{"id":72451,"date":"2025-06-11T13:04:42","date_gmt":"2025-06-11T11:04:42","guid":{"rendered":"https:\/\/www.sage.com\/en-za\/blog\/?p=72451"},"modified":"2025-06-11T13:04:43","modified_gmt":"2025-06-11T11:04:43","slug":"what-is-depreciation","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-za\/blog\/what-is-depreciation\/","title":{"rendered":"A guide to understanding depreciation"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-za\/blog\/category\/strategy-legal-operations\/\" class=\"entry-header__link\">Strategy, Legal &amp; Operations<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tA guide to understanding depreciation\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2025-06-11T13:04:42+02:00\">June 11, 2025<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"A guide to understanding depreciation\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-za\/blog\/what-is-depreciation\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n\t<\/header>\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-za\/blog\/author\/yassirmalik\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2024\/03\/Yassir-Malik.jpg\" class=\"entry-author__image\" alt=\"yassir-malik-profile-picture\" \/>\t\t\t\t<span class=\"entry-author__name\">Yassir Malik<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p>Assets losing value over time is like the passage of time itself: it\u2019s inevitable.<\/p>\n\n\n\n<p>As the years go by, many assets decline in value\u2014and your swanky new office equipment, cutting-edge computers and modern office building are no exceptions. <\/p>\n\n\n\n<p>It\u2019s called <a href=\"https:\/\/www.sage.com\/en-za\/blog\/better-fixed-asset-depreciation-process\/\" target=\"_blank\" rel=\"noreferrer noopener\">depreciation<\/a> (DEPN).<\/p>\n\n\n\n<p>DEPN is also an accounting practice that enables your business to keep track of the wear and tear on its assets.<\/p>\n\n\n\n<p>It can reduce your taxable income and provide a more accurate picture of your company\u2019s financial performance.<\/p>\n\n\n\n<p>In this article, we\u2019ll cover the meaning of DEPN and why it matters.<\/p>\n\n\n\n<p>We\u2019ll also outline various forms of DEPN and the commonly used formulas for calculating DEPN expenses.<\/p>\n\n\n\n<p><strong>Here&#8217;s what we&#8217;ll cover:<\/strong><\/p>\n\n\n<?xml encoding=\"utf-8\" ?><div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><ul><li><a href=\"#h-what-is-depreciation\" data-level=\"2\">What is depreciation?<\/a><\/li><li><a href=\"#h-why-does-depreciation-matter\" data-level=\"2\">Why does depreciation matter?<\/a><\/li><li><a href=\"#h-depreciation-terminology\" data-level=\"2\">Depreciation terminology<\/a><\/li><li><a href=\"#h-how-to-calculate-depreciation\" data-level=\"2\">How to calculate depreciation<\/a><\/li><li><a href=\"#h-final-thoughts\" data-level=\"2\">Final thoughts<\/a><\/li><\/ul><\/div>\n\n\n\n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Small business survival toolkit<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Get practical advice to help your business thrive.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-80195606-5387-4569-bfaf-b6a518449b24\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Download your free guide<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2022\/04\/GettyImages-1305268048-1440x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2022\/04\/GettyImages-1305268048-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-depreciation\">What is depreciation?<\/h2>\n\n\n\n<p>DEPN is the process of physical (or fixed) assets losing value over time, resulting in their end value being lower than their purchase value. <\/p>\n\n\n\n<p>It represents how much value assets have lost over a period of time.<\/p>\n\n\n\n<p>DEPN can occur in 1 of 2 ways:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Direct DEPN is from continued use of an asset, such as wear and tear whereas indirect DEPN may come about by the roll-out of a product upgrade or even inflation.<\/li>\n<\/ol>\n\n\n\n<p>Almost all physical assets depreciate, except land, which increases (or appreciates) over time.<\/p>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li>Non-physical assets also depreciate, but this is called amortisation. This refers to intangible assets such as intellectual property, which includes copyrights, patents, and trademarks.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-does-depreciation-matter\">Why does depreciation matter?<\/h2>\n\n\n\n<p>As a small business owner, DEPN is important for tax and accounting purposes.<\/p>\n\n\n\n<p>The main tax benefit is that DEPN allows your business to deduct the cost of assets from its taxable income not just over 1 year, but potentially several years\u2014lowering your taxable income and, in turn, your tax liability.<\/p>\n\n\n\n<p>Essentially, if you\u2019re not allowing for DEPN, your business could potentially be paying more tax than it should.<\/p>\n\n\n\n<p>And in terms of accounting, DEPN enables your business to create better financial reports.<\/p>\n\n\n\n<p>DEPN gives you a clear indication of how much value your assets have lost over time and, if you fail to factor this into your revenue, you may be underestimating your costs.<\/p>\n\n\n\n<p>By evenly spreading the cost of an asset over its lifespan, you don\u2019t run the risk of over-inflating your profits when you bought the asset or understating your profits in the years that follow.<\/p>\n\n\n\n<p>DEPN is also important in other situations, such as when you\u2019re valuing your business or applying for a business loan, both of which consider the current value of your assets.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-depreciation-terminology\">Depreciation terminology<\/h2>\n\n\n\n<p>To work out DEPN, you\u2019ll first need to familiarise yourself with a few key accounting terms.<\/p>\n\n\n\n<p>One term is useful life, which refers to the period of time during which an asset is productive. <\/p>\n\n\n\n<p>Once this time has elapsed, continued use is no longer cost-effective.<\/p>\n\n\n\n<p>Another is salvage (or residual) value, which is the reduced value of an asset after its useful life\u2014sometimes referred to as its residual value. <\/p>\n\n\n\n<p>This can be based on a previous professional quote or a percentage estimate of an asset\u2019s value at the end of its useful life.<\/p>\n\n\n\n<p>The penultimate term you should be aware of is the cost of an asset, which is the original purchase price of an asset including taxes and any set-up or delivery costs.<\/p>\n\n\n\n<p>And the final term is book value, which is the value of an asset recorded on the balance sheet. It\u2019s calculated by subtracting DEPN from the cost of an asset.<\/p>\n\n\n\n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Small business survival toolkit<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Get practical advice to help your business thrive.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-80195606-5387-4569-bfaf-b6a518449b24\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Download your free guide<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2022\/04\/GettyImages-1305268048-1440x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2022\/04\/GettyImages-1305268048-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-calculate-depreciation\">How to calculate depreciation<\/h2>\n\n\n\n<p>There are 3 main ways to work out your annual DEPN expenses.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-straight-line-depn\"><strong>1. Straight-line DEPN<\/strong><\/h3>\n\n\n\n<p>Straight-line DEPN is the simplest and most popular method for working out DEPN.<\/p>\n\n\n\n<p>It\u2019s often used for equipment that loses value\u2014at the same rate each year\u2014until it reaches zero. <\/p>\n\n\n\n<p>For example, if your asset has a useful life of 20 years, its value would depreciate by 5% every year.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-the-formula-is\"><strong>The formula is:<\/strong><\/h4>\n\n\n\n<p><strong>Cost of asset \u2013 Salvage value of asset \/ Useful life of asset = DEPN expense<\/strong><\/p>\n\n\n\n<p>Let\u2019s say your company buys a high-end computer for RA5,000, which has a useful life of 5 years and its salvage value is RA1,000.<\/p>\n\n\n\n<p><strong>Here\u2019s the calculation:<\/strong><\/p>\n\n\n\n<p><strong>1. Depreciable base<\/strong> = Cost of asset: RA5,000 \u2013 Salvage value: RA1,000 = RA4,000<\/p>\n\n\n\n<p><strong>2. Annual DEPN expense<\/strong> = Depreciable base: RA4,000 \/ Useful life of asset: 5 years = RA800 per year<\/p>\n\n\n\n<p>The advantage of straight-line DEPN is that it allocates the expense evenly over each accounting period, so it\u2019s completely predictable.<\/p>\n\n\n\n<p>A potential downside is that it\u2019s not easy to accurately work out an asset\u2019s useful life. <\/p>\n\n\n\n<p>It usually involves making an educated guess and, if you get it wrong, the asset may be overvalued for years to come.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-reducing-balance-depn\"><strong>2. Reducing balance DEPN<\/strong><\/h3>\n\n\n\n<p>Reducing balance DEPN is an accelerated form of DEPN, which is used when you\u2019re handling an asset, such as a car or a van, that loses a greater proportion of its value in the early stages of its useful life.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-the-formula-is\"><strong>The formula is:<\/strong><\/h4>\n\n\n\n<p><strong>Book value x (1\/useful life) = DEPN expense<\/strong><\/p>\n\n\n\n<p>Assume the high-end computer you bought costs RA5,000 with a useful life of 3 years and a DEPN rate of 40%.<\/p>\n\n\n\n<p><strong>Here\u2019s the calculation:<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-year-1\"><strong>Year 1<\/strong><\/h4>\n\n\n\n<p><strong>Book value:<\/strong> RA5,000<\/p>\n\n\n\n<p><strong>DEPN: <\/strong>Cost of asset: RA5,000 x DEPN rate: 40% = RA2,000<\/p>\n\n\n\n<p><strong>End of year book value:<\/strong> Book value: RA5,000 \u2013 DEPN: RA2,000 = RA3,000<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-year-2\"><strong>Year 2<\/strong><\/h4>\n\n\n\n<p><strong>Book value:<\/strong> RA3,000<\/p>\n\n\n\n<p><strong>DEPN: Book value: <\/strong>RA3,000 x DEPN rate: 40% = RA1,200<\/p>\n\n\n\n<p><strong>End of year book value:<\/strong> Book value: RA3,000 \u2013 DEPN: RA1,200 = RA1,800<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-year-3\"><strong>Year 3<\/strong><\/h4>\n\n\n\n<p><strong>Book value:<\/strong> RA1,800<\/p>\n\n\n\n<p><strong>DEPN:<\/strong> Book value: RA1,800 x DEPN rate: 40% = RA720<\/p>\n\n\n\n<p><strong>End of year book value: <\/strong>Book value: RA1,800 \u2013 DEPN: RA720 = RA1,080<\/p>\n\n\n\n<p>A benefit of reducing balance DEPN is its greater accuracy than straight-line DEPN. <\/p>\n\n\n\n<p>You\u2019ll receive larger tax write-offs at the start of an asset\u2019s useful life, when it\u2019s at peak productivity.<\/p>\n\n\n\n<p>One drawback is that this DEPN calculation can be a bit more complicated than other methods. <\/p>\n\n\n\n<p>It normally involves setting up a DEPN schedule, which maps out the DEPN expense for each year of an asset\u2019s useful life.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-units-of-production-depn\"><strong>3. Units of production DEPN<\/strong><\/h3>\n\n\n\n<p>In certain circumstances, it\u2019s more logical to work out DEPN by measuring how much work the asset does rather than how long it lasts.<\/p>\n\n\n\n<p>Commonly used in manufacturing, the units of production method focuses on how many units a piece of equipment can produce before it\u2019s no longer useful. <\/p>\n\n\n\n<p>It assigns an equal DEPN rate to each unit of production.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-the-formula-is-0\"><strong>The formula is:<\/strong><\/h4>\n\n\n\n<p><strong>(Number of units produced \/ Total estimated units) x (Cost of asset \u2013 Salvage value of asset) = DEPN expense<\/strong><\/p>\n\n\n\n<p>Imagine our high-end computer costs an eye-watering RA50,000 with a salvage value of RA5,000. <\/p>\n\n\n\n<p>The total estimated units are 100,000 and the units produced in the period are 10,000.<\/p>\n\n\n\n<p><strong>Here\u2019s the calculation:<\/strong><\/p>\n\n\n\n<p><strong>1. Depreciable base<\/strong> = Cost of asset: RA50,000 \u2013 Salvage value: RA5,000 = RA45,000<\/p>\n\n\n\n<p><strong>2. DEPN per unit<\/strong> = Depreciable base: RA45,000 \/ Total estimated units: 100,000 = RA0.45 per unit<\/p>\n\n\n\n<p><strong>3. DEPN for period<\/strong> = Units produced in period: 10,000 x DEPN per unit: RA0.45 = RA4,500<\/p>\n\n\n\n<p>One advantage of this method is that, because it\u2019s connected to the number of units a piece of equipment produces, the DEPN calculation is more accurate.<\/p>\n\n\n\n<p>On the flip side, because the number of items the equipment produces will probably vary from one month to the next, you\u2019ll need to have accurate record keeping. Unlike straight-line DEPN, these figures can\u2019t be automated.<\/p>\n\n\n\n<p>If you\u2019re unsure of which DEPN method to use, your accountant can advise you based on the asset(s) you have in mind.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-final-thoughts\">Final thoughts<\/h2>\n\n\n\n<p>DEPN provides a way for you to draw a correlation between the cost of a physical asset and its usefulness or ability to produce revenue from one year to the next.<\/p>\n\n\n\n<p>Rather than recording the full expense of an asset at the point of purchase, DEPN allows you to allocate its cost over its useful life, which is advantageous from a tax and accounting perspective.<\/p>\n\n\n\n<p>In addition to potentially reducing your tax bill and painting a clearer picture of your company\u2019s financial health, DEPN can help you plan for future capital expenditure\u2014ensuring that your assets are replaced or upgraded in a timely fashion.<\/p>\n\n\n\n<p>Bearing all these potentially business-boosting benefits in mind will give you a newfound appreciation for DEPN.<\/p>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Subscribe to the Sage Advice enewsletter<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Get a roundup of our best business advice in your inbox every month.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-84fe79b5-668d-41f8-a0cc-6229018c4ac9\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Subscribe<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2022\/04\/GettyImages-1181404518-1440x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2022\/04\/GettyImages-1181404518-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Want to lower your tax bill? Boost your bottom line? Or increase the value of your business? Consider depreciation.<\/p>\n","protected":false},"author":1774,"featured_media":71386,"menu_order":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"sage_hide_published_date":false,"sage_hide_read_time":false,"sage_hide_share_buttons":false,"footnotes":""},"categories":[27,29],"tags":[315,166,189,335,339,209,214],"business_type":[2,3],"lilypad":[],"context":[],"industry":[],"persona":[12,15,16],"imagine_tag":[52,63,353,361,68,83,85,86],"coauthors":[401],"class_list":["post-72451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy-legal-operations","category-trends-insights","tag-business-intelligence","tag-business-management","tag-financial-insights","tag-making-financial-decisions","tag-profit-loss","tag-staying-competitive","tag-trending-topics","business_type-small-business","business_type-medium-business"],"sage_meta":{"region":"en-za","author_name":"Yassir Malik","featured_image":"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2023\/09\/GettyImages-1177851223.jpg","imagine_tags":{"52":"Accounting software","63":"Business intelligence","353":"Costs and cash flow","361":"Fixed Assets","68":"Grow your business","83":"Growing business","85":"Small business","86":"Start up business"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice South Africa","distributor_original_site_url":"https:\/\/www.sage.com\/en-za\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/posts\/72451","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/users\/1774"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/comments?post=72451"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/posts\/72451\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/media\/71386"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/media?parent=72451"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/categories?post=72451"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/tags?post=72451"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/business_type?post=72451"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/lilypad?post=72451"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/context?post=72451"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/industry?post=72451"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/persona?post=72451"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/imagine_tag?post=72451"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/coauthors?post=72451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}