{"id":16052,"date":"2020-01-14T12:30:35","date_gmt":"2020-01-14T11:30:35","guid":{"rendered":"https:\/\/www.sage.com\/es-es\/blog\/?p=16052"},"modified":"2026-02-04T17:56:17","modified_gmt":"2026-02-04T16:56:17","slug":"principales-tendencias-empresariales-para-2020","status":"publish","type":"post","link":"https:\/\/www.sage.com\/es-es\/blog\/principales-tendencias-empresariales-para-2020\/","title":{"rendered":"Las tendencias en contabilidad, marketing y transformaci\u00f3n digital de las empresas en 2020"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/es-es\/blog\/categoria\/tecnologia-innovacion\/\" class=\"entry-header__link\">Tecnolog\u00eda e Innovaci\u00f3n<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tLas tendencias en contabilidad, marketing y transformaci\u00f3n digital de las empresas en 2020\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2020-01-14T12:30:35+01:00\">14 enero, 2020<\/time><\/span><span class=\"reading-time\"> minutos de lectura<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"Las tendencias en contabilidad, marketing y transformaci\u00f3n digital de las empresas en 2020\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/es-es\/blog\/principales-tendencias-empresariales-para-2020\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Compartir<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n\t<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/es-es\/blog\/author\/rocioalgarrada\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2020\/01\/Rocio-Perfil-350x350.jpg\" class=\"entry-author__image\" alt=\"\" srcset=\"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2020\/01\/Rocio-Perfil-350x350.jpg 350w, https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2020\/01\/Rocio-Perfil.jpg 400w\" sizes=\"auto, (max-width: 40px) 100vw, 40px\" \/>\t\t\t\t<span class=\"entry-author__name\">Roc\u00edo Algarrada Cabanillas<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n<div class=\"sage-block-classic-wrapper mb-m\">\n\n<p><span data-contrast=\"none\">\u00bfQu\u00e9 tendencias definir\u00e1n la tecnolog\u00eda, la contabilidad o la ciberseguridad en 2020? Preguntamos a\u00a0<\/span><span data-contrast=\"none\">nuestro\u00a0<\/span><span data-contrast=\"none\">grupo\u00a0<\/span><span data-contrast=\"none\">de expertos<\/span><span data-contrast=\"none\">\u00a0para conocer\u00a0<\/span><span data-contrast=\"none\">su<\/span><span data-contrast=\"none\">s previsiones para el\u00a0<\/span><span data-contrast=\"none\">nuevo\u00a0<\/span><span data-contrast=\"none\">a\u00f1o.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u00b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">E<\/span><span data-contrast=\"none\">n 2020, e<\/span><span data-contrast=\"none\">l sector de los despachos profesionales se centrar\u00e1 en\u00a0<\/span><span data-contrast=\"none\">la planificaci\u00f3n<\/span><span data-contrast=\"none\">\u00a0de su transformaci\u00f3n digital<\/span><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u00b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">El\u00a0<\/span><span data-contrast=\"none\">aspecto<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">emocional, cercano y participativo del marketing<\/span><span data-contrast=\"none\">\u00a0cobrar\u00e1 a\u00fan m\u00e1s importancia<\/span><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u00b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">La automatizaci\u00f3n\u00a0<\/span><span data-contrast=\"none\">seguir\u00e1 imponi\u00e9ndose como el principal motor tecnol\u00f3gico de numerosas empresas.<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">El a\u00f1o\u00a0<\/span><span data-contrast=\"none\">2019\u00a0<\/span><span data-contrast=\"none\">ha\u00a0<\/span><span data-contrast=\"none\">marcado\u00a0<\/span><span data-contrast=\"none\">el final de una d\u00e9cada donde hemos visto\u00a0<\/span><span data-contrast=\"none\">grandes transformaciones<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">tanto\u00a0<\/span><span data-contrast=\"none\">en\u00a0<\/span><span data-contrast=\"none\">el sector\u00a0<\/span><span data-contrast=\"none\">de\u00a0<\/span><span data-contrast=\"none\">las asesor\u00edas y despachos profesionales<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">como en<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">las empresas<\/span><span data-contrast=\"none\">.\u00a0<\/span><span data-contrast=\"none\">Estos abarcan d<\/span><span data-contrast=\"none\">esde nuevas formas de\u00a0<\/span><span data-contrast=\"none\">hace<\/span><span data-contrast=\"none\">r\u00a0<\/span><strong><span data-contrast=\"none\">marketing<\/span><\/strong><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">hasta la\u00a0<\/span><span data-contrast=\"none\">implementaci\u00f3n de tecnolog\u00edas como\u00a0<\/span><span data-contrast=\"none\">los asistentes de voz<\/span><span data-contrast=\"none\">, el\u00a0<\/span><i><span data-contrast=\"none\">cloud<\/span><\/i><i><span data-contrast=\"none\">\u00a0<\/span><\/i><i><span data-contrast=\"none\">computing<\/span><\/i><span data-contrast=\"none\">\u00a0o<\/span><span data-contrast=\"none\">\u00a0la inteligencia artificial.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><!--more--><\/p>\n<p><span data-contrast=\"none\">\u00a1Comparte!\u00a0<\/span><mark class=\"highlight-and-share\"><span data-contrast=\"none\">En esta d\u00e9cada<\/span><span data-contrast=\"none\">,<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">el<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">a<\/span><span data-contrast=\"none\">n\u00e1lisis<\/span><span data-contrast=\"none\">\u00a0de datos ha tomado un papel\u00a0<\/span><span data-contrast=\"none\">centra<\/span><span data-contrast=\"none\">l en la gesti\u00f3n de cualquier empresa<\/span><span data-contrast=\"none\">,<\/span><span data-contrast=\"none\">\u00a0despacho<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">o asesor\u00eda<\/span><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/mark><\/p>\n<p><span data-contrast=\"none\">El\u00a0<\/span><strong><span data-contrast=\"none\">volumen<\/span><\/strong><strong><span data-contrast=\"none\">\u00a0<\/span><\/strong><strong><span data-contrast=\"none\">de i<\/span><\/strong><strong><span data-contrast=\"none\">nformaci\u00f3n<\/span><\/strong><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">que manejan<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">ha crecido exponencialmente y ha\u00a0<\/span><span data-contrast=\"none\">tra\u00eddo\u00a0<\/span><span data-contrast=\"none\">grandes\u00a0<\/span><span data-contrast=\"none\">oportunidades<\/span><span data-contrast=\"none\">, as\u00ed\u00a0<\/span><span data-contrast=\"none\">como nuevos riesgos<\/span><span data-contrast=\"none\">\u00a0refe<\/span><span data-contrast=\"none\">rentes\u00a0<\/span><span data-contrast=\"none\">a la privacidad y al robo de informaci\u00f3n<\/span><span data-contrast=\"none\">.<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">Por esta raz\u00f3n, la\u00a0<\/span><strong><span data-contrast=\"none\">ciberseguridad\u00a0<\/span><\/strong><span data-contrast=\"none\">y la\u00a0<\/span><strong><span data-contrast=\"none\">protecci\u00f3n de datos<\/span><\/strong><span data-contrast=\"none\">\u00a0s<\/span><span data-contrast=\"none\">e han convertido en una preocupaci\u00f3n\u00a0<\/span><span data-contrast=\"none\">principal<\/span><span data-contrast=\"none\">\u00a0en todo tipo de organizaciones.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Ahora e<\/span><span data-contrast=\"none\">s el momento de hacer balance del a\u00f1o, pero tambi\u00e9n de\u00a0<\/span><span data-contrast=\"none\">preparar<\/span><span data-contrast=\"none\">se<\/span><span data-contrast=\"none\">\u00a0para el siguiente<\/span><span data-contrast=\"none\">.\u00a0<\/span><span data-contrast=\"none\">En este art\u00edculo queremos echar un<\/span><span data-contrast=\"none\">a mirada<\/span><span data-contrast=\"none\">\u00a0a las tendencias en contabilidad, marketing o transformaci\u00f3n digital que marcar\u00e1n\u00a0<\/span><span data-contrast=\"none\">el a\u00f1o 2020.\u00a0<\/span><span data-contrast=\"none\">Para ello, hemos\u00a0<\/span><span data-contrast=\"none\">preguntado a<\/span><span data-contrast=\"none\">\u00a0los miembros del<\/span><span data-contrast=\"none\">\u00a0<\/span><strong><span data-contrast=\"none\">Programa<\/span><\/strong><strong><span data-contrast=\"none\">\u00a0de\u00a0<\/span><\/strong><strong><span data-contrast=\"none\">E<\/span><\/strong><strong><span data-contrast=\"none\">xpertos\u00a0<\/span><\/strong><strong><span data-contrast=\"none\">de Sage<\/span><\/strong><span data-contrast=\"none\">, formado por profesionales\u00a0<\/span><span data-contrast=\"none\">de d<\/span><span data-contrast=\"none\">istintas<\/span><span data-contrast=\"none\">\u00a0disciplinas<\/span><span data-contrast=\"none\">,<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">para conocer<\/span><span data-contrast=\"none\">\u00a0sus previsiones para el nuevo a\u00f1o.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h2><span data-contrast=\"none\">Despachos y Asesor\u00edas<\/span><span data-contrast=\"none\">: un a\u00f1o de planificaci\u00f3n<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">En 2019, el sector de los despachos profesionales\u00a0<\/span><span data-contrast=\"auto\">comenz\u00f3<\/span><span data-contrast=\"auto\">\u00a0a ser consciente de los retos tecnol\u00f3gicos que tiene por delante<\/span><span data-contrast=\"auto\">. El mercado evoluciona r\u00e1pidamente y requiere una adaptaci\u00f3n a los cambios, como las\u00a0<\/span><strong><span data-contrast=\"auto\">nuevas necesidades<\/span><\/strong><span data-contrast=\"auto\">\u00a0de los clientes, la irrupci\u00f3n de\u00a0<\/span><strong><span data-contrast=\"auto\">tecnolog\u00edas\u00a0<\/span><\/strong><span data-contrast=\"auto\">como la\u00a0<\/span><span data-contrast=\"none\">inteligencia artificial<\/span><span data-contrast=\"none\">\u00a0(<\/span><a href=\"https:\/\/www.sage.com\/es-es\/blog\/como-la-inteligencia-artificial-y-el-aprendizaje-automatico-llevaran-al-erp-al-siguiente-nivel\/\"><span data-contrast=\"none\">https:\/\/www.sage.com\/es-es\/blog\/como-la-inteligencia-artificial-y-el-aprendizaje-automatico-llevaran-al-erp-al-siguiente-nivel\/<\/span><\/a><span data-contrast=\"none\">)<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"auto\">o la llegada de\u00a0<\/span><strong><span data-contrast=\"auto\">nuevos competidores<\/span><\/strong><span data-contrast=\"auto\">\u00a0del mercado.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Para Jordi\u00a0<\/span><span data-contrast=\"none\">Estalella<\/span><span data-contrast=\"none\">, socio de\u00a0<\/span><span data-contrast=\"none\">Alterwork<\/span><span data-contrast=\"none\">,\u00a0<\/span><span data-contrast=\"none\">2020 va a ser\u00a0<\/span><strong><span data-contrast=\"none\">el a\u00f1o de planif<\/span><\/strong><strong><span data-contrast=\"none\">ica<\/span><\/strong><strong><span data-contrast=\"none\">ci\u00f3n de<\/span><\/strong><strong><span data-contrast=\"none\">\u00a0la transformaci\u00f3n digital<\/span><\/strong><span data-contrast=\"none\">.<\/span><span data-contrast=\"none\">\u00a0Mientras que la puesta en marcha de\u00a0<\/span><span data-contrast=\"none\">esta\u00a0<\/span><span data-contrast=\"none\">transformaci\u00f3<\/span><span data-contrast=\"none\">n<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">se postergar\u00e1 alg\u00fan tiempo,\u00a0<\/span><span data-contrast=\"none\">el sector se centrar\u00e1\u00a0<\/span><span data-contrast=\"none\">este a\u00f1o\u00a0<\/span><span data-contrast=\"none\">en el dise\u00f1o de un plan de acci\u00f3n<\/span><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<blockquote><p><span data-contrast=\"none\">\u201cEn este ejercicio, muchos de los despachos reformular\u00e1n su visi\u00f3n, conectando sus capacidades con los retos digitales del mercado, y definir\u00e1n objetivos concretos de transformaci\u00f3n y los recursos necesarios para implementarlos\u201d.<\/span><\/p><\/blockquote>\n<h2><span data-contrast=\"none\">Marketing emocional y cercano<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">En cuanto a la forma de hacer marketing, las acciones\u00a0<\/span><strong><span data-contrast=\"none\">directas, personalizadas y cercanas<\/span><\/strong><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">a la audiencia<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">se han convertido en la f\u00f3rmula ganadora para\u00a0<\/span><span data-contrast=\"none\">grandes y peque\u00f1as empresas.<\/span><span data-contrast=\"none\">\u00a0M\u00e1s que nunca, las marcas venden emociones y beneficios simb\u00f3licos, como\u00a0<\/span><span data-contrast=\"none\">estilos de vida o filosof\u00eda<\/span><span data-contrast=\"none\">.<\/span><\/p>\n<p><span data-contrast=\"none\">Para\u00a0<\/span><span data-contrast=\"none\">Txell<\/span><span data-contrast=\"none\">\u00a0Costa, CEO de\u00a0<\/span><span data-contrast=\"none\">Txell<\/span><span data-contrast=\"none\">\u00a0Costa\u00a0<\/span><span data-contrast=\"none\">Group<\/span><span data-contrast=\"none\">, en 2020 la compra ser\u00e1 m\u00e1s emocional que nunca.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u201cSe acerca una nueva crisis<\/span><span data-contrast=\"none\">;<\/span><span data-contrast=\"none\">\u00a0si sabemos conectar nuestra oferta con las necesidades primeras y emocionales, sobreviviremos\u201d,<\/span><span data-contrast=\"none\">\u00a0apunta\u00a0<\/span><span data-contrast=\"none\">Txell<\/span><span data-contrast=\"none\">\u00a0Costa, y a\u00f1ade que \u201cel discurso con forma de promesa es lo que ordena nuestra oferta para acompa\u00f1ar de la mano al cliente a lo largo de su ciclo de vida\u201d.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">En cuanto a formatos, se seguir\u00e1 apostando fuertemente por el\u00a0<\/span><strong><span data-contrast=\"none\">v\u00eddeo<\/span><\/strong><span data-contrast=\"none\">\u00a0y por plataformas como YouTube, Facebook\/Instagram o\u00a0<\/span><span data-contrast=\"none\">Tik<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">Tok<\/span><span data-contrast=\"none\">.\u00a0<\/span><span data-contrast=\"none\">Los directos,\u00a0<\/span><span data-contrast=\"none\">stories<\/span><span data-contrast=\"none\">\u00a0y las nuevas funcionalidades como las encuestas, acercan las marcas\u00a0<\/span><span data-contrast=\"none\">a su p\u00fablico\u00a0<\/span><span data-contrast=\"none\">y ayudan a fid<\/span><span data-contrast=\"none\">e<\/span><span data-contrast=\"none\">lizar a la comunidad.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Los usuarios son cada vez m\u00e1s activos y participativos en el contenido digital. Por eso, muchas marcas han comenzado a pasar\u00a0<\/span><strong><span data-contrast=\"none\">del\u00a0<\/span><\/strong><strong><span data-contrast=\"none\">storytelling<\/span><\/strong><span data-contrast=\"none\">\u00a0(<\/span><span data-contrast=\"none\">ampliamente<\/span><span data-contrast=\"none\">, la conceptualizaci\u00f3n de un<\/span><span data-contrast=\"none\">a<\/span><span data-contrast=\"none\">\u00a0i<\/span><span data-contrast=\"none\">dea<\/span><span data-contrast=\"none\">\u00a0o discurso<\/span><span data-contrast=\"none\">)\u00a0<\/span><strong><span data-contrast=\"none\">al\u00a0<\/span><\/strong><strong><span data-contrast=\"none\">storydoing<\/span><\/strong><span data-contrast=\"none\">, es decir, los usuarios\u00a0<\/span><span data-contrast=\"none\">participan en el<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">contenido a partir de su propia experiencia.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Por otro lado<\/span><span data-contrast=\"none\">,\u00a0<\/span><span data-contrast=\"none\">Txell<\/span><span data-contrast=\"none\">\u00a0Costa destac<\/span><span data-contrast=\"none\">a el regreso de los\u00a0<\/span><strong><span data-contrast=\"none\">formatos presenciales<\/span><\/strong><span data-contrast=\"none\">\u00a0como herramienta de lujo para fidelizar a su comunidad. En 2020<\/span><span data-contrast=\"none\">,<\/span><span data-contrast=\"none\">\u00a0los congreso<\/span><span data-contrast=\"none\">s<\/span><span data-contrast=\"none\">, workshops o quedadas con los clientes puede<\/span><span data-contrast=\"none\">n<\/span><span data-contrast=\"none\">\u00a0ser\u00a0<\/span><span data-contrast=\"none\">un valor diferencial<\/span><span data-contrast=\"none\">\u00a0para\u00a0<\/span><span data-contrast=\"none\">una<\/span><span data-contrast=\"none\">\u00a0empresa o despacho.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<blockquote><p><span data-contrast=\"none\">\u201cLo hemos vivido de primera mano con el lanzamiento de l\u00edneas de negocio premium, como cenas-conferencia y una consultor\u00eda de d\u00eda completo\u201d, se\u00f1ala Costa.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><\/blockquote>\n<h3><strong><span data-contrast=\"none\">\u00bfC\u00f3mo plantear una estrategia de marketing digital exitosa en 2020?<\/span><\/strong><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"none\">David Soler, Consultor de Digital Marketin<\/span><span data-contrast=\"none\">g,\u00a0<\/span><span data-contrast=\"none\">destaca<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">dos puntos clave para que el marketing y la comunicaci\u00f3n digital funcione<\/span><span data-contrast=\"none\">n<\/span><span data-contrast=\"none\">\u00a0en 2020<\/span><span data-contrast=\"none\">:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ol>\n<li data-leveltext=\"%1.\" data-font=\"Arial\" data-listid=\"14\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">U<\/span><span data-contrast=\"none\">na\u00a0<\/span><strong><span data-contrast=\"none\">propuesta de valor<\/span><\/strong><span data-contrast=\"none\">\u00a0clara<\/span><span data-contrast=\"none\">,<\/span><span data-contrast=\"none\">\u00a0entendible<\/span><span data-contrast=\"none\">\u00a0y bien segmentada.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ol>\n<ol>\n<li data-leveltext=\"%1.\" data-font=\"Arial\" data-listid=\"14\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">La\u00a0<\/span><strong><span data-contrast=\"none\">fidelizaci\u00f3n<\/span><\/strong><span data-contrast=\"none\">\u00a0de los clientes mediante:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ol>\n<ol>\n<li data-leveltext=\"%2.\" data-font=\"Arial\" data-listid=\"14\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"2\"><span data-contrast=\"none\">Contenidos de valor.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ol>\n<ol>\n<li data-leveltext=\"%2.\" data-font=\"Arial\" data-listid=\"14\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"2\"><span data-contrast=\"none\">Buenas ofertas y personalizaci\u00f3n.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ol>\n<ol>\n<li data-leveltext=\"%2.\" data-font=\"Arial\" data-listid=\"14\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"2\"><span data-contrast=\"none\">Campa\u00f1as SEM y Display dirigidas y segmentadas.<\/span><\/li>\n<\/ol>\n<p><span data-contrast=\"none\">Soler\u00a0<\/span><span data-contrast=\"none\">valora\u00a0<\/span><span data-contrast=\"none\">tambi\u00e9n las<\/span><span data-contrast=\"none\">\u00a0ventajas\u00a0<\/span><span data-contrast=\"none\">del\u00a0<\/span><strong><span data-contrast=\"none\">SEO<\/span><\/strong><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">para las grandes empresas, pero apunta que cada vez es m\u00e1s dif\u00edcil conseguir un buen posicionamiento si eres una pyme.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h2><span data-contrast=\"none\">Amazon, en el punto de mira del comercio electr\u00f3nico<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">Si te dedicas al\u00a0<\/span><span data-contrast=\"none\">ecommerce<\/span><span data-contrast=\"none\">, la\u00a0<\/span><strong><span data-contrast=\"none\">canibalizaci\u00f3n de\u00a0<\/span><\/strong><strong><span data-contrast=\"none\">las\u00a0<\/span><\/strong><strong><span data-contrast=\"none\">ventas<\/span><\/strong><span data-contrast=\"none\">\u00a0ser\u00e1 una de tus mayores preocupaciones<\/span><span data-contrast=\"none\">\u00a0en 2020<\/span><span data-contrast=\"none\">. Este problema es m\u00e1s\u00a0<\/span><span data-contrast=\"none\">tangible<\/span><span data-contrast=\"none\">\u00a0que nunca\u00a0<\/span><span data-contrast=\"none\">en \u00e9poca de ofertas, como el Black Friday, donde diferentes vendedores de un mismo producto compiten con descuentos imposibles.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Seg\u00fan\u00a0<\/span><span data-contrast=\"none\">Jordi Ordo\u00f1ez, experto en Comercio Electr\u00f3nico<\/span><span data-contrast=\"none\">, 2020 ser\u00e1 el a\u00f1o en el que las marcas pondr\u00e1n orden a sus productos en Amazon subidos por terceros vendedores.\u00a0<\/span><span data-contrast=\"none\">Como parte de este proceso, e<\/span><span data-contrast=\"none\">l registro de marcas en el\u00a0<\/span><span data-contrast=\"none\">marketplace<\/span><span data-contrast=\"none\">\u00a0aumentar\u00e1.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<blockquote><p><span data-contrast=\"none\">L<\/span><span data-contrast=\"none\">a facturaci\u00f3n de la publicidad en Amazon superar\u00e1 a la de Facebook\u00a0<\/span><span data-contrast=\"none\">Ads<\/span><span data-contrast=\"none\">,<\/span><span data-contrast=\"none\">\u00a0por lo que, m\u00e1s que nunca, habr\u00e1 polaridad Google\u00a0<\/span><span data-contrast=\"none\">Ads<\/span><span data-contrast=\"none\">\u00a0\/ Amazon\u00a0<\/span><span data-contrast=\"none\">Ads<\/span><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><\/blockquote>\n<h2><span data-contrast=\"none\">El<\/span><span data-contrast=\"none\">\u00a0a\u00f1o de la automatizaci\u00f3n<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">En cuanto a tecnolog\u00eda,\u00a0<\/span><span data-contrast=\"none\">la\u00a0<\/span><strong><span data-contrast=\"none\">automatizaci\u00f3n<\/span><\/strong><span data-contrast=\"none\">\u00a0seguir\u00e1 reafirmando su presencia y relevancia en todos los \u00e1mbitos<\/span><span data-contrast=\"none\">\u00a0profesionales<\/span><span data-contrast=\"none\">.\u00a0<\/span><span data-contrast=\"none\">En concreto,\u00a0<\/span><span data-contrast=\"none\">Jos\u00e9 Luis Casal, CEO de Talk2Us Comunicaci\u00f3n,\u00a0<\/span><span data-contrast=\"none\">se\u00f1ala la importancia de los AGV (un tipo de veh\u00edculos industriales inteligentes), la rob\u00f3tica, el Big Data y el\u00a0<\/span><i><span data-contrast=\"none\">cloud<\/span><\/i><i><span data-contrast=\"none\">\u00a0<\/span><\/i><i><span data-contrast=\"none\">computing<\/span><\/i><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">como\u00a0<\/span><strong><span data-contrast=\"none\">motor tecnol\u00f3gico<\/span><\/strong><span data-contrast=\"none\">\u00a0de muchas organizaciones.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u201c<\/span><span data-contrast=\"none\">La automatizaci\u00f3n, en \u00faltima instancia reduce el esfuerzo humano y maximiza la productividad\u201d<\/span><span data-contrast=\"none\">,<\/span><span data-contrast=\"none\">\u00a0afirma Casal.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u00a1Comparte!<\/span><mark class=\"highlight-and-share\"><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">Un buen empleo de la automatizaci\u00f3n redundar\u00e1 en una mejora de la calidad de vida de las personas, haci\u00e9ndola m\u00e1s f\u00e1cil.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/mark><\/p>\n<h2><span data-contrast=\"none\">Proteger a las personas<\/span><span data-contrast=\"none\">,\u00a0<\/span><span data-contrast=\"none\">un objetivo prioritario<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">Marlon Molina, Director Laboratorio Ciberseguridad para los Parlamentos de las Am\u00e9ricas\u00a0<\/span><span data-contrast=\"none\">&#8211;\u00a0<\/span><span data-contrast=\"none\">Organizaci\u00f3n de\u00a0<\/span><span data-contrast=\"none\">los\u00a0<\/span><span data-contrast=\"none\">Estados Americanos (OEA)<\/span><span data-contrast=\"none\">, afirma que,\u00a0<\/span><span data-contrast=\"none\">si\u00a0<\/span><span data-contrast=\"none\">ahora que\u00a0<\/span><span data-contrast=\"none\">el dato es el protagonista de la econom\u00eda digital, debemos usarlo para\u00a0<\/span><span data-contrast=\"none\">crear<\/span><span data-contrast=\"none\">\u00a0una\u00a0<\/span><strong><span data-contrast=\"none\">econom\u00eda sostenible<\/span><\/strong><span data-contrast=\"none\">\u00a0en vez de un entorno de inseguridad. Para ello, hay que\u00a0<\/span><span data-contrast=\"none\">proteger a las personas<\/span><span data-contrast=\"none\">\u00a0(https:\/\/www.sage.com\/es-es\/blog\/principio-basico-de-la-ciberseguridad-estar-alerta\/)<\/span><span data-contrast=\"none\">, los servicios que ofertan las empresas y el dato<\/span><span data-contrast=\"none\">\u00a0en s\u00ed<\/span><span data-contrast=\"none\">\u00a0mismo<\/span><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u201cEn el a\u00f1o 2020<\/span><span data-contrast=\"none\">,<\/span><span data-contrast=\"none\">\u00a0las empresas deber\u00edan extender el aprendizaje de tecnolog\u00eda<\/span><span data-contrast=\"none\">,<\/span><span data-contrast=\"none\">\u00a0como la programaci\u00f3n, la automatizaci\u00f3n y la digitalizaci\u00f3n<\/span><span data-contrast=\"none\">,<\/span><span data-contrast=\"none\">\u00a0a todos sus empleados\u201d.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><strong><span data-contrast=\"none\">Protecci\u00f3n de datos (RGPD)<\/span><\/strong><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"none\">En cuanto a la normativa\u00a0<\/span><span data-contrast=\"none\">de<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">P<\/span><span data-contrast=\"none\">rotecci\u00f3n de\u00a0<\/span><span data-contrast=\"none\">D<\/span><span data-contrast=\"none\">atos<\/span><span data-contrast=\"none\">\u00a0(<\/span><a href=\"https:\/\/www.sage.com\/es-es\/rgpd\/\"><span data-contrast=\"none\">https:\/\/www.sage.com\/es-es\/rgpd\/<\/span><\/a><span data-contrast=\"none\">)<\/span><span data-contrast=\"none\">,\u00a0<\/span><span data-contrast=\"none\">Samuel Parra<\/span><span data-contrast=\"none\">,<\/span><span data-contrast=\"none\">\u00a0experto en RGPD<\/span><span data-contrast=\"none\">,\u00a0<\/span><span data-contrast=\"none\">declara que\u00a0<\/span><span data-contrast=\"none\">a\u00fan\u00a0<\/span><span data-contrast=\"none\">nos encontramos en una\u00a0<\/span><span data-contrast=\"none\">\u201c<\/span><span data-contrast=\"none\">fase embrionaria<\/span><span data-contrast=\"none\">\u201d<\/span><span data-contrast=\"none\">\u00a0de su aplicaci\u00f3n<\/span><span data-contrast=\"none\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Por ello, 2020 se presenta como un a\u00f1o en el que habr\u00e1 que invertir mucho tiempo en el\u00a0<\/span><strong><span data-contrast=\"none\">estudio de la nueva normativa<\/span><\/strong><span data-contrast=\"none\">\u00a0y\u00a0<\/span><span data-contrast=\"none\">de\u00a0<\/span><span data-contrast=\"none\">las resoluciones, sentencias e informes que vayan surgiendo.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h2><span data-contrast=\"none\">Marca personal e <\/span><span data-contrast=\"none\">intraemprendimiento<\/span><span data-contrast=\"none\">, las claves del \u00e9xito\u00a0<\/span><span data-contrast=\"none\">profesional<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">No<\/span><span data-contrast=\"none\">\u00a0podemos\u00a0<\/span><span data-contrast=\"none\">finalizar las previsiones<\/span><span data-contrast=\"none\">\u00a0de 2020 sin\u00a0<\/span><span data-contrast=\"none\">hablar con nuestros expertos en Formaci\u00f3n y Coaching,\u00a0<\/span><span data-contrast=\"none\">que pueden\u00a0<\/span><span data-contrast=\"none\">darnos algunas<\/span><span data-contrast=\"none\">\u00a0ideas sobre c\u00f3mo enfocar profesionalmente el nuevo a\u00f1o.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Pablo Ad\u00e1n, Director\u00a0<\/span><span data-contrast=\"none\">de\u00a0<\/span><span data-contrast=\"none\">Equipo B12<\/span><span data-contrast=\"none\">,\u00a0<\/span><span data-contrast=\"none\">apunta a la\u00a0<\/span><strong><span data-contrast=\"none\">fidelizaci\u00f3n y la cercan\u00eda al cliente\u00a0<\/span><\/strong><span data-contrast=\"none\">como clave del \u00e9xito<\/span><span data-contrast=\"none\">,\u00a0<\/span><span data-contrast=\"none\">en un a\u00f1o donde la marca personal seguir\u00e1 siendo fundamental para\u00a0<\/span><span data-contrast=\"none\">generar confianza.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<blockquote><p><span data-contrast=\"none\">\u201cEn el 2020<\/span><span data-contrast=\"none\">,<\/span><span data-contrast=\"none\">\u00a0el\u00a0<\/span><span data-contrast=\"none\">intraemprendimiento<\/span><span data-contrast=\"none\">\u00a0seguir\u00e1 siendo la tendencia en las empresas y seguramente de la mano de startups externas y mentores\u201d, se\u00f1ala F\u00e9lix L\u00f3pez, Fundador de Conectando Empresas y\u00a0<\/span><span data-contrast=\"none\">Director<\/span><span data-contrast=\"none\">\u00a0de SEK\u00a0<\/span><span data-contrast=\"none\">Lab<\/span><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><\/blockquote>\n<p><span data-contrast=\"none\">Sea como sea el transcurso de<\/span><span data-contrast=\"none\">\u00a02020, es conveniente prepararse para<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">afrontar<\/span><span data-contrast=\"none\">\u00a0l<\/span><span data-contrast=\"none\">as nuevas tendencias\u00a0<\/span><span data-contrast=\"none\">y\u00a0<\/span><span data-contrast=\"none\">ser capaz de<\/span><span data-contrast=\"none\">\u00a0usarl<\/span><span data-contrast=\"none\">a<\/span><span data-contrast=\"none\">s a tu favor.\u00a0<\/span><span data-contrast=\"none\">De esta forma, podr\u00e1s crear\u00a0<\/span><span data-contrast=\"none\">una hoja de ruta\u00a0<\/span><span data-contrast=\"none\">para tu empresa o despacho\u00a0<\/span><span data-contrast=\"none\">de cara a los pr\u00f3ximos<\/span><span data-contrast=\"none\">\u00a0a\u00f1os<\/span><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<\/div>\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Subscr\u00edbete a la newsletter de Sage Advice<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Recibe nuestros consejos m\u00e1s recientes directamente en la bandeja de entrada de tu correo electr\u00f3nico.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-263a5c00-99e4-4e71-8421-469deda8e674\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Suscr\u00edbete<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2022\/04\/GettyImages-1171960556-1440x810.jpg\" class=\"single-cta__image\" alt=\"Sage\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2022\/04\/GettyImages-1171960556-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n<section class=\"more-topics alignfull has-grey-light-background-color wp-block-sage-post-topics\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col col-12 col-lg-4\">\n\t\t\t\t<h3 class=\"more-topics__title h2\">Encuentra m\u00e1s art\u00edculos sobre estas tem\u00e1ticas<\/h3>\n\t\t\t<\/div>\n\t\t\t<div class=\"col col-12 col-lg-8\">\n\t\t\t\t<ul class=\"post-tags__list\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/es-es\/blog\/tag\/tecnologia\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tTecnolog\u00eda\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<div class=\"alignfull wp-block-sage-related-posts\">\n\t<section class=\"related-posts card-grid has-dark-background-color\">\n\t<div class=\"container\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--featured h1\">Encuentra m\u00e1s consejos<\/h2>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"row related-posts__featured\">\n\t\t\t\t<div class=\"col card-grid__item\">\n\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-0 post-37656 post type-post status-publish format-standard has-post-thumbnail hentry category-tecnologia-innovacion tag-partner tag-tecnologia business_type-pequena-empresa business_type-mediana-empresa business_type-asesorias-despachos-profesionales card-post--is-clickable\"\n>\n\t<div class=\"card-post__media-wrapper\">\n\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1215\" height=\"810\" src=\"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2024\/02\/BrandShootSF_Oct2021_ProfSvcs_C8626-original-1215x810.jpg\" class=\"card-post__image\" alt=\"Una mujer y un hombre est\u00e1n sentados en una mesa redonda en una oficina moderna, hablando de trabajo. La mujer tiene un ordenador port\u00e1til delante de ella. Est\u00e1n cerca de grandes ventanales, con una pared de ladrillos al fondo. Otra persona es parcialmente visible en primer plano.\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2024\/02\/BrandShootSF_Oct2021_ProfSvcs_C8626-original-684x384.jpg 684w, https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2024\/02\/BrandShootSF_Oct2021_ProfSvcs_C8626-original-768x512.jpg 768w, https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2024\/02\/BrandShootSF_Oct2021_ProfSvcs_C8626-original-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\t<\/div>\n\n\t<div class=\"card-post__content\">\n\t\t\t\t\t<div class=\"card-post__label\">Recomendado<\/div>\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-04-24T15:07:17+02:00\">24 abril, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">6 minutos de lectura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h3\">\n\t\t\t\t\t\t\t<a\n\t\t\t\t\tclass=\"card-post__title-link\"\n\t\t\t\t\thref=\"https:\/\/www.sage.com\/es-es\/blog\/automatizacion-inteligente-integracion-partners\/\"\n\t\t\t\t>\n\t\t\t\n\t\t\tAutomatizaci\u00f3n inteligente, integraci\u00f3n total: Los partners de Sage como motor de transformaci\u00f3n\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/p>\n\n\t\t\n\t\t\t\t\t<p class=\"card-post__description\">\n\t\t\t\tLa automatizaci\u00f3n inteligente aplicada a finanzas empresariales: control, integraci\u00f3n y partners que transforman el trabajo del CFO.\t\t\t<\/p>\n\t\t\n\t\t\t<\/div>\n\n\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"row related-posts__non-featured\">\n\t\t\t\t<div class=\"col col-12\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--more h4\">M\u00e1s sobre esta tem\u00e1tica<\/h2>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-1 post-37433 post type-post status-publish format-standard has-post-thumbnail hentry category-tecnologia-innovacion tag-erp tag-gestion-financiera tag-inteligencia-artificial tag-solucion-de-gestion-empresarial-erp tag-tecnologia business_type-mediana-empresa\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/es-es\/blog\/cfo-arquitecto-crecimiento-era-ia\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2024\/10\/BrandShoot-LND_June2024_Financial-Services_0771-684x384.jpg\" class=\"card-post__image\" alt=\"Dos compa\u00f1eros de trabajo colaborando frente a un ordenador en la oficina.\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2024\/10\/BrandShoot-LND_June2024_Financial-Services_0771-684x384.jpg 684w, https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2024\/10\/BrandShoot-LND_June2024_Financial-Services_0771-768x512.jpg 768w, https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2024\/10\/BrandShoot-LND_June2024_Financial-Services_0771-1214x810.jpg 1214w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-04-06T13:15:32+02:00\">6 abril, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">11 minutos de lectura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tEl CFO como arquitecto del crecimiento en la era de la IA\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-2 post-15796 post type-post status-publish format-standard has-post-thumbnail hentry category-tecnologia-innovacion tag-pymes tag-tecnologia business_type-pequena-empresa\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/es-es\/blog\/como-afecta-blockchain-a-los-registradores\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2022\/04\/GettyImages-1325244864-684x384.jpg\" class=\"card-post__image\" alt=\"Sage\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2022\/04\/GettyImages-1325244864-684x384.jpg 684w, https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2022\/04\/GettyImages-1325244864-768x432.jpg 768w, https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2022\/04\/GettyImages-1325244864-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-01-21T11:36:17+01:00\">21 enero, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">6 minutos de lectura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\t\u00bfC\u00f3mo afecta blockchain a los registradores?\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-3 post-33595 post type-post status-publish format-standard has-post-thumbnail hentry category-tecnologia-innovacion tag-inteligencia-artificial tag-partner tag-tecnologia business_type-pequena-empresa business_type-mediana-empresa business_type-asesorias-despachos-profesionales\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/es-es\/blog\/ia-agentica-crecimiento-empresarial\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media card-post__media--video\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2026\/01\/20251104_SAGE_BCN_0899-1215x810-1-684x384.jpg\" class=\"card-post__image\" alt=\"Sage\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2026\/01\/20251104_SAGE_BCN_0899-1215x810-1-684x384.jpg 684w, https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2026\/01\/20251104_SAGE_BCN_0899-1215x810-1-768x512.jpg 768w, https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2026\/01\/20251104_SAGE_BCN_0899-1215x810-1.jpg 1215w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__play-video\">\n\t\t\t\t\t\t<svg role=\"presentation\" aria-hidden=\"true\" focusable=\"false\" class=\"card-post__play-icon svg-icon\" width=\"28\" height=\"28\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 33 36\"><path d=\"M3.947.936C1.889 1.016 0 2.661 0 4.878v27.11c0 2.956 3.36 4.896 5.999 3.463l24.965-13.555c2.715-1.474 2.715-5.451 0-6.925L6 1.416a3.96 3.96 0 0 0-2.052-.48Zm.032 2.6c.232-.001.475.058.713.187L29.66 17.28c.986.535.986 1.774 0 2.309L4.692 33.144c-.952.517-1.999-.088-1.999-1.155V4.878c0-.533.261-.95.642-1.17.19-.11.411-.171.644-.172\" \/><\/svg>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t<svg role=\"presentation\" aria-hidden=\"true\" focusable=\"false\" width=\"24\" height=\"24\" class=\"card-post__meta-icon svg-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path d=\"M5.25 3C3.74 3 2.5 4.24 2.5 5.75v12.5C2.5 19.76 3.74 21 5.25 21h14c1.51 0 2.75-1.24 2.75-2.75V5.75C22 4.24 20.76 3 19.25 3zm0 1.5h14c.699 0 1.25.551 1.25 1.25v12.5a1.24 1.24 0 0 1-1.25 1.25h-14A1.24 1.24 0 0 1 4 18.25V5.75c0-.699.551-1.25 1.25-1.25m.25.75a.5.5 0 0 0-.5.5v.5a.5.5 0 0 0 .5.5H6a.5.5 0 0 0 .5-.5v-.5a.5.5 0 0 0-.5-.5zm13 0a.5.5 0 0 0-.5.5v.5a.5.5 0 0 0 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\/><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-01-16T09:16:16+01:00\">16 enero, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">6 minutos de lectura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tC\u00f3mo la IA ag\u00e9ntica est\u00e1 cambiando la forma en que crece tu empresa\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-4 post-33493 post type-post status-publish format-standard has-post-thumbnail hentry category-estrategia-gestion tag-estrategia-empresarial tag-fidelizacion-de-clientes tag-tecnologia business_type-mediana-empresa\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/es-es\/blog\/piloto-de-personalizacion-en-90-dias\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2023\/09\/GettyImages-1340724966-1-684x384.jpg\" class=\"card-post__image\" alt=\"Sage\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2023\/09\/GettyImages-1340724966-1-684x384.jpg 684w, https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2023\/09\/GettyImages-1340724966-1-768x500.jpg 768w, https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2023\/09\/GettyImages-1340724966-1-1243x810.jpg 1243w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-01-08T09:54:02+01:00\">8 enero, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">5 minutos de lectura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tDe la idea a la realidad: C\u00f3mo montar un piloto de personalizaci\u00f3n en 90 d\u00edas\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 tendencias definir\u00e1n la tecnolog\u00eda, la contabilidad o la ciberseguridad en 2020? Preguntamos a\u00a0nuestro\u00a0grupo\u00a0de expertos\u00a0para conocer\u00a0sus previsiones para el\u00a0nuevo\u00a0a\u00f1o.\u00a0\u00a0 En 2020, el sector de los despachos profesionales se centrar\u00e1 en\u00a0la planificaci\u00f3n\u00a0de su transformaci\u00f3n digital.\u00a0 El\u00a0aspecto\u00a0emocional, cercano y participativo del marketing\u00a0cobrar\u00e1 a\u00fan m\u00e1s importancia.\u00a0 La automatizaci\u00f3n\u00a0seguir\u00e1 imponi\u00e9ndose como el principal motor tecnol\u00f3gico de numerosas empresas. El [&hellip;]<\/p>\n","protected":false},"author":916,"featured_media":16046,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"sage_hide_published_date":false,"sage_hide_read_time":false,"sage_hide_share_buttons":false,"footnotes":""},"categories":[5],"tags":[173],"business_type":[10,11,8],"lilypad":[],"context":[],"industry":[],"persona":[],"imagine_tag":[263],"coauthors":[800],"class_list":["post-16052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia-innovacion","tag-tecnologia","business_type-pequena-empresa","business_type-mediana-empresa","business_type-asesorias-despachos-profesionales"],"sage_meta":{"region":"es-es","author_name":"Roc\u00edo Algarrada Cabanillas","featured_image":"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2020\/01\/GettyImages-1085713886.jpg","imagine_tags":{"263":"Tecnolog\u00eda"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice Espa\u00f1a","distributor_original_site_url":"https:\/\/www.sage.com\/es-es\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/posts\/16052","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/users\/916"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/comments?post=16052"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/posts\/16052\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/media\/16046"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/media?parent=16052"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/categories?post=16052"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/tags?post=16052"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/business_type?post=16052"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/lilypad?post=16052"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/context?post=16052"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/industry?post=16052"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/persona?post=16052"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/imagine_tag?post=16052"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/coauthors?post=16052"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}