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AutoTrader drives business growth with Sage X3

AutoTrader - South Africa

AutoTrader is South Africa’s leading online marketplace for the buying and selling of cars and other motor vehicles.

From print to digital

Established in 1992, AutoTrader began as a weekly print publication that enjoyed enormous success. As the business grew, management knew they would have to embrace technology and create a digital-first publication. For CEO George Mienie, this transition was vital for the business's future. He also wanted to establish a company ethos focused on innovation and continuous self-assessment.

Innovation is not a one-off activity. It’s a process that needs to become entrenched in the organisation.

George Mienie

Management cite the usability of Sage X3

By combining industry-leading tools with Sage X3, AutoTrader was able to transition from a printed periodical to a digital publication.

We pride ourselves on delivering quality services to our customers as quickly and efficiently as possible. With Sage X3 we’re able to do just that.

Faizah Mahomed
Finance Manager

Five million website visitors a month

Since the transition to digital, the business has experienced phenomenal growth with 70% of South African car dealers using AutoTrader’s services, and up to 70,000 vehicles listed monthly on the website. These figures, combined with over five million visitors a month across various digital platforms, have helped AutoTrader establish itself as the marketplace leader.

The sky is the limit when it comes to the things that we can do to help solve [readers’] pain points.

George Mienie

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