{"id":70888,"date":"2023-06-15T10:04:17","date_gmt":"2023-06-15T08:04:17","guid":{"rendered":"https:\/\/www.sage.com\/en-za\/blog\/?p=70888"},"modified":"2023-06-13T09:22:28","modified_gmt":"2023-06-13T07:22:28","slug":"how-to-find-angel-investors-for-your-business","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-za\/blog\/how-to-find-angel-investors-for-your-business\/","title":{"rendered":"How to find angel investors for your business"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-za\/blog\/category\/money-matters\/\" class=\"entry-header__link\">Money Matters<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tHow to find angel investors for your business\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2023-06-15T10:04:17+02:00\">Jun 15, 2023<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"How to find angel investors for your business\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-za\/blog\/how-to-find-angel-investors-for-your-business\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n<\/header>\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-za\/blog\/author\/mehedihasanshoab\/\">\n\t\t\t\t<img alt='Mehedi Hasan Shoab' src='https:\/\/www.sage.com\/en-za\/blog\/wp-content\/themes\/sage\/dist\/images\/avatars\/author-fallback.svg' srcset='https:\/\/www.sage.com\/en-za\/blog\/wp-content\/themes\/sage\/dist\/images\/avatars\/author-fallback.svg 2x' class='avatar avatar-40 photo avatar-default entry-author__image' height='40' width='40' \/>\t\t\t\t<span class=\"entry-author__name\">Mehedi Hasan Shoab<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p class=\"\">Starting your business is exciting, but finding the funding to launch it can be challenging.<\/p>\n\n\n\n<p class=\"\">As an entrepreneur with a great idea, having the support of investors who share your vision and believe in your potential can really help your business move forward.<\/p>\n\n\n\n<p class=\"\">While many funding options are available, angel investors are a popular choice for startups seeking early stage financing. The challenge, however, is how to find angel investors for your business.<\/p>\n\n\n\n<p class=\"\">In this article, we\u2019ll explore where to find business angels, what to look for, how to apply them and more. Whether you\u2019re an experienced entrepreneur or a first-time founder, these insights can help you secure the funding your business needs to thrive.<\/p>\n\n\n\n<p class=\"\">Here\u2019s what we cover:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#what\">What is angel investment?<\/a><\/li>\n\n\n\n<li><a href=\"#where\">Where can business owners find angel investors?<\/a><\/li>\n\n\n\n<li><a href=\"#attributes\">What attributes should you look for in an investor?<\/a><\/li>\n\n\n\n<li><a href=\"#businesses\">What businesses need to do to get angel investment<\/a><\/li>\n\n\n\n<li><a href=\"#how\">How to apply for angel investment<\/a><\/li>\n\n\n\n<li><a href=\"#final\">Final thoughts on getting angel investment<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what\">What is angel investment?<\/h2>\n\n\n\n<p class=\"\">Angel investors are wealthy and resourceful individuals who take the risk of providing capital to early stage businesses or startups. <\/p>\n\n\n\n<p class=\"\">The investment generally comes in exchange for equity ownership. However, it can also come as convertible debt, which allows them to convert their investment into equity at a later stage.<\/p>\n\n\n\n<p class=\"\">Angel investors can provide more than just capital. They often have valuable expertise, industry knowledge and networks that can help startups succeed.<\/p>\n\n\n\n<p class=\"\">Plus, they can provide guidance and mentorship from their prior experience.<\/p>\n\n\n\n<p class=\"\">Angel investors can invest alone, as a group of investor syndicates, or through a crowdfunding platform.<\/p>\n\n\n\n<p class=\"\">An angel investor can come from any background. They might be retired business owners, could have inherited a lot of money, or come from wealth, for example.<\/p>\n\n\n\n<p class=\"\">Angel investors are often more flexible and less formal than venture capitalists (VCs), banks or other types of investors. This makes them an attractive option for startups that may not meet the criteria of other funding sources.<\/p>\n\n\n\n<p class=\"\">Banks and VC firms have strict criteria to follow and they will only put money into businesses that have already taken off in a positive direction.<\/p>\n\n\n\n<p class=\"\">On the other hand, angel investors can put money however and whenever they want. Once you get them interested, nothing is stopping them from investing in you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"where\">Where can business owners find angel investors?<\/h2>\n\n\n\n<p class=\"\">Finding angel investors and fundraising can be taxing and it involves dealing with rejection. On the bright side, even when you don\u2019t get funding from your potential investors, getting quality feedback and advice is possible.<\/p>\n\n\n\n<p class=\"\">From experience, they might point out where to improve and what to look out for.<\/p>\n\n\n\n<p class=\"\">In the beginning, one can easily feel lost about where to start. To help you out and make things easier, here are some of the best places to find angel investors.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Personal networks<\/h3>\n\n\n\n<p class=\"\">It\u2019s the easiest and most comfortable path to funding. Use your personal and professional networks to start.<\/p>\n\n\n\n<p class=\"\">Friends, family members, former colleagues and mentors may be willing to invest in your business or introduce you to potential investors.<\/p>\n\n\n\n<p class=\"\">Reach out to them and schedule a meeting to share your story. Don\u2019t overlook wealthy relatives who might be interested in investing. If your network isn\u2019t that big, consider attending local networking events and conferences to meet potential investors.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Online platforms<\/h3>\n\n\n\n<p class=\"\">Several online business angel platforms connect entrepreneurs with angel investors, such as <a href=\"https:\/\/cambridgeangels.com\/\" rel=\"noopener noreferrer\">Cambridge Angels<\/a>, <a href=\"https:\/\/www.angellist.com\/\" rel=\"noopener noreferrer\">AngelList<\/a>, <a href=\"https:\/\/www.angelsden.com\/\" rel=\"noopener noreferrer\">Angel\u2019s Den<\/a>, <a href=\"https:\/\/www.seedinvest.com\/\" rel=\"noopener noreferrer\">SeedInvest<\/a>, <a href=\"https:\/\/envestors.envestry.com\/\" rel=\"noopener noreferrer\">Envestors<\/a> and <a href=\"http:\/\/fundfundable.com\" rel=\"noopener noreferrer\">Fundable<\/a>.<\/p>\n\n\n\n<p class=\"\">You can find all sorts of angel investment networks or firms from these sources. These platforms allow you to create a profile, share information about your business and connect with potential investors worldwide. It\u2019s a very convenient way.<\/p>\n\n\n\n<p class=\"\">But remember, with convenience comes competition.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Social media<\/h3>\n\n\n\n<p class=\"\">Social media is full of unconventional opportunities and it works like magic. Instead of actively running after people, you can create content regarding your business and be vocal about what you\u2019re doing.<\/p>\n\n\n\n<p class=\"\">Once you build an audience, it becomes easier to reach more people. You might even receive requests from investors in your DMs if you\u2019re lucky.<\/p>\n\n\n\n<p class=\"\">Besides, Linkedin can be a powerful tool to build and connect with your target audience super fast.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Industry events<\/h3>\n\n\n\n<p class=\"\">To meet potential angel investors who are interested in your field, attend events and conferences related to your industry. Networking with other entrepreneurs and investors looking for innovative startups is a great opportunity.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Business pitch competitions<\/h3>\n\n\n\n<p class=\"\">Participating in business pitch competitions is a great way to refine your pitch and get in front of potential angel investors.<\/p>\n\n\n\n<p class=\"\">Even if you don\u2019t win, the feedback from the judges can help you improve your business pitch and direction for your company.<\/p>\n\n\n\n<p class=\"\"> And if you do win, it can provide valuable exposure and credibility for your business, making it more attractive to investors in the future.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"attributes\">What attributes should you look for in an investor?<\/h2>\n\n\n\n<p class=\"\">When seeking potential angel investors for your business, look for those who can provide value beyond just a financial investment. There\u2019s definitely more than just money required when it comes to growing a business.<\/p>\n\n\n\n<p class=\"\">While it\u2019s rare to find an angel investor who possesses all of the ideal attributes for your business, it\u2019s important to identify the most critical qualities for your current situation. <\/p>\n\n\n\n<p class=\"\">By focusing on those key attributes, you can prioritise your search for investors who best fit your needs.<\/p>\n\n\n\n<p class=\"\">If you\u2019re looking for an investor with specific industry expertise, for example, you may be willing to compromise on the amount of capital they can provide. <\/p>\n\n\n\n<p class=\"\">By understanding your priorities and needs, you can better target your search for the right angel investor for your business.<\/p>\n\n\n\n<p class=\"\">Here are some key attributes to look for in an angel investor:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Experience, expertise and network<\/h3>\n\n\n\n<p class=\"\"><span style=\"font-size: revert;color: var(--color-body);font-family: var(--primary-font);font-weight: var(--font-weight-normal)\">You should seek investors who are familiar with your industry or a related field. <\/span><\/p>\n\n\n\n<p class=\"\"><span style=\"font-size: revert;color: var(--color-body);font-family: var(--primary-font);font-weight: var(--font-weight-normal)\">These investors have valuable industry insights and connections that can help further your business. It\u2019ll be possible for them to connect you with potential customers, partners and other investors. <\/span><\/p>\n\n\n\n<p class=\"\"><span style=\"font-size: revert;color: var(--color-body);font-family: var(--primary-font);font-weight: var(--font-weight-normal)\">Plus, certain expertise in areas such as marketing, sales or finance can make a potential investor more valuable.<\/span> <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Passion<\/h3>\n\n\n\n<p class=\"\"><\/p>\n\n\n\n<p class=\"\">Find investors who share your vision and are passionate about your product or service. If that doesn\u2019t happen, they should at least understand your passion and respect it. <\/p>\n\n\n\n<p class=\"\"><\/p>\n\n\n\n<p class=\"\">These investors are more committed and invested in helping your business succeed. They\u2019ll be more understandable and flexible too.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Track record<\/h3>\n\n\n\n<p class=\"\"><span style=\"font-size: revert;color: var(--color-body);font-family: var(--primary-font);font-weight: var(--font-weight-normal)\">Make it a priority to look for investors who have a clean and successful track record of investing in startups and helping them grow.<\/span> <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Communication and team player<\/h3>\n\n\n\n<p class=\"\"><span style=\"font-size: revert;color: var(--color-body);font-family: var(--primary-font);font-weight: var(--font-weight-normal)\">Communication is the key and you have to work as a team to secure success in business. Look for investors who are good communicators and have a collaborative approach. <\/span><\/p>\n\n\n\n<p class=\"\"><span style=\"font-size: revert;color: var(--color-body);font-family: var(--primary-font);font-weight: var(--font-weight-normal)\">A good investor can provide constructive feedback, be open to new ideas and work with you to achieve your goals.<\/span> <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"businesses\">What businesses need to do to get angel investment<\/h2>\n\n\n\n<p class=\"\">Getting angel investment opportunities for your business requires more than just a great idea or a promising product or service. <\/p>\n\n\n\n<p class=\"\">Angel investors seek specific qualities in a business and its founders that assure them success and a high return on investment (ROI).<\/p>\n\n\n\n<p class=\"\">The better you prepare, the higher your chances of getting angel funding.<\/p>\n\n\n\n<p class=\"\">Here are some key steps to give you the best chance of winning angel investment:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Develop a business solid plan<\/h3>\n\n\n\n<p class=\"\">With a strong business plan in place, you can demonstrate to potential angel investors that your business is well-thought-out and has the potential for long-term success. <\/p>\n\n\n\n<p class=\"\">There\u2019s no alternative to a strong business plan for attracting angel investors. <\/p>\n\n\n\n<p class=\"\">It should provide a clear and comprehensive overview of your business, products or services, market analysis, financial projections and growth strategy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Market test your product or service<\/h3>\n\n\n\n<p class=\"\"><\/p>\n\n\n\n<p class=\"\"><span style=\"font-size: revert;color: var(--color-body);font-family: var(--primary-font);font-weight: var(--font-weight-normal)\">Just an idea isn\u2019t worth the investment. It should be realistic and acceptable to the market first. Hence, before seeking investment, validating your product or service in the real world is important. <\/span><\/p>\n\n\n\n<p class=\"\"><\/p>\n\n\n\n<p class=\"\"><span style=\"font-size: revert;color: var(--color-body);font-family: var(--primary-font);font-weight: var(--font-weight-normal)\">Conduct customer research, gather feedback and refine your offering based on your learnings. <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Determine your funding needs<\/h3>\n\n\n\n<p class=\"\"><\/p>\n\n\n\n<p class=\"\"><span style=\"font-size: revert;color: var(--color-body);font-family: var(--primary-font);font-weight: var(--font-weight-normal)\">Telling investors what you actually plan to do with the funding is important. <\/span><\/p>\n\n\n\n<p class=\"\"><\/p>\n\n\n\n<p class=\"\"><span style=\"font-size: revert;color: var(--color-body);font-family: var(--primary-font);font-weight: var(--font-weight-normal)\">Determine how much funding you need to achieve your growth goals and make a realistic financial disbursement plan. They want to see that you know what you want to do with their money. <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Build a strong team<\/h3>\n\n\n\n<p class=\"\"><\/p>\n\n\n\n<p class=\"\"><span style=\"font-size: revert;color: var(--color-body);font-family: var(--primary-font);font-weight: var(--font-weight-normal)\">Investors aren\u2019t putting their money into ideas, they\u2019re putting it towards people. And that\u2019s why the team matters the most. <\/span><\/p>\n\n\n\n<p class=\"\"><\/p>\n\n\n\n<p class=\"\"><span style=\"font-size: revert;color: var(--color-body);font-family: var(--primary-font);font-weight: var(--font-weight-normal)\">Ensure your team is well organised and everyone knows their part. Investors want a team with the skills and experience to execute the business plan. <\/span><\/p>\n\n\n\n<p class=\"\"><\/p>\n\n\n\n<p class=\"\"><span style=\"font-size: revert;color: var(--color-body);font-family: var(--primary-font);font-weight: var(--font-weight-normal)\">Maintain proper communication, and build a team with diverse skills and experience that can help your business grow. <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Develop your pitch<\/h3>\n\n\n\n<p class=\"\"><span style=\"font-size: revert;color: var(--color-body);font-family: var(--primary-font);font-weight: var(--font-weight-normal)\">Crafting a clear and compelling pitch is key to securing angel investment. <\/span><\/p>\n\n\n\n<p class=\"\"><span style=\"font-size: revert;color: var(--color-body);font-family: var(--primary-font);font-weight: var(--font-weight-normal)\">Yours should be concise yet engaging and showcase your understanding of the challenge or problem your business will solve. It should effectively communicate your business plan and the potential for growth to potential investors. <\/span><\/p>\n\n\n\n<p class=\"\"><\/p>\n\n\n\n<p class=\"\"><span style=\"font-size: revert;color: var(--color-body);font-family: var(--primary-font);font-weight: var(--font-weight-normal)\">By delivering a well-crafted pitch, you can make a strong impression and capture the attention of potential angel investors. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how\">How to apply for angel investment<\/h2>\n\n\n\n<p class=\"\">Once you identify potential angel investors and prepare your business, it\u2019s time to apply for angel investment.<\/p>\n\n\n\n<p class=\"\">In this stage, you should be patient, persistent and open to feedback throughout the process. Lastly, be respectful of their time and be prepared to provide additional information if they express interest.<\/p>\n\n\n\n<p class=\"\">Here are some steps to follow when applying for angel investment:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong style=\"font-size: revert;color: var(--color-body);font-family: var(--primary-font)\">Prepare your pitch:<\/strong><span style=\"font-size: revert;color: var(--color-body);font-family: var(--primary-font);font-weight: var(--font-weight-normal)\"> Create an attractive yet simple pitch outlining your business plan and growth potential. Don\u2019t pitch the exact copy to everyone. Your pitch should be tailored to your target investors.<\/span> <\/li>\n\n\n\n<li><strong style=\"font-size: revert;color: var(--color-body);font-family: var(--primary-font)\">Share your pitch:<\/strong><span style=\"font-size: revert;color: var(--color-body);font-family: var(--primary-font);font-weight: var(--font-weight-normal)\"> If any potential investor shows interest in your business after the initial conversation, book a meeting with them to share your pitch. Do your research, be prepared to answer any questions they may have and be open to feedback.<\/span> <\/li>\n\n\n\n<li><strong style=\"font-size: revert;color: var(--color-body);font-family: var(--primary-font)\">Negotiate terms:<\/strong><span style=\"font-size: revert;color: var(--color-body);font-family: var(--primary-font);font-weight: var(--font-weight-normal)\"> From the very start, be as transparent as possible. Don\u2019t assume something if it\u2019s not clearly communicated. If an investor is interested in investing, negotiate the terms of the investment. Be clear about what you\u2019re offering and what you expect in return.<\/span> <\/li>\n\n\n\n<li><strong style=\"font-size: revert;color: var(--color-body);font-family: var(--primary-font)\">Close the deal:<\/strong><span style=\"font-size: revert;color: var(--color-body);font-family: var(--primary-font);font-weight: var(--font-weight-normal)\"> Once you agree to the terms of the investment, close the deal. Have your lawyer ready, and prepare the necessary papers and legal documents. Also, don\u2019t forget to ensure you understand the terms of the investment before signing.<\/span> <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"final\">Final thoughts on getting angel investment<\/h2>\n\n\n\n<p class=\"\">Finding the right investors takes time and effort but is very rewarding. <\/p>\n\n\n\n<p class=\"\">By following the guidelines from this article, you can increase your chances of attracting the right angel investors for your business. Be prepared to adapt and implement genuine feedback.<\/p>\n\n\n\n<p class=\"\">Finally, remember that angel investors can offer more than just funding. By building strong relationships with your investors, you can tap into more resources and take your business to the next level.<\/p>\n\n\n\n<p class=\"\">Securing angel investment is not easy, but it is possible with hard work, persistence, and the right strategy.<\/p>\n\n\n\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Subscribe to the Sage Advice enewsletter<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Get a roundup of our best business advice in your inbox every month.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-84fe79b5-668d-41f8-a0cc-6229018c4ac9\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Subscribe<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2022\/04\/GettyImages-1181404518-1440x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2022\/04\/GettyImages-1181404518-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to find and win over angel investors, so you can increase your chances of securing funding and building a successful business.<\/p>\n","protected":false},"author":1622,"featured_media":70905,"menu_order":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"footnotes":""},"categories":[25],"tags":[316],"business_type":[2],"lilypad":[],"context":[],"industry":[],"persona":[],"imagine_tag":[86],"coauthors":[476],"class_list":["post-70888","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-money-matters","tag-business-strategy","business_type-small-business"],"sage_meta":{"region":"en-za","author_name":"Mehedi Hasan Shoab","featured_image":"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/GettyImages-1312119634-640x640-1.jpg","imagine_tags":{"86":"Start up business"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice South Africa","distributor_original_site_url":"https:\/\/www.sage.com\/en-za\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/posts\/70888","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/users\/1622"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/comments?post=70888"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/posts\/70888\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/media\/70905"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/media?parent=70888"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/categories?post=70888"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/tags?post=70888"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/business_type?post=70888"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/lilypad?post=70888"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/context?post=70888"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/industry?post=70888"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/persona?post=70888"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/imagine_tag?post=70888"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/coauthors?post=70888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}