{"id":74916,"date":"2025-11-03T12:54:32","date_gmt":"2025-11-03T10:54:32","guid":{"rendered":"https:\/\/www.sage.com\/en-za\/blog\/?p=74916"},"modified":"2025-11-03T12:54:34","modified_gmt":"2025-11-03T10:54:34","slug":"black-friday-expert-tips","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-za\/blog\/black-friday-expert-tips\/","title":{"rendered":"Black Friday 2025 South Africa: 11 expert tips to boost sales and win loyal customers"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-za\/blog\/category\/money-matters\/\" class=\"entry-header__link\">Money Matters<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tBlack Friday 2025 South Africa: 11 expert tips to boost sales and win loyal customers\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2025-11-03T12:54:32+02:00\">Nov 3, 2025<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"Black Friday 2025 South Africa: 11 expert tips to boost sales and win loyal customers\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-za\/blog\/black-friday-expert-tips\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n<\/header>\n\n\n\n<div class=\"wp-block-post-author\">\n\t\t\t<div class=\"co-authors\">\n\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-za\/blog\/author\/ashleyhindsmansage\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2025\/02\/Ashley-Thompson-350x350.jpg\" class=\"entry-author__image\" alt=\"Ashley Thompson\" srcset=\"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2025\/02\/Ashley-Thompson-350x350.jpg 350w, https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2025\/02\/Ashley-Thompson.jpg 600w\" sizes=\"auto, (max-width: 40px) 100vw, 40px\" \/>\t\t\t\t<span class=\"entry-author__name\">Ashley Thompson<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t<\/div>\n\n\n\n\n\n<p>South African shoppers increasingly see Black Friday as a chance to save on essentials and festive gifts. <\/p>\n\n\n\n<p>But for many, it\u2019s simply about finding the best bargains.<\/p>\n\n\n\n<p>Use that energy to sell, clear dead stock, and grow a list you can profit from in the coming Christmas period.<\/p>\n\n\n\n<p>Deliver on not only giving them good value, but also the feeling that they\u2019ve achieved what they wanted, and come out of it on top.<\/p>\n\n\n\n<p>This guide shows retailers of every kind, from resellers to high street shops to market traders, how to plan the day for maximum outcomes and convert buyers into long-term customers.<\/p>\n\n\n\n<p><strong>Here\u2019s what we&#8217;ll cover:<\/strong><\/p>\n\n\n<?xml encoding=\"utf-8\" ?><div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><ul><li><a href=\"#h-why-black-friday-is-different\" data-level=\"2\">Why Black Friday is different<\/a><\/li><li><a href=\"#h-11-proven-ways-to-win-on-black-friday\" data-level=\"2\">11 proven ways to win on Black Friday<\/a><ul><li><a href=\"#h-1-start-early\" data-level=\"3\">1. Start early<\/a><\/li><li><a href=\"#h-2-prioritise-where-your-buyers-already-shop\" data-level=\"3\">2. Prioritise where your buyers already shop<\/a><\/li><li><a href=\"#h-3-make-your-offers-simple\" data-level=\"3\">3. Make your offers simple<\/a><\/li><li><a href=\"#h-4-give-vips-a-head-start\" data-level=\"3\">4. Give VIPs a head start<\/a><\/li><li><a href=\"#h-5-turn-the-rush-into-long-term-relationships\" data-level=\"3\">5. Turn the rush into long-term relationships<\/a><\/li><li><a href=\"#h-6-run-a-real-time-flash-channel\" data-level=\"3\">6. Run a real-time flash channel<\/a><\/li><li><a href=\"#h-7-offer-smooth-payments-and-fast-checkout\" data-level=\"3\">7. Offer smooth payments and fast checkout<\/a><\/li><li><a href=\"#h-8-move-the-stock-you-no-longer-want\" data-level=\"3\">8. Move the stock you no longer want<\/a><\/li><li><a href=\"#h-9-prepare-operations-like-a-pro\" data-level=\"3\">9. Prepare operations like a pro<\/a><\/li><li><a href=\"#h-10-plan-the-follow-up-before-you-launch\" data-level=\"3\">10. Plan the follow-up before you launch<\/a><\/li><li><a href=\"#h-11-use-words-that-sell\" data-level=\"3\">11. Use words that sell<\/a><\/li><\/ul><\/li><li><a href=\"#h-quick-wins-by-selling-model\" data-level=\"2\">Quick wins by selling model<\/a><\/li><li><a href=\"#h-metrics-that-matter-on-monday\" data-level=\"2\">Metrics that matter on Monday<\/a><\/li><li><a href=\"#h-final-thoughts-start-now-win-big\" data-level=\"2\">Final thoughts: Start now, win big<\/a><\/li><\/ul><\/div>\n\n\n\n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Small business survival toolkit<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Get practical advice to help your business thrive.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-80195606-5387-4569-bfaf-b6a518449b24\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Download your free guide<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2022\/04\/GettyImages-1305268048-1440x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2022\/04\/GettyImages-1305268048-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-black-friday-is-different\">Why Black Friday is different<\/h2>\n\n\n\n<p>Black Friday began in the US, yet South African customers now expect a long weekend of deals.<\/p>\n\n\n\n<p>Consumers move fast, price-check less, spend in bursts, and have cash to burn. That gives you a short window to present simple offers, remove friction, and follow up with attention to detail.<\/p>\n\n\n\n<p>They shop with intent while also aiming to have an enjoyable and fulfilling experience. They\u2019re looking for gifts, but anticipate quick wins \u2014 and a bit of self-treating.<\/p>\n\n\n\n<p>Decision friction drops when choices are simple, when quantities and timescales look limited, and shipping cut-offs are clear.<\/p>\n\n\n\n<p>Build your plan around that mindset: tight offers, fast comms, smooth checkout, and tidy fulfilment.<\/p>\n\n\n\n<p>This isn\u2019t the first time we\u2019ve covered Black Friday here on Sage Advice, so take a look at what <a href=\"https:\/\/www.sage.com\/en-za\/blog\/black-friday-dos-and-donts-for-small-businesses\/\" target=\"_blank\" rel=\"noreferrer noopener\">we\u2019ve covered in the past<\/a> around keeping your business running smoothly through the holidays then adapt the checklists to your store, stall, or marketplace profile.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-11-proven-ways-to-win-on-black-friday\">11 proven ways to win on Black Friday<\/h2>\n\n\n\n<p>Here\u2019s our list of tricks, tips and hints that will maximise your Black Friday experience, as well as that of your customers. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-start-early\">1. Start early<\/h3>\n\n\n\n<p>Warm your audience, beginning one to two weeks out.<\/p>\n\n\n\n<p>If the day is close, run a short countdown.<\/p>\n\n\n\n<p>Pair teasers on Instagram and TikTok with a clear reason to join your email or waitlist for early access, using the same offer structure you will reveal on Friday.<\/p>\n\n\n\n<p>For emails that get opened and clicked, stick to a single offer and one call to action.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-prioritise-where-your-buyers-already-shop\">2. Prioritise where your buyers already shop<\/h3>\n\n\n\n<p>Match inventory to sell by channel to category.<\/p>\n\n\n\n<p>Fashion and footwear resell well on Yaga and Facebook Marketplace.<\/p>\n\n\n\n<p>Handmade gifts do well on Takealot Marketplace and Instagram.<\/p>\n\n\n\n<p>Collectibles move on eBay.<\/p>\n\n\n\n<p>Local gifts can perform at markets with click-and-collect.<\/p>\n\n\n\n<p>On marketplaces, use native features like promoted placements and timed price edits to surface in search, and keep listings short, specific, and benefit-led.<\/p>\n\n\n\n<p>This <a href=\"https:\/\/www.sage.com\/en-za\/blog\/a-guide-to-inventory-turnover-ratio\" target=\"_blank\" rel=\"noreferrer noopener\">guide to inventory turnover<\/a> gives you the formulas and levers to improve cash flow.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-make-your-offers-simple\">3. Make your offers simple<\/h3>\n\n\n\n<p>Customers scan while shopping, especially during this time.<\/p>\n\n\n\n<p>They should grasp the deal in seconds.<\/p>\n\n\n\n<p>Offer ideas that convert in South Africa include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bundle and save: \u201cGift set of three candles for RA39, save RA12.\u201d<\/li>\n\n\n\n<li>Mystery \u201cbrown box\u201d: Move returned items or slow-selling inventory at fixed price points.<\/li>\n\n\n\n<li>BOGOF (buy one, get one free): Great for accessories and small beauty. (Remember that people love to get treats for themselves while buying gifts for others!)<\/li>\n\n\n\n<li>Deal stacking: Tie a headline discount to a bundle and a free add-on above a spend threshold.<\/li>\n<\/ul>\n\n\n\n<p>Take care to guard your profit. Pressure-test price floors before you publish, using plain-English tools for <a href=\"https:\/\/www.sage.com\/en-za\/blog\/margin-calculator\" target=\"_blank\" rel=\"noreferrer noopener\">margin, markup, and net profit<\/a> so you know which discounts still pay.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-give-vips-a-head-start\">4. Give VIPs a head start<\/h3>\n\n\n\n<p>Reward your email and SMS audience with early access and a slightly better deal.<\/p>\n\n\n\n<p>Send \u201cdoors open\u201d two to 12 hours early with a private link or hidden collection.<\/p>\n\n\n\n<p>At markets, use a printed code word for VIP pricing and hand it out across the month before with earlier purchases.<\/p>\n\n\n\n<p>Keep your list building and direct marketing lawful and simple. Ensure your marketing complies with South Africa\u2019s <a href=\"https:\/\/popia.co.za\/\" target=\"_blank\" rel=\"noreferrer noopener\">POPIA<\/a> (Protection of Personal Information Act), which governs how you collect, store, and use customer data.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-turn-the-rush-into-long-term-relationships\">5. Turn the rush into long-term relationships<\/h3>\n\n\n\n<p>Use the day to grow your audience and set up a December bounce-back.<\/p>\n\n\n\n<p>Add a one-click opt-in at checkout for \u201cDecember drops,\u201d and include a small card in every parcel or bag with a QR code and a code that expires in seven days.<\/p>\n\n\n\n<p>When you plan the follow-up, this overview of Christmas operations and planning doubles as a checklist for post-purchase care and staff scheduling.<\/p>\n\n\n\n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Small business survival toolkit<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Get practical advice to help your business thrive.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-80195606-5387-4569-bfaf-b6a518449b24\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Download your free guide<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2022\/04\/GettyImages-1305268048-1440x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2022\/04\/GettyImages-1305268048-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-run-a-real-time-flash-channel\">6. Run a real-time flash channel<\/h3>\n\n\n\n<p>Speed wins on Black Friday.<\/p>\n\n\n\n<p>A live channel lets you drop one-hour deals, sell end-of-line units, and build urgency.<\/p>\n\n\n\n<p>Discord or WhatsApp broadcasts work well for \u201cfirst to see\u201d drops with expiring codes.<\/p>\n\n\n\n<p>If you promote buy now, pay later in those flashes, give shoppers clear, balanced information.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-offer-smooth-payments-and-fast-checkout\">7. Offer smooth payments and fast checkout<\/h3>\n\n\n\n<p>Shoppers prefer short, mobile-first checkout flows.<\/p>\n\n\n\n<p>Split-payment options like Payflex or Mobicred can lift average order value when used responsibly.<\/p>\n\n\n\n<p>If you trade in person, test card readers, power banks, and hotspots.<\/p>\n\n\n\n<p>To keep cash tight while orders spike, double-check your numbers with Sage Advice <a href=\"https:\/\/www.sage.com\/en-za\/blog\/margin-calculator\" target=\"_blank\" rel=\"noreferrer noopener\">margin<\/a> and <a href=\"https:\/\/www.sage.com\/en-za\/blog\/what-is-markup-percentage\" target=\"_blank\" rel=\"noreferrer noopener\">markup<\/a> guides before you green-light deeper discounts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-8-move-the-stock-you-no-longer-want\">8. Move the stock you no longer want<\/h3>\n\n\n\n<p>This is your opportunity to turn returns, odd sizes, and seasonal outliers into cash.<\/p>\n\n\n\n<p>Keep grading honest, and shoot quick photos that show any minor flaws.<\/p>\n\n\n\n<p>If you dispatch goods, link your FAQ to the last posting dates so buyers set realistic expectations.<\/p>\n\n\n\n<p>If you list on Yaga, remind buyers in your description that platform protections differ for consumer-to-consumer transactions, then still over-deliver on clarity to drive positive reviews.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-9-prepare-operations-like-a-pro\">9. Prepare operations like a pro<\/h3>\n\n\n\n<p>Lock your stock count by Wednesday, pull promo units to avoid oversells, and pre-pack fast movers.<\/p>\n\n\n\n<p>Print labels in batches, show cut-offs on product pages, and assign roles if you have a team.<\/p>\n\n\n\n<p>If you want a single reference on how to boost sales, <a href=\"https:\/\/www.sage.com\/en-za\/blog\/black-friday-dos-and-donts-for-small-businesses\/\" target=\"_blank\" rel=\"noreferrer noopener\">read our previous guidance<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-10-plan-the-follow-up-before-you-launch\">10. Plan the follow-up before you launch<\/h3>\n\n\n\n<p>Draft a post-purchase sequence now:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Day 0: Order confirmation with shipping info and how to reach support.<\/li>\n\n\n\n<li>Day 2: Care tips, size guides, and a prompt to follow your live channel.<\/li>\n\n\n\n<li>Day 7: Bounce-back offer that expires in 72 hours.<\/li>\n<\/ul>\n\n\n\n<p>Run a \u201cweekend clear-out\u201d on Sunday or Cyber Monday to move last units.<\/p>\n\n\n\n<p>On Monday, track the basics and make one improvement per metric before your December push.<\/p>\n\n\n\n<p>If you need a primer to pick the right KPIs and act on them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-11-use-words-that-sell\"><strong>11. Use words that sell<\/strong><\/h3>\n\n\n\n<p>Shoppers skim across a sea of offers on Black Friday, so your words and images must work instantly.<\/p>\n\n\n\n<p>Write headlines to include product, price, and deadline. <\/p>\n\n\n\n<p>Use short bullets on benefits. Keep everything short, punchy and to-the-point.<\/p>\n\n\n\n<p>Promise exact shipping only if you can meet it. <\/p>\n\n\n\n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Small business survival toolkit<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Get practical advice to help your business thrive.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-80195606-5387-4569-bfaf-b6a518449b24\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Download your free guide<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2022\/04\/GettyImages-1305268048-1440x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2022\/04\/GettyImages-1305268048-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-quick-wins-by-selling-model\">Quick wins by selling model<\/h2>\n\n\n\n<p>Here\u2019s some specific tips for however you choose to sell:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Online store: Simplify your menu to \u201cNew,\u201d \u201cGifts under RA25\/RA50,\u201d and \u201cBest sellers,\u201d and add a sticky banner with cut-offs and support hours.<\/li>\n\n\n\n<li>Yaga: Batch list 20\u201350 items with consistent photography and fast replies to offers. <\/li>\n\n\n\n<li>Bricks and mortar: Move best deals to the first table, add large price cards, and offer simple gift-wrap at the till.<\/li>\n\n\n\n<li>Market traders: Split your table into clear price bands and keep a backup plan for rain. Bring a spare reader and cables, and post a same-day WhatsApp broadcast to regulars with your top three offers.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-metrics-that-matter-on-monday\">Metrics that matter on Monday<\/h2>\n\n\n\n<p>Track revenue by channel, average order value, conversion rate, list growth, response time, returns requested, and top five products by profit. <\/p>\n\n\n\n<p>If you need a quick tune-up on pricing decisions before December, double-check your numbers so you are not discounting past your floor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-final-thoughts-start-now-win-big\">Final thoughts: Start now, win big<\/h2>\n\n\n\n<p>Black Friday rewards clear offers, fast decisions, and tidy operations. <\/p>\n\n\n\n<p>You do not need dozens of deals. Pick a few strong bundles, set simple rules, and meet buyers where they already shop.<\/p>\n\n\n\n<p>Lock the basics now: Stock counted, cut-offs posted, payment options tested, post-purchase emails scheduled. <\/p>\n\n\n\n<p>Review revenue by channel, mobile traffic share, average order value, conversion, and list growth on Monday. Choose one improvement per metric and ship it before your next campaign.<\/p>\n\n\n\n<p>Use Black Friday to kickstart your festive sales and build momentum into the new year.<\/p>\n\n\n\n<p>Welcome new buyers, thank VIPs, and invite everyone to your early access list. <\/p>\n\n\n\n<p>Sell smart on the day, then turn those first wins into lasting customer relationships that fuel your festive and January sales.<\/p>\n\n\n\n<p><strong>Ready to take control of your business finances and plan for a stronger festive season? <\/strong><\/p>\n\n\n\n<p>Discover how Sage can help you <a href=\"https:\/\/www.sage.com\/en-za\/sage-business-cloud\/accounting\/\" target=\"_blank\" rel=\"noreferrer noopener\">simplify your accounting and stay on top of cash flow<\/a>.<\/p>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Subscribe to the Sage Advice enewsletter<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Get a roundup of our best business advice in your inbox every month.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-84fe79b5-668d-41f8-a0cc-6229018c4ac9\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Subscribe<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2022\/04\/GettyImages-1181404518-1440x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2022\/04\/GettyImages-1181404518-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Read our advice for a high-performing Black Friday across online stores, Yaga, eBay, shopping centres and market stalls.<\/p>\n","protected":false},"author":281,"featured_media":69827,"menu_order":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"footnotes":""},"categories":[24,25,29],"tags":[315,316,189,335,207,209,214],"business_type":[2],"lilypad":[],"context":[],"industry":[],"persona":[16],"imagine_tag":[68,83,73,85,86],"coauthors":[414],"class_list":["post-74916","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth-customers","category-money-matters","category-trends-insights","tag-business-intelligence","tag-business-strategy","tag-financial-insights","tag-making-financial-decisions","tag-sales-management","tag-staying-competitive","tag-trending-topics","business_type-small-business"],"sage_meta":{"region":"en-za","author_name":"Ashley 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