{"id":74360,"date":"2026-06-25T12:53:32","date_gmt":"2026-06-25T10:53:32","guid":{"rendered":"https:\/\/www.sage.com\/en-za\/blog\/?p=74360"},"modified":"2026-06-25T12:53:35","modified_gmt":"2026-06-25T10:53:35","slug":"what-is-markup-percentage","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-za\/blog\/what-is-markup-percentage\/","title":{"rendered":"Markup calculator: how to calculate markup"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--standard entry-header--has-illustration entry-header--has-illustration--standard\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-za\/blog\/category\/money-matters\/\" class=\"entry-header__link\">Money Matters<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tMarkup calculator: how to calculate markup\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\tUse this markup calculator to work out a selling price, cost price, or markup percentage. You will also learn how markup works, how it differs from margin, and how to use it to set prices for your business.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \">Published <time class=\"entry-date published\" datetime=\"2026-06-25T12:53:32+02:00\">June 25, 2026<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"Markup calculator: how to calculate markup\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-za\/blog\/what-is-markup-percentage\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n\t<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-za\/blog\/author\/staceymcintosh\/\">\n\t\t\t\t<img decoding=\"async\" alt=\"\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2018\/11\/Stacey-McIntosh-350-1.jpg\" class=\"entry-author__image\" height=\"40\" width=\"40\" fetchpriority=\"high\" \/>\t\t\t\t<span class=\"entry-author__name\">Stacey McIntosh<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<section class=\"wp-block-sage-container is-constrained\"><div class=\"sage-container__inner\">\n<h3 class=\"wp-block-heading\" id=\"h-key-takeaways\">Key takeaways<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Markup is calculated from cost price, not selling price.<\/strong> It shows how much you add to cover costs and generate profit.<\/li>\n\n\n\n<li><strong>Markup and margin are different.<\/strong> Markup is based on cost, while margin is based on selling price, so the percentages will never match.<\/li>\n\n\n\n<li><strong>A markup calculator helps you work out selling price, cost price, or markup quickly and accurately.<\/strong> You only need two known values to calculate the third.<\/li>\n\n\n\n<li><strong>Your markup must cover direct costs, overheads, and profit.<\/strong> If you leave out overheads or miscalculate markup, you risk underpricing your products.<\/li>\n<\/ul>\n<\/div><\/section>\n\n\n\n<p class=\"wp-block-paragraph\">Markup is the percentage added to the cost price of a product to help you set its selling price. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, if a product costs R100 and you add a 50% markup, the selling price is R150.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether you\u2019re a seasoned entrepreneur or just starting out, having a solid grasp on markup is critical to ensure you get your selling prices right.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By the end of this read, you\u2019ll have a clear understanding of what markup is and how to calculate it so you can make informed pricing strategy choices.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most importantly, you will never get your markup and margin confused again.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This article explains how to calculate markup, how markup differs from margin, and how to use a markup calculator to support your pricing decisions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"h-here-s-what-we-ll-cover\"><strong>Here\u2019s what we\u2019ll cover:<\/strong><\/p>\n\n\n<?xml encoding=\"utf-8\" ?><div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><ul><li><a href=\"#h-what-is-a-markup-calculator\" data-level=\"2\">What is a markup calculator?<\/a><\/li><li><a href=\"#h-what-is-markup\" data-level=\"2\">What is markup?<\/a><\/li><li><a href=\"#h-how-is-markup-expressed-as-a-percentage-or-multiplier\" data-level=\"2\">How is markup expressed as a percentage or multiplier?<\/a><\/li><li><a href=\"#h-how-do-you-calculate-selling-price-using-markup\" data-level=\"2\">How do you calculate selling price using markup?<\/a><\/li><li><a href=\"#h-how-do-you-calculate-cost-price-from-selling-price-and-markup\" data-level=\"2\">How do you calculate cost price from selling price and markup?<\/a><\/li><li><a href=\"#h-what-is-the-difference-between-markup-and-margin\" data-level=\"2\">What is the difference between markup and margin?<\/a><\/li><li><a href=\"#h-how-do-markup-and-margin-compare-in-practice\" data-level=\"2\">How do markup and margin compare in practice?<\/a><\/li><li><a href=\"#h-what-should-you-consider-when-setting-markup\" data-level=\"2\">What should you consider when setting markup?<\/a><\/li><li><a href=\"#h-should-you-include-overhead-costs-in-markup-calculations\" data-level=\"2\">Should you include overhead costs in markup calculations?<\/a><\/li><li><a href=\"#h-frequently-asked-questions-on-markup-calculation\" data-level=\"2\">Frequently asked questions on markup calculation<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-a-markup-calculator\"><strong>What is a markup calculator?<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-block-sage-embed\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" src=\"https:\/\/assets.sage.com\/calculators\/markup\/dist\/en-ZA\/index.html\" width=\"100%\" height=\"100vh\" class=\"sage-embed-resize\" style=\"border:none;min-height:500px;\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">You can use the markup calculator to check pricing for your own products. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can also use it to model competitor pricing, but any competitor cost estimate should be treated as an assumption, not a confirmed figure.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use the markup calculator to work out:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Selling price: enter cost price and markup percentage<\/li>\n\n\n\n<li>Cost price: enter selling price and markup percentage<\/li>\n\n\n\n<li>Markup percentage: enter selling price and cost price<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Enter the two values you already know, then select calculate. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The calculator will show the missing value.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Toggle through the buttons at the top, to calculate either selling price, cost price or markup percentage.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-markup\">What is markup?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Markup is the percentage you add to a product\u2019s cost price to set its selling price. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is calculated from cost price, not selling price.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s the amount you\u2019re \u201cmarking up\u201d the price from what you paid for it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is calculated by dividing the profit (selling price minus cost) by the cost price and then multiplying by 100.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-markup-formula\"><strong>Markup formula<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-markup-selling-price-cost-price-cost-price-x-100\">Markup = ((Selling price \u2013 Cost price) \/ Cost price) x 100<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Example<\/strong>, if you sell a product for R100 that costs you R60 to produce, your markup would be:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-markup-100-60-60-100-66-67\">Markup = ((100 \u2212 60)\/60) \u00d7 100 = 66.67%<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">This means you\u2019re selling the product for 66.67% more than it cost to produce.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-in-simple-terms\"><strong>In simple terms<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Markup uses the cost price as the base and margin uses the selling price as the base.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because of this, markup percentages will always be higher than margin percentages for the same item.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-is-markup-expressed-as-a-percentage-or-multiplier\">How is markup expressed as a percentage or multiplier?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Markup can also be expressed as a multiplier.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A 2.5 multiplier means the selling price is 2.5 times the cost price.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is equivalent to 150% markup.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If a dress costs R100 to manufacture, this would be sold for R250.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Common multiple to markup percentages include:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>MULTIPLE<\/strong><\/td><td><strong>MARKUP<\/strong><\/td><td><strong>MARGIN<\/strong><\/td><\/tr><tr><td>1.25<\/td><td>25%<\/td><td>20%<\/td><\/tr><tr><td>1.5<\/td><td>50%<\/td><td>33.33%<\/td><\/tr><tr><td>2<\/td><td>100%<\/td><td>50%<\/td><\/tr><tr><td>2.5<\/td><td>150%<\/td><td>60%<\/td><\/tr><tr><td>4<\/td><td>300%<\/td><td>75%<\/td><\/tr><tr><td>5<\/td><td>400%<\/td><td>80%<\/td><\/tr><tr><td>10<\/td><td>900%<\/td><td>90%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-do-you-calculate-selling-price-using-markup\">How do you calculate selling price using markup?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Determining the selling price of your products using a markup percentage is a straightforward process. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By adding a specified percentage to the cost of your product, you can ensure that your selling price covers your costs and provides the desired profit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s a step-by-step guide on how to calculate the selling price using markup percentage:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-determine-the-cost-price\"><strong>Determine the cost price<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The cost price is the total cost incurred to produce or purchase the product. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This includes manufacturing costs, shipping fees, and any other expenses directly associated with getting the product ready for sale (read below).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-decide-on-the-markup-percentage\"><strong>Decide on the markup percentage<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The markup percentage is the percentage by which you want to increase the cost price to arrive at the selling price. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This percentage should account for your desired profit margin and other indirect costs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-apply-the-markup-percentage\"><strong>Apply the markup percentage<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Use the markup formula to calculate the selling price:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-selling-price-cost-price-cost-price-markup-percentage\">Selling Price = Cost Price + (Cost Price \u00d7 Markup Percentage)<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Alternatively, this can be simplified to:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-selling-price-cost-price-100-markup-percentage\">Selling Price = Cost Price \u00d7 (100% + Markup Percentage)<\/h4>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-do-you-calculate-cost-price-from-selling-price-and-markup\">How do you calculate cost price from selling price and markup?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Starting with a selling price and reversing the calculation to determine the cost price is useful if you are thinking of launching a new product. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can model possible competitor costs, but this is only an estimate and may differ due to supplier terms, volume, and operating costs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you know the selling price and the markup percentage applied, you can easily reverse-calculate to find the original cost price.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-formula-for-calculating-cost-price\">Formula for calculating cost price<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-cost-price-selling-price-1-markup-percentage-100\">Cost Price = Selling Price \/ (1 + (Markup Percentage \/ 100))<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Knowing how to calculate the cost price from the selling price and markup allows you to understand the base cost of your products, enabling you to adjust prices strategically without compromising on profitability.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Accurate cost-price calculations also help to value inventory, budget for future purchases, and manage cashflow effectively.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"593\" src=\"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2025\/09\/Markup-Calculator-1-1440x593.jpg\" alt=\"Inforgraphic of a person with a shopping trolley remove coins from a shelf.\" class=\"wp-image-74551\" srcset=\"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2025\/09\/Markup-Calculator-1-1440x593.jpg 1440w, https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2025\/09\/Markup-Calculator-1-768x316.jpg 768w, https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2025\/09\/Markup-Calculator-1.jpg 1458w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-the-difference-between-markup-and-margin\">What is the difference between markup and margin?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Markup and margin both measure profit, but they use different starting points. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Markup is based on cost price. Margin is based on selling price.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These two terms are so often confused and if you get it wrong, you could be selling goods at a loss.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Markup and margin are both business terms used to refer to profitability, but they calculate profit in slightly different ways.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Understanding both markup and margin is crucial for businesses to set effective pricing strategies and analyse profitability.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Have a look at the differences so that you can ensure you make the right calculations.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td class=\"has-text-align-left\" data-align=\"left\"><strong>MARGIN<\/strong><\/td><td class=\"has-text-align-left\" data-align=\"left\"><strong>MARKUP<\/strong><\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">The percentage of the selling price that is profit<\/td><td class=\"has-text-align-left\" data-align=\"left\">The percentage added to the cost price to arrive at the selling price<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Margin = ((Selling Price \u2212 Cost Price) \/ Selling Price) \u00d7 100<\/td><td class=\"has-text-align-left\" data-align=\"left\">Markup = ((Selling Price \u2212 Cost Price) \/ Cost Price) \u00d7 100<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Calculated based on the selling price<\/td><td class=\"has-text-align-left\" data-align=\"left\">Calculated based on the cost price<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">If a product costs R60 and sells for R100, the margin is 40%<\/td><td class=\"has-text-align-left\" data-align=\"left\">If a product costs R60 and sells for R100, the markup is 66.67%<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Helps understand the profitability of sales<\/td><td class=\"has-text-align-left\" data-align=\"left\">Helps determine the selling price needed to achieve desired profits<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-why-the-difference-matters\">Why the difference matters<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Understanding the difference between margin and markup is important because it affects your pricing strategy and profitability.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pricing accuracy:<\/strong> Getting confused between markup and margin can lead to product underpricing, and a reduction in profit.<\/li>\n\n\n\n<li><strong>Competitive analysis:<\/strong> Markup is useful for product comparison in different industries, to ensure that you are competitively pricing your products.<\/li>\n\n\n\n<li><strong>Financial analysis:<\/strong> Margin is important for financial reporting, as it directly impacts your profit and loss statements. It also helps you understand the profitability of individual products and overall business performance.<\/li>\n\n\n\n<li><strong>Pricing strategy:<\/strong> Both metrics are important for strategic planning. Markup is useful for setting initial selling prices, and margin helps to evaluate ongoing profitability.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-do-markup-and-margin-compare-in-practice\">How do markup and margin compare in practice?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Consider you own a food truck, and you want to set the selling price for a burger.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You know your cost to make the burger is R5.00, so you want to apply a 50% markup.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-using-markup\">Using Markup<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Step-by-step:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Selling Price = R5.00 \u00d7 (1 + 0.50) = R7.50<\/strong><\/li>\n\n\n\n<li><strong>Markup = R7.50 \u2212 R5.00 = R2.50<\/strong><\/li>\n\n\n\n<li><strong>Markup % = (R2.50 \/ R5.00) \u00d7 100 = 50%<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This means you\u2019re selling the burger for <strong>50% more than it cost to produce<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If instead you want a 50% margin, you need to work backwards from the desired margin.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-using-margin\">Using Margin<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Step-by-step:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Selling Price = R5.00 \/ (1 \u2212 0.50) = R10.00<\/strong><\/li>\n\n\n\n<li><strong>Margin Amount = R10.00 \u2212 R5.00 = R5.00<\/strong><\/li>\n\n\n\n<li><strong>Margin % = (R5.00 \/ R10.00) \u00d7 100 = 50%<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This means you\u2019re keeping <strong>50% of the selling price as profit<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A 50% margin on a burger costing R5.00 would need a selling price of R10.00<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A 50% margin results in a higher selling price (R10.00) compared to a 50% markup on the same burger (R7.50).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A 50% markup gives a selling price of R7.50, while a 50% margin gives R10.00. <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>This shows that markup and margin are not interchangeable.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-should-you-consider-when-setting-markup\">What should you consider when setting markup?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When setting your markup, there are several factors to consider to make sure you set a profitable price that covers your costs and is competitive.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-cost-of-goods-sold-cogs\">1. <strong>Cost of goods sold (COGS)<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Cost of goods sold includes direct costs such as materials, labour, and manufacturing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Overheads are indirect costs such as rent, utilities, and salaries.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-profit-margin\"><strong>2. Profit margin<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Determine the profit margin you want to achieve. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This involves understanding your business goals to ensure that the markup not only covers costs but also provides a satisfactory profit.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-market-conditions\"><strong>3. Market conditions<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Analyse the pricing strategies of your competitors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Compare similar products to understand expected price ranges, then check your price still covers costs and target profit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">High-demand products can typically sustain higher markups, whereas low-demand items might require lower markups to boost sales.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-customer-perception\"><strong>4. Customer perception<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ensure that the markup reflects the perceived value of the product to the customer. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Luxury items can command higher markups due to their perceived value and exclusivity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also, consider the target market\u2019s willingness and ability to pay. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Markups should balance profitability with customer affordability to maintain sales volume\u200b.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-industry-standards\"><strong>5. Industry standards<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Research average markups within your industry to ensure your pricing fits within your industry range.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This helps in setting competitive prices while maintaining profitability.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-product-life-cycle\"><strong>6. Product life cycle<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For new or innovative products, initial markups might be higher to capitalise on early adopters.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Over time, markups may be adjusted as the product moves through its life cycle\u200b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adjust markups based on seasonal demand. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Higher markups can be applied during peak seasons, while lower markups might be necessary during off-peak times to stimulate sales.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-sales-strategy\"><strong>7. Sales strategy<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Factor in planned discounts and promotional activities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ensure that even after discounts, the selling price remains profitable\u200b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consider offering lower markups on bulk purchases to encourage higher sales volumes, which can lead to economies of scale and increased overall profitability\u200b.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-8-economic-factors\"><strong>8. Economic factors<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Monitor inflation rates, currency fluctuations, and other economic conditions that might affect the cost of goods and adjust your markup accordingly to maintain profitability.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-9-legal-and-regulatory-requirements\"><strong>9. Legal and regulatory requirements<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Check that your pricing and promotions follow the rules for your sector. In South Africa, consumer pricing must avoid misleading or unfair practices. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you are unsure, seek professional advice or check official guidance.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"593\" src=\"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2025\/09\/Markup-Calculator-2-1440x593.jpg\" alt=\"Infographic of a person standing on a giant cash register.\" class=\"wp-image-74552\" srcset=\"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2025\/09\/Markup-Calculator-2-1440x593.jpg 1440w, https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2025\/09\/Markup-Calculator-2-768x316.jpg 768w, https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2025\/09\/Markup-Calculator-2.jpg 1458w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-should-you-include-overhead-costs-in-markup-calculations\">Should you include overhead costs in markup calculations?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Finally, don\u2019t forget to include all your overhead costs when considering your markup. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your costs of product are not limited to the direct cost of the goods, but also the indirect costs required for the running of the business:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Direct costs<\/strong>: Include all direct costs associated with producing or purchasing the product, such as materials, labour, and manufacturing expenses.<\/li>\n\n\n\n<li><strong>Indirect costs<\/strong>: Consider overhead costs such as municipal rates, rent, utilities, salaries, and administrative expenses that contribute to the overall cost structure.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">To include overhead costs in your markup calculation, follow these steps:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-calculate-total-overhead-costs\">Calculate total overhead costs<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Identify all indirect costs associated with running your business. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This includes rent, utilities, salaries, office supplies, and other administrative expenses.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-determine-overhead-rate\"><strong>Determine overhead rate<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Allocate overhead costs to individual products or services. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This can be done by determining an overhead rate, which is typically a percentage of direct costs or a fixed amount allocated based on the number of units produced or sold.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-add-overhead-to-direct-costs\"><strong>Add overhead to direct costs<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Combine overhead costs with direct costs to get the total cost of producing or acquiring a product.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you don\u2019t consider your overhead costs then you could underprice your products with detrimental impact on your business. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Failing to consider your overheads and indirect costs will mean your cashflow will gradually decline and your income might not be enough to ensure you have sufficient cashflow to continue trading.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To summarise, here are the steps you need to take to include overhead costs in the markup calculation:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>List your indirect costs<\/li>\n\n\n\n<li>Choose an allocation method<\/li>\n\n\n\n<li>Calculate overhead per product<\/li>\n\n\n\n<li>Add overhead to direct costs<\/li>\n\n\n\n<li>Apply markup<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">Once you\u2019ve set your markup, monitoring your revenue and profit is crucial to ensure that the chosen markup is working for you. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As you grow, you can use <a href=\"https:\/\/www.sage.com\/en-za\/accounting-software\/cash-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">cashflow management software<\/a> to gain a real-time view of your revenue and profit and adjust your pricing as needed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That knowledge and ability to act quickly is essential for <a href=\"https:\/\/www.sage.com\/en-za\/industry\/retail\/\" target=\"_blank\" rel=\"noreferrer noopener\">retail operations<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cloud financial solutions such as <a href=\"https:\/\/www.sage.com\/en-za\/sage-business-cloud\/intacct\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sage Intacct<\/a> include all these tools and enable that awareness and ability to act across multiple stores, locations, and organisations.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Editor&#8217;s note: This article was originally published in September 2025 and has been updated for relevance.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-frequently-asked-questions-on-markup-calculation\">Frequently asked questions on markup calculation<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1782384553501\"><strong class=\"schema-faq-question\">What is markup in simple terms?<\/strong> <p class=\"schema-faq-answer\">Markup is the percentage you add to the cost of a product to set its selling price. <br><br>It helps ensure your price covers your costs and contributes to profit.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1782384589221\"><strong class=\"schema-faq-question\">How do you calculate markup?<\/strong> <p class=\"schema-faq-answer\">You calculate markup by subtracting the cost price from the selling price, dividing the result by the cost price, and multiplying by 100. <br><br>This gives you the markup percentage.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1782384601445\"><strong class=\"schema-faq-question\">What is the difference between markup and margin?<\/strong> <p class=\"schema-faq-answer\">Markup is calculated from the cost price, while margin is calculated from the selling price. <br><br>This means the percentages are different, even if the profit amount is the same.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1782384613421\"><strong class=\"schema-faq-question\">How do you calculate a selling price using markup?<\/strong> <p class=\"schema-faq-answer\">To calculate selling price, multiply the cost price by 1 plus the markup percentage converted into a decimal. <br><br>For example, a 50% markup means multiplying the cost by 1.5.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1782384629877\"><strong class=\"schema-faq-question\">Should overhead costs be included in markup?<\/strong> <p class=\"schema-faq-answer\">Yes. <br><br>You should include both direct costs and a fair share of overheads, such as rent and salaries, to make sure your pricing reflects the full cost of running your business.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1782384640957\"><strong class=\"schema-faq-question\">Can a markup calculator replace manual calculations?<\/strong> <p class=\"schema-faq-answer\">A markup calculator can speed up your calculations and reduce errors, but you still need to understand how markup works so you can set the right pricing strategy.<\/p> <\/div> <\/div>\n\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner on-scroll-highlight__target\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div 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class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-07-29T10:39:40+02:00\">July 29, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">11 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h3\">\n\t\t\t\t\t\t\t<a\n\t\t\t\t\tclass=\"card-post__title-link\"\n\t\t\t\t\thref=\"https:\/\/www.sage.com\/en-za\/blog\/what-is-the-organisational-skills-gap\/\"\n\t\t\t\t>\n\t\t\t\n\t\t\tWhat is the organisational skills gap and how can businesses close it?\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/p>\n\n\t\t\n\t\t\t\t\t<p class=\"card-post__description\">\n\t\t\t\tDiscover how to identify and close the organisational skills gap. Learn practical strategies for workforce planning, skills development, internal mobility, and skills-based hiring.\t\t\t<\/p>\n\t\t\n\t\t\t<\/div>\n\n\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"row related-posts__non-featured\">\n\t\t\t\t<div class=\"col col-12\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--more h4\">More on this Topic<\/h2>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-1 post-76381 post type-post status-publish format-standard has-post-thumbnail hentry category-people-leadership category-technology-innovation tag-artificial-intelligence tag-business-management tag-hr-payroll tag-trending-topics business_type-small-business business_type-medium-business\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-za\/blog\/what-is-ai-in-hr\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2026\/06\/Ai-in-HR-infographic-image-684x384.jpg\" class=\"card-post__image\" alt=\"A woman stands in front of the Sage glowline with a black background.\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2026\/06\/Ai-in-HR-infographic-image-684x384.jpg 684w, https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2026\/06\/Ai-in-HR-infographic-image-768x432.jpg 768w, https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2026\/06\/Ai-in-HR-infographic-image-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-06-23T13:19:28+02:00\">June 23, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">11 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tWhat is AI in HR and how can you use it responsibly?\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-2 post-76358 post type-post status-publish format-standard has-post-thumbnail hentry category-money-matters category-strategy-legal-operations tag-accountants tag-audit tag-bookkeeping tag-business-intelligence tag-profit-loss business_type-small-business business_type-medium-business business_type-accountants\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-za\/blog\/accounts-payable-reports-guide\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2019\/07\/resize-1675x1275-38-684x384.jpg\" class=\"card-post__image\" alt=\"Two businesswomen looking at report on tablet\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2019\/07\/resize-1675x1275-38-684x384.jpg 684w, https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2019\/07\/resize-1675x1275-38-768x585.jpg 768w, https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2019\/07\/resize-1675x1275-38-1064x810.jpg 1064w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-06-04T12:39:10+02:00\">June 4, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">10 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tThe ultimate guide to accounts payable reports and reporting\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-3 post-76331 post type-post status-publish format-standard has-post-thumbnail hentry category-money-matters category-trends-insights tag-accountants tag-audit tag-bookkeeping tag-business-intelligence tag-business-management tag-profit-loss tag-staying-competitive tag-tax business_type-small-business business_type-medium-business business_type-accountants\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-za\/blog\/accounts-payable-process\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2019\/04\/GettyImages-175138802_super-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2019\/04\/GettyImages-175138802_super-684x384.jpg 684w, https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2019\/04\/GettyImages-175138802_super-768x585.jpg 768w, https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2019\/04\/GettyImages-175138802_super-1064x810.jpg 1064w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-06-04T11:51:14+02:00\">June 4, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">8 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tWhat is the accounts payable process? Steps, workflow and how to improve it\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-4 post-76318 post type-post status-publish format-standard has-post-thumbnail hentry category-money-matters category-trends-insights tag-accountants tag-audit tag-bookkeeping tag-inventory-management business_type-small-business business_type-medium-business business_type-accountants\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-za\/blog\/abc-analysis\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2019\/07\/resize-1675x1275-43-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2019\/07\/resize-1675x1275-43-684x384.jpg 684w, https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2019\/07\/resize-1675x1275-43-768x585.jpg 768w, https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2019\/07\/resize-1675x1275-43-1064x810.jpg 1064w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-06-02T15:45:55+02:00\">June 2, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">17 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tWhat is ABC analysis in inventory management? Definition, steps and examples\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Use this markup calculator to work out a selling price, cost price, or markup percentage. You will also learn how markup works, how it differs from margin, and how to use it to set prices for your business.<\/p>\n","protected":false},"author":346,"featured_media":74293,"menu_order":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"sage_hide_published_date":false,"sage_hide_read_time":false,"sage_hide_share_buttons":false,"_pwl_sage_podcast_buzzsprout_src":"","footnotes":""},"categories":[25,27],"tags":[294,315,339,209,214],"business_type":[2,3,5],"lilypad":[],"context":[],"industry":[],"persona":[6,12,15,16],"imagine_tag":[52,63,85,86],"coauthors":[409],"class_list":["post-74360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-money-matters","category-strategy-legal-operations","tag-accountants","tag-business-intelligence","tag-profit-loss","tag-staying-competitive","tag-trending-topics","business_type-small-business","business_type-medium-business","business_type-accountants"],"sage_meta":{"region":"en-za","author_name":"Stacey McIntosh","featured_image":"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2025\/08\/Mar2025_Construction-Commerical_0777.jpeg","imagine_tags":{"52":"Accounting software","63":"Business intelligence","85":"Small business","86":"Start up business"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice South Africa","distributor_original_site_url":"https:\/\/www.sage.com\/en-za\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/posts\/74360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/users\/346"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/comments?post=74360"}],"version-history":[{"count":5,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/posts\/74360\/revisions"}],"predecessor-version":[{"id":76438,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/posts\/74360\/revisions\/76438"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/media\/74293"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/media?parent=74360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/categories?post=74360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/tags?post=74360"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/business_type?post=74360"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/lilypad?post=74360"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/context?post=74360"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/industry?post=74360"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/persona?post=74360"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/imagine_tag?post=74360"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/coauthors?post=74360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}