{"id":70501,"date":"2023-01-19T15:48:58","date_gmt":"2023-01-19T13:48:58","guid":{"rendered":"https:\/\/www.sage.com\/en-za\/blog\/?p=70501"},"modified":"2026-01-29T14:16:35","modified_gmt":"2026-01-29T12:16:35","slug":"the-un-rule-book-three-cliche-busting-startup-stories","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-za\/blog\/the-un-rule-book-three-cliche-busting-startup-stories\/","title":{"rendered":"The Un-Rule Book: Three clich\u00e9-busting startup stories"},"content":{"rendered":"
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\n\t\t\t\t\t\t\tGrowth & Customers<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t
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\n\t\t\t\t\t\tThe Un-Rule Book: Three clich\u00e9-busting startup stories\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t

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\n\t\t\t\n\t\t\t\t\"\"\t\t\t\tMongezi Lupindo<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t<\/div>\n\n\n\n

Starting up your own business can feel like something beyond the realms of possibility\u2014 especially if you don\u2019t feel like you have the right resources or experience to make it happen.<\/p>\n\n\n\n

We\u2019ve all heard the same old dusty advice:<\/p>\n\n\n\n

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  1. \u201cYou need a 50-page business plan.\u201d<\/li>\n\n\n\n
  2. \u201cYou need thousands of pounds to get started.\u201d<\/li>\n\n\n\n
  3. \u201cMust have business experience.\u201d<\/li>\n\n\n\n
  4. \u201cAnd will most definitely need a business degree!\u201d<\/li>\n<\/ol>\n\n\n\n

    The bad news is that these rules can leave you feeling like you don\u2019t have a fighting chance to get your great idea off the ground.<\/p>\n\n\n\n

    The good news? The Un-Rule Book is here to show you that is not the case at all.<\/strong><\/p>\n\n\n\n

    \n\tDownload your free copy of The Un-Rule Book for clich\u00e9-free advice from three thriving entrepreneurs to help you start your own business\u2014your way <\/a>\n<\/div>\n\n\n\n\n

    This guide explores the stories of three inspiring entrepreneurs who are ditching the traditional business norms and doing things their own way.<\/p>\n\n\n\n

    They\u2019re ripping up the rule book on business and showing you how to do the same.<\/p>\n\n\n\n

    Here are the brilliant entrepreneurs that feature in our myth-busting guide to small business success:<\/strong><\/p>\n\n\n\n

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    • Georgie Hyatt, Rotaro<\/li>\n\n\n\n
    • Nicole Norman, Skinny Colour Cosmetics<\/li>\n\n\n\n
    • Allegro Dinkwanyane, Orgella Group<\/li>\n<\/ul>\n\n\n\n

      Download The Un-Rule Book<\/strong> now to find out how these business owners found their flow and carved out a path to success\u2014minus the clich\u00e9s.<\/p>\n\n\n\n

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      The Un-rule Book<\/h2>\n\n\t\t\t\t\t\t\t\t\t
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      <\/p>\n

      Follow clich\u00e9-free advice from three successful young entrepreneurs to learn how to start a business without experience, capital or qualifications.<\/p>\n

      <\/p>\n

      <\/p>\n

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      <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tDownload your free book<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\"\"\t\t\t<\/div>\n<\/div>\n\n\n

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      Subscribe to the Sage Advice enewsletter<\/h2>\n\n\t\t\t\t\t\t\t\t\t
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      Get a roundup of our best business advice in your inbox every month.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tSubscribe<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\"\"\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      Starting up your own business can feel like something beyond the realms of possibility\u2014 especially if you don\u2019t feel like you have the right resources or experience to make it happen. We\u2019ve all heard the same old dusty advice: The bad news is that these rules can leave you feeling like you don\u2019t have a […]<\/p>\n","protected":false},"author":904,"featured_media":69906,"menu_order":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"footnotes":""},"categories":[24,25],"tags":[186,214],"business_type":[2],"lilypad":[],"context":[],"industry":[],"persona":[15,16],"imagine_tag":[68,83,73,85],"coauthors":[430],"class_list":["post-70501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth-customers","category-money-matters","tag-entrepreneurship","tag-trending-topics","business_type-small-business"],"sage_meta":{"region":"en-za","author_name":"Mongezi Lupindo","featured_image":"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2022\/04\/GettyImages-1314039604.jpg","imagine_tags":{"68":"Grow your business","83":"Growing business","73":"Money Matters","85":"Small business"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice South Africa","distributor_original_site_url":"https:\/\/www.sage.com\/en-za\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/posts\/70501","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/users\/904"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/comments?post=70501"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/posts\/70501\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/media\/69906"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/media?parent=70501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/categories?post=70501"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/tags?post=70501"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/business_type?post=70501"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/lilypad?post=70501"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/context?post=70501"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/industry?post=70501"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/persona?post=70501"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/imagine_tag?post=70501"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/coauthors?post=70501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}