{"id":70032,"date":"2022-05-23T04:00:40","date_gmt":"2022-05-23T02:00:40","guid":{"rendered":"https:\/\/www.sage.com\/en-za\/blog\/?p=70032"},"modified":"2026-01-29T17:55:02","modified_gmt":"2026-01-29T15:55:02","slug":"4-ways-to-start-building-business-wealth-today","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-za\/blog\/4-ways-to-start-building-business-wealth-today\/","title":{"rendered":"Top accounting advice for small business growth and cash flow"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-za\/blog\/category\/money-matters\/\" class=\"entry-header__link\">Money Matters<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tTop accounting advice for small business growth and cash flow\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \">Published <time class=\"entry-date published\" datetime=\"2022-05-23T04:00:40+02:00\">May 23, 2022<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"Top accounting advice for small business growth and cash flow\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-za\/blog\/4-ways-to-start-building-business-wealth-today\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n\t<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-za\/blog\/author\/jasper\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2022\/02\/Jasper--350x350.jpg\" class=\"entry-author__image\" alt=\"Jasper Basson\" \/>\t\t\t\t<span class=\"entry-author__name\">Jasper Basson<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n<div class=\"sage-block-classic-wrapper mb-m\">\n\n<p>Small business owners have their work cut out for them to grow their business and secure, consistent cash flow. However, it can&#8217;t hurt to have a tip or two to help you hack through the complexities when you enter entrepreneurship.<\/p>\n<p>In his recent financial workshop for South African entrepreneurs, founder of <a href=\"http:\/\/dryk-holdings.com\/\" rel=\"noopener noreferrer\">Dryk Holdings<\/a> and <a href=\"https:\/\/www.entrepreneur-sa.com\/\" rel=\"noopener noreferrer\">Entrepreneur SA<\/a>, Jasper Basson, shared some of his best financial tips for SMEs on the grind.<\/p>\n<p>&#8220;Building wealth is not sexy; it&#8217;s boringly consistent. Your daily principles are what grows your net asset value.&#8221;<\/p>\n<p>Jasper shares his top tips on financial success for entrepreneurs:<\/p>\n<h2><!-- [if !supportLists]-->1. <!--[endif]-->Employment Tax Incentives (ETI)<\/h2>\n<p>Employment Tax Incentives (ETI) is an incentive structure <a href=\"https:\/\/www.sage.com\/en-za\/blog\/hire-young-workers-and-give-your-business-a-boost-with-the-employment-tax-incentive\/\" rel=\"noopener noreferrer\">encouraging the employment of young and less experienced South Africans<\/a>. According to Jasper, it&#8217;s also one of the most overlooked tax hacks.<\/p>\n<p>The value of the ETI that an employer may claim depends on the value of the monthly remuneration paid to the qualifying employee. In March 2022, SARS introduced higher ETI values that can be calculated as follows:<\/p>\n<p><img decoding=\"async\" style=\"margin: 8px auto;\" title=\"sars eti\" src=\"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2022\/05\/screenshot-2022-05-05-at-07.46.48.png\" alt=\"SARS ETI\" \/><\/p>\n<p class=\"center\"><em>Source: <a href=\"https:\/\/www.sars.gov.za\/types-of-tax\/pay-as-you-earn\/employment-tax-incentive-eti\/\" rel=\"noopener noreferrer\">SARS<\/a><\/em><\/p>\n<p>ETI is deductible from Pay As You Earn (PAYE).<\/p>\n<p><a href=\"https:\/\/www.sars.gov.za\/types-of-tax\/pay-as-you-earn\/employment-tax-incentive-eti\/\" rel=\"noopener noreferrer\">To qualify for ETI<\/a>, employees must:<\/p>\n<ul>\n<li><!--[endif]-->Be between the ages of 18 and 29 or be employed in a special economic zone<\/li>\n<li><!--[endif]-->Earn a salary between R2,000 and R6,500 per month<\/li>\n<li><!--[endif]-->Be employed full-time<\/li>\n<li><!--[endif]-->Have a South African ID, Asylum Seeker permit, or an ID issued in terms of the Refugee Act<\/li>\n<\/ul>\n<h2><!-- [if !supportLists]-->2. <!--[endif]-->Simplify your VAT administration<\/h2>\n<p>If you&#8217;re VAT registered, chances are you&#8217;ve had more than one anxiety attack before a submission deadline. But according to Jasper, if you do it correctly, VAT can actually benefit your business.<\/p>\n<p>&#8220;As a VAT vendor, you act as an agent for SARS. So, when you raise an invoice, you add 15% VAT for SARS, which you need to pay every two months. Before you pay over the money to SARS, you can deduct the VAT you paid on qualifying business expenses, like supplier services, technology costs, and consumables such as ink and paper. This reduces your VAT liability, and you only need to pay the difference to SARS.&#8221;<\/p>\n<p>Of course, if your business is not registered for VAT and you buy from a registered supplier, you will still need to pay VAT on the supplier&#8217;s invoice. However, you won&#8217;t be able to claim the VAT back until you are a vendor. This is why there are benefits to becoming a <a href=\"https:\/\/www.sars.gov.za\/businesses-and-employers\/my-business-and-tax\/register-for-vat\/\" rel=\"noopener noreferrer\">voluntary VAT vendor<\/a> when your business turns over R500,000 in 12 months (it&#8217;s compulsory to register as a VAT vendor once your turnover reaches R1 million in 12 months).<\/p>\n<blockquote>\n<p><em>Tip<\/em>: Keep your VAT collections in a separate bank account so that you&#8217;re not tempted to use it to cover other expenses and don&#8217;t have enough to pay SARS.<\/p>\n<\/blockquote>\n<h2><!-- [if !supportLists]-->3. <!--[endif]-->Business versus personal account<\/h2>\n<p>Jasper insists that business owners should never live off of their business accounts because they tend to lose sight and control over the money they spend. He suggests seeing yourself as an employee and separating your personal income from your business income.<\/p>\n<blockquote>\n<p>&#8220;If you want to start building wealth, you need to accurately control your expenses to know exactly how you&#8217;re spending your money.&#8221;<\/p>\n<\/blockquote>\n<p>Have you ever wondered why your net income doesn&#8217;t increase?<\/p>\n<p>According to Jasper, when there&#8217;s no business and personal account separation, business owners use their income to grow their lifestyles instead of their business savings. He recommends always having a surplus amount in your business account for emergencies and paying yourself a weekly or monthly salary.<\/p>\n<h2><!-- [if !supportLists]-->4. <!--[endif]-->Boost your sales and administration skills<\/h2>\n<p>&#8220;There are two common reasons businesses fail: they either lack sales or have poor administration practices. You can be an excellent salesman, but without proper administration, you won&#8217;t be able to keep up with tax or VAT practices.&#8221;<\/p>\n<p>So, how do you develop strong sales and administration skills?<\/p>\n<h3>Sales<\/h3>\n<p>You need to attract and convert the leads you&#8217;ve accumulated from your marketing efforts to get more sales.<\/p>\n<p>Jasper suggests two approaches:<\/p>\n<ul>\n<li><!--[endif]--><strong>Long-term<\/strong>: Ultimately, you want to attract customers that believe in your company and its worth. Adding value and building your brand will show customers that you have workable solutions to their problems and don&#8217;t just want to take their money and run.<\/li>\n<li><!--[endif]--><strong>Short-term: <\/strong>This is the &#8220;quick sales&#8221; approach where you set up your lead generation funnels and boost your digital marketing strategies to get as many leads as possible. Although you still prioritise adding value, your short-term strategy gets you to potential clients using lead magnets, social media ads, etc.<\/li>\n<\/ul>\n<p>&#8220;Seth Godin&#8217;s book, <em>Purple Cow: Transform Your Business by Being Remarkable<\/em>, explains that you can&#8217;t attract clients with vanilla content that&#8217;s the same as the next person. So, how do you differentiate yourself from the business around the corner? Adding value using content that potential customers can relate to ultimately initiates the word-of-mouth advertising you need.&#8221;<\/p>\n<h3>Administration<\/h3>\n<p>&#8220;Make sure you have live figures to keep an eye on your cash balances, accounts receivable, accounts payable, and, if relevant, your inventory stock. Check the figures daily or weekly to ensure you&#8217;re allocating your cash properly.&#8221;<\/p>\n<p>Jasper believes that strong debtors management is also key to running a successful business. He says that using <a href=\"https:\/\/www.sage.com\/en-za\/cp\/accounting\/\" rel=\"noopener noreferrer\">Sage Busines Cloud Accounting<\/a> is the best way for SMEs to keep track of cash flow from wherever they are.<\/p>\n<h2>Bonus tips:<\/h2>\n<ul>\n<li><!--[endif]--><strong>Know your break-even point: <\/strong>&#8220;You need to understand the number of sales needed to break even each month. Determining the bare minimum to cover your expenses will help you establish how much you need to make a profit.&#8221;<\/li>\n<li><!--[endif]--><strong>Try building a passive income: <\/strong>&#8220;Identify passive income opportunities, like retainers or affiliate marketing, to build additional wealth for your business.&#8221;<\/li>\n<li><!--[endif]--><strong>Audit your business income streams regularly: <\/strong>&#8220;Make sure the various projects you&#8217;re working on are profitable. We often find that businesses have several projects, but two or three are costing the company money instead of generating profits.&#8221;<\/li>\n<li><!--[endif]--><strong>Expansion is more important than cost-saving: <\/strong>&#8220;There&#8217;s no limit to expanding your business. Be creative and find ways of expanding your business to a point where you have consistent cash flow.&#8221;<\/li>\n<li><!--[endif]--><strong>Accountants are a wealth of knowledge and connections: <\/strong>&#8220;Accountants work with many small business owners in various fields. I personally always want to add as much value to my clients as possible, whether it be brainstorming new ideas and structures or connecting people within the same industry.&#8221;<\/li>\n<\/ul>\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Get your free 30-day Sage Business Cloud Accounting software trial to boost your business. <\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Reduce time spent on admin by up to 80%<\/p>\n<p>Free yourself from admin with easy-to-use features, built around you. Ideal for entrepreneurs, start-ups, and growing businesses.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.sage.com\/en-za\/sage-business-cloud\/accounting\/\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tid=\"cta-id-620\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-button-location=\"cta_box\"\n\t\t\t\t\t\t\t\t\t\t\t>Sign Up<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1064\" height=\"810\" src=\"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2019\/04\/GettyImages-619403886-1064x810.jpg\" class=\"single-cta__image\" alt=\"Small business accountant\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2019\/04\/GettyImages-619403886-1064x810.jpg 1064w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n<\/div>\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Subscribe to the Sage Advice enewsletter<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Get a roundup of our best business advice in your inbox every month.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-84fe79b5-668d-41f8-a0cc-6229018c4ac9\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Subscribe<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2022\/04\/GettyImages-1181404518-1440x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2022\/04\/GettyImages-1181404518-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n<section class=\"more-topics alignfull has-grey-light-background-color wp-block-sage-post-topics\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col col-12 col-lg-4\">\n\t\t\t\t<h3 class=\"more-topics__title h2\">Browse more topics from this article<\/h3>\n\t\t\t<\/div>\n\t\t\t<div class=\"col col-12 col-lg-8\">\n\t\t\t\t<ul class=\"post-tags__list\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-za\/blog\/tag\/entrepreneurship\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tEntrepreneurship\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-za\/blog\/tag\/expenses\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\texpenses\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-za\/blog\/tag\/tax\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tTax\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<div class=\"alignfull wp-block-sage-related-posts\">\n\t<section class=\"related-posts card-grid has-dark-background-color\">\n\t<div class=\"container\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--featured h1\">Explore more wisdom<\/h2>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"row related-posts__featured\">\n\t\t\t\t<div class=\"col card-grid__item\">\n\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-0 post-76331 post type-post 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Steps, workflow and how to improve it\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/p>\n\n\t\t\n\t\t\t\t\t<p class=\"card-post__description\">\n\t\t\t\tLearn more about the accounts payable process and the power of AP automation to streamline accounts payable workflow and improve cash flow control.\t\t\t<\/p>\n\t\t\n\t\t\t<\/div>\n\n\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"row related-posts__non-featured\">\n\t\t\t\t<div class=\"col col-12\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--more h4\">More on this Topic<\/h2>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-1 post-69475 post type-post status-publish format-standard has-post-thumbnail hentry category-compliance category-strategy-legal-operations tag-bookkeeping tag-compliance tag-tax business_type-small-business 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class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-03-26T12:20:10+02:00\">March 26, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">7 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tSARS penalties: What you need to know\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-2 post-70525 post type-post status-publish format-standard has-post-thumbnail hentry category-compliance category-strategy-legal-operations tag-compliance tag-hr-payroll tag-tax 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sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-03-06T13:07:12+02:00\">March 6, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">15 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tSouth Africa Budget 2026: 5 actions all SMEs must take now\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-4 post-75887 post type-post status-publish format-standard has-post-thumbnail hentry 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SMEs\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Building business wealth is not sexy; it&#8217;s boringly consistent \u2013 here&#8217;s how to do it Top accounting advice for small business growth and cash flow By&#8230;<\/p>\n","protected":false},"author":1340,"featured_media":69894,"menu_order":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"sage_hide_published_date":false,"sage_hide_read_time":false,"sage_hide_share_buttons":false,"footnotes":""},"categories":[25],"tags":[186,188,213],"business_type":[2,5],"lilypad":[],"context":[],"industry":[],"persona":[6,15],"imagine_tag":[51,85,86],"coauthors":[450],"class_list":["post-70032","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-money-matters","tag-entrepreneurship","tag-expenses","tag-tax","business_type-small-business","business_type-accountants"],"sage_meta":{"region":"en-za","author_name":"Jasper Basson","featured_image":"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2022\/04\/GettyImages-1288994365.jpg","imagine_tags":{"51":"Accountants","85":"Small 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Africa","distributor_original_site_url":"https:\/\/www.sage.com\/en-za\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/posts\/70032","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/users\/1340"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/comments?post=70032"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/posts\/70032\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/media\/69894"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/media?parent=70032"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/categories?post=70032"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/tags?post=70032"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/business_type?post=70032"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/lilypad?post=70032"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/context?post=70032"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/industry?post=70032"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/persona?post=70032"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/imagine_tag?post=70032"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/coauthors?post=70032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}