{"id":16267,"date":"2020-02-26T09:36:09","date_gmt":"2020-02-26T08:36:09","guid":{"rendered":"https:\/\/www.sage.com\/es-es\/blog\/?p=16267"},"modified":"2026-02-04T17:52:06","modified_gmt":"2026-02-04T16:52:06","slug":"conoces-la-formula-para-calcular-el-margen-de-beneficio","status":"publish","type":"post","link":"https:\/\/www.sage.com\/es-es\/blog\/conoces-la-formula-para-calcular-el-margen-de-beneficio\/","title":{"rendered":"\u00bfConoces la f\u00f3rmula para calcular el margen de beneficio?"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/es-es\/blog\/categoria\/finanzas\/\" class=\"entry-header__link\">Finanzas<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\t\u00bfConoces la f\u00f3rmula para calcular el margen de beneficio?\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2020-02-26T09:36:09+01:00\">26 febrero, 2020<\/time><\/span><span class=\"reading-time\"> minutos de lectura<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"\u00bfConoces la f\u00f3rmula para calcular el margen de beneficio?\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/es-es\/blog\/conoces-la-formula-para-calcular-el-margen-de-beneficio\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Compartir<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n\t<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/es-es\/blog\/author\/raquelmiranda\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2024\/10\/Raquel-Miranda-350x350.jpeg\" class=\"entry-author__image\" alt=\"Lefebvre\" \/>\t\t\t\t<span class=\"entry-author__name\">Raquel Miranda<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n<div class=\"sage-block-classic-wrapper mb-m\">\n\n<p><span data-contrast=\"auto\">\u00bf<\/span><span data-contrast=\"auto\">Sabes qu\u00e9 es exactamente el margen de beneficio? \u00bfY c\u00f3mo calcularlo?\u00a0<\/span><span data-contrast=\"auto\">Te contamos<\/span><span data-contrast=\"auto\">\u00a0todas las claves para que<\/span><span data-contrast=\"auto\">, a la hora de poner precio a tu producto o servicio,<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">sepas<\/span><span data-contrast=\"auto\">\u00a0la cantidad<\/span><span data-contrast=\"auto\">\u00a0real<\/span><span data-contrast=\"auto\">\u00a0de dinero que\u00a0<\/span><span data-contrast=\"auto\">ganas<\/span><span data-contrast=\"auto\">\u00a0con cada\u00a0<\/span><span data-contrast=\"auto\">venta<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"29\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Calcular\u00a0<\/span><span data-contrast=\"auto\">correctamente\u00a0<\/span><span data-contrast=\"auto\">el<\/span><span data-contrast=\"auto\">\u00a0margen\u00a0<\/span><span data-contrast=\"auto\">de beneficio\u00a0<\/span><span data-contrast=\"auto\">supone<\/span><span data-contrast=\"auto\">\u00a0la diferencia entre que\u00a0<\/span><span data-contrast=\"auto\">tus ventas\u00a0<\/span><span data-contrast=\"auto\">te hagan ganar dinero\u00a0<\/span><span data-contrast=\"auto\">o<\/span><span data-contrast=\"auto\"> todo lo contrario.\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"29\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">El IVA<\/span><span data-contrast=\"auto\">, no obstante,<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">no debe incluirse en\u00a0<\/span><span data-contrast=\"auto\">este<\/span><span data-contrast=\"auto\">\u00a0c\u00e1lculo, sino que\u00a0<\/span><span data-contrast=\"auto\">se\u00a0<\/span><span data-contrast=\"auto\">a\u00f1adir\u00e1<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">con posterioridad<\/span><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"29\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">En este post<\/span><span data-contrast=\"auto\">\u00a0te\u00a0<\/span><span data-contrast=\"auto\">revelamos<\/span><span data-contrast=\"auto\">\u00a0las f<\/span><span data-contrast=\"auto\">\u00f3<\/span><span data-contrast=\"auto\">rmulas clave para obtener el margen de beneficio<\/span><span data-contrast=\"auto\">, as\u00ed como los errores comunes a la hora de calcularlo.<\/span><\/li>\n<\/ul>\n<p><!--more--><\/p>\n<p><span data-contrast=\"auto\">En primer lugar, conviene\u00a0<\/span><span data-contrast=\"auto\">resaltar que\u00a0<\/span><strong><span data-contrast=\"auto\">\u2018<\/span><\/strong><strong><span data-contrast=\"auto\">ingresos<\/span><\/strong><strong><span data-contrast=\"auto\">\u2019<\/span><\/strong><strong><span data-contrast=\"auto\">\u00a0no es sin\u00f3nimo de\u00a0<\/span><\/strong><strong><span data-contrast=\"auto\">\u2018<\/span><\/strong><strong><span data-contrast=\"auto\">beneficios<\/span><\/strong><strong><span data-contrast=\"auto\">\u2019<\/span><\/strong><span data-contrast=\"auto\">, un error muy com\u00fan que le\u00a0<\/span><span data-contrast=\"auto\">suele<\/span><span data-contrast=\"auto\">\u00a0venir a la cabeza a quien\u00a0<\/span><span data-contrast=\"auto\">tiene<\/span><span data-contrast=\"auto\">\u00a0poca experiencia en el mundo del comercio.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Por ello, vamos a\u00a0<\/span><span data-contrast=\"auto\">definir\u00a0<\/span><strong><span data-contrast=\"auto\">qu\u00e9 es el margen de beneficio<\/span><\/strong><span data-contrast=\"auto\">:<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">estamos hablando<\/span><span data-contrast=\"auto\">\u00a0de\u00a0<\/span><span data-contrast=\"auto\">una medida de rentabilidad\u00a0<\/span><span data-contrast=\"auto\">que\u00a0<\/span><span data-contrast=\"auto\">se obtiene restando<\/span><span data-contrast=\"auto\">\u00a0el precio de venta al p\u00fablico<\/span><span data-contrast=\"auto\">\u00a0(PVP)<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">a<\/span><span data-contrast=\"auto\">\u00a0los costes de producci\u00f3n\u00a0<\/span><span data-contrast=\"auto\">(costes operativos)\u00a0<\/span><span data-contrast=\"auto\">o adquisici\u00f3n del producto<\/span><span data-contrast=\"auto\">\u00a0(si\u00a0<\/span><span data-contrast=\"auto\">este\u00a0<\/span><span data-contrast=\"auto\">es producido por terceros)<\/span><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Sage 50cloud seg\u00fan tu tipo de negocio <\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>El programa de contabilidad y gesti\u00f3n comercial para pymes dise\u00f1ado para todos los sectores profesionales.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.sage.com\/es-es\/productos\/sage-50cloud\/\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tid=\"cta-id-15248\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-button-location=\"cta_box\"\n\t\t\t\t\t\t\t\t\t\t\t>M\u00e1s informaci\u00f3n<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1215\" height=\"810\" src=\"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2017\/03\/GettyImages-525498442_super-1215x810.jpg\" class=\"single-cta__image\" alt=\"Sage\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2017\/03\/GettyImages-525498442_super-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n<h2><span data-contrast=\"auto\">\u00bfC\u00f3mo se calcula el margen de beneficio?<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Ante todo, t<\/span><span data-contrast=\"auto\">en presente que\u00a0<\/span><span data-contrast=\"auto\">en\u00a0<\/span><span data-contrast=\"auto\">e<\/span><span data-contrast=\"auto\">l margen<\/span><span data-contrast=\"auto\">\u00a0de beneficio\u00a0<\/span><span data-contrast=\"auto\">est\u00e1s cobrando por tu trabajo<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Al fin y al cabo, se trata de\u00a0<\/span><span data-contrast=\"auto\">tu aportaci\u00f3n personal<\/span><span data-contrast=\"auto\">, tu\u00a0<\/span><span data-contrast=\"auto\">profesionalidad, as\u00ed que no l<\/span><span data-contrast=\"auto\">a<\/span><span data-contrast=\"auto\">\u00a0infravalores.\u00a0<\/span><span data-contrast=\"auto\">No obstante,\u00a0<\/span><span data-contrast=\"auto\">como sabes,<\/span><span data-contrast=\"auto\">\u00a0adem\u00e1s de los costes\u00a0<\/span><span data-contrast=\"auto\">generados por<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">esa<\/span><span data-contrast=\"auto\">\u00a0actividad\u00a0<\/span><span data-contrast=\"auto\">profesional\u00a0<\/span><span data-contrast=\"auto\">(o lo que es lo mismo, el precio por hora trabajada), existen otros, como desplazamientos, materiales, tiempos de espera, impuestos, etc.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">P<\/span><span data-contrast=\"auto\">ero siempre, especialmente si tienes un amplio\u00a0<\/span><a href=\"https:\/\/www.sage.com\/es-es\/blog\/10-consejos-para-fijar-tus-precios-sin-problemas-infografia\/\"><span data-contrast=\"none\">abanico de precios<\/span><\/a><span data-contrast=\"none\">,\u00a0<\/span><span data-contrast=\"auto\">debes aplicar<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">tu<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">porcentaje de beneficio.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">Y deber\u00e1s hacerlo de forma que tu resultado sea\u00a0<\/span><strong><span data-contrast=\"auto\">positivo<\/span><\/strong><span data-contrast=\"auto\">,\u00a0<\/span><span data-contrast=\"auto\">contando<\/span><span data-contrast=\"auto\">, adem\u00e1s de<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">con\u00a0<\/span><span data-contrast=\"auto\">todas las\u00a0<\/span><span data-contrast=\"auto\">variables<\/span><span data-contrast=\"auto\">\u00a0mencionadas,\u00a0<\/span><span data-contrast=\"auto\">con\u00a0<\/span><span data-contrast=\"auto\">otras<\/span><span data-contrast=\"auto\">\u00a0como el precio que est\u00e1 dispuesto a pagar\u00a0<\/span><span data-contrast=\"auto\">tu<\/span><span data-contrast=\"auto\">\u00a0cliente,\u00a0<\/span><span data-contrast=\"auto\">los precios de tus competidores o la calidad del producto\u00a0<\/span><span data-contrast=\"auto\">o servicio\u00a0<\/span><span data-contrast=\"auto\">que est\u00e1s\u00a0<\/span><span data-contrast=\"auto\">ofertando<\/span><span data-contrast=\"auto\">.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3><strong><span data-contrast=\"auto\">El margen, <\/span><\/strong><strong><span data-contrast=\"auto\">un<\/span><\/strong><strong><span data-contrast=\"auto\">\u00a0<\/span><\/strong><strong><span data-contrast=\"auto\">gran<\/span><\/strong><strong><span data-contrast=\"auto\">\u00a0aliado\u00a0<\/span><\/strong><strong><span data-contrast=\"auto\">para aplicar descuentos y promociones<\/span><\/strong><\/h3>\n<p><span data-contrast=\"auto\">Entonces<\/span><span data-contrast=\"auto\">\u00a0\u00bfc\u00f3mo se obtiene\u00a0<\/span><strong><span data-contrast=\"auto\">el precio final de un producto<\/span><\/strong><span data-contrast=\"auto\">\u00a0<\/span><strong><span data-contrast=\"auto\">o servicio<\/span><\/strong><span data-contrast=\"auto\">\u00a0teniendo en cuenta dichos gastos<\/span><span data-contrast=\"auto\">? La respuesta sencilla\u00a0<\/span><span data-contrast=\"auto\">pasa<\/span><span data-contrast=\"auto\">\u00a0por\u00a0<\/span><span data-contrast=\"auto\">que<\/span><span data-contrast=\"auto\">\u00a0una venta\u00a0<\/span><span data-contrast=\"auto\">sea\u00a0<\/span><span data-contrast=\"auto\">rentable<\/span><span data-contrast=\"auto\">, de modo que<\/span><span data-contrast=\"auto\">\u00a0puedes permitirte el lujo de reducir<\/span><span data-contrast=\"auto\">\u00a0tu porcentaje de beneficio cuantos m\u00e1s servicios o productos consigas vender<\/span><span data-contrast=\"auto\">. A<\/span><span data-contrast=\"auto\">dem\u00e1s,\u00a0<\/span><span data-contrast=\"auto\">tus clientes estar\u00e1n m\u00e1s contentos<\/span><span data-contrast=\"auto\">, ya que podr\u00e1n beneficiarse de\u00a0<\/span><span data-contrast=\"auto\">los\u00a0<\/span><strong><span data-contrast=\"auto\">descuentos o promociones<\/span><\/strong><span data-contrast=\"auto\">\u00a0que lleves a cabo en tu negocio.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3><strong><span data-contrast=\"auto\">Los e<\/span><\/strong><strong><span data-contrast=\"auto\">rrores m\u00e1s comunes<\/span><\/strong><span data-ccp-props=\"{}\">\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Sin embargo,\u00a0<\/span><a href=\"https:\/\/www.sage.com\/es-es\/blog\/construccion-el-valor-de-la-tecnologia-para-mejorar-los-margenes-de-beneficios\/\"><span data-contrast=\"none\">calcular el margen de beneficio<\/span><\/a><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"auto\">no es tan\u00a0<\/span><span data-contrast=\"auto\">simple<\/span><span data-contrast=\"auto\">\u00a0y han de\u00a0<\/span><span data-contrast=\"auto\">estimarse\u00a0<\/span><span data-contrast=\"auto\">diferentes\u00a0<\/span><span data-contrast=\"auto\">variables.\u00a0<\/span><span data-contrast=\"auto\">Lo ver\u00e1s m\u00e1s claro con las siguientes f\u00f3rmulas:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">El primer impulso\u00a0<\/span><span data-contrast=\"auto\">en<\/span><span data-contrast=\"auto\">\u00a0alguien con poca experiencia en\u00a0<\/span><span data-contrast=\"auto\">ventas<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">puede pasar por<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">calcular el\u00a0<\/span><span data-contrast=\"auto\">precio de venta<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">final\u00a0<\/span><span data-contrast=\"auto\">sumando\u00a0<\/span><span data-contrast=\"auto\">el<\/span><span data-contrast=\"auto\">\u00a0porcentaje\u00a0<\/span><span data-contrast=\"auto\">de<\/span><span data-contrast=\"auto\">l<\/span><span data-contrast=\"auto\">\u00a0beneficio\u00a0<\/span><span data-contrast=\"auto\">al coste por el que hemos adquirido un producto. D<\/span><span data-contrast=\"auto\">icho de otro modo:<\/span><span data-contrast=\"auto\">\u00a0si un producto nos cuesta 15\u00a0<\/span><span data-contrast=\"auto\">euros\u00a0<\/span><span data-contrast=\"auto\">y queremos venderlo con un 25% de margen, el c\u00e1lculo\u00a0<\/span><span data-contrast=\"auto\">m\u00e1s l\u00f3gico ser\u00eda<\/span><span data-contrast=\"auto\">\u00a0el siguiente<\/span><span data-contrast=\"auto\">:\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><span data-ccp-props=\"{&quot;335551550&quot;:2,&quot;335551620&quot;:2}\">\u00a0<\/span><i><span data-contrast=\"auto\">Precio = 15 + (15* 0<\/span><\/i><i><span data-contrast=\"auto\">,<\/span><\/i><i><span data-contrast=\"auto\">25) = 15 + 3<\/span><\/i><i><span data-contrast=\"auto\">,<\/span><\/i><i><span data-contrast=\"auto\">75 = 18<\/span><\/i><i><span data-contrast=\"auto\">,<\/span><\/i><i><span data-contrast=\"auto\">75<\/span><\/i><span data-ccp-props=\"{&quot;335551550&quot;:2,&quot;335551620&quot;:2}\">\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><i><span data-contrast=\"auto\">Error<\/span><\/i><span data-ccp-props=\"{&quot;335551550&quot;:2,&quot;335551620&quot;:2}\">\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Parece l\u00f3gico, \u00bfverdad? Pues este c\u00e1lculo es err\u00f3neo.\u00a0<\/span><span data-contrast=\"auto\">Efectivamente, el 25% de 15 son 3<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\">75, pero cuando piensas en m\u00e1rgenes, el margen final\u00a0<\/span><span data-contrast=\"auto\">se\u00a0<\/span><span data-contrast=\"auto\">a\u00f1ade a<\/span><span data-contrast=\"auto\">l precio de vent<\/span><span data-contrast=\"auto\">a<\/span><span data-contrast=\"auto\">, no\u00a0<\/span><span data-contrast=\"auto\">al<\/span><span data-contrast=\"auto\">\u00a0<\/span><a href=\"https:\/\/www.sage.com\/es-es\/blog\/diccionario-empresarial\/contabilidad-de-costes\/\"><span data-contrast=\"none\">coste<\/span><\/a><span data-contrast=\"none\">.\u00a0<\/span><span data-contrast=\"auto\">Este es<\/span><span data-contrast=\"auto\">\u00a0uno de los\u00a0<\/span><strong><span data-contrast=\"auto\">errores m\u00e1s comunes que cometen las pymes<\/span><\/strong><strong><span data-contrast=\"auto\">.\u00a0<\/span><\/strong><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2><span data-contrast=\"auto\">La f\u00f3rmula clave <\/span><span data-contrast=\"auto\">para saber cu\u00e1nto vas a ganar<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Para no\u00a0<\/span><span data-contrast=\"auto\">perderte<\/span><span data-contrast=\"auto\">\u00a0y\u00a0<\/span><span data-contrast=\"auto\">que\u00a0<\/span><span data-contrast=\"auto\">tu dinero no se esfume con cada venta<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\">\u00a0te recomendamos que utilices<\/span><span data-contrast=\"auto\">\u00a0la f\u00f3rmula m\u00e1s adecuada<\/span><span data-contrast=\"auto\">. Esta consiste\u00a0<\/span><span data-contrast=\"auto\">en dividir el coste entre\u00a0<\/span><span data-contrast=\"auto\">el siguiente divisor:\u00a0<\/span><span data-contrast=\"auto\">1 menos el resultado de dividir entre 100 el porcentaje que quieres aplicar. De esta forma,\u00a0<\/span><span data-contrast=\"auto\">le aplicaremos al coste (<\/span><span data-contrast=\"auto\">x<\/span><span data-contrast=\"auto\">)<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">el margen de beneficio (<\/span><span data-contrast=\"auto\">25%<\/span><span data-contrast=\"auto\">).<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">Observa:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><i><span data-contrast=\"auto\">Precio = x\/1 \u2013 (25\/100) = x\/1 \u2013 0<\/span><\/i><i><span data-contrast=\"auto\">,<\/span><\/i><i><span data-contrast=\"auto\">25 = x\/0<\/span><\/i><i><span data-contrast=\"auto\">,<\/span><\/i><i><span data-contrast=\"auto\">75<\/span><\/i><span data-ccp-props=\"{&quot;335551550&quot;:2,&quot;335551620&quot;:2}\">\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">As\u00ed, si el coste de una unidad de producto son 15 euros y le quieres a\u00f1adir un 25% de margen<\/span><span data-contrast=\"auto\">\u00a0de beneficio<\/span><span data-contrast=\"auto\">, el precio\u00a0<\/span><span data-contrast=\"auto\">final\u00a0<\/span><span data-contrast=\"auto\">ser\u00e1:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:2,&quot;335551620&quot;:2}\">\u00a0<\/span><\/p>\n<p><i><span data-contrast=\"auto\">Precio = 15\/0<\/span><\/i><i><span data-contrast=\"auto\">,<\/span><\/i><i><span data-contrast=\"auto\">75 = 20<\/span><\/i><span data-ccp-props=\"{&quot;335551550&quot;:2,&quot;335551620&quot;:2}\">\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:2,&quot;335551620&quot;:2}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">O<\/span><span data-contrast=\"auto\">tra f\u00f3rmula alternativa, tambi\u00e9n v\u00e1lida,<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">consiste en\u00a0<\/span><span data-contrast=\"auto\">multiplicar el coste por cien y dividirlo por el resultado de restar de cien el porcentaje que quieres aplicar:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:2,&quot;335551620&quot;:2}\">\u00a0<\/span><\/p>\n<p><i><span data-contrast=\"auto\">Precio = x* 100\/ (100 \u2013 25) = 15* 100\/75 = 20<\/span><\/i><span data-ccp-props=\"{&quot;335551550&quot;:2,&quot;335551620&quot;:2}\">\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:2,&quot;335551620&quot;:2}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">E<\/span><span data-contrast=\"auto\">ste\u00a0<\/span><span data-contrast=\"auto\">ejemplo<\/span><span data-contrast=\"auto\">\u00a0ilustra\u00a0<\/span><span data-contrast=\"auto\">que,<\/span><span data-contrast=\"auto\">\u00a0si quieres obtener un margen de beneficio del 25%<\/span><span data-contrast=\"auto\">,\u00a0<\/span><span data-contrast=\"auto\">debe<\/span><span data-contrast=\"auto\">s<\/span><span data-contrast=\"auto\">\u00a0vender tu art\u00edculo adquirido por 15<\/span><span data-contrast=\"auto\">\u00a0euros<\/span><span data-contrast=\"auto\">\u00a0a 20.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Como ves,<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">la cantidad\u00a0<\/span><span data-contrast=\"auto\">resultante\u00a0<\/span><span data-contrast=\"auto\">de la f\u00f3rmula err\u00f3nea\u00a0<\/span><span data-contrast=\"auto\">y<\/span><span data-contrast=\"auto\">\u00a0la de la correcta\u00a0<\/span><span data-contrast=\"auto\">se\u00a0<\/span><span data-contrast=\"auto\">acercan (<\/span><span data-contrast=\"auto\">de 18<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\">75 a 20\u00a0<\/span><span data-contrast=\"auto\">hay poca\u00a0<\/span><span data-contrast=\"auto\">distancia<\/span><span data-contrast=\"auto\">)<\/span><span data-contrast=\"auto\">, pero<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">no<\/span><span data-contrast=\"auto\">\u00a0puedes<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">dejar<\/span><span data-contrast=\"auto\">\u00a0de\u00a0<\/span><span data-contrast=\"auto\">aplicar la<\/span><span data-contrast=\"auto\">\u00a0f\u00f3rmula correcta para\u00a0<\/span><span data-contrast=\"auto\">que tu empresa\u00a0<\/span><span data-contrast=\"auto\">mantenga\u00a0<\/span><span data-contrast=\"auto\">sanas<\/span><span data-contrast=\"auto\">\u00a0sus cuentas<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:2,&quot;335551620&quot;:2}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Y, \u00a1r<\/span><span data-contrast=\"auto\">ecuerda<\/span><span data-contrast=\"auto\">!:\u00a0<\/span><span data-contrast=\"auto\">e<\/span><span data-contrast=\"auto\">l margen\u00a0<\/span><span data-contrast=\"auto\">es\u00a0<\/span><span data-contrast=\"auto\">siempre\u00a0<\/span><strong><span data-contrast=\"auto\">el beneficio sobre el\u00a0<\/span><\/strong><strong><span data-contrast=\"auto\">precio de venta<\/span><\/strong><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">y el coste es la base sobre la que este precio se calcula.\u00a0<\/span><span data-contrast=\"auto\">Con esta operaci\u00f3n calculas el margen de beneficio bruto. El IVA se aplica con posterioridad, obteni\u00e9ndose el margen neto.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u00a1Comparte!\u00a0<\/span><mark class=\"highlight-and-share\"><span data-contrast=\"auto\">Nunca calcules el margen final sobre el coste inicial. Es un error muy com\u00fan<\/span><span data-contrast=\"auto\">\u00a0en las pymes<\/span><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/mark><\/p>\n<h2><span data-contrast=\"auto\">L<\/span><span data-contrast=\"auto\">as tarifas de venta: c\u00f3mo determinar el precio de tus productos<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Las tarifas de venta\u00a0<\/span><span data-contrast=\"auto\">suponen<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">la determinaci\u00f3n<\/span><span data-contrast=\"auto\">\u00a0de<\/span><span data-contrast=\"auto\">\u00a0<\/span><a href=\"https:\/\/www.sage.com\/es-es\/blog\/como-definir-el-precio-de-tu-producto-o-servicio\/\"><span data-contrast=\"none\">los\u00a0<\/span><span data-contrast=\"none\">precios<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">para<\/span><span data-contrast=\"none\">\u00a0tus clientes<\/span><\/a><span data-contrast=\"none\">.<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"auto\">Actualmente<\/span><span data-contrast=\"auto\">,\u00a0<\/span><span data-contrast=\"auto\">es\u00a0<\/span><span data-contrast=\"auto\">posible aplicar\u00a0<\/span><span data-contrast=\"auto\">en los propios documentos de venta<\/span><span data-contrast=\"auto\">\u00a0de\u00a0<\/span><span data-contrast=\"auto\">algunos\u00a0<\/span><strong><span data-contrast=\"auto\">programas de gesti\u00f3n comercial<\/span><\/strong><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">la\u00a0<\/span><span data-contrast=\"auto\">tarifa de venta\u00a0<\/span><span data-contrast=\"auto\">que mejor se ajuste a<\/span><span data-contrast=\"auto\">\u00a0cada uno<\/span><span data-contrast=\"auto\">,\u00a0<\/span><span data-contrast=\"auto\">lo que te permite\u00a0<\/span><span data-contrast=\"auto\">obtener<\/span><span data-contrast=\"auto\">\u00a0d<\/span><span data-contrast=\"auto\">e forma<\/span><span data-contrast=\"auto\">\u00a0autom\u00e1tica<\/span><span data-contrast=\"auto\">\u00a0el margen de beneficio en funci\u00f3n del tipo de cliente<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Al fin y al cabo,<\/span><span data-contrast=\"auto\">\u00a0no es lo mismo el precio aplicado para\u00a0<\/span><span data-contrast=\"auto\">un\u00a0<\/span><span data-contrast=\"auto\">minorista, que el de una empresa o un particular.\u00a0\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3><strong><span data-contrast=\"auto\">\u00bf<\/span><\/strong><strong><span data-contrast=\"auto\">C\u00f3mo puede ayudarte un software\u00a0<\/span><\/strong><strong><span data-contrast=\"auto\">de contabilidad\u00a0<\/span><\/strong><strong><span data-contrast=\"auto\">a la hora de\u00a0<\/span><\/strong><strong><span data-contrast=\"auto\">fijar<\/span><\/strong><strong><span data-contrast=\"auto\">\u00a0<\/span><\/strong><strong><span data-contrast=\"auto\">tus precios<\/span><\/strong><strong><span data-contrast=\"auto\">?<\/span><\/strong><span data-ccp-props=\"{}\">\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">\u00bfSab\u00edas que existen soluciones que te permiten\u00a0<\/span><span data-contrast=\"auto\">o<\/span><span data-contrast=\"auto\">btener tus precios de venta mediante tarifas autom\u00e1tic<\/span><span data-contrast=\"auto\">as<\/span><span data-contrast=\"auto\">? \u00danicamente necesitas\u00a0<\/span><span data-contrast=\"auto\">establec<\/span><span data-contrast=\"auto\">er\u00a0<\/span><span data-contrast=\"auto\">con qu\u00e9 margen quieres realizar los c\u00e1lculos y qu\u00e9 tipo de configuraci\u00f3n de tarifa autom\u00e1tica<\/span><span data-contrast=\"auto\">\u00a0vas a<\/span><span data-contrast=\"auto\">\u00a0utiliza<\/span><span data-contrast=\"auto\">r.<\/span><\/p>\n<p><span data-contrast=\"auto\">Y es que<\/span><span data-contrast=\"auto\">\u00a0t<\/span><span data-contrast=\"auto\">anto pyme<\/span><span data-contrast=\"auto\">s<\/span><span data-contrast=\"auto\">\u00a0como\u00a0<\/span><span data-contrast=\"auto\">aut\u00f3nomos\u00a0<\/span><span data-contrast=\"auto\">ya\u00a0<\/span><span data-contrast=\"auto\">pueden contar\u00a0<\/span><span data-contrast=\"auto\">con una serie de\u00a0<\/span><a href=\"https:\/\/www.sage.com\/es-es\/productos\/sage-50cloud\/\"><span data-contrast=\"none\">soluciones<\/span><\/a><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"auto\">que\u00a0<\/span><span data-contrast=\"auto\">les\u00a0<\/span><span data-contrast=\"auto\">permiten<\/span><span data-contrast=\"auto\">:<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"30\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">C<\/span><span data-contrast=\"auto\">rear tantas tarifas de venta como tipos de clientes haya<\/span><span data-contrast=\"auto\">\u00a0y utilizar tarifas est\u00e1ndar para los clientes no categorizados.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"30\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Contabilizar<\/span><span data-contrast=\"auto\">\u00a0autom\u00e1ticamente los documentos de venta y compra, generando\u00a0<\/span><strong><span data-contrast=\"auto\">facturas personalizadas<\/span><\/strong><span data-contrast=\"auto\">\u00a0seg\u00fan las caracter\u00edsticas de cada cliente.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"30\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Gestiona<\/span><span data-contrast=\"auto\">r<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">su<\/span><span data-contrast=\"auto\">\u00a0negocio eficientemente<\/span><span data-contrast=\"auto\">\u00a0llevando\u00a0<\/span><span data-contrast=\"auto\">la contabilidad, facturaci\u00f3n, control de caja, inventario<\/span><span data-contrast=\"auto\">\u00a0o<\/span><span data-contrast=\"auto\">\u00a0impuestos<\/span><span data-contrast=\"auto\">, todo al mismo tiempo<\/span><span data-contrast=\"auto\">\u00a0y sin errores.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"30\" data-aria-posinset=\"2\" data-aria-level=\"1\"><strong><span data-contrast=\"auto\">Trabajar con ofertas de art\u00edculos<\/span><\/strong><span data-contrast=\"auto\">, l\u00edneas de descuentos y descuentos por marca, familia, subfamilia y art\u00edculo.<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">\u00a1Comparte! <\/span><mark class=\"highlight-and-share\"><span data-contrast=\"auto\">Ahora ya existen soluciones que te permiten obtener tus precios de venta autom\u00e1ticamente<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/mark><\/p>\n<h3><strong><span data-contrast=\"auto\">No dudes en acudir a soluciones digitales para tus tarifas PVP<\/span><\/strong><span data-ccp-props=\"{&quot;335559739&quot;:360}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Q<\/span><span data-contrast=\"auto\">ue las herramientas<\/span><span data-contrast=\"auto\">\u00a0\u201cde toda la vida\u201d para gestionar ingresos y gastos son menos costosas<\/span><span data-contrast=\"auto\">\u00a0es evidente<\/span><span data-contrast=\"auto\">. Sin embargo, da<\/span><span data-contrast=\"auto\">n<\/span><span data-contrast=\"auto\">\u00a0lugar a errores que<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">pueden generar p\u00e9rdidas\u00a0<\/span><span data-contrast=\"auto\">importantes y perfectamente evitables.\u00a0<\/span><span data-ccp-props=\"{&quot;335559739&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Por ello, es\u00a0<\/span><span data-contrast=\"auto\">importante<\/span><span data-contrast=\"auto\">\u00a0que\u00a0<\/span><span data-contrast=\"auto\">las peque\u00f1as y medianas empresas<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">se<\/span><span data-contrast=\"auto\">\u00a0sumen a la digitalizaci\u00f3n, acudiendo a\u00a0<\/span><strong><span data-contrast=\"auto\">softwares\u00a0<\/span><\/strong><strong><span data-contrast=\"auto\">de contabilidad, facturaci\u00f3n y gesti\u00f3<\/span><\/strong><strong><span data-contrast=\"auto\">n<\/span><\/strong><span data-contrast=\"auto\">\u00a0que les simplifiquen sus procesos de venta.\u00a0<\/span><span data-ccp-props=\"{&quot;335559739&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Ahora\u00a0<\/span><span data-contrast=\"auto\">que<\/span><span data-contrast=\"auto\">\u00a0conoces todas las claves para calcular el margen de beneficio y tus precios de venta al p\u00fablico<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\u00bf<\/span><span data-contrast=\"auto\">n<\/span><span data-contrast=\"auto\">ecesitas\u00a0<\/span><span data-contrast=\"auto\">un programa de gesti\u00f3n comercial<\/span><span data-contrast=\"auto\">\u00a0que te ayude a<\/span><span data-contrast=\"auto\">\u00a0asignar\u00a0<\/span><strong><span data-contrast=\"auto\">precios de venta\u00a0<\/span><\/strong><strong><span data-contrast=\"auto\">adecuados<\/span><\/strong><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">para<\/span><span data-contrast=\"auto\">\u00a0cada<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">uno de tus clientes?<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">C<\/span><span data-contrast=\"auto\">on<\/span><span data-contrast=\"none\">\u00a0<\/span><a href=\"https:\/\/www.sage.com\/es-es\/productos\/sage-50cloud\/\"><span data-contrast=\"none\">Sage<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">50<\/span><\/a><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"auto\">es posible.<\/span><\/p>\n<\/div>\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Subscr\u00edbete a la newsletter de Sage Advice<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Recibe nuestros consejos m\u00e1s recientes directamente en la bandeja de entrada de tu correo electr\u00f3nico.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-263a5c00-99e4-4e71-8421-469deda8e674\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Suscr\u00edbete<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2022\/04\/GettyImages-1171960556-1440x810.jpg\" class=\"single-cta__image\" alt=\"Sage\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2022\/04\/GettyImages-1171960556-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n<section class=\"more-topics alignfull has-grey-light-background-color wp-block-sage-post-topics\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col col-12 col-lg-4\">\n\t\t\t\t<h3 class=\"more-topics__title h2\">Encuentra m\u00e1s art\u00edculos sobre estas tem\u00e1ticas<\/h3>\n\t\t\t<\/div>\n\t\t\t<div class=\"col col-12 col-lg-8\">\n\t\t\t\t<ul class=\"post-tags__list\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/es-es\/blog\/tag\/contabilidad\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tContabilidad\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/es-es\/blog\/tag\/gestion-financiera\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tGesti\u00f3n financiera\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<div class=\"alignfull wp-block-sage-related-posts\">\n\t<section class=\"related-posts card-grid has-dark-background-color\">\n\t<div class=\"container\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--featured h1\">Encuentra m\u00e1s consejos<\/h2>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"row related-posts__featured\">\n\t\t\t\t<div class=\"col card-grid__item\">\n\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-0 post-37886 post type-post status-publish format-standard has-post-thumbnail hentry category-finanzas tag-gestion-financiera tag-inteligencia-artificial business_type-mediana-empresa card-post--is-clickable\"\n>\n\t<div class=\"card-post__media-wrapper\">\n\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1215\" height=\"810\" src=\"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2021\/07\/BrandShootUK_Dec2022_SmallAccounting_0569-original_LOW-1215x810.jpg\" class=\"card-post__image\" alt=\"Chica en la oficina hablando por tel\u00e9fono.\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2021\/07\/BrandShootUK_Dec2022_SmallAccounting_0569-original_LOW-684x384.jpg 684w, https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2021\/07\/BrandShootUK_Dec2022_SmallAccounting_0569-original_LOW-768x512.jpg 768w, https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2021\/07\/BrandShootUK_Dec2022_SmallAccounting_0569-original_LOW-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\t<\/div>\n\n\t<div class=\"card-post__content\">\n\t\t\t\t\t<div class=\"card-post__label\">Recomendado<\/div>\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-06-01T08:23:23+02:00\">1 junio, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">7 minutos de lectura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h3\">\n\t\t\t\t\t\t\t<a\n\t\t\t\t\tclass=\"card-post__title-link\"\n\t\t\t\t\thref=\"https:\/\/www.sage.com\/es-es\/blog\/nuevos-kpi-cfo-era-dato\/\"\n\t\t\t\t>\n\t\t\t\n\t\t\tLos nuevos KPIs del CFO en la era del dato\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/p>\n\n\t\t\n\t\t\t\t\t<p class=\"card-post__description\">\n\t\t\t\tEn la era del dato el CFO no puede limitarse a usar las m\u00e9tricas tradicionales. Aplica estos nuevos KPIs en tu empresa.\t\t\t<\/p>\n\t\t\n\t\t\t<\/div>\n\n\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"row related-posts__non-featured\">\n\t\t\t\t<div class=\"col col-12\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--more h4\">M\u00e1s sobre esta tem\u00e1tica<\/h2>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-1 post-20117 post type-post status-publish format-standard has-post-thumbnail hentry category-finanzas tag-flujo-de-caja tag-gestion-financiera tag-tesoreria business_type-mediana-empresa\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/es-es\/blog\/como-realizar-diagnostico-financiero-de-un-negocio-paso-a-paso\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2022\/04\/GettyImages-1252669747-684x384.jpg\" class=\"card-post__image\" alt=\"Grupo de trabajadores en una reuni\u00f3n.\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2022\/04\/GettyImages-1252669747-684x384.jpg 684w, https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2022\/04\/GettyImages-1252669747-768x432.jpg 768w, https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2022\/04\/GettyImages-1252669747-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-05-29T10:12:04+02:00\">29 mayo, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">20 minutos de lectura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tC\u00f3mo hacer un diagn\u00f3stico financiero de tu negocio paso a paso\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-2 post-37875 post type-post status-publish format-standard has-post-thumbnail hentry category-asesorias-despachos-profesionales tag-asesorias-y-despachos-profesionales tag-contabilidad tag-software-contabilidad business_type-asesorias-despachos-profesionales\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/es-es\/blog\/ocr-contabilidad\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2022\/04\/GettyImages-1091917046-684x384.jpg\" class=\"card-post__image\" alt=\"Un emprendedor gestionando sus finanzas\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2022\/04\/GettyImages-1091917046-684x384.jpg 684w, https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2022\/04\/GettyImages-1091917046-768x432.jpg 768w, https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2022\/04\/GettyImages-1091917046-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-05-28T12:46:42+02:00\">28 mayo, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">9 minutos de lectura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tQu\u00e9 hace un OCR para contabilidad y c\u00f3mo transforma el trabajo de una asesor\u00eda\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-3 post-19047 post type-post status-publish format-standard has-post-thumbnail hentry category-finanzas tag-contabilidad tag-tesoreria business_type-mediana-empresa\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/es-es\/blog\/como-hacer-el-pool-bancario-de-tu-empresa\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2022\/04\/GettyImages-1290976690-684x384.jpg\" class=\"card-post__image\" alt=\"Sage\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2022\/04\/GettyImages-1290976690-684x384.jpg 684w, https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2022\/04\/GettyImages-1290976690-768x432.jpg 768w, https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2022\/04\/GettyImages-1290976690-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-05-22T13:59:52+02:00\">22 mayo, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">13 minutos de lectura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\t\u00bfC\u00f3mo hacer el pool bancario de tu empresa?\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-4 post-37800 post type-post status-publish format-standard has-post-thumbnail hentry category-tecnologia-innovacion tag-erp tag-gestion-financiera tag-inteligencia-artificial tag-solucion-de-gestion-empresarial-erp tag-tesoreria business_type-mediana-empresa\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/es-es\/blog\/cfo-no-necesita-mas-hype-sobre-ia\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2023\/09\/GettyImages-1277533180-684x384.jpg\" class=\"card-post__image\" alt=\"Una persona con gafas y una blusa rosa utiliza una tableta en una oficina moderna. Est\u00e1 de pie junto a una gran planta, con muebles de oficina borrosos al fondo, lo que sugiere un entorno profesional.\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2023\/09\/GettyImages-1277533180-684x384.jpg 684w, https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2023\/09\/GettyImages-1277533180-768x512.jpg 768w, https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2023\/09\/GettyImages-1277533180-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-05-21T12:50:21+02:00\">21 mayo, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">8 minutos de lectura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tEl CFO no necesita m\u00e1s hype sobre IA, sino m\u00e1s criterio para aplicarla\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfSabes qu\u00e9 es exactamente el margen de beneficio? \u00bfY c\u00f3mo calcularlo?\u00a0Te contamos\u00a0todas las claves para que, a la hora de poner precio a tu producto o servicio,\u00a0sepas\u00a0la cantidad\u00a0real\u00a0de dinero que\u00a0ganas\u00a0con cada\u00a0venta.\u00a0\u00a0\u00a0 Calcular\u00a0correctamente\u00a0el\u00a0margen\u00a0de beneficio\u00a0supone\u00a0la diferencia entre que\u00a0tus ventas\u00a0te hagan ganar dinero\u00a0o todo lo contrario.\u00a0 El IVA, no obstante,\u00a0no debe incluirse en\u00a0este\u00a0c\u00e1lculo, sino que\u00a0se\u00a0a\u00f1adir\u00e1\u00a0con posterioridad.\u00a0 En este [&hellip;]<\/p>\n","protected":false},"author":595,"featured_media":15950,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"sage_hide_published_date":false,"sage_hide_read_time":false,"sage_hide_share_buttons":false,"footnotes":""},"categories":[2],"tags":[23,38],"business_type":[10,11,8],"lilypad":[],"context":[],"industry":[],"persona":[],"imagine_tag":[261],"coauthors":[717],"class_list":["post-16267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finanzas","tag-contabilidad","tag-gestion-financiera","business_type-pequena-empresa","business_type-mediana-empresa","business_type-asesorias-despachos-profesionales"],"sage_meta":{"region":"es-es","author_name":"Raquel Miranda","featured_image":"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2019\/12\/GettyImages-615902984.jpg","imagine_tags":{"261":"Gesti\u00f3n financiera"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice Espa\u00f1a","distributor_original_site_url":"https:\/\/www.sage.com\/es-es\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/posts\/16267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/users\/595"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/comments?post=16267"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/posts\/16267\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/media\/15950"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/media?parent=16267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/categories?post=16267"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/tags?post=16267"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/business_type?post=16267"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/lilypad?post=16267"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/context?post=16267"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/industry?post=16267"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/persona?post=16267"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/imagine_tag?post=16267"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/coauthors?post=16267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}