{"id":16293,"date":"2020-03-09T09:15:44","date_gmt":"2020-03-09T08:15:44","guid":{"rendered":"https:\/\/www.sage.com\/es-es\/blog\/?p=16293"},"modified":"2026-07-15T18:42:56","modified_gmt":"2026-07-15T16:42:56","slug":"como-plantear-con-exito-la-transformacion-digital-de-la-pyme","status":"publish","type":"post","link":"https:\/\/www.sage.com\/es-es\/blog\/como-plantear-con-exito-la-transformacion-digital-de-la-pyme\/","title":{"rendered":"C\u00f3mo plantear con \u00e9xito la transformaci\u00f3n digital de la pyme"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--standard\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/es-es\/blog\/categoria\/tecnologia-innovacion\/\" class=\"entry-header__link\">Tecnolog\u00eda e Innovaci\u00f3n<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tC\u00f3mo plantear con \u00e9xito la transformaci\u00f3n digital de la pyme\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col col-8 col-lg-4 entry-header__image\">\n\t\t\t<figure class=\"entry-header__thumbnail js-hero-section\">\n\t\t\t\t<img decoding=\"async\" width=\"1215\" height=\"810\" src=\"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2020\/02\/GettyImages-1090214580-1215x810.jpg\" class=\"entry-header__thumbnail-image\" alt=\"Sage\" fetchpriority=\"high\" srcset=\"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2020\/02\/GettyImages-1090214580-1215x810.jpg 1215w, https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2020\/02\/GettyImages-1090214580-768x512.jpg 768w, https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2020\/02\/GettyImages-1090214580-1536x1024.jpg 1536w, https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2020\/02\/GettyImages-1090214580-2048x1365.jpg 2048w\" sizes=\"(max-width: 1215px) 100vw, 1215px\" \/>\t\t\t<\/figure>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \">Publicado el <time class=\"entry-date published\" datetime=\"2020-03-09T09:15:44+01:00\">9 marzo, 2020<\/time><\/span><span class=\"reading-time\"> minutos de lectura<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"C\u00f3mo plantear con \u00e9xito la transformaci\u00f3n digital de la pyme\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/es-es\/blog\/como-plantear-con-exito-la-transformacion-digital-de-la-pyme\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Compartir<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n\t<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/es-es\/blog\/author\/rocioalgarrada\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2020\/01\/Rocio-Perfil-350x350.jpg\" class=\"entry-author__image\" alt=\"\" srcset=\"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2020\/01\/Rocio-Perfil-350x350.jpg 350w, https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2020\/01\/Rocio-Perfil.jpg 400w\" sizes=\"auto, (max-width: 40px) 100vw, 40px\" \/>\t\t\t\t<span class=\"entry-author__name\">Roc\u00edo Algarrada Cabanillas<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<p><span data-contrast=\"auto\">Profundizamos en\u00a0<\/span><span data-contrast=\"auto\">las claves<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">de la\u00a0<\/span><span data-contrast=\"auto\">innovaci\u00f3n\u00a0<\/span><span data-contrast=\"auto\">en la pyme\u00a0<\/span><span data-contrast=\"auto\">con los<\/span><span data-contrast=\"auto\">\u00a0expertos en transformaci\u00f3n digital Her<\/span><span data-contrast=\"auto\">n<\/span><span data-contrast=\"auto\">\u00e1n Rodr\u00edguez e Ignacio\u00a0<\/span><span data-contrast=\"auto\">G.R.\u00a0<\/span><span data-contrast=\"auto\">Gavil\u00e1n<\/span><span data-contrast=\"auto\">, miembros del Programa de Expertos de Sage.<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">La transformaci\u00f3n digital\u00a0<\/span><span data-contrast=\"auto\">va\u00a0<\/span><span data-contrast=\"auto\">mucho m<\/span><span data-contrast=\"auto\">\u00e1s all\u00e1\u00a0<\/span><span data-contrast=\"auto\">de convertir\u00a0<\/span><span data-contrast=\"auto\">los procesos<\/span><span data-contrast=\"auto\">\u00a0manual<\/span><span data-contrast=\"auto\">es<\/span><span data-contrast=\"auto\">\u00a0en digital<\/span><span data-contrast=\"auto\">es<\/span><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Adaptar la cultura de la empresa\u00a0<\/span><span data-contrast=\"auto\">constituye<\/span><span data-contrast=\"auto\">\u00a0el primer<\/span><span data-contrast=\"auto\">\u00a0paso<\/span><span data-contrast=\"auto\">\u00a0para adelantarse a las necesidades de los clientes.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">La tecnolog\u00eda, implementada de forma correcta, es el principal aliado de las pymes para conseguir sus objetivos.<\/span><\/li>\n<\/ul>\n<p><!--more--><\/p>\n<p><span data-contrast=\"auto\">La alta competitividad\u00a0<\/span><span data-contrast=\"auto\">del<\/span><span data-contrast=\"auto\">\u00a0mercado<\/span><span data-contrast=\"auto\">\u00a0y<\/span><span data-contrast=\"auto\">\u00a0los\u00a0<\/span><span data-contrast=\"auto\">constante<\/span><span data-contrast=\"auto\">s<\/span><span data-contrast=\"auto\">\u00a0cambio<\/span><span data-contrast=\"auto\">s tecnol\u00f3gicos<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">hacen de la\u00a0<\/span><strong><span data-contrast=\"auto\">transformaci\u00f3n digital<\/span><\/strong><span data-contrast=\"auto\">\u00a0u<\/span><span data-contrast=\"auto\">na necesidad\u00a0<\/span><span data-contrast=\"auto\">para todas las empresas<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-contrast=\"auto\">Ya no\u00a0<\/span><span data-contrast=\"auto\">se trata de<\/span><span data-contrast=\"auto\">\u00a0una opci\u00f3n,\u00a0<\/span><span data-contrast=\"auto\">sino<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">de\u00a0<\/span><span data-contrast=\"auto\">un<\/span><span data-contrast=\"auto\">\u00a0factor fundamental\u00a0<\/span><span data-contrast=\"auto\">para\u00a0<\/span><strong><span data-contrast=\"auto\">alcanzar<\/span><\/strong><strong><span data-contrast=\"auto\">\u00a0los objetivos de negocio<\/span><\/strong><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Asimismo, los clientes son cada vez\u00a0<\/span><strong><span data-contrast=\"auto\">m\u00e1s digitales y exigentes<\/span><\/strong><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u00a1Comparte!<\/span><span data-contrast=\"auto\">\u00a0<\/span><mark class=\"highlight-and-share\"><span data-contrast=\"auto\">L<\/span><span data-contrast=\"auto\">as empresas que no se adapten tendr\u00e1n muy dif\u00edcil<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">interactuar con los clientes digitales, perder\u00e1n competitividad<\/span><span data-contrast=\"auto\">\u00a0y,\u00a0<\/span><span data-contrast=\"auto\">con el tiempo,\u00a0<\/span><span data-contrast=\"auto\">p<\/span><span data-contrast=\"auto\">ueden<\/span><span data-contrast=\"auto\">\u00a0acabar siendo irrelevantes.<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><\/mark><\/p>\n<p><span data-contrast=\"auto\">\u00bfPero en qu\u00e9 consiste exactamente la transformaci\u00f3n digital? \u00bfQu\u00e9 cambios supone para las empresas y, en especial, para las pymes?\u00a0<\/span><span data-contrast=\"auto\">Para responder a estas y m\u00e1s preguntas, Sage celebr<\/span><span data-contrast=\"auto\">\u00f3<\/span><span data-contrast=\"auto\">\u00a0un Twitter Chat\u00a0<\/span><span data-contrast=\"auto\">el<\/span><span data-contrast=\"auto\">\u00a0pasado<\/span><span data-contrast=\"auto\">\u00a05 de febrero\u00a0<\/span><span data-contrast=\"auto\">con dos grandes expertos en transformaci\u00f3n digital:\u00a0<\/span><strong><span data-contrast=\"auto\">Hern\u00e1n Rodr\u00edguez<\/span><\/strong><span data-contrast=\"auto\">, consultor de Estrategia Digital, e\u00a0<\/span><strong><span data-contrast=\"auto\">Ignacio<\/span><\/strong><strong><span data-contrast=\"auto\">\u00a0<\/span><\/strong><strong><span data-contrast=\"auto\">G.R.\u00a0<\/span><\/strong><strong><span data-contrast=\"auto\">Gavil\u00e1n,\u00a0<\/span><\/strong><span data-contrast=\"auto\">fundador de\u00a0<\/span><span data-contrast=\"auto\">Reingenieria<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">Digital<\/span><span data-contrast=\"auto\">.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">En este art\u00edculo recogemos\u00a0<\/span><span data-contrast=\"auto\">sus<\/span><span data-contrast=\"auto\">\u00a0respuestas, opiniones y\u00a0<\/span><span data-contrast=\"auto\">consejos<\/span><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<h2><span data-contrast=\"auto\">\u00bfQu\u00e9 entendemos por transformaci\u00f3n digital?<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Un\u00a0<\/span><a href=\"https:\/\/www.sage.com\/es-es\/blog\/desmontando-mitos-de-la-transformacion-digital\/\"><span data-contrast=\"none\">error com\u00fan<\/span><\/a><span data-contrast=\"auto\">\u00a0es pensar que la<\/span><span data-contrast=\"auto\">\u00a0transformaci\u00f3n digital\u00a0<\/span><span data-contrast=\"auto\">se limita a la mera digitalizaci\u00f3n de los procesos de la empresa<\/span><span data-contrast=\"auto\">. En cambio,\u00a0<\/span><span data-contrast=\"auto\">Hern\u00e1n Rodr\u00edguez<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">la define como un\u00a0<\/span><strong><span data-contrast=\"auto\">proceso de reinvenci\u00f3n continuo<\/span><\/strong><span data-contrast=\"auto\">\u00a0que tiene como objetivo\u00a0<\/span><span data-contrast=\"auto\">generar una oferta de valor diferencial.\u00a0<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">La transformaci\u00f3n digital no es un fin en s\u00ed mismo, es el camino<\/span><span data-contrast=\"auto\">\u00a0para seguir siendo relevante para los clientes<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Por su parte, Ignacio\u00a0<\/span><span data-contrast=\"auto\">G.R.\u00a0<\/span><span data-contrast=\"auto\">Gavil\u00e1n,\u00a0<\/span><span data-contrast=\"auto\">se\u00f1ala\u00a0<\/span><span data-contrast=\"auto\">que\u00a0<\/span><strong><span data-contrast=\"auto\">no\u00a0<\/span><\/strong><strong><span data-contrast=\"auto\">hay una receta \u00fanica<\/span><\/strong><strong><span data-contrast=\"auto\">\u00a0<\/span><\/strong><span data-contrast=\"auto\">para la\u00a0<\/span><span data-contrast=\"auto\">transformaci\u00f3n<\/span><span data-contrast=\"auto\">, sino que cada\u00a0<\/span><span data-contrast=\"auto\">empresa deber\u00e1 adaptar\u00a0<\/span><span data-contrast=\"auto\">el<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">proceso<\/span><span data-contrast=\"auto\">\u00a0a su<\/span><span data-contrast=\"auto\">s propias circunstancias<\/span><span data-contrast=\"auto\">.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">En este sentido, l<\/span><span data-contrast=\"auto\">a\u00a0<\/span><strong><span data-contrast=\"auto\">estrategia<\/span><\/strong><span data-contrast=\"auto\">\u00a0es\u00a0<\/span><span data-contrast=\"auto\">la parte m\u00e1s impor<\/span><span data-contrast=\"auto\">t<\/span><span data-contrast=\"auto\">ante de la transformaci\u00f3n digital y debe tener en cuenta todas las \u00e1reas del negocio: comercial, operativa, t\u00e9cnica, financiera y de talento.<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">La transformaci\u00f3n digital se aplica tanto a nivel comercial como a nivel interno de<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">diferentes<\/span><span data-contrast=\"auto\">\u00a0formas<\/span><span data-contrast=\"auto\">:<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-aria-posinset=\"1\" data-aria-level=\"1\"><strong><span data-contrast=\"auto\">A nivel<\/span><\/strong><strong><span data-contrast=\"auto\">\u00a0<\/span><\/strong><strong><span data-contrast=\"auto\">comercial<\/span><\/strong><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\">\u00a0la innovaci\u00f3n se\u00a0<\/span><span data-contrast=\"auto\">puede\u00a0<\/span><span data-contrast=\"auto\">traduc<\/span><span data-contrast=\"auto\">ir<\/span><span data-contrast=\"auto\">\u00a0en un\u00a0<\/span><span data-contrast=\"auto\">porfolio<\/span><span data-contrast=\"auto\">\u00a0de productos o servicios digitales (como\u00a0<\/span><span data-contrast=\"auto\">apps<\/span><span data-contrast=\"auto\">, realidad aumentada o seguimiento de pedidos)\u00a0<\/span><span data-contrast=\"auto\">y<\/span><span data-contrast=\"auto\">\u00a0en la\u00a0<\/span><span data-contrast=\"auto\">propia\u00a0<\/span><span data-contrast=\"auto\">relaci\u00f3n con el cliente (<\/span><span data-contrast=\"auto\">con servicios personalizados<\/span><span data-contrast=\"auto\">\u00a0basad<\/span><span data-contrast=\"auto\">os<\/span><span data-contrast=\"auto\">\u00a0en datos y anal\u00edtica).<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-aria-posinset=\"2\" data-aria-level=\"1\"><strong><span data-contrast=\"auto\">De manera interna<\/span><\/strong><span data-contrast=\"auto\">,<\/span><strong><span data-contrast=\"auto\">\u00a0<\/span><\/strong><span data-contrast=\"auto\">la\u00a0<\/span><span data-contrast=\"auto\">transformaci\u00f3n digital\u00a0<\/span><span data-contrast=\"auto\">agiliza<\/span><span data-contrast=\"auto\">\u00a0los procesos,\u00a0<\/span><span data-contrast=\"auto\">mejora la gesti\u00f3n de la informaci\u00f3n y potencia las habilidades\u00a0<\/span><span data-contrast=\"auto\">propias d<\/span><span data-contrast=\"auto\">e las personas.<\/span><\/li>\n<\/ul>\n<h2><span data-contrast=\"auto\">La transformaci\u00f3n digital de las pymes en Espa\u00f1a<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Hace unos a\u00f1os, las pymes encontraban algunas barreras importantes<\/span><span data-contrast=\"auto\">\u00a0en la adaptaci\u00f3n a la nueva realidad digital<\/span><span data-contrast=\"auto\">, como la necesidad de una inversi\u00f3n elevada. Pero, como afirma Hern\u00e1n Rodr\u00edguez,\u00a0<\/span><a href=\"https:\/\/www.sage.com\/es-es\/blog\/revolucion-digital-obstaculos-y-oportunidades-para-espana\/\"><span data-contrast=\"none\">esos obst\u00e1culos<\/span><\/a><span data-contrast=\"auto\">\u00a0ya no existen.<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Ahora, tecnolog\u00edas como los servicios\u00a0<\/span><i><span data-contrast=\"auto\">cloud<\/span><\/i><span data-contrast=\"auto\">, la inteligencia artific<\/span><span data-contrast=\"auto\">i<\/span><span data-contrast=\"auto\">al y el Big Data est\u00e1n disponibles para las pymes con un coste bajo y un alto impacto para sus negocios. Sin embargo,\u00a0<\/span><span data-contrast=\"auto\">un 67% de las empresas afirman\u00a0<\/span><strong><span data-contrast=\"auto\">no tener el talento necesario<\/span><\/strong><span data-contrast=\"auto\">\u00a0y solo un 50% tiene un presupuesto asignado\u00a0<\/span><span data-contrast=\"auto\">al proceso de transformaci\u00f3n digital<\/span><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<blockquote>\n<p><span data-contrast=\"auto\">En Espa\u00f1a, solo el 19% de las pymes dispone de un plan establecido para abordar el proceso de digitalizaci\u00f3n.<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<\/blockquote>\n<p><span data-contrast=\"auto\">E<\/span><span data-contrast=\"auto\">stas cifras\u00a0<\/span><span data-contrast=\"auto\">evidencian la necesidad<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">de\u00a0<\/span><span data-contrast=\"auto\">un\u00a0<\/span><strong><span data-contrast=\"auto\">cambio de\u00a0<\/span><\/strong><strong><span data-contrast=\"auto\">la\u00a0<\/span><\/strong><strong><span data-contrast=\"auto\">cultura<\/span><\/strong><strong><span data-contrast=\"auto\">\u00a0empresarial<\/span><\/strong><span data-contrast=\"auto\">, afirma Rodr\u00edguez<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-contrast=\"auto\">Esto se consigue reformulando la forma de producir, de trabajar, de vender y de gestionar la relaci\u00f3n con los clientes.<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<h2><span data-contrast=\"auto\">\u00bfC\u00f3mo <\/span><span data-contrast=\"auto\">implementar la\u00a0<\/span><span data-contrast=\"auto\">transformaci\u00f3n<\/span><span data-contrast=\"auto\">\u00a0digital<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">con \u00e9xito<\/span><span data-contrast=\"auto\">?<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">Seg\u00fan Hern\u00e1n Rodr\u00edguez, la tecnolog\u00eda por s\u00ed sola puede mejorar la eficiencia a corto plazo, pero si no est\u00e1 alineada con un<\/span><strong><span data-contrast=\"none\">\u00a0objetivo empresarial<\/span><\/strong><span data-contrast=\"none\">\u00a0y una adaptaci\u00f3n de la estructura organizativa, puede acabar siendo una desventaja.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">De acuerdo con Ignacio\u00a0<\/span><span data-contrast=\"auto\">G.R.\u00a0<\/span><span data-contrast=\"auto\">Gavil\u00e1n,\u00a0<\/span><span data-contrast=\"auto\">l<\/span><span data-contrast=\"auto\">a transformaci\u00f3n digital es una opci\u00f3n estrat\u00e9gica<\/span><span data-contrast=\"auto\">\u00a0que debe estar<\/span><span data-contrast=\"auto\">\u00a0impulsad<\/span><span data-contrast=\"auto\">a<\/span><span data-contrast=\"auto\">\u00a0por la\u00a0<\/span><strong><span data-contrast=\"auto\">alta direcci\u00f3n<\/span><\/strong><span data-contrast=\"auto\">.\u00a0<\/span><span data-contrast=\"auto\">Una buena implementaci\u00f3n por parte de la alta direcci\u00f3n\u00a0<\/span><span data-contrast=\"auto\">debe incluir:<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Una\u00a0<\/span><strong><span data-contrast=\"auto\">visi\u00f3n estrat\u00e9gica<\/span><\/strong><span data-contrast=\"auto\">\u00a0para marcar el rumbo de la transformaci\u00f3n.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">La\u00a0<\/span><strong><span data-contrast=\"auto\">inspiraci\u00f3n<\/span><\/strong><span data-contrast=\"auto\">\u00a0para conducir a las personas.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">La\u00a0<\/span><strong><span data-contrast=\"auto\">resiliencia\u00a0<\/span><\/strong><span data-contrast=\"auto\">para asegurar que el proceso se lleva\u00a0<\/span><span data-contrast=\"auto\">realmente\u00a0<\/span><span data-contrast=\"auto\">a cabo.<\/span><\/li>\n<\/ul>\n<blockquote>\n<p><span data-contrast=\"auto\">Para hacer realidad el cambio<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\">\u00a0se necesita una estrategia ambiciosa pero realista basada en el conocimiento del mercado.<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<\/blockquote>\n<p><span data-contrast=\"none\">A nivel pr\u00e1ctico, el peso de la transformaci\u00f3n digital lo comparten\u00a0<\/span><span data-contrast=\"none\">el\u00a0<\/span><strong><span data-contrast=\"none\">\u00e1rea de negocio<\/span><\/strong><span data-contrast=\"none\">\u00a0(marketing, ventas, operaciones,\u00a0<\/span><span data-contrast=\"none\">etc<\/span><span data-contrast=\"none\">) y las\u00a0<\/span><strong><span data-contrast=\"none\">\u00e1reas tecnol\u00f3gicas<\/span><\/strong><span data-contrast=\"none\">. Ambas partes deben trabajar unidas<\/span><span data-contrast=\"none\">\u00a0para que el proceso tenga \u00e9xito<\/span><span data-contrast=\"none\">, afirma<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">Gavil\u00e1n.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<blockquote>\n<p><span data-contrast=\"none\">Las personas al frente de la transformaci\u00f3n digital deber\u00e1n tener conocimiento y sensibilidad hacia ambas visiones: la comercial y la tecnol\u00f3gica.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<\/blockquote>\n<p><span data-contrast=\"none\">Finalmente<\/span><span data-contrast=\"none\">,<\/span><span data-contrast=\"none\">\u00a0la\u00a0<\/span><strong><span data-contrast=\"none\">metodolog\u00eda de trabajo<\/span><\/strong><span data-contrast=\"none\">\u00a0tiene un papel esencial en el \u00e9xito\u00a0<\/span><span data-contrast=\"none\">del<\/span><span data-contrast=\"none\">\u00a0proceso<\/span><span data-contrast=\"none\">. Por ello<\/span><span data-contrast=\"none\">,<\/span><span data-contrast=\"none\">\u00a0es importante que las empresas adopten una\u00a0<\/span><strong><span data-contrast=\"none\">Metodolog\u00eda Agile<\/span><\/strong><span data-contrast=\"none\">\u00a0para conseguir una mejora constante, mayor flexibilidad, m<\/span><span data-contrast=\"none\">ejo<\/span><span data-contrast=\"none\">r velocidad de respuesta y un aumento de la eficiencia en los resultados de negocio.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<h2><span data-contrast=\"none\">C<\/span><span data-contrast=\"none\">onsejos para\u00a0<\/span><span data-contrast=\"none\">la transformaci\u00f3n digital de las\u00a0<\/span><span data-contrast=\"none\">pymes<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">Para finalizar el Twitter Chat, preguntamos a los expertos qu\u00e9 consejo dar\u00edan a las pymes que todav\u00eda no han comenzado su transformaci\u00f3n digital.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Hern\u00e1n Rodr\u00edguez recomienda, lo primero de todo,\u00a0<\/span><strong><span data-contrast=\"none\">conocer a fondo al cliente<\/span><\/strong><span data-contrast=\"none\">, entender sus motivaciones, sus deseos, sus necesidades y utilizar la tecnolog\u00eda\u00a0<\/span><span data-contrast=\"none\">de forma que le aporte un\u00a0<\/span><strong><span data-contrast=\"none\">valor diferencial<\/span><\/strong><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Asimismo,\u00a0<\/span><span data-contrast=\"none\">se\u00f1ala la importancia de<\/span><span data-contrast=\"none\">\u00a0tener un\u00a0<\/span><strong><span data-contrast=\"none\">enfoque realista<\/span><\/strong><span data-contrast=\"none\">\u00a0y no dejarse arrastrar por\u00a0<\/span><span data-contrast=\"none\">las modas<\/span><span data-contrast=\"none\">.\u00a0<\/span><span data-contrast=\"none\">Antes de aspirar a introducir inteligencia artificial o\u00a0<\/span><span data-contrast=\"none\">blockchain<\/span><span data-contrast=\"none\">, las pymes deben cubrir primero sus\u00a0<\/span><a href=\"https:\/\/www.sage.com\/es-es\/blog\/principales-tendencias-empresariales-para-2020\/\"><span data-contrast=\"none\">necesidades b\u00e1sicas<\/span><\/a><span data-contrast=\"none\">, como disponer de informaci\u00f3n sobre sus clientes, automatizar de manera sencilla los procesos comerciales o dotar a sus empleados de herramientas digitales b\u00e1sicas.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Puedes consultar el <a href=\"https:\/\/twitter.com\/i\/events\/1225453748065009665\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter Chat completo aqu\u00ed.<\/a><\/span><\/p>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner on-scroll-highlight__target\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Subscr\u00edbete a la newsletter de Sage Advice<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Recibe nuestros consejos m\u00e1s recientes directamente en la bandeja de entrada de tu correo electr\u00f3nico.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-263a5c00-99e4-4e71-8421-469deda8e674\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Suscr\u00edbete<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2022\/04\/GettyImages-1171960556-1440x810.jpg\" class=\"single-cta__image\" alt=\"Sage\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2022\/04\/GettyImages-1171960556-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n<section class=\"more-topics alignfull has-grey-light-background-color wp-block-sage-post-topics\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col col-12 col-lg-4\">\n\t\t\t\t<h3 class=\"more-topics__title h2\">Encuentra m\u00e1s art\u00edculos sobre estas tem\u00e1ticas<\/h3>\n\t\t\t<\/div>\n\t\t\t<div class=\"col col-12 col-lg-8\">\n\t\t\t\t<ul class=\"post-tags__list\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/es-es\/blog\/tag\/tecnologia\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tTecnolog\u00eda\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/es-es\/blog\/tag\/transformacion-digital\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tTransformaci\u00f3n digital\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<div class=\"alignfull wp-block-sage-related-posts\">\n\t<section class=\"related-posts card-grid has-dark-background-color\">\n\t<div class=\"container\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--featured h1\">Encuentra m\u00e1s consejos<\/h2>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"row related-posts__featured\">\n\t\t\t\t<div class=\"col card-grid__item\">\n\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-0 post-22782 post type-post status-publish format-standard has-post-thumbnail hentry category-tecnologia-innovacion tag-contabilidad tag-erp tag-solucion-de-gestion-empresarial-erp tag-tecnologia business_type-pequena-empresa business_type-mediana-empresa card-post--is-clickable\"\n>\n\t<div class=\"card-post__media-wrapper\">\n\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2022\/04\/GettyImages-1169342765-1440x810.jpg\" class=\"card-post__image\" alt=\"Chica revisando temas en el trabajo\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2022\/04\/GettyImages-1169342765-684x384.jpg 684w, https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2022\/04\/GettyImages-1169342765-768x432.jpg 768w, https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2022\/04\/GettyImages-1169342765-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\t<\/div>\n\n\t<div class=\"card-post__content\">\n\t\t\t\t\t<div class=\"card-post__label\">Recomendado<\/div>\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-10-09T15:21:43+02:00\">9 octubre, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">12 minutos de lectura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h3\">\n\t\t\t\t\t\t\t<a\n\t\t\t\t\tclass=\"card-post__title-link\"\n\t\t\t\t\thref=\"https:\/\/www.sage.com\/es-es\/blog\/diferencia-entre-erp-y-software-contable\/\"\n\t\t\t\t>\n\t\t\t\n\t\t\tDiferencia entre ERP y software contable: qu\u00e9 necesita tu pyme\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/p>\n\n\t\t\n\t\t\t\t\t<p class=\"card-post__description\">\n\t\t\t\tCompara el alcance de un software contable y un ERP. Estas once se\u00f1ales te ayudar\u00e1n a valorar qu\u00e9 necesita tu pyme y cu\u00e1ndo conviene ampliar o cambiar tu soluci\u00f3n.\t\t\t<\/p>\n\t\t\n\t\t\t<\/div>\n\n\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"row related-posts__non-featured\">\n\t\t\t\t<div class=\"col col-12\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--more h4\">M\u00e1s sobre esta tem\u00e1tica<\/h2>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-1 post-39876 post type-post status-publish format-standard has-post-thumbnail hentry category-estrategia-gestion tag-erp tag-tecnologia business_type-mediana-empresa\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/es-es\/blog\/fases-implantacion-erp-pasos-tiempos-errores\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2026\/09\/BrandShoot-UK_Apr2026_Small-Restaurant_4136-684x384.jpg\" class=\"card-post__image\" alt=\"Persona sentada frente a un ordenador port\u00e1til conversando con otra persona en una mesa de un establecimiento de hosteler\u00eda, con documentos y material de trabajo sobre la mesa.\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2026\/09\/BrandShoot-UK_Apr2026_Small-Restaurant_4136-684x384.jpg 684w, https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2026\/09\/BrandShoot-UK_Apr2026_Small-Restaurant_4136-768x512.jpg 768w, https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2026\/09\/BrandShoot-UK_Apr2026_Small-Restaurant_4136-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-09-08T12:50:38+02:00\">8 septiembre, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">14 minutos de lectura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tFases de implantaci\u00f3n de un ERP: pasos, tiempos y errores que debes evitar\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-2 post-39273 post type-post status-publish format-standard has-post-thumbnail hentry category-finanzas tag-erp tag-solucion-de-gestion-empresarial-erp tag-tecnologia business_type-mediana-empresa\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/es-es\/blog\/nis2-y-erp-ciberseguridad\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2024\/10\/BrandShoot-LND_June2024_Financial-Services_0794-684x384.jpg\" class=\"card-post__image\" alt=\"Compa\u00f1eras en la oficina\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2024\/10\/BrandShoot-LND_June2024_Financial-Services_0794-684x384.jpg 684w, https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2024\/10\/BrandShoot-LND_June2024_Financial-Services_0794-768x512.jpg 768w, https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2024\/10\/BrandShoot-LND_June2024_Financial-Services_0794-1214x810.jpg 1214w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-08-13T09:00:00+02:00\">13 agosto, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">8 minutos de lectura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tNIS2 y ERP: c\u00f3mo proteger los datos y procesos cr\u00edticos del negocio\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-3 post-39165 post type-post status-publish format-standard has-post-thumbnail hentry category-tecnologia-innovacion tag-inteligencia-artificial tag-tecnologia business_type-pequena-empresa business_type-mediana-empresa business_type-asesorias-despachos-profesionales\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/es-es\/blog\/ai-act-formacion-inteligencia-artificial-empresas\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2023\/09\/GettyImages-561368475-684x384.jpg\" class=\"card-post__image\" alt=\"Sage\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2023\/09\/GettyImages-561368475-684x384.jpg 684w, https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2023\/09\/GettyImages-561368475-768x512.jpg 768w, https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2023\/09\/GettyImages-561368475-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-07-31T11:23:53+02:00\">31 julio, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">7 minutos de lectura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tAI Act: qu\u00e9 empresas deben formar a sus empleados en IA y c\u00f3mo hacerlo\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-4 post-29859 post type-post status-publish format-standard has-post-thumbnail hentry category-tecnologia-innovacion tag-casos-de-exito tag-erp tag-gestion-empresarial tag-transformacion-digital business_type-mediana-empresa\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/es-es\/blog\/salto-tecnologico-de-plasticos-alhambra\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media card-post__media--video\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2024\/10\/BrandShoot-LND_June2024_Distribution_1017-684x384.jpg\" class=\"card-post__image\" alt=\"Chica trabajando en un almac\u00e9n\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2024\/10\/BrandShoot-LND_June2024_Distribution_1017-684x384.jpg 684w, https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2024\/10\/BrandShoot-LND_June2024_Distribution_1017-768x512.jpg 768w, 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role=\"presentation\" aria-hidden=\"true\" focusable=\"false\" width=\"24\" height=\"24\" class=\"card-post__meta-icon svg-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\"><path d=\"M5.25 3C3.74 3 2.5 4.24 2.5 5.75v12.5C2.5 19.76 3.74 21 5.25 21h14c1.51 0 2.75-1.24 2.75-2.75V5.75C22 4.24 20.76 3 19.25 3zm0 1.5h14c.699 0 1.25.551 1.25 1.25v12.5a1.24 1.24 0 0 1-1.25 1.25h-14A1.24 1.24 0 0 1 4 18.25V5.75c0-.699.551-1.25 1.25-1.25m.25.75a.5.5 0 0 0-.5.5v.5a.5.5 0 0 0 .5.5H6a.5.5 0 0 0 .5-.5v-.5a.5.5 0 0 0-.5-.5zm13 0a.5.5 0 0 0-.5.5v.5a.5.5 0 0 0 .5.5h.5a.5.5 0 0 0 .5-.5v-.5a.5.5 0 0 0-.5-.5zm-8.25 2.751A1.248 1.248 0 0 0 9 9.251v5.5c0 .442.231.849.613 1.074.389.231.846.237 1.239.021l5.001-2.751c.396-.219.646-.639.646-1.094s-.25-.876-.646-1.095l-.001-.001-5.002-2.751a1.25 1.25 0 0 0-.601-.153zM5.5 8.25a.5.5 0 0 0-.5.5v.5a.5.5 0 0 0 .5.5H6a.5.5 0 0 0 .5-.5v-.5a.5.5 0 0 0-.5-.5zm13 0a.5.5 0 0 0-.5.5v.5a.5.5 0 0 0 .5.5h.5a.5.5 0 0 0 .5-.5v-.5a.5.5 0 0 0-.5-.5zm-8 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class=\"card-post__title h5\">\n\t\t\tC\u00f3mo Pl\u00e1sticos Alhambra evoluciona su gesti\u00f3n industrial con Sage 200\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Profundizamos en\u00a0las claves\u00a0de la\u00a0innovaci\u00f3n\u00a0en la pyme\u00a0con los\u00a0expertos en transformaci\u00f3n digital Hern\u00e1n Rodr\u00edguez e Ignacio\u00a0G.R.\u00a0Gavil\u00e1n, miembros del Programa de Expertos de Sage.\u00a0\u00a0 La transformaci\u00f3n digital\u00a0va\u00a0mucho m\u00e1s all\u00e1\u00a0de convertir\u00a0los procesos\u00a0manuales\u00a0en digitales.\u00a0 Adaptar la cultura de la empresa\u00a0constituye\u00a0el primer\u00a0paso\u00a0para adelantarse a las necesidades de los clientes.\u00a0 La tecnolog\u00eda, implementada de forma correcta, es el principal aliado de las [&hellip;]<\/p>\n","protected":false},"author":916,"featured_media":16292,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_is_cornerstone":"","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_opengraph-image-id":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","_yoast_wpseo_twitter-image":"","_yoast_wpseo_twitter-image-id":"","_yoast_wpseo_schema_page_type":"","_yoast_wpseo_schema_article_type":"","_sage_video":false,"_yoast_wpseo_focuskeywords":"[]","_yoast_wpseo_keywordsynonyms":"[\"\"]","_yoast_wpseo_primary_category":"5","sage_membership_post_content_type":"article","sage_membership_post_featured_video_id":"","sage_membership_post_video_type":"trailer","sage_membership_post_featured_video_duration":"","post_featured_image_hide":false,"sage_hide_published_date":false,"sage_hide_read_time":false,"sage_hide_share_buttons":false,"_pwl_sage_podcast_buzzsprout_src":"","footnotes":""},"categories":[5],"tags":[173,237],"business_type":[10,11,8],"lilypad":[],"context":[],"industry":[],"persona":[],"imagine_tag":[263],"coauthors":[800],"class_list":["post-16293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia-innovacion","tag-tecnologia","tag-transformacion-digital","business_type-pequena-empresa","business_type-mediana-empresa","business_type-asesorias-despachos-profesionales"],"sage_meta":{"region":"es-es","author_name":"Roc\u00edo 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