{"id":16282,"date":"2020-03-03T09:15:48","date_gmt":"2020-03-03T08:15:48","guid":{"rendered":"https:\/\/www.sage.com\/es-es\/blog\/?p=16282"},"modified":"2026-02-04T17:51:40","modified_gmt":"2026-02-04T16:51:40","slug":"3-tendencias-de-innovacion-para-un-crecimiento-sostenible","status":"publish","type":"post","link":"https:\/\/www.sage.com\/es-es\/blog\/3-tendencias-de-innovacion-para-un-crecimiento-sostenible\/","title":{"rendered":"3 tendencias de innovaci\u00f3n para un crecimiento sostenible"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/es-es\/blog\/categoria\/tecnologia-innovacion\/\" class=\"entry-header__link\">Tecnolog\u00eda e Innovaci\u00f3n<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\t3 tendencias de innovaci\u00f3n para un crecimiento sostenible\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2020-03-03T09:15:48+01:00\">3 marzo, 2020<\/time><\/span><span class=\"reading-time\"> minutos de lectura<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"3 tendencias de innovaci\u00f3n para un crecimiento sostenible\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/es-es\/blog\/3-tendencias-de-innovacion-para-un-crecimiento-sostenible\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Compartir<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n\t<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/es-es\/blog\/author\/carlesransanz\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2020\/01\/22-ENERO_Carles-Ransanz-350x350.jpg\" class=\"entry-author__image\" alt=\"\" srcset=\"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2020\/01\/22-ENERO_Carles-Ransanz-350x350.jpg 350w, https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2020\/01\/22-ENERO_Carles-Ransanz.jpg 512w\" sizes=\"auto, (max-width: 40px) 100vw, 40px\" \/>\t\t\t\t<span class=\"entry-author__name\">Carles Ransanz<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n<div class=\"sage-block-classic-wrapper\">\n\n<p><span data-contrast=\"auto\">La visi\u00f3n 360 del negocio, la\u00a0<\/span><span data-contrast=\"auto\">omnicanalidad<\/span><span data-contrast=\"auto\">\u00a0y\u00a0<\/span><span data-contrast=\"auto\">la gesti\u00f3n transversal son algunos de los drivers necesarios par<\/span><span data-contrast=\"auto\">a\u00a0<\/span><span data-contrast=\"auto\">garantizar la adaptaci\u00f3n\u00a0<\/span><span data-contrast=\"auto\">de la empresa\u00a0<\/span><span data-contrast=\"auto\">a la realidad digital<\/span><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"8\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Para mejorar el crecimiento, l<\/span><span data-contrast=\"auto\">as innovaciones deben seguir una hoja de ruta\u00a0<\/span><span data-contrast=\"auto\">orientada<\/span><span data-contrast=\"auto\">\u00a0a los\u00a0<\/span><span data-contrast=\"auto\">KPIs<\/span><span data-contrast=\"auto\">\u00a0de negocio.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"8\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Las tendencias de innovaci\u00f3n, como un enfoque\u00a0<\/span><i><span data-contrast=\"auto\">data\u00a0<\/span><\/i><i><span data-contrast=\"auto\">driven<\/span><\/i><span data-contrast=\"auto\">\u00a0y\u00a0<\/span><span data-contrast=\"auto\">omnicanal<\/span><span data-contrast=\"auto\">, son fundamentales para implementar la tecnolog\u00eda con \u00e9xito.\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"8\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Muchas empresas est\u00e1n rompiendo con el modelo estructural de silos caracter\u00edstico de las grandes organizaciones.<\/span><\/li>\n<\/ul>\n<p><!--more--><\/p>\n<p><span data-contrast=\"auto\">La<\/span><span data-contrast=\"auto\">\u00a0innovaci\u00f3n tecnol\u00f3gica\u00a0<\/span><span data-contrast=\"auto\">ha pasado\u00a0<\/span><span data-contrast=\"auto\">de<\/span><span data-contrast=\"auto\">\u00a0ser<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">una opci\u00f3n a\u00a0<\/span><span data-contrast=\"auto\">una necesidad para la supervivencia\u00a0<\/span><span data-contrast=\"auto\">de\u00a0<\/span><span data-contrast=\"auto\">todas las empresas.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">Independientemente de<\/span><span data-contrast=\"auto\">\u00a0su<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">tama\u00f1o<\/span><span data-contrast=\"auto\">\u00a0o\u00a0<\/span><span data-contrast=\"auto\">del\u00a0<\/span><span data-contrast=\"auto\">sector<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">en el que<\/span><span data-contrast=\"auto\">\u00a0operan<\/span><span data-contrast=\"auto\">, el crecimiento empresarial actual depende de la\u00a0<\/span><strong><span data-contrast=\"auto\">capacidad de adaptaci\u00f3n<\/span><\/strong><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">a\u00a0<\/span><span data-contrast=\"auto\">l<\/span><span data-contrast=\"auto\">os continuos cambio<\/span><span data-contrast=\"auto\">s<\/span><span data-contrast=\"auto\">\u00a0del mercado<\/span><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">La tecnolog\u00eda est\u00e1 transformando\u00a0<\/span><span data-contrast=\"auto\">l<\/span><span data-contrast=\"auto\">a forma de gestionar los<\/span><span data-contrast=\"auto\">\u00a0procesos internos<\/span><span data-contrast=\"auto\">, haci\u00e9ndolos m\u00e1s\u00a0<\/span><strong><span data-contrast=\"auto\">\u00e1giles<\/span><\/strong><strong><span data-contrast=\"auto\">\u00a0y\u00a0<\/span><\/strong><strong><span data-contrast=\"auto\">rentables<\/span><\/strong><span data-contrast=\"auto\">. Pero, adem\u00e1s, est\u00e1n cambiando<\/span><span data-contrast=\"auto\">\u00a0las\u00a0<\/span><span data-contrast=\"auto\">expectativas<\/span><span data-contrast=\"auto\">\u00a0de los clientes<\/span><span data-contrast=\"auto\">, cada vez m\u00e1s exigentes,<\/span><span data-contrast=\"auto\">\u00a0e incluso la propia cultura empresarial.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">Por\u00a0<\/span><span data-contrast=\"auto\">eso<\/span><span data-contrast=\"auto\">, las empresas que n<\/span><span data-contrast=\"auto\">o implant<\/span><span data-contrast=\"auto\">e<\/span><span data-contrast=\"auto\">n<\/span><span data-contrast=\"auto\">\u00a0<\/span><strong><span data-contrast=\"auto\">estrategia<\/span><\/strong><strong><span data-contrast=\"auto\">s<\/span><\/strong><strong><span data-contrast=\"auto\">\u00a0de transformaci\u00f3n digital<\/span><\/strong><span data-contrast=\"auto\">\u00a0corren el\u00a0<\/span><span data-contrast=\"auto\">riesgo de perder cuota de mercado y<\/span><span data-contrast=\"auto\">, en definitiva,<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">pueden\u00a0<\/span><span data-contrast=\"auto\">dejar de ser relevantes para sus clientes.<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A nivel europeo, las empresas invirtieron una media de 37 millones de euros en innovaci\u00f3n.\u00a0<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u00a1Comparte el dato! <\/span><mark class=\"highlight-and-share\"><span data-contrast=\"none\">Se prev\u00e9 que la inversi\u00f3n en transformaci\u00f3n digital alcance los 49 millones de euros en los pr\u00f3ximos dos a\u00f1os.<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><\/mark><\/p>\n<p><span data-contrast=\"auto\">La innovaci\u00f3n tecnol\u00f3gica\u00a0<\/span><span data-contrast=\"auto\">es\u00a0<\/span><span data-contrast=\"auto\">una forma de enriquecer los procesos para optimizar los tiempos, costes y recursos. No hay una\u00a0<\/span><span data-contrast=\"auto\">\u00fanica\u00a0<\/span><span data-contrast=\"auto\">f\u00f3rmula<\/span><span data-contrast=\"auto\">\u00a0para<\/span><span data-contrast=\"auto\">\u00a0llevar a cabo esta transformaci\u00f3n,\u00a0<\/span><span data-contrast=\"auto\">pero s\u00ed\u00a0<\/span><span data-contrast=\"auto\">una\u00a0<\/span><span data-contrast=\"auto\">serie de\u00a0<\/span><strong><span data-contrast=\"auto\">tendencias<\/span><\/strong><strong><span data-contrast=\"auto\">\u00a0<\/span><\/strong><span data-contrast=\"auto\">que pueden servir de gu\u00eda para una implementaci\u00f3n exitosa<\/span><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<h2><span data-contrast=\"auto\">1. <\/span><span data-contrast=\"auto\">Visi\u00f3n 360<\/span><span data-contrast=\"auto\">\u00a0basada en datos<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">La primera de estas tendencias son las estrategias\u00a0<\/span><strong><i><span data-contrast=\"auto\">data\u00a0<\/span><\/i><\/strong><strong><i><span data-contrast=\"auto\">driven<\/span><\/i><\/strong><span data-contrast=\"auto\">.\u00a0<\/span><span data-contrast=\"auto\">El\u00a0<\/span><span data-contrast=\"auto\">b<\/span><span data-contrast=\"auto\">ig<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">d<\/span><span data-contrast=\"auto\">ata y el an\u00e1lisis de dato<\/span><span data-contrast=\"auto\">s se han convertido en una de las grandes prioridades<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">en la agenda de l<\/span><span data-contrast=\"auto\">os directivos<\/span><span data-contrast=\"auto\">, ya que permiten conocer a fondo\u00a0<\/span><span data-contrast=\"auto\">las necesidades de los clientes y de la propia empresa.<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Al igual que otras partes del negocio, el<\/span><span data-contrast=\"auto\">\u00a0proceso de<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">innovaci\u00f3n\u00a0<\/span><span data-contrast=\"auto\">digital debe res<\/span><span data-contrast=\"auto\">p<\/span><span data-contrast=\"auto\">onder a necesidades tangibles<\/span><span data-contrast=\"auto\">\u00a0y documentadas<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-contrast=\"auto\">De poco sirve\u00a0<\/span><span data-contrast=\"auto\">implementar tecnolog\u00edas puntera<\/span><span data-contrast=\"auto\">s si no responden a una\u00a0<\/span><strong><span data-contrast=\"auto\">visi\u00f3n estrat\u00e9gica<\/span><\/strong><span data-contrast=\"auto\">,\u00a0<\/span><span data-contrast=\"auto\">completa<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">y alineada con los objetivos de negocio.<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">En este\u00a0<\/span><span data-contrast=\"auto\">contexto<\/span><span data-contrast=\"auto\">, el evento\u00a0<\/span><strong><span data-contrast=\"auto\">Think<\/span><\/strong><strong><span data-contrast=\"auto\">\u00a0<\/span><\/strong><strong><span data-contrast=\"auto\">Tank<\/span><\/strong><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\">\u00a0impulsado por Sage y organizado por\u00a0<\/span><span data-contrast=\"auto\">Dir&amp;Ge<\/span><span data-contrast=\"auto\">\u00a0el 21 de enero en Madrid<\/span><span data-contrast=\"auto\">\u00a0y el 23 de enero en Barcelona<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">reuni\u00f3\u00a0<\/span><span data-contrast=\"auto\">a directivos y expertos para debatir l<\/span><span data-contrast=\"auto\">os retos y soluciones de la<\/span><span data-contrast=\"auto\">\u00a0innovaci\u00f3n empresarial.<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Fernando Lucero,\u00a0<\/span><span data-contrast=\"auto\">Chief<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">Information<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">Officer<\/span><span data-contrast=\"auto\">\u00a0en Iberdrola, afirm\u00f3 que \u201coptimizar y maximizar el\u00a0<\/span><strong><span data-contrast=\"auto\">valor de los datos<\/span><\/strong><span data-contrast=\"auto\">\u00a0ha de ser una de las prioridades de la innovaci\u00f3n de cara a mejorar la cuenta de resultados\u201d.<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<blockquote><p><span data-contrast=\"auto\">\u201c<\/span><span data-contrast=\"auto\">No se trata de invertir en las \u00faltimas tendencias tecnol\u00f3gicas o implementar las herramientas m\u00e1s punteras del mercado, sino de buscar la m\u00e1xima rentabilidad en los procesos<\/span><span data-contrast=\"auto\">\u201d,\u00a0<\/span><span data-contrast=\"auto\">Pablo de la Puente,\u00a0<\/span><span data-contrast=\"auto\">Information<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">Systems<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">Director<\/span><span data-contrast=\"auto\">\u00a0en\u00a0<\/span><span data-contrast=\"auto\">Gestamp<\/span><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><\/blockquote>\n<p><span data-contrast=\"none\">Tener\u00a0<\/span><span data-contrast=\"none\">una visi\u00f3n<\/span><span data-contrast=\"none\">\u00a0global de todas las \u00e1reas de actividad es fundamental para\u00a0<\/span><span data-contrast=\"none\">tomar decisiones eficaces\u00a0<\/span><span data-contrast=\"none\">con\u00a0<\/span><strong><span data-contrast=\"none\">objetivos a largo plazo<\/span><\/strong><span data-contrast=\"none\">.\u00a0<\/span><span data-contrast=\"none\">Un mejor conocimiento de los empleados, el mercado y, especialmente,\u00a0<\/span><span data-contrast=\"none\">d<\/span><span data-contrast=\"none\">el cliente puede traducirse, por ejemplo, en servicios personalizados para cada audiencia.<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<h2><span data-contrast=\"auto\">2. <\/span><span data-contrast=\"auto\">Omnicanalidad<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:720,&quot;335559737&quot;:-1,&quot;335559739&quot;:54,&quot;335559740&quot;:360}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Esta visi<\/span><span data-contrast=\"auto\">\u00f3<\/span><span data-contrast=\"auto\">n 360 del negocio est\u00e1 estrechamente relacionada con la\u00a0<\/span><a href=\"https:\/\/www.sage.com\/es-es\/blog\/5-claves-sobre-como-crear-una-estrategia-comercial-omnicanal\/\"><span data-contrast=\"none\">omnicanalidad<\/span><\/a><span data-contrast=\"auto\">, esto es, la convivencia de\u00a0<\/span><strong><span data-contrast=\"auto\">canales f\u00edsicos<\/span><\/strong><strong><span data-contrast=\"auto\">\u00a0y digitales<\/span><\/strong><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:720,&quot;335559737&quot;:-1,&quot;335559739&quot;:54,&quot;335559740&quot;:360}\">\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:720,&quot;335559737&quot;:-1,&quot;335559739&quot;:54,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">La\u00a0<\/span><span data-contrast=\"auto\">transformaci\u00f3n digital<\/span><span data-contrast=\"auto\">\u00a0no tiene por qu\u00e9\u00a0<\/span><span data-contrast=\"auto\">supone<\/span><span data-contrast=\"auto\">r un abandono completo de los canales f\u00edsicos.\u00a0<\/span><span data-contrast=\"auto\">En cambio,<\/span><span data-contrast=\"auto\">\u00a0numerosas<\/span><span data-contrast=\"auto\">\u00a0empresas\u00a0<\/span><span data-contrast=\"auto\">est\u00e1n optando<\/span><span data-contrast=\"auto\">\u00a0por\u00a0<\/span><strong><span data-contrast=\"auto\">transformar los<\/span><\/strong><strong><span data-contrast=\"auto\">\u00a0canales\u00a0<\/span><\/strong><strong><span data-contrast=\"auto\">tradicionales<\/span><\/strong><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\">\u00a0centr\u00e1ndos<\/span><span data-contrast=\"auto\">e, por ejemplo,\u00a0<\/span><span data-contrast=\"auto\">en<\/span><span data-contrast=\"auto\">\u00a0mejorar<\/span><span data-contrast=\"auto\">\u00a0la experiencia de usuario en\u00a0<\/span><span data-contrast=\"auto\">los\u00a0<\/span><span data-contrast=\"auto\">puntos\u00a0<\/span><span data-contrast=\"auto\">de venta\u00a0<\/span><span data-contrast=\"auto\">f\u00edsicos.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:720,&quot;335559737&quot;:-1,&quot;335559739&quot;:54,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<blockquote><p><span data-contrast=\"none\">La innovaci\u00f3n digital puede trasladarse a<\/span><span data-contrast=\"none\">\u00a0los<\/span><span data-contrast=\"none\">\u00a0canales offline mediante experiencias interactivas, personalizadas o el uso de\u00a0<\/span><span data-contrast=\"none\">la\u00a0<\/span><span data-contrast=\"none\">realidad\u00a0<\/span><span data-contrast=\"none\">aumentada<\/span><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><\/blockquote>\n<p><span data-contrast=\"none\">La<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">omnicanalida<\/span><span data-contrast=\"none\">d<\/span><span data-contrast=\"none\">\u00a0no\u00a0<\/span><span data-contrast=\"none\">se puede entender<\/span><span data-contrast=\"none\">\u00a0sin un enfoque\u00a0<\/span><i><span data-contrast=\"none\">data\u00a0<\/span><\/i><i><span data-contrast=\"none\">driven<\/span><\/i><span data-contrast=\"none\">. E<\/span><span data-contrast=\"none\">s fundamental conocer\u00a0<\/span><strong><span data-contrast=\"none\">qu\u00e9 quiere el cliente<\/span><\/strong><span data-contrast=\"none\">\u00a0y d\u00f3nde conviene dedicar los recursos<\/span><span data-contrast=\"none\">\u00a0para trazar un plan\u00a0<\/span><span data-contrast=\"none\">coherente<\/span><span data-contrast=\"none\">\u00a0de\u00a0<\/span><span data-contrast=\"none\">omnicanalidad<\/span><span data-contrast=\"none\">.<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">Un an\u00e1lisis continuo de los datos puede revelar qu\u00e9 canales son m\u00e1s rentables y en cu\u00e1les podemos recortar la inversi\u00f3n.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<h2><span data-contrast=\"auto\">3. <\/span><span data-contrast=\"auto\">Metodolog\u00edas de trabajo transversales<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Alcanzar<\/span><span data-contrast=\"auto\">\u00a0una visi\u00f3n 360 implica adoptar metodolog\u00edas de trabajo transversales<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-contrast=\"auto\">La transformaci\u00f3n digital\u00a0<\/span><span data-contrast=\"auto\">se caracteriza\u00a0<\/span><span data-contrast=\"auto\">precisamente\u00a0<\/span><span data-contrast=\"auto\">por la\u00a0<\/span><strong><span data-contrast=\"auto\">implicaci\u00f3n de toda la empres<\/span><\/strong><strong><span data-contrast=\"auto\">a<\/span><\/strong><span data-contrast=\"auto\">\u00a0en los procesos.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">Antes, la innovaci\u00f3n estaba relegada a los departamentos t\u00e9cnicos de las organizaciones, pero, en la realidad digital actual,\u00a0<\/span><span data-contrast=\"auto\">todos son part\u00edcipes de la transformaci\u00f3n.<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">La innovaci\u00f3n permite una\u00a0<\/span><strong><span data-contrast=\"auto\">ruptura del modelo de silos<\/span><\/strong><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">y<\/span><span data-contrast=\"auto\">\u00a0una mayor\u00a0<\/span><a href=\"https:\/\/www.sage.com\/es-es\/blog\/como-ayuda-la-tecnologia-a-generar-colaboracion-interdepartamental\/\"><span data-contrast=\"none\">integraci\u00f3n de los departamentos<\/span><\/a><span data-contrast=\"auto\">.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">La organizaci\u00f3n\u00a0<\/span><span data-contrast=\"auto\">de silos<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">minimiza la movilidad de los recursos entre departamentos o unidades de negocio, limitando la colaboraci\u00f3n<\/span><span data-contrast=\"auto\">\u00a0e incrementando los costes de coordinaci\u00f3n<\/span><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<blockquote><p><span data-contrast=\"auto\">La mentalidad de silo es com\u00fan en grandes organizaciones y repercute en una falta de empat\u00eda de sus empleados y en una comunicaci\u00f3n interna lenta.<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><\/blockquote>\n<p><span data-contrast=\"auto\">Por el contrario, la automatizaci\u00f3n de procesos o\u00a0<\/span><span data-contrast=\"auto\">la implementaci\u00f3n de<\/span><span data-contrast=\"auto\">\u00a0<\/span><a href=\"https:\/\/www.sage.com\/es-es\/blog\/erp-y-accesibilidad-movil-ventajas-para-tu-negocio\/\"><span data-contrast=\"none\">puesto<\/span><span data-contrast=\"none\">s<\/span><span data-contrast=\"none\">\u00a0de trabajo m\u00f3vil<\/span><span data-contrast=\"none\">es<\/span><\/a><span data-contrast=\"auto\">\u00a0<\/span><strong><span data-contrast=\"auto\">potencia las habilidades de las personas<\/span><\/strong><span data-contrast=\"auto\">\u00a0y agiliza la resoluci\u00f3n de problemas<\/span><span data-contrast=\"auto\">\u00a0interdepartamentales<\/span><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><strong><span data-contrast=\"none\">\u00c1ngel Urquiza<\/span><\/strong><span data-contrast=\"none\">, Director de Innovaci\u00f3n en Santaluc\u00eda Seguros,\u00a0<\/span><span data-contrast=\"none\">destaca<\/span><span data-contrast=\"none\">\u00a0la relevancia de las herramientas de comunicaci\u00f3n interna y la implicaci\u00f3n del \u00e1rea de recursos humanos para impulsar la transformaci\u00f3n digital y potenciar la colaboraci\u00f3n.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:360}\">\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<blockquote><p><span data-contrast=\"none\">\u201c<\/span><span data-contrast=\"none\">Una infraestructura tecnol\u00f3gica adecuada ayudar\u00e1 a romper las fronteras entre departamentos y a conectar los ecosistemas interno y externo\u201d<\/span><span data-contrast=\"none\">, \u00c1ngel Urquiza, Director de Innovaci\u00f3n en Santaluc\u00eda Seguros.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:360}\">\u00a0<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><\/blockquote>\n<p><span data-contrast=\"auto\">En definitiva, t<\/span><span data-contrast=\"auto\">anto la tecnolog\u00eda como las personas son fundamentales en los procesos de\u00a0<\/span><span data-contrast=\"auto\">transformaci\u00f3n digital<\/span><span data-contrast=\"auto\">\u00a0y ambos tienen que complementars<\/span><span data-contrast=\"auto\">e para conseguir un crecimiento sostenible<\/span><span data-contrast=\"auto\">.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Domina los procesos empresariales con la soluci\u00f3n ERP de Sage <\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Unifica las tareas cotidianas para mejorar la eficiencia de tu sistema ERP. Analiza la informaci\u00f3n y conecta procesos vitales de tu empresa con el software ERP de Sage.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.sage.com\/es-es\/erp\/\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tid=\"cta-id-16019\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-button-location=\"cta_box\"\n\t\t\t\t\t\t\t\t\t\t\t>M\u00e1s acerca de nuestro ERP<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1215\" height=\"810\" src=\"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2018\/03\/1700x1100-5-mejoras-inmediatas-CIOs-1215x810.jpg\" class=\"single-cta__image\" alt=\"ebook 5 mejoras cios\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2018\/03\/1700x1100-5-mejoras-inmediatas-CIOs-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>La visi\u00f3n 360 del negocio, la\u00a0omnicanalidad\u00a0y\u00a0la gesti\u00f3n transversal son algunos de los drivers necesarios para\u00a0garantizar la adaptaci\u00f3n\u00a0de la empresa\u00a0a la realidad digital.\u00a0 Para mejorar el crecimiento, las innovaciones deben seguir una hoja de ruta\u00a0orientada\u00a0a los\u00a0KPIs\u00a0de negocio.\u00a0 Las tendencias de innovaci\u00f3n, como un enfoque\u00a0data\u00a0driven\u00a0y\u00a0omnicanal, son fundamentales para implementar la tecnolog\u00eda con \u00e9xito.\u00a0\u00a0 Muchas empresas est\u00e1n rompiendo [&hellip;]<\/p>\n","protected":false},"author":956,"featured_media":16279,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"sage_hide_published_date":false,"sage_hide_read_time":false,"sage_hide_share_buttons":false,"footnotes":""},"categories":[5],"tags":[167,237],"business_type":[10,11,8],"lilypad":[],"context":[],"industry":[],"persona":[],"imagine_tag":[281],"coauthors":[803],"class_list":["post-16282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia-innovacion","tag-innovacion","tag-transformacion-digital","business_type-pequena-empresa","business_type-mediana-empresa","business_type-asesorias-despachos-profesionales"],"sage_meta":{"region":"es-es","author_name":"Carles Ransanz","featured_image":"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2020\/02\/GettyImages-1127397327.jpg","imagine_tags":{"281":"Gesti\u00f3n empresarial"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice Espa\u00f1a","distributor_original_site_url":"https:\/\/www.sage.com\/es-es\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/posts\/16282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/users\/956"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/comments?post=16282"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/posts\/16282\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/media\/16279"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/media?parent=16282"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/categories?post=16282"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/tags?post=16282"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/business_type?post=16282"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/lilypad?post=16282"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/context?post=16282"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/industry?post=16282"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/persona?post=16282"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/imagine_tag?post=16282"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/coauthors?post=16282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}