{"id":73255,"date":"2025-04-09T16:14:11","date_gmt":"2025-04-09T14:14:11","guid":{"rendered":"https:\/\/www.sage.com\/en-za\/blog\/?p=73255"},"modified":"2026-02-06T12:39:42","modified_gmt":"2026-02-06T10:39:42","slug":"predicting-the-future-with-finance-forecasting-tools","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-za\/blog\/predicting-the-future-with-finance-forecasting-tools\/","title":{"rendered":"Predicting the future with finance forecasting tools"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-za\/blog\/category\/technology-innovation\/\" class=\"entry-header__link\">Technology &amp; Innovation<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tPredicting the future with finance forecasting tools\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2025-04-09T16:14:11+02:00\">Apr 9, 2025<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"Predicting the future with finance forecasting tools\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-za\/blog\/predicting-the-future-with-finance-forecasting-tools\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-za\/blog\/author\/ashleyhindsmansage\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2025\/02\/Ashley-Thompson-350x350.jpg\" class=\"entry-author__image\" alt=\"Ashley Thompson\" srcset=\"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2025\/02\/Ashley-Thompson-350x350.jpg 350w, https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2025\/02\/Ashley-Thompson.jpg 600w\" sizes=\"auto, (max-width: 40px) 100vw, 40px\" \/>\t\t\t\t<span class=\"entry-author__name\">Ashley Thompson<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p>Accurate financial forecasting is more than just a &#8220;nice-to-have&#8221; for CFOs and financial professionals in South Africa\u2014it&#8217;s a strategically critical.<\/p>\n\n\n\n<p>In the ever-evolving local market, relying solely on historical data simply isn&#8217;t enough.<\/p>\n\n\n\n<p>By leveraging predictive analytics for financial forecasting, you can transform your planning process through big data and advanced algorithms.<\/p>\n\n\n\n<p>This article explores how AI-driven forecasting can provide dynamic, real-time insights to help you navigate uncertainty and seize emerging opportunities.<\/p>\n\n\n\n<p><strong>Here\u2019s what we\u2019ll cover:<\/strong><\/p>\n\n\n<?xml encoding=\"utf-8\" ?><div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><ul><li><a href=\"#h-the-importance-of-accurate-financial-forecasting\" data-level=\"2\">The importance of accurate financial forecasting<\/a><\/li><li><a href=\"#h-understanding-ai-and-predictive-analytics\" data-level=\"2\">Understanding AI and predictive analytics<\/a><ul><li><a href=\"#h-what-is-predictive-analytics-for-financial-forecasting\" data-level=\"3\">What is predictive analytics for financial forecasting?<\/a><\/li><li><a href=\"#h-how-machine-learning-and-big-data-transform-forecasting\" data-level=\"3\">How machine learning and big data transform forecasting<\/a><\/li><\/ul><\/li><li><a href=\"#h-key-benefits-of-ai-driven-forecasting\" data-level=\"2\">Key benefits of AI-driven forecasting<\/a><ul><li><a href=\"#h-enhanced-accuracy-and-real-time-insights\" data-level=\"3\">Enhanced accuracy and real-time insights<\/a><\/li><li><a href=\"#h-improved-risk-management-and-opportunity-identification\" data-level=\"3\">Improved risk management and opportunity identification<\/a><\/li><\/ul><\/li><li><a href=\"#h-a-step-by-step-guide-to-implementing-ai-in-forecasting\" data-level=\"2\">A step-by-step guide to implementing AI in forecasting<\/a><ul><li><a href=\"#h-step-1-data-collection\" data-level=\"3\">Step 1: Data collection<\/a><\/li><li><a href=\"#h-step-2-data-cleaning-and-preparation\" data-level=\"3\">Step 2: Data cleaning and preparation<\/a><\/li><li><a href=\"#h-step-3-choosing-the-right-model\" data-level=\"3\">Step 3: Choosing the right model<\/a><\/li><li><a href=\"#h-step-4-model-training-and-validation\" data-level=\"3\">Step 4: Model training and validation<\/a><\/li><li><a href=\"#h-step-5-integration-and-deployment\" data-level=\"3\">Step 5: Integration and deployment<\/a><\/li><li><a href=\"#h-step-6-continuous-monitoring-and-improvement\" data-level=\"3\">Step 6: Continuous monitoring and improvement<\/a><\/li><\/ul><\/li><li><a href=\"#h-addressing-challenges-and-embracing-best-practices\" data-level=\"2\">Addressing challenges and embracing best practices<\/a><ul><li><a href=\"#h-common-challenges\" data-level=\"3\">Common challenges<\/a><\/li><li><a href=\"#h-best-practices-for-success\" data-level=\"3\">Best practices for success<\/a><\/li><\/ul><\/li><li><a href=\"#h-final-thoughts\" data-level=\"2\">Final thoughts<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-importance-of-accurate-financial-forecasting\">The importance of accurate financial forecasting<\/h2>\n\n\n\n<p>As a CFO or financial professional working across South Africa, you\u2019ll know that forecasting is the backbone of strategic planning and risk management.<\/p>\n\n\n\n<p>In a market where agility and efficient resource allocation are critical, inaccurate forecasts can lead to costly mistakes that impact your bottom line.<\/p>\n\n\n\n<p>Traditional forecasting methods, which rely heavily on historical trends and human intuition, are often subject to biases\u2014either overly optimistic or excessively cautious\u2014leaving businesses vulnerable to rapid changes.<\/p>\n\n\n\n<p>A data-driven approach powered by AI enables you to develop forecasts that are not only more precise but also more adaptable.<\/p>\n\n\n\n<p>By integrating real-time information with advanced analytics, you can make informed decisions that steer your business towards sustainable growth and resilience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-understanding-ai-and-predictive-analytics\">Understanding AI and predictive analytics<\/h2>\n\n\n\n<p>To get an idea of how AI can help transform your forecasting abilities, you first need to understand how they work.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-is-predictive-analytics-for-financial-forecasting\">What is predictive analytics for financial forecasting?<\/h3>\n\n\n\n<p>Predictive analytics for financial forecasting involves the use of machine learning algorithms to analyse vast amounts of data and identify patterns that forecast future trends.<\/p>\n\n\n\n<p>Unlike traditional methods that lean solely on past performance, these AI models continuously learn from new data.<\/p>\n\n\n\n<p>This means they can adapt in real time to emerging trends and market shifts\u2014a crucial capability in the unpredictable South African economic landscape.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-machine-learning-and-big-data-transform-forecasting\">How machine learning and big data transform forecasting<\/h3>\n\n\n\n<p>Machine learning models excel at processing large datasets, detecting subtle trends, and uncovering correlations that might not be immediately apparent to human analysts.<\/p>\n\n\n\n<p>For instance, by analysing customer behaviour, local market conditions, and broader economic indicators, these models can predict future revenue streams or flag potential cash flow issues before they become critical.<\/p>\n\n\n\n<p>With the right mix of internal data (like historical sales figures) and external inputs (such as market reports and economic trends), you gain a richer, more comprehensive view of your financial landscape.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-key-benefits-of-ai-driven-forecasting\">Key benefits of AI-driven forecasting<\/h2>\n\n\n\n<p>You\u2019ve heard AI is a powerful tool, but what exactly can it deliver?<\/p>\n\n\n\n<p>Let\u2019s take a look:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-enhanced-accuracy-and-real-time-insights\">Enhanced accuracy and real-time insights<\/h3>\n\n\n\n<p>One of the major advantages of integrating AI into your forecasting is the enhanced accuracy it delivers.<\/p>\n\n\n\n<p>Traditional methods might offer a static snapshot based on historical data, but AI models continuously update as new information flows in.<\/p>\n\n\n\n<p>Imagine having a dashboard that not only shows you what happened yesterday but also offers reliable predictions for the coming week.<\/p>\n\n\n\n<p>This real-time capability enables you to respond swiftly to market changes, ensuring your business remains agile amid uncertainty.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-improved-risk-management-and-opportunity-identification\">Improved risk management and opportunity identification<\/h3>\n\n\n\n<p>With more precise forecasts, you&#8217;re better positioned to manage risks proactively.<\/p>\n\n\n\n<p>Predictive analytics for financial forecasting can help flag potential issues\u2014such as a downturn in cash flow or unexpected spending patterns\u2014before they escalate into major problems.<\/p>\n\n\n\n<p>By integrating data from multiple sources, these models provide a holistic view of your organisation&#8217;s financial health, enabling you to make proactive decisions rather than reactive ones.<\/p>\n\n\n\n<p>Moreover, accurate forecasting can reveal hidden growth opportunities.<\/p>\n\n\n\n<p>For example, AI can analyse market trends and customer behaviour to identify emerging niches or the optimal timing for strategic investments.<\/p>\n\n\n\n<p>Such insights not only minimise risk but also maximise your growth potential, giving your business a competitive edge in a challenging market.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-step-by-step-guide-to-implementing-ai-in-forecasting\">A step-by-step guide to implementing AI in forecasting<\/h2>\n\n\n\n<p>Integrating AI into your financial forecasting process might seem daunting at first glance, but with a structured approach, it can be both manageable and highly rewarding.<\/p>\n\n\n\n<p>Here&#8217;s how to get started:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-1-data-collection\">Step 1: Data collection<\/h3>\n\n\n\n<p>The foundation of any AI system is quality data.<\/p>\n\n\n\n<p>Begin by gathering all relevant internal financial information\u2014historical sales figures, expense records, cash flow statements\u2014and complement these with external data such as market trends, economic indicators, and industry reports.<\/p>\n\n\n\n<p>The more comprehensive your data, the better your model will perform.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-2-data-cleaning-and-preparation\">Step 2: Data cleaning and preparation<\/h3>\n\n\n\n<p>Before feeding your data into any model, it&#8217;s essential to clean and preprocess it.<\/p>\n\n\n\n<p>This means removing duplicates, addressing any missing values, and normalising the data for consistency.<\/p>\n\n\n\n<p>Remember, the accuracy of your predictions is directly tied to the quality of your input data.<\/p>\n\n\n\n<p>Well-prepared data ensures that your AI model can learn effectively from the information provided.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-3-choosing-the-right-model\">Step 3: Choosing the right model<\/h3>\n\n\n\n<p>Selecting the appropriate machine learning model is crucial.<\/p>\n\n\n\n<p>Depending on your specific forecasting needs, you might choose a time-series model, a regression-based approach, or even a neural network.<\/p>\n\n\n\n<p>Collaborate with data scientists or consult with experienced AI vendors to identify the model that best fits your business requirements.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-4-model-training-and-validation\">Step 4: Model training and validation<\/h3>\n\n\n\n<p>Once you&#8217;ve chosen a model, train it using your cleaned data. During this phase, the model learns to recognise patterns and correlations.<\/p>\n\n\n\n<p>It&#8217;s important to split your dataset into training and testing sets to validate the model&#8217;s performance.<\/p>\n\n\n\n<p>Regular validation ensures that your model isn&#8217;t just memorising past data, but can accurately predict future trends based on unseen information.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-5-integration-and-deployment\">Step 5: Integration and deployment<\/h3>\n\n\n\n<p>After validating your model, integrate it with your existing financial systems.<\/p>\n\n\n\n<p>This might involve setting up a dashboard to display real-time forecasts or creating automated alerts for significant changes.<\/p>\n\n\n\n<p>Ensure your model is connected to live data feeds so that its predictions remain current.<\/p>\n\n\n\n<p>Proper integration allows your team to access and act on these insights with ease.<\/p>\n\n\n\n<p>Alternatively, you might choose to switch to a financial system that already integrates AI benefits at every step, saving you time in the long run.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-6-continuous-monitoring-and-improvement\">Step 6: Continuous monitoring and improvement<\/h3>\n\n\n\n<p>An AI model isn&#8217;t a &#8220;set and forget&#8221; solution.<\/p>\n\n\n\n<p>It requires ongoing monitoring and periodic retraining as new data becomes available. <\/p>\n\n\n\n<p>Incorporate regular performance reviews into your routine and be prepared to update parameters or switch models if necessary.<\/p>\n\n\n\n<p>Continuous improvement is key to maintaining the long-term accuracy and reliability of your forecasts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-addressing-challenges-and-embracing-best-practices\">Addressing challenges and embracing best practices<\/h2>\n\n\n\n<p>While the benefits of AI-driven forecasting are clear, implementing such a system comes with its own set of challenges.<\/p>\n\n\n\n<p>Here are some common pitfalls and best practices to help ensure your success:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-common-challenges\">Common challenges<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-data-quality-issues\">Data quality issues<\/h4>\n\n\n\n<p>Inaccurate or incomplete data can lead to poor predictions.<\/p>\n\n\n\n<p>Investing in robust data collection and cleaning processes is essential.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-overreliance-on-technology\">Overreliance on technology<\/h4>\n\n\n\n<p>Although AI provides powerful insights, it should complement\u2014not replace\u2014human expertise.<\/p>\n\n\n\n<p>Financial professionals must interpret and validate the model&#8217;s predictions.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-integration-complexities\">Integration complexities<\/h4>\n\n\n\n<p>Incorporating AI models into existing systems may require significant technical adjustments and a period of adaptation.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-resistance-to-change\">Resistance to change<\/h4>\n\n\n\n<p>Transitioning to an AI-driven approach can sometimes be met with scepticism from staff used to traditional methods.<\/p>\n\n\n\n<p>Effective change management and clear communication are vital.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-best-practices-for-success\">Best practices for success<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-start-with-a-pilot-project\"><strong>Start with a pilot project<\/strong><\/h4>\n\n\n\n<p>Begin with a small-scale implementation to test the technology and measure its impact before rolling it out organisation-wide.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-collaborate-with-experts\">Collaborate with experts<\/h4>\n\n\n\n<p>Engage data scientists or partner with experienced AI vendors to guide the process. Their expertise can help streamline implementation and avoid common pitfalls.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-invest-in-continuous-training\">Invest in continuous training<\/h4>\n\n\n\n<p>Equip your team with the skills needed to work alongside AI tools.<\/p>\n\n\n\n<p>Regular training sessions help bridge the gap between traditional financial practices and modern, data-driven methods.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-maintain-flexibility\">Maintain flexibility<\/h4>\n\n\n\n<p>The business environment is always evolving, and so should your AI models. <\/p>\n\n\n\n<p>Regularly review and update your forecasting models to ensure they remain relevant and accurate.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-foster-a-culture-of-innovation\">Foster a culture of innovation<\/h4>\n\n\n\n<p>Encourage a mindset that embraces change and continuous improvement.<\/p>\n\n\n\n<p>When your team is open to new ideas, integrating advanced technologies into everyday processes becomes much easier.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-final-thoughts\">Final thoughts<\/h2>\n\n\n\n<p>As algorithms become more sophisticated and data becomes ever more integral to decision-making, those who adopt predictive analytics for financial forecasting will be best positioned to navigate uncertainty, capitalise on opportunities, and drive sustainable growth.<\/p>\n\n\n\n<p>By leveraging machine learning and big data, you can achieve unprecedented accuracy, access real-time insights, and proactively manage risks.<\/p>\n\n\n\n<p>You can transform your forecasting process from a reactive, historical exercise into a proactive, strategic asset\u2014one that empowers your business to thrive in an ever-evolving market.<\/p>\n\n\n\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Subscribe to the Sage Advice enewsletter<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Get a roundup of our best business advice in your inbox every month.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-84fe79b5-668d-41f8-a0cc-6229018c4ac9\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Subscribe<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2022\/04\/GettyImages-1181404518-1440x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2022\/04\/GettyImages-1181404518-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Unlock business growth with predictive analytics for financial forecasting. Gain real-time insights and make smarter decisions today.<\/p>\n","protected":false},"author":281,"featured_media":71369,"menu_order":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"footnotes":""},"categories":[28,29],"tags":[161,315,327,189,335,337],"business_type":[3],"lilypad":[],"context":[],"industry":[],"persona":[12,13],"imagine_tag":[63,65,68,84,397,81],"coauthors":[414],"class_list":["post-73255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology-innovation","category-trends-insights","tag-artificial-intelligence","tag-business-intelligence","tag-data-analysis","tag-financial-insights","tag-making-financial-decisions","tag-news-insights","business_type-medium-business"],"sage_meta":{"region":"en-za","author_name":"Ashley Thompson","featured_image":"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2023\/09\/GettyImages-1437931473.jpg","imagine_tags":{"63":"Business intelligence","65":"Data","68":"Grow your business","84":"Midsized business","397":"Sage AI","81":"Technology and Innovation"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice South Africa","distributor_original_site_url":"https:\/\/www.sage.com\/en-za\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/posts\/73255","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/users\/281"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/comments?post=73255"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/posts\/73255\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/media\/71369"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/media?parent=73255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/categories?post=73255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/tags?post=73255"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/business_type?post=73255"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/lilypad?post=73255"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/context?post=73255"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/industry?post=73255"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/persona?post=73255"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/imagine_tag?post=73255"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/coauthors?post=73255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}