n<p>Speaking during the webinar, Gerhard Hartman, Vice President of Medium Business for Sage Africa &amp; Middle East, said that, for finance teams to become more strategic, they need to free themselves from the monotony of mundane tasks.<\/p>\n<blockquote>\n<p>Embracing the likes of artificial intelligence, machine learning, and automation is central to achieving that outcome. But it\u2019s a transition that needs to be handled carefully.<\/p>\n<\/blockquote>\n<p>Is there an optimal way to ensure your people embrace technology and their changing responsibilities? Creating and communicating a roadmap of how your business plans to adopt technology is an excellent place to start.<\/p>\n<h2><strong>Plot your course<\/strong><\/h2>\n<p>Digital transformation refers to any business function that deploys technology to improve how you do things. It\u2019s a journey that isn\u2019t walked in a night, nor do you need to digitise everything at once. But you should apply your mind as to which tasks and processes would benefit most from digitisation and then create a plan detailing how the transformation will happen.<\/p>\n<p>Some of the critical areas any finance function should focus on include:<\/p>\n<ul>\n<li>Use of automation and robotics to streamline finance processes,<\/li>\n<li>Data visualisation that gives users access to actionable, real-time insights, and<\/li>\n<li>Analytics that support strategic decision-making within the business.<\/li>\n<\/ul>\n<p>How does this digitisation manifest? It\u2019s a long, exciting list:<\/p>\n<ul>\n<li>Cloud-based financial planning and budgeting functions that are agile, centralised, accessible, and up to date,<\/li>\n<li>The automation of report generation and data reconciliations,<\/li>\n<li>Easy-to-use dashboards packed with insight for improved decision-making,<\/li>\n<li>The ability to collate data from multiple sources for a unified view of financial positioning,<\/li>\n<li>Forecasts powered by constantly improving algorithms, and<\/li>\n<li>More sophisticated working capital management, to name a few.<\/li>\n<\/ul>\n<p>As exciting as these prospects are, they are unlikely to run the course of their full potential without a plan in place. As Professor Singh said towards the end of the webinar, \u201cThe three most important things in any business are direction, alignment, and commitment.\u201d All three require good planning.<\/p>\n<p>The bigger picture here is that by pledging to digitise your finance function, you\u2019re putting it on course for a higher purpose \u2013 your newfound ability to offer strategic direction means you become responsible for shaping the destiny of your business. <div class=\"single-cta\">\n\t<a\n\t\tclass=\"button button--primary gate-bcb43290-85e2-4b23-9648-e17e2459b1e3\"\n\t\trole=\"button\"\n\t\tdata-button-location=\"content_area\"\n\t\thref=\"#gate-bcb43290-85e2-4b23-9648-e17e2459b1e3\"\n\t>Download your free copy of CFO 3.0: Digital transformation beyond financial management<\/a>\n<\/div>\n<\/p>\n<h2><strong>\u00a0<\/strong><strong>Destination agility<\/strong><\/h2>\n<p>The irony, and conundrum, is that all businesses today must embrace rapid technological progress to keep up with the demands of their consumers when it is often those very trappings of technology that cause their shifting expectations in the first place. To remain relevant, then, you\u2019ll need to accept that ongoing change to your business, particularly in the realm of technology, is not only inevitable but is key to your survival.<\/p>\n<p>With the volume and richness of data that now flows through finance functions everywhere, the most significant potential impact from digitisation lies, arguably, within your department. But only those who employ agile systems will be able to evolve at speed necessary to maintain that higher strategic status.<\/p>\n<p>Harking back to Professor Singh\u2019s aviation analogy, the finance function of any business must have:<\/p>\n<ul>\n<li>A flight plan that everyone is on board with,<\/li>\n<li>A digitised dashboard, fed with real-time data that highlights deviations from that plan, and<\/li>\n<li>The necessary insight and conviction to suggest corrective action.<\/li>\n<\/ul>\n<p>In conclusion, he offered a brief explanation of how finance teams must evolve to stay relevant and, indeed, elevate their standing: \u201cWe must transition from a focus on hindsight to the pursuit of insight, and eventually, foresight.\u201d<\/p>\n\n<\/div>\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Sage Intacct<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Discover how Sage Intacct takes the stress away and can make financial management fun and empowering.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.sage.com\/en-za\/sage-business-cloud\/intacct\/\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tid=\"cta-id-68961\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-button-location=\"cta_box\"\n\t\t\t\t\t\t\t\t\t\t\t>Find out how<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"300\" src=\"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2020\/08\/Fin24-Lifestyle-Image-1.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2020\/08\/Fin24-Lifestyle-Image-1.jpg 600w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n\n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">CFO 3.0: Digital Transformation Beyond Financial Management<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Discover how CFOs are playing a key role in leading the digitalisation of medium-sized businesses and learn how to move from a &#8216;historian&#8217; to a &#8216;visionary&#8217; within your business.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-20f9a6a3-ff29-4796-ae17-101b29b0b837\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Download the whitepaper<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1214\" height=\"810\" src=\"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2020\/08\/Image_4-2-1214x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2020\/08\/Image_4-2-1214x810.jpg 1214w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Subscribe to the Sage Advice enewsletter<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Get a roundup of our best business advice in your inbox every month.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-84fe79b5-668d-41f8-a0cc-6229018c4ac9\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Subscribe<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2022\/04\/GettyImages-1181404518-1440x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2022\/04\/GettyImages-1181404518-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n<section class=\"more-topics alignfull has-grey-light-background-color wp-block-sage-post-topics\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col col-12 col-lg-4\">\n\t\t\t\t<h3 class=\"more-topics__title h2\">Browse more topics from this article<\/h3>\n\t\t\t<\/div>\n\t\t\t<div class=\"col col-12 col-lg-8\">\n\t\t\t\t<ul class=\"post-tags__list\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-za\/blog\/tag\/cfo-3-0\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tCFO 3.0\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<div class=\"alignfull wp-block-sage-related-posts\">\n\t<section class=\"related-posts card-grid has-dark-background-color\">\n\t<div class=\"container\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--featured h1\">Explore more wisdom<\/h2>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"row related-posts__featured\">\n\t\t\t\t<div class=\"col card-grid__item\">\n\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-0 post-72274 post type-post status-publish format-standard has-post-thumbnail hentry category-technology-innovation category-trends-insights tag-cfo-3-0 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balance.\t\t\t<\/p>\n\t\t\n\t\t\t<\/div>\n\n\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"row related-posts__non-featured\">\n\t\t\t\t<div class=\"col col-12\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--more h4\">More on this Topic<\/h2>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-1 post-72251 post type-post status-publish format-standard has-post-thumbnail hentry category-technology-innovation category-trends-insights tag-cfo-3-0 tag-trending-topics business_type-medium-business\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-za\/blog\/ai-revolutionise-your-business\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" 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class=\"card-post__meta-text\"><span class=\"reading-time\">&lt; 1 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\t10 Ways to boost monthly and annual recurring revenue with AI and ML\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Transaction processing. Reporting. Compliance. A traditional finance wheelhouse primarily concerns itself with these three areas, all of which share a common trait: they focus on things that have already happened. During a recent webinar, The Future of Finance, hosted by Sage, it was clear that the role of the Chief Financial Officer, and the team [&hellip;]<\/p>\n","protected":false},"author":1225,"featured_media":69043,"menu_order":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"sage_hide_published_date":false,"sage_hide_read_time":false,"sage_hide_share_buttons":false,"footnotes":""},"categories":[28,29],"tags":[356],"business_type":[3],"lilypad":[],"context":[],"industry":[],"persona":[8,9,13],"imagine_tag":[355],"coauthors":[440],"class_list":["post-69044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology-innovation","category-trends-insights","tag-cfo-3-0","business_type-medium-business"],"sage_meta":{"region":"en-za","author_name":"Warren","featured_image":"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2021\/05\/PowerSessions-870x390-2.jpg","imagine_tags":{"355":"CFO 3.0"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice South Africa","distributor_original_site_url":"https:\/\/www.sage.com\/en-za\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/posts\/69044","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/users\/1225"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/comments?post=69044"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/posts\/69044\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/media\/69043"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/media?parent=69044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/categories?post=69044"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/tags?post=69044"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/business_type?post=69044"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/lilypad?post=69044"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/context?post=69044"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/industry?post=69044"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/persona?post=69044"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/imagine_tag?post=69044"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/coauthors?post=69044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}