{"id":16276,"date":"2020-03-02T09:36:31","date_gmt":"2020-03-02T08:36:31","guid":{"rendered":"https:\/\/www.sage.com\/es-es\/blog\/?p=16276"},"modified":"2026-02-04T17:51:45","modified_gmt":"2026-02-04T16:51:45","slug":"el-valor-digital-de-la-estrategia-del-oceano-azul","status":"publish","type":"post","link":"https:\/\/www.sage.com\/es-es\/blog\/el-valor-digital-de-la-estrategia-del-oceano-azul\/","title":{"rendered":"El valor digital de la estrategia del oc\u00e9ano azul"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/es-es\/blog\/categoria\/estrategia-gestion\/\" class=\"entry-header__link\">Estrategia y Gesti\u00f3n<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tEl valor digital de la estrategia del oc\u00e9ano azul\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2020-03-02T09:36:31+01:00\">2 marzo, 2020<\/time><\/span><span class=\"reading-time\"> minutos de lectura<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"El valor digital de la estrategia del oc\u00e9ano azul\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/es-es\/blog\/el-valor-digital-de-la-estrategia-del-oceano-azul\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Compartir<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n\t<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/es-es\/blog\/author\/josemariavisconti\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2020\/02\/02-MARZO_Jose-Maria-Visconti-Caparros-512x512-1-350x350.jpg\" class=\"entry-author__image\" alt=\"\" srcset=\"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2020\/02\/02-MARZO_Jose-Maria-Visconti-Caparros-512x512-1-350x350.jpg 350w, https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2020\/02\/02-MARZO_Jose-Maria-Visconti-Caparros-512x512-1.jpg 512w\" sizes=\"auto, (max-width: 40px) 100vw, 40px\" \/>\t\t\t\t<span class=\"entry-author__name\">Jos\u00e9 Mar\u00eda Visconti<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n<div class=\"sage-block-classic-wrapper mb-m\">\n\n<p><span data-contrast=\"none\">Revisamos<\/span><span data-contrast=\"none\">\u00a0en este post<\/span><span data-contrast=\"none\">\u00a0la vigencia de la estrategia del\u00a0<\/span><span data-contrast=\"none\">oc\u00e9ano<\/span><span data-contrast=\"none\">\u00a0azul y su conexi\u00f3n con la Econom\u00eda Digital y los procesos de transformaci\u00f3n digital actuales.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">La\u00a0<\/span><i><span data-contrast=\"auto\">Blue\u00a0<\/span><\/i><i><span data-contrast=\"auto\">Ocean<\/span><\/i><i><span data-contrast=\"auto\">\u00a0<\/span><\/i><i><span data-contrast=\"auto\">Strategy<\/span><\/i><span data-contrast=\"auto\">\u00a0supuso una revoluci\u00f3n en la estrategia empresarial al sugerir formas diferentes de ganar mercado de modo innovador.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Descubre en qu\u00e9 consiste esta estrategia, por qu\u00e9\u00a0<\/span><span data-contrast=\"auto\">la teor\u00eda del oc\u00e9ano azul no se asoci\u00f3 a la emergente Econom\u00eda Digital y cu\u00e1l es su conexi\u00f3n con los procesos de transformaci\u00f3n digital.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><!--more--><\/p>\n<p><span data-contrast=\"auto\">Si no conoces a Guy\u00a0<\/span><span data-contrast=\"auto\">Kawasaky<\/span><span data-contrast=\"auto\">\u00a0te recomiendo que visites su p\u00e1gina web y le sigas. En los a\u00f1os ochenta estuvo al frente de la Divisi\u00f3n de Macintosh de Apple. All\u00ed populariz\u00f3 el\u00a0<\/span><strong><span data-contrast=\"auto\">concepto de evangelizaci\u00f3n secular<\/span><\/strong><span data-contrast=\"auto\">, fen\u00f3meno que por cierto \u00e9l no invent\u00f3.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Pero<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\">\u00a0con su liderazgo, Apple se benefici\u00f3 ampliamente de ello. Hoy Guy es un reconocido te\u00f3rico de la\u00a0<\/span><a href=\"https:\/\/www.sage.com\/es-es\/blog\/que-es-la-economia-digital-y-como-esta-transformando-tu-empresa\/\"><span data-contrast=\"none\">Econom\u00eda Digital<\/span><\/a><span data-contrast=\"auto\">. Ha publicado m\u00e1s de quince libros y es un interesant\u00edsimo conferenciante con clientes como Google, Apple, Microsoft, Gartner\u2026<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Te recomiendo que sigas a este autor porque se le atribuye una de\u00a0<\/span><strong><span data-contrast=\"auto\">esas recetas m\u00e1gicas para tener \u00e9xito en el mundo de los negocios<\/span><\/strong><span data-contrast=\"auto\">: \u2018Al final, o eres diferente o eres barato\u2019. Es una de esas recomendaciones que en la inocencia de su enunciado encierra un reto colosal pero pleno de utilidad para quien quiere triunfar.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Desde luego, no se puede decir m\u00e1s<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\">\u00a0con menos.\u00a0<\/span><span data-contrast=\"auto\">El<\/span><span data-contrast=\"auto\">\u00a0QU<\/span><span data-contrast=\"auto\">\u00c9<\/span><span data-contrast=\"auto\">\u00a0est\u00e1 claro. Lo que muchos nos preguntamos al intentar seguir el consejo es C<\/span><span data-contrast=\"auto\">\u00d3<\/span><span data-contrast=\"auto\">MO. Y ah\u00ed es donde<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\">\u00a0sin lugar<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">a duda<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\">\u00a0te hago mi segunda recomendaci\u00f3n<\/span><span data-contrast=\"auto\">:\u00a0<\/span><span data-contrast=\"auto\">Blue\u00a0<\/span><span data-contrast=\"auto\">Ocean<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">Strategy<\/span><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><span data-contrast=\"auto\">\u00bfEn qu\u00e9 consiste la <\/span><span data-contrast=\"auto\">Blue\u00a0<\/span><span data-contrast=\"auto\">Ocean<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">Strategy<\/span><span data-contrast=\"auto\">?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">En 2005, dos profesores de la Escuela de Negocios I<\/span><span data-contrast=\"auto\">N<\/span><span data-contrast=\"auto\">SEAD: W. Chan Kim y Ren\u00e9e Mauborgne<\/span><span data-contrast=\"auto\">, plasmaron en su libro Blue\u00a0<\/span><span data-contrast=\"auto\">Ocean<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">Strategy<\/span><span data-contrast=\"auto\">\u00a0<\/span><strong><span data-contrast=\"auto\">c\u00f3mo aplicar una metodolog\u00eda y un proceso para conseguir la ansiada diferenciaci\u00f3n<\/span><\/strong><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Lo primero que hicieron fue diferenciar dos contextos: el\u00a0<\/span><strong><span data-contrast=\"auto\">oc\u00e9ano rojo<\/span><\/strong><span data-contrast=\"auto\">\u00a0que est\u00e1 marcado por una feroz competencia carente de diferenciaci\u00f3n y donde triunfa el m\u00e1s barato a base de robar los clientes de los competidores<\/span><span data-contrast=\"auto\">, ofreciendo lo\u00a0<\/span><span data-contrast=\"auto\">mismo,<\/span><span data-contrast=\"auto\">\u00a0pero m\u00e1s barato\u00a0<\/span><span data-contrast=\"auto\">(tasa de\u00a0<\/span><span data-contrast=\"auto\">churn<\/span><span data-contrast=\"auto\">)<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\">\u00a0o el\u00a0<\/span><strong><span data-contrast=\"auto\">oc\u00e9ano azul<\/span><\/strong><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\">\u00a0donde la estrategia y la\u00a0<\/span><a href=\"https:\/\/www.sage.com\/es-es\/blog\/la-innovacion-en-cuatro-procesos-empresariales\/\"><span data-contrast=\"none\">innovaci\u00f3n<\/span><\/a><span data-contrast=\"auto\">\u00a0adecuada generan saltos de valor que hacen que los competidores sean irrelevantes porque los clientes comparan productos y servicios absolutamente diferentes.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Los\u00a0<\/span><strong><span data-contrast=\"auto\">cuatro principios<\/span><\/strong><span data-contrast=\"auto\">\u00a0en los que descansa el oc\u00e9ano azul son:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Crear nuevos espacios para el consumo.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;201341983&quot;:0,&quot;335559685&quot;:768,&quot;335559739&quot;:24,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Centrarse en la idea global, no en los n\u00fameros.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;201341983&quot;:0,&quot;335559685&quot;:768,&quot;335559739&quot;:24,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Conocer m\u00e1s all\u00e1 de la demanda existente.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;201341983&quot;:0,&quot;335559685&quot;:768,&quot;335559739&quot;:24,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Asegurar la viabilidad de la estrategia.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;201341983&quot;:0,&quot;335559685&quot;:768,&quot;335559739&quot;:24,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<h2><span data-contrast=\"auto\">\u00bfPor qu\u00e9 la teor\u00eda del oc\u00e9ano azul no se asoci\u00f3 a la emergente Econom\u00eda Digital?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:24,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Los autores explican su teor\u00eda a lo largo del libro usando el ejemplo del Circo del Sol. En mi opini\u00f3n, la bondad del caso para ganar claridad en sus explicaciones es a la vez el pecado capital que explica\u00a0<\/span><strong><span data-contrast=\"auto\">por qu\u00e9 esta teor\u00eda no se asoci\u00f3 a la emergente Econom\u00eda Digital<\/span><\/strong><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">En 2005 algunos de los gigantes digitales ya exist\u00edan: Apple desde 1976, Amazon naci\u00f3 en 1994, eBay lo hizo en 1995\u2026 Pero otros que iban a convertirse en grandes como\u00a0<\/span><span data-contrast=\"auto\">Youtube<\/span><span data-contrast=\"auto\">\u00a0estaban naciendo ese mismo a\u00f1o 2005 junto a Facebook y otras muchas que\u00a0<\/span><span data-contrast=\"auto\">luego\u00a0<\/span><span data-contrast=\"auto\">afianzaron el actual Ecosistema Digital.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u00a1<\/span><span data-contrast=\"auto\">Estoy convencido<\/span><span data-contrast=\"auto\">! S<\/span><span data-contrast=\"auto\">i el libro hubiera aplicado la\u00a0<\/span><span data-contrast=\"auto\">plasmaci\u00f3n de una curva de valor a uno de estos casos para explicar la diferenciaci\u00f3n que esas compa\u00f1\u00edas estaban consiguiendo,\u00a0<\/span><strong><span data-contrast=\"auto\">la teor\u00eda de oc\u00e9anos azules habr\u00eda sido un dogma de fe entre las\u00a0<\/span><\/strong><strong><span data-contrast=\"auto\">start<\/span><\/strong><strong><span data-contrast=\"auto\">\u00a0ups<\/span><\/strong><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Lo que ocurri\u00f3 es\u00a0<\/span><span data-contrast=\"auto\">que,<\/span><span data-contrast=\"auto\">\u00a0en la gesti\u00f3n empresarial, las empresas off line reconocieron su enorme valor para revisar la estrategia o como forma de conducir la innovaci\u00f3n.\u00a0<\/span><strong><span data-contrast=\"auto\">Las\u00a0<\/span><\/strong><strong><span data-contrast=\"auto\">start<\/span><\/strong><strong><span data-contrast=\"auto\">\u00a0ups no se ve\u00edan reflejadas en el marco de las reglas de competencia del mercado<\/span><\/strong><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<blockquote><p><span data-contrast=\"auto\">\u201cA<\/span><span data-contrast=\"auto\">\u00f1os despu\u00e9s con la publicaci\u00f3n de Business\u00a0<\/span><span data-contrast=\"auto\">Model<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">Generation<\/span><span data-contrast=\"auto\">\u00a0de Osterwalder en 2010 o de Lean\u00a0<\/span><span data-contrast=\"auto\">Start<\/span><span data-contrast=\"auto\">\u00a0up de Eric Ries en 2011, el vuelco de las\u00a0<\/span><span data-contrast=\"auto\">start<\/span><span data-contrast=\"auto\">\u00a0ups hacia esas metodolog\u00edas no tendr\u00eda vuelta atr\u00e1s.<\/span><span data-contrast=\"auto\">\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><\/blockquote>\n<p><span data-contrast=\"auto\">Sin embargo, el instrumental metodol\u00f3gico que BOS (Blue\u00a0<\/span><span data-contrast=\"auto\">Ocean<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">Strategy<\/span><span data-contrast=\"auto\">) aporta es de\u00a0<\/span><strong><span data-contrast=\"auto\">enorme validez en el \u00e1mbito del emprendimiento \u00e1gil de\u00a0<\/span><\/strong><strong><span data-contrast=\"auto\">start<\/span><\/strong><strong><span data-contrast=\"auto\">\u00a0ups<\/span><\/strong><span data-contrast=\"auto\">. Es una pena que sus autores no vislumbraran la importancia de la selecci\u00f3n del caso para divulgar su teor\u00eda. Y yo creo que<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\">\u00a0conscientes de ello, a\u00f1os despu\u00e9s, intentaron subsanar el error de posicionamiento que su metodolog\u00eda sufr\u00eda. En 2017, aparece Blue\u00a0<\/span><span data-contrast=\"auto\">Ocean<\/span><span data-contrast=\"auto\">\u00a0Shift.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><span data-contrast=\"auto\">Blue <\/span><span data-contrast=\"auto\">Ocean<\/span><span data-contrast=\"auto\">\u00a0Shift, la nueva generaci\u00f3n de valor<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">\u00bfPor qu\u00e9 se habla tanto de transformaci\u00f3n digital?\u00a0<\/span><span data-contrast=\"auto\">Pues sencillamente porque admiramos lo que hacen las\u00a0<\/span><span data-contrast=\"auto\">start<\/span><span data-contrast=\"auto\">\u00a0ups y lo que son capaces de conseguir, y queremos hacerlo.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Para ello hay que mover a las personas, los equipos, y las organizaciones desde zonas de desgaste por\u00a0<\/span><strong><span data-contrast=\"auto\">sobrevivir en una competencia feroz<\/span><\/strong><span data-contrast=\"auto\">\u00a0hacia otras de generaci\u00f3n de valor como hacen las\u00a0<\/span><span data-contrast=\"auto\">start<\/span><span data-contrast=\"auto\">\u00a0ups.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Siempre se dice que la mejor manera de predecir el futuro es configur\u00e1ndolo. Pues bien<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\">\u00a0Blue\u00a0<\/span><span data-contrast=\"auto\">Ocean<\/span><span data-contrast=\"auto\">\u00a0Shift es una gu\u00eda inspiradora para acompa\u00f1arte en el proceso, asumiendo que el entorno es plenamente digital.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Por ello no es de extra\u00f1ar que en la propia web de BOS<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\">\u00a0entre los casos de \u00e9xito<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\">\u00a0pod\u00e1is encontrar el de compa\u00f1\u00edas nativas digitales como Amazon. Desde el principio de la\u00a0<\/span><span data-contrast=\"auto\">promoci\u00f3n de este segundo libro, Ren\u00e9e Mauborgne insiste en que su gu\u00eda no pretende conducir a la creaci\u00f3n\u00a0<\/span><span data-contrast=\"auto\">disruptiva\u00a0<\/span><span data-contrast=\"auto\">de valor.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">De igual forma, muchas de las compa\u00f1\u00edas que est\u00e1n activando proyectos de\u00a0<\/span><a href=\"https:\/\/www.sage.com\/es-es\/blog\/4-razones-para-invertir-en-tecnologia-innovadora-en-tu-empresa-guia\/\"><span data-contrast=\"none\">transformaci\u00f3n digital<\/span><\/a><span data-contrast=\"auto\">\u00a0no buscan redefinir los l\u00edmites de las industrias en las que operan. Simplemente,\u00a0<\/span><strong><span data-contrast=\"auto\">ganar nuevos espacios de competitividad en clave digital<\/span><\/strong><span data-contrast=\"auto\">. En opini\u00f3n de sus autores, los cinco pasos del cambio deben ser:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ol>\n<li><span data-contrast=\"auto\">Elige la posici\u00f3n correcta de inicio y la formaci\u00f3n del equipo adecuado.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Entiende con claridad el estatus actual del juego.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Identifica los puntos cr\u00edticos que limitan el tama\u00f1o de tu industria y los que no son clientes de ella.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Reconstruye sistem\u00e1ticamente los l\u00edmites del mercado.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Desarrolla test de mercado r\u00e1pidos.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ol>\n<p><span data-contrast=\"auto\">En conclusi\u00f3n, si tu\u00a0<\/span><span data-contrast=\"auto\">ADN<\/span><span data-contrast=\"auto\">\u00a0es digital\u00a0<\/span><strong><span data-contrast=\"auto\">ser\u00eda un error despreciar las enormes utilidades que BOS ofrece<\/span><\/strong><span data-contrast=\"auto\">, especialmente como gu\u00eda para conducir cambios orientados a valor.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<\/div>\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Subscr\u00edbete a la newsletter de Sage Advice<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Recibe nuestros consejos m\u00e1s recientes directamente en la bandeja de entrada de tu correo electr\u00f3nico.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-263a5c00-99e4-4e71-8421-469deda8e674\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Suscr\u00edbete<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2022\/04\/GettyImages-1171960556-1440x810.jpg\" class=\"single-cta__image\" alt=\"Sage\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2022\/04\/GettyImages-1171960556-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n<section class=\"more-topics alignfull has-grey-light-background-color wp-block-sage-post-topics\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col col-12 col-lg-4\">\n\t\t\t\t<h3 class=\"more-topics__title h2\">Encuentra m\u00e1s art\u00edculos sobre estas tem\u00e1ticas<\/h3>\n\t\t\t<\/div>\n\t\t\t<div class=\"col col-12 col-lg-8\">\n\t\t\t\t<ul class=\"post-tags__list\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/es-es\/blog\/tag\/estrategia-empresarial\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tEstrategia empresarial\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/es-es\/blog\/tag\/transformacion-digital\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tTransformaci\u00f3n digital\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<div class=\"alignfull wp-block-sage-related-posts\">\n\t<section class=\"related-posts card-grid has-dark-background-color\">\n\t<div class=\"container\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--featured h1\">Encuentra m\u00e1s consejos<\/h2>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"row related-posts__featured\">\n\t\t\t\t<div class=\"col card-grid__item\">\n\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-0 post-6306 post type-post status-publish format-standard has-post-thumbnail hentry category-tecnologia-innovacion tag-transformacion-digital business_type-pequena-empresa card-post--is-clickable\"\n>\n\t<div class=\"card-post__media-wrapper\">\n\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1214\" height=\"810\" src=\"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2025\/08\/Mar2025_Financial-Family-office_0481-1214x810.jpeg\" class=\"card-post__image\" alt=\"Un grupo de compa\u00f1eros en una reuni\u00f3n\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2025\/08\/Mar2025_Financial-Family-office_0481-684x384.jpeg 684w, https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2025\/08\/Mar2025_Financial-Family-office_0481-768x512.jpeg 768w, https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2025\/08\/Mar2025_Financial-Family-office_0481-1214x810.jpeg 1214w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\t<\/div>\n\n\t<div class=\"card-post__content\">\n\t\t\t\t\t<div class=\"card-post__label\">Recomendado<\/div>\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-01-23T11:11:08+01:00\">23 enero, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">9 minutos de lectura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h3\">\n\t\t\t\t\t\t\t<a\n\t\t\t\t\tclass=\"card-post__title-link\"\n\t\t\t\t\thref=\"https:\/\/www.sage.com\/es-es\/blog\/como-calcular-indice-madurez-digital-empresa\/\"\n\t\t\t\t>\n\t\t\t\n\t\t\tC\u00f3mo calcular el \u00edndice de madurez digital de tu empresa\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/p>\n\n\t\t\n\t\t\t\t\t<p class=\"card-post__description\">\n\t\t\t\tTe explicamos qu\u00e9 es un \u00edndice de madurez digital, c\u00f3mo se calcula y para qu\u00e9 sirve en el proceso de transformaci\u00f3n digital de una empresa.\t\t\t<\/p>\n\t\t\n\t\t\t<\/div>\n\n\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"row related-posts__non-featured\">\n\t\t\t\t<div class=\"col col-12\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--more h4\">M\u00e1s sobre esta tem\u00e1tica<\/h2>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-1 post-33613 post type-post status-publish format-standard has-post-thumbnail hentry category-estrategia-gestion tag-crm tag-estrategia-empresarial tag-gestion-empresarial tag-ventas business_type-pequena-empresa business_type-mediana-empresa\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/es-es\/blog\/red-de-ventas\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2022\/04\/GettyImages-643927002-684x384.jpg\" class=\"card-post__image\" alt=\"Personas trabajando con sus m\u00f3viles\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2022\/04\/GettyImages-643927002-684x384.jpg 684w, https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2022\/04\/GettyImages-643927002-768x432.jpg 768w, https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2022\/04\/GettyImages-643927002-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-01-20T17:44:00+01:00\">20 enero, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">9 minutos de lectura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tRed de ventas: qu\u00e9 es, funciones y organizaci\u00f3n\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-2 post-33493 post type-post status-publish format-standard has-post-thumbnail hentry category-estrategia-gestion tag-estrategia-empresarial tag-fidelizacion-de-clientes tag-tecnologia business_type-mediana-empresa\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/es-es\/blog\/piloto-de-personalizacion-en-90-dias\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2023\/09\/GettyImages-1340724966-1-684x384.jpg\" class=\"card-post__image\" alt=\"Sage\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2023\/09\/GettyImages-1340724966-1-684x384.jpg 684w, https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2023\/09\/GettyImages-1340724966-1-768x500.jpg 768w, https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2023\/09\/GettyImages-1340724966-1-1243x810.jpg 1243w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-01-08T09:54:02+01:00\">8 enero, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">5 minutos de lectura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tDe la idea a la realidad: C\u00f3mo montar un piloto de personalizaci\u00f3n en 90 d\u00edas\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-3 post-25204 post type-post status-publish format-standard has-post-thumbnail hentry category-tecnologia-innovacion tag-tecnologia tag-transformacion-digital business_type-pequena-empresa\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/es-es\/blog\/tendencias-tecnologicas-que-marcaran-la-diferencia\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2024\/01\/BrandShootUK_Dec2022_TechSoftware_0693-original-684x384.jpg\" class=\"card-post__image\" alt=\"Sage\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2024\/01\/BrandShootUK_Dec2022_TechSoftware_0693-original-684x384.jpg 684w, https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2024\/01\/BrandShootUK_Dec2022_TechSoftware_0693-original-768x512.jpg 768w, https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2024\/01\/BrandShootUK_Dec2022_TechSoftware_0693-original-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2025-12-15T11:39:20+01:00\">15 diciembre, 2025<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">6 minutos de lectura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tEstas son las tendencias tecnol\u00f3gicas que marcar\u00e1n la diferencia en 2026\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-4 post-33331 post type-post status-publish format-standard has-post-thumbnail hentry category-tecnologia-innovacion tag-erp tag-solucion-de-gestion-empresarial-erp tag-transformacion-digital business_type-mediana-empresa\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/es-es\/blog\/gestion-de-riesgos-ia-lideres-empresariales\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2023\/05\/BrandShootSF_Oct2021_FinancialServices_10465-original_LOW-684x384.jpg\" class=\"card-post__image\" alt=\"Chica trabajando en su escritorio.\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2023\/05\/BrandShootSF_Oct2021_FinancialServices_10465-original_LOW-684x384.jpg 684w, https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2023\/05\/BrandShootSF_Oct2021_FinancialServices_10465-original_LOW-768x512.jpg 768w, https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2023\/05\/BrandShootSF_Oct2021_FinancialServices_10465-original_LOW-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2025-12-10T10:57:45+01:00\">10 diciembre, 2025<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">6 minutos de lectura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tGesti\u00f3n del riesgo: Lo que los l\u00edderes empresariales deben saber en 2026\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Revisamos\u00a0en este post\u00a0la vigencia de la estrategia del\u00a0oc\u00e9ano\u00a0azul y su conexi\u00f3n con la Econom\u00eda Digital y los procesos de transformaci\u00f3n digital actuales.\u00a0 La\u00a0Blue\u00a0Ocean\u00a0Strategy\u00a0supuso una revoluci\u00f3n en la estrategia empresarial al sugerir formas diferentes de ganar mercado de modo innovador.\u00a0 Descubre en qu\u00e9 consiste esta estrategia, por qu\u00e9\u00a0la teor\u00eda del oc\u00e9ano azul no se asoci\u00f3 a [&hellip;]<\/p>\n","protected":false},"author":984,"featured_media":16275,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"sage_hide_published_date":false,"sage_hide_read_time":false,"sage_hide_share_buttons":false,"footnotes":""},"categories":[3],"tags":[87,237],"business_type":[10,11,8],"lilypad":[],"context":[],"industry":[],"persona":[],"imagine_tag":[281],"coauthors":[810],"class_list":["post-16276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-gestion","tag-estrategia-empresarial","tag-transformacion-digital","business_type-pequena-empresa","business_type-mediana-empresa","business_type-asesorias-despachos-profesionales"],"sage_meta":{"region":"es-es","author_name":"Jos\u00e9 Mar\u00eda Visconti","featured_image":"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2020\/02\/GettyImages-903233260.jpg","imagine_tags":{"281":"Gesti\u00f3n empresarial"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice Espa\u00f1a","distributor_original_site_url":"https:\/\/www.sage.com\/es-es\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/posts\/16276","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/users\/984"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/comments?post=16276"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/posts\/16276\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/media\/16275"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/media?parent=16276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/categories?post=16276"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/tags?post=16276"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/business_type?post=16276"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/lilypad?post=16276"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/context?post=16276"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/industry?post=16276"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/persona?post=16276"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/imagine_tag?post=16276"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/coauthors?post=16276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}