{"id":70057,"date":"2022-06-10T12:23:47","date_gmt":"2022-06-10T10:23:47","guid":{"rendered":"https:\/\/www.sage.com\/en-za\/blog\/?p=70057"},"modified":"2026-01-29T17:54:49","modified_gmt":"2026-01-29T15:54:49","slug":"griind-coffee-company-turning-a-love-of-coffee-into-a-side-hustle","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-za\/blog\/griind-coffee-company-turning-a-love-of-coffee-into-a-side-hustle\/","title":{"rendered":"Griind Coffee Company: Turning a love of coffee into a side hustle"},"content":{"rendered":"
\n\t
\n\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\tMoney Matters<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t
\n\t\t\t\t\t

\n\t\t\t\t\t\tGriind Coffee Company: Turning a love of coffee into a side hustle\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t

\n\t\t
\n\t\t\t
\n\t
\n\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t
\n\t\t\t\n\t\t\t\t\"\"\t\t\t\tInge Barry<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n
\n\n

If you appreciate a good cup of coffee, then chicory is simply not an option. In fact, in Rudolf de Villiers\u2019s household, chicory is a swear word, and his pursuit of the perfect cuppa joe led to the creation of something few coffeeholics can resist.<\/p>\n

As Sales Account Manager at Sage South Africa, Rudolf brings a new meaning to bean counter. He is also on the road a lot, and coffee is his fuel. But not just any coffee.<\/p>\n

\n

\u201cI got tired of drinking bad coffee, so I sourced my own blend of coffee beans. It was never about making money, but the simple joy of enjoying a proper cup of coffee.\u201d<\/p>\n<\/blockquote>\n

When you create something you<\/em> want, the chances are that others want the same thing. That is precisely what happened when Rudolf started sourcing his own coffee beans: his friends, colleagues, and family members wanted a good cup of coffee as well.<\/p>\n

Griind Coffee Company: For the love of good coffee<\/h2>\n

Rudolf\u2019s coffee bean journey started in 2018 when he visited a coffee roaster in Centurion. After experimenting with bean combinations, he finally found the \u2018blend of all blends\u2019.<\/p>\n

\u201cI was looking for a full-bodied, aromatic, and fruity taste that would make me want to come back for more. But after countless roasts and tasters, I still couldn\u2019t find a combination that I could drink three to five cups of\u2026until I found the Griind Coffee blend.\u201d<\/p>\n

A Columbian base mixed with Ethiopian and Brazilian beans turned out to be the perfect blend of aroma and fruitiness that Rudolf was looking for.<\/p>\n

Mixing business with coffee<\/h2>\n

After he found his blend, Rudolf created a website for Griind Coffee Company<\/a> that would allow clients to purchase his beans online.<\/p>\n

\u201cMy full-time job required me to do a lot of travelling and consulting, so most of my coffee sales came from my own clients. After a while, I would get orders from clients who wanted up to 10 kilograms of beans per month.\u201d<\/p>\n

Although Griind Coffee Company had to take a back seat during COVID-19, Rudolf didn\u2019t mind.<\/p>\n

\n

\u201cI\u2019ve never been in it for the money, so when COVID-19 hit, the decrease in Griind sales didn\u2019t necessarily bother me. I’m happy as long as I have good coffee at home to enjoy with my family and friends.\u201d<\/p>\n<\/blockquote>\n

As a cyclist, Rudolf regularly rides with his friends on the weekends. But his presence comes at a cost: he has to take coffee for everyone on every ride.<\/p>\n

Coffee first, money later<\/h2>\n

The stress of becoming successful fast cripples many entrepreneurs who try to transform side hustles into full-time businesses<\/a>. However, Rudolf doesn\u2019t see his side hustle growing into something bigger, and he\u2019s happy for it to stay a hobby. And the money? Well, that\u2019s just a bonus.<\/p>\n

\u201cIf I ever get to a point where my back is against the wall, I would consider taking Griind Coffee Company further. But for now, it\u2019s something that I enjoy <\/em>having. I even went as far as tattooing the Griind Coffee Company logo onto my arm!\u201d<\/p>\n

Life is too short for bad coffee<\/h2>\n

Rudolf isn\u2019t planning on launching a global coffee empire, but he has sacrificed blood, sweat, and tears to get a good cup of coffee. The moral of the story? If you want something, pursue it with everything you have, even if it doesn\u2019t make you millions initially. Once it becomes successful, you can decide how far you want to take it.<\/p>\n

Today, Rudolf focuses on sharing his blend with family, friends, and anyone interested in the perfect cup.<\/p>\n

He shares his advice for side hustlers:<\/p>\n