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A game-changing partnership

Insights. Teamwork. Heart. They’re all key to success in rugby and in business. We have teamed up with the Guinness Six Nations, TikTok Women’s Six Nations, and the Autumn Nations Series, providing powerful data behind the AI-enabled smart ball.

Sage and Six Nations: It's game time

Sage will support insights and decision-making during the Six Nations and Autumn Nations by giving fans new in-game insights through the innovative new smart ball, sponsorship of additional stats, as well as branding the Television Match Official (TMO). 


The AI-enabled smart ball powered by Sage measures information on speed, distance, and time. It provides real-time insights to players, coaches, fans and even viewers at home.

With built-in AI technology, the smart ball communicates with sensors around the stadium up to 20 times per second. Just as in business, Sage is providing powerful insights behind human-to-human strategy.

Proud partner to Six Nations Rugby

As Official Insight Partners to Six Nations Rugby, we proudly partner with the below tournaments.

Autumn Nations Series

Five rounds of rugby fixtures sees the best of the Northern and Southern Hemispheres coming together to reignite rugby rivalries for truly unmissable experiences.

Guinness Six Nations

The oldest international rugby tournament in the world. England, France, Ireland, Italy, Scotland, and Wales compete to become Europe’s top international men’s team.

TikTok Women’s Six Nations

England, France, Ireland, Italy, Scotland, and Wales compete to become Europe’s top international women’s team.

Sage Sponsorships

Find out more about our other partnerships

The Hundred


Sage is Official Insights Partner of The Hundred - a bold 100 ball cricket competition which sees world leading players compete for eighty city-based teams across England and Wales.

Major League Baseball


Sage is an Official Partner of Major League Baseball - the most historic professional sports league in the United States, represented by 30 member clubs in the U.S. and Canada.


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