{"id":16293,"date":"2020-03-09T09:15:44","date_gmt":"2020-03-09T08:15:44","guid":{"rendered":"https:\/\/www.sage.com\/es-es\/blog\/?p=16293"},"modified":"2026-07-15T18:42:56","modified_gmt":"2026-07-15T16:42:56","slug":"como-plantear-con-exito-la-transformacion-digital-de-la-pyme","status":"publish","type":"post","link":"https:\/\/www.sage.com\/es-es\/blog\/como-plantear-con-exito-la-transformacion-digital-de-la-pyme\/","title":{"rendered":"C\u00f3mo plantear con \u00e9xito la transformaci\u00f3n digital de la pyme"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--standard entry-header--has-illustration entry-header--has-illustration--standard\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/es-es\/blog\/categoria\/tecnologia-innovacion\/\" class=\"entry-header__link\">Tecnolog\u00eda e Innovaci\u00f3n<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tC\u00f3mo plantear con \u00e9xito la transformaci\u00f3n digital de la pyme\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \">Publicado el <time class=\"entry-date published\" datetime=\"2020-03-09T09:15:44+01:00\">9 marzo, 2020<\/time><\/span><span class=\"reading-time\"> minutos de lectura<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"C\u00f3mo plantear con \u00e9xito la transformaci\u00f3n digital de la pyme\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/es-es\/blog\/como-plantear-con-exito-la-transformacion-digital-de-la-pyme\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Compartir<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n\t<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/es-es\/blog\/author\/rocioalgarrada\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2020\/01\/Rocio-Perfil-350x350.jpg\" class=\"entry-author__image\" alt=\"\" srcset=\"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2020\/01\/Rocio-Perfil-350x350.jpg 350w, https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2020\/01\/Rocio-Perfil.jpg 400w\" sizes=\"auto, (max-width: 40px) 100vw, 40px\" \/>\t\t\t\t<span class=\"entry-author__name\">Roc\u00edo Algarrada Cabanillas<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n<div class=\"sage-block-classic-wrapper mb-m\">\n\n<p><span data-contrast=\"auto\">Profundizamos en\u00a0<\/span><span data-contrast=\"auto\">las claves<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">de la\u00a0<\/span><span data-contrast=\"auto\">innovaci\u00f3n\u00a0<\/span><span data-contrast=\"auto\">en la pyme\u00a0<\/span><span data-contrast=\"auto\">con los<\/span><span data-contrast=\"auto\">\u00a0expertos en transformaci\u00f3n digital Her<\/span><span data-contrast=\"auto\">n<\/span><span data-contrast=\"auto\">\u00e1n Rodr\u00edguez e Ignacio\u00a0<\/span><span data-contrast=\"auto\">G.R.\u00a0<\/span><span data-contrast=\"auto\">Gavil\u00e1n<\/span><span data-contrast=\"auto\">, miembros del Programa de Expertos de Sage.<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">La transformaci\u00f3n digital\u00a0<\/span><span data-contrast=\"auto\">va\u00a0<\/span><span data-contrast=\"auto\">mucho m<\/span><span data-contrast=\"auto\">\u00e1s all\u00e1\u00a0<\/span><span data-contrast=\"auto\">de convertir\u00a0<\/span><span data-contrast=\"auto\">los procesos<\/span><span data-contrast=\"auto\">\u00a0manual<\/span><span data-contrast=\"auto\">es<\/span><span data-contrast=\"auto\">\u00a0en digital<\/span><span data-contrast=\"auto\">es<\/span><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Adaptar la cultura de la empresa\u00a0<\/span><span data-contrast=\"auto\">constituye<\/span><span data-contrast=\"auto\">\u00a0el primer<\/span><span data-contrast=\"auto\">\u00a0paso<\/span><span data-contrast=\"auto\">\u00a0para adelantarse a las necesidades de los clientes.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">La tecnolog\u00eda, implementada de forma correcta, es el principal aliado de las pymes para conseguir sus objetivos.<\/span><\/li>\n<\/ul>\n<p><!--more--><\/p>\n<p><span data-contrast=\"auto\">La alta competitividad\u00a0<\/span><span data-contrast=\"auto\">del<\/span><span data-contrast=\"auto\">\u00a0mercado<\/span><span data-contrast=\"auto\">\u00a0y<\/span><span data-contrast=\"auto\">\u00a0los\u00a0<\/span><span data-contrast=\"auto\">constante<\/span><span data-contrast=\"auto\">s<\/span><span data-contrast=\"auto\">\u00a0cambio<\/span><span data-contrast=\"auto\">s tecnol\u00f3gicos<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">hacen de la\u00a0<\/span><strong><span data-contrast=\"auto\">transformaci\u00f3n digital<\/span><\/strong><span data-contrast=\"auto\">\u00a0u<\/span><span data-contrast=\"auto\">na necesidad\u00a0<\/span><span data-contrast=\"auto\">para todas las empresas<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-contrast=\"auto\">Ya no\u00a0<\/span><span data-contrast=\"auto\">se trata de<\/span><span data-contrast=\"auto\">\u00a0una opci\u00f3n,\u00a0<\/span><span data-contrast=\"auto\">sino<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">de\u00a0<\/span><span data-contrast=\"auto\">un<\/span><span data-contrast=\"auto\">\u00a0factor fundamental\u00a0<\/span><span data-contrast=\"auto\">para\u00a0<\/span><strong><span data-contrast=\"auto\">alcanzar<\/span><\/strong><strong><span data-contrast=\"auto\">\u00a0los objetivos de negocio<\/span><\/strong><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Asimismo, los clientes son cada vez\u00a0<\/span><strong><span data-contrast=\"auto\">m\u00e1s digitales y exigentes<\/span><\/strong><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u00a1Comparte!<\/span><span data-contrast=\"auto\">\u00a0<\/span><mark class=\"highlight-and-share\"><span data-contrast=\"auto\">L<\/span><span data-contrast=\"auto\">as empresas que no se adapten tendr\u00e1n muy dif\u00edcil<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">interactuar con los clientes digitales, perder\u00e1n competitividad<\/span><span data-contrast=\"auto\">\u00a0y,\u00a0<\/span><span data-contrast=\"auto\">con el tiempo,\u00a0<\/span><span data-contrast=\"auto\">p<\/span><span data-contrast=\"auto\">ueden<\/span><span data-contrast=\"auto\">\u00a0acabar siendo irrelevantes.<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><\/mark><\/p>\n<p><span data-contrast=\"auto\">\u00bfPero en qu\u00e9 consiste exactamente la transformaci\u00f3n digital? \u00bfQu\u00e9 cambios supone para las empresas y, en especial, para las pymes?\u00a0<\/span><span data-contrast=\"auto\">Para responder a estas y m\u00e1s preguntas, Sage celebr<\/span><span data-contrast=\"auto\">\u00f3<\/span><span data-contrast=\"auto\">\u00a0un Twitter Chat\u00a0<\/span><span data-contrast=\"auto\">el<\/span><span data-contrast=\"auto\">\u00a0pasado<\/span><span data-contrast=\"auto\">\u00a05 de febrero\u00a0<\/span><span data-contrast=\"auto\">con dos grandes expertos en transformaci\u00f3n digital:\u00a0<\/span><strong><span data-contrast=\"auto\">Hern\u00e1n Rodr\u00edguez<\/span><\/strong><span data-contrast=\"auto\">, consultor de Estrategia Digital, e\u00a0<\/span><strong><span data-contrast=\"auto\">Ignacio<\/span><\/strong><strong><span data-contrast=\"auto\">\u00a0<\/span><\/strong><strong><span data-contrast=\"auto\">G.R.\u00a0<\/span><\/strong><strong><span data-contrast=\"auto\">Gavil\u00e1n,\u00a0<\/span><\/strong><span data-contrast=\"auto\">fundador de\u00a0<\/span><span data-contrast=\"auto\">Reingenieria<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">Digital<\/span><span data-contrast=\"auto\">.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">En este art\u00edculo recogemos\u00a0<\/span><span data-contrast=\"auto\">sus<\/span><span data-contrast=\"auto\">\u00a0respuestas, opiniones y\u00a0<\/span><span data-contrast=\"auto\">consejos<\/span><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<h2><span data-contrast=\"auto\">\u00bfQu\u00e9 entendemos por transformaci\u00f3n digital?<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Un\u00a0<\/span><a href=\"https:\/\/www.sage.com\/es-es\/blog\/desmontando-mitos-de-la-transformacion-digital\/\"><span data-contrast=\"none\">error com\u00fan<\/span><\/a><span data-contrast=\"auto\">\u00a0es pensar que la<\/span><span data-contrast=\"auto\">\u00a0transformaci\u00f3n digital\u00a0<\/span><span data-contrast=\"auto\">se limita a la mera digitalizaci\u00f3n de los procesos de la empresa<\/span><span data-contrast=\"auto\">. En cambio,\u00a0<\/span><span data-contrast=\"auto\">Hern\u00e1n Rodr\u00edguez<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">la define como un\u00a0<\/span><strong><span data-contrast=\"auto\">proceso de reinvenci\u00f3n continuo<\/span><\/strong><span data-contrast=\"auto\">\u00a0que tiene como objetivo\u00a0<\/span><span data-contrast=\"auto\">generar una oferta de valor diferencial.\u00a0<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">La transformaci\u00f3n digital no es un fin en s\u00ed mismo, es el camino<\/span><span data-contrast=\"auto\">\u00a0para seguir siendo relevante para los clientes<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Por su parte, Ignacio\u00a0<\/span><span data-contrast=\"auto\">G.R.\u00a0<\/span><span data-contrast=\"auto\">Gavil\u00e1n,\u00a0<\/span><span data-contrast=\"auto\">se\u00f1ala\u00a0<\/span><span data-contrast=\"auto\">que\u00a0<\/span><strong><span data-contrast=\"auto\">no\u00a0<\/span><\/strong><strong><span data-contrast=\"auto\">hay una receta \u00fanica<\/span><\/strong><strong><span data-contrast=\"auto\">\u00a0<\/span><\/strong><span data-contrast=\"auto\">para la\u00a0<\/span><span data-contrast=\"auto\">transformaci\u00f3n<\/span><span data-contrast=\"auto\">, sino que cada\u00a0<\/span><span data-contrast=\"auto\">empresa deber\u00e1 adaptar\u00a0<\/span><span data-contrast=\"auto\">el<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">proceso<\/span><span data-contrast=\"auto\">\u00a0a su<\/span><span data-contrast=\"auto\">s propias circunstancias<\/span><span data-contrast=\"auto\">.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">En este sentido, l<\/span><span data-contrast=\"auto\">a\u00a0<\/span><strong><span data-contrast=\"auto\">estrategia<\/span><\/strong><span data-contrast=\"auto\">\u00a0es\u00a0<\/span><span data-contrast=\"auto\">la parte m\u00e1s impor<\/span><span data-contrast=\"auto\">t<\/span><span data-contrast=\"auto\">ante de la transformaci\u00f3n digital y debe tener en cuenta todas las \u00e1reas del negocio: comercial, operativa, t\u00e9cnica, financiera y de talento.<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">La transformaci\u00f3n digital se aplica tanto a nivel comercial como a nivel interno de<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">diferentes<\/span><span data-contrast=\"auto\">\u00a0formas<\/span><span data-contrast=\"auto\">:<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-aria-posinset=\"1\" data-aria-level=\"1\"><strong><span data-contrast=\"auto\">A nivel<\/span><\/strong><strong><span data-contrast=\"auto\">\u00a0<\/span><\/strong><strong><span data-contrast=\"auto\">comercial<\/span><\/strong><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\">\u00a0la innovaci\u00f3n se\u00a0<\/span><span data-contrast=\"auto\">puede\u00a0<\/span><span data-contrast=\"auto\">traduc<\/span><span data-contrast=\"auto\">ir<\/span><span data-contrast=\"auto\">\u00a0en un\u00a0<\/span><span data-contrast=\"auto\">porfolio<\/span><span data-contrast=\"auto\">\u00a0de productos o servicios digitales (como\u00a0<\/span><span data-contrast=\"auto\">apps<\/span><span data-contrast=\"auto\">, realidad aumentada o seguimiento de pedidos)\u00a0<\/span><span data-contrast=\"auto\">y<\/span><span data-contrast=\"auto\">\u00a0en la\u00a0<\/span><span data-contrast=\"auto\">propia\u00a0<\/span><span data-contrast=\"auto\">relaci\u00f3n con el cliente (<\/span><span data-contrast=\"auto\">con servicios personalizados<\/span><span data-contrast=\"auto\">\u00a0basad<\/span><span data-contrast=\"auto\">os<\/span><span data-contrast=\"auto\">\u00a0en datos y anal\u00edtica).<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-aria-posinset=\"2\" data-aria-level=\"1\"><strong><span data-contrast=\"auto\">De manera interna<\/span><\/strong><span data-contrast=\"auto\">,<\/span><strong><span data-contrast=\"auto\">\u00a0<\/span><\/strong><span data-contrast=\"auto\">la\u00a0<\/span><span data-contrast=\"auto\">transformaci\u00f3n digital\u00a0<\/span><span data-contrast=\"auto\">agiliza<\/span><span data-contrast=\"auto\">\u00a0los procesos,\u00a0<\/span><span data-contrast=\"auto\">mejora la gesti\u00f3n de la informaci\u00f3n y potencia las habilidades\u00a0<\/span><span data-contrast=\"auto\">propias d<\/span><span data-contrast=\"auto\">e las personas.<\/span><\/li>\n<\/ul>\n<h2><span data-contrast=\"auto\">La transformaci\u00f3n digital de las pymes en Espa\u00f1a<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Hace unos a\u00f1os, las pymes encontraban algunas barreras importantes<\/span><span data-contrast=\"auto\">\u00a0en la adaptaci\u00f3n a la nueva realidad digital<\/span><span data-contrast=\"auto\">, como la necesidad de una inversi\u00f3n elevada. Pero, como afirma Hern\u00e1n Rodr\u00edguez,\u00a0<\/span><a href=\"https:\/\/www.sage.com\/es-es\/blog\/revolucion-digital-obstaculos-y-oportunidades-para-espana\/\"><span data-contrast=\"none\">esos obst\u00e1culos<\/span><\/a><span data-contrast=\"auto\">\u00a0ya no existen.<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Ahora, tecnolog\u00edas como los servicios\u00a0<\/span><i><span data-contrast=\"auto\">cloud<\/span><\/i><span data-contrast=\"auto\">, la inteligencia artific<\/span><span data-contrast=\"auto\">i<\/span><span data-contrast=\"auto\">al y el Big Data est\u00e1n disponibles para las pymes con un coste bajo y un alto impacto para sus negocios. Sin embargo,\u00a0<\/span><span data-contrast=\"auto\">un 67% de las empresas afirman\u00a0<\/span><strong><span data-contrast=\"auto\">no tener el talento necesario<\/span><\/strong><span data-contrast=\"auto\">\u00a0y solo un 50% tiene un presupuesto asignado\u00a0<\/span><span data-contrast=\"auto\">al proceso de transformaci\u00f3n digital<\/span><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<blockquote>\n<p><span data-contrast=\"auto\">En Espa\u00f1a, solo el 19% de las pymes dispone de un plan establecido para abordar el proceso de digitalizaci\u00f3n.<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<\/blockquote>\n<p><span data-contrast=\"auto\">E<\/span><span data-contrast=\"auto\">stas cifras\u00a0<\/span><span data-contrast=\"auto\">evidencian la necesidad<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">de\u00a0<\/span><span data-contrast=\"auto\">un\u00a0<\/span><strong><span data-contrast=\"auto\">cambio de\u00a0<\/span><\/strong><strong><span data-contrast=\"auto\">la\u00a0<\/span><\/strong><strong><span data-contrast=\"auto\">cultura<\/span><\/strong><strong><span data-contrast=\"auto\">\u00a0empresarial<\/span><\/strong><span data-contrast=\"auto\">, afirma Rodr\u00edguez<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-contrast=\"auto\">Esto se consigue reformulando la forma de producir, de trabajar, de vender y de gestionar la relaci\u00f3n con los clientes.<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<h2><span data-contrast=\"auto\">\u00bfC\u00f3mo <\/span><span data-contrast=\"auto\">implementar la\u00a0<\/span><span data-contrast=\"auto\">transformaci\u00f3n<\/span><span data-contrast=\"auto\">\u00a0digital<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">con \u00e9xito<\/span><span data-contrast=\"auto\">?<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">Seg\u00fan Hern\u00e1n Rodr\u00edguez, la tecnolog\u00eda por s\u00ed sola puede mejorar la eficiencia a corto plazo, pero si no est\u00e1 alineada con un<\/span><strong><span data-contrast=\"none\">\u00a0objetivo empresarial<\/span><\/strong><span data-contrast=\"none\">\u00a0y una adaptaci\u00f3n de la estructura organizativa, puede acabar siendo una desventaja.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">De acuerdo con Ignacio\u00a0<\/span><span data-contrast=\"auto\">G.R.\u00a0<\/span><span data-contrast=\"auto\">Gavil\u00e1n,\u00a0<\/span><span data-contrast=\"auto\">l<\/span><span data-contrast=\"auto\">a transformaci\u00f3n digital es una opci\u00f3n estrat\u00e9gica<\/span><span data-contrast=\"auto\">\u00a0que debe estar<\/span><span data-contrast=\"auto\">\u00a0impulsad<\/span><span data-contrast=\"auto\">a<\/span><span data-contrast=\"auto\">\u00a0por la\u00a0<\/span><strong><span data-contrast=\"auto\">alta direcci\u00f3n<\/span><\/strong><span data-contrast=\"auto\">.\u00a0<\/span><span data-contrast=\"auto\">Una buena implementaci\u00f3n por parte de la alta direcci\u00f3n\u00a0<\/span><span data-contrast=\"auto\">debe incluir:<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Una\u00a0<\/span><strong><span data-contrast=\"auto\">visi\u00f3n estrat\u00e9gica<\/span><\/strong><span data-contrast=\"auto\">\u00a0para marcar el rumbo de la transformaci\u00f3n.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">La\u00a0<\/span><strong><span data-contrast=\"auto\">inspiraci\u00f3n<\/span><\/strong><span data-contrast=\"auto\">\u00a0para conducir a las personas.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">La\u00a0<\/span><strong><span data-contrast=\"auto\">resiliencia\u00a0<\/span><\/strong><span data-contrast=\"auto\">para asegurar que el proceso se lleva\u00a0<\/span><span data-contrast=\"auto\">realmente\u00a0<\/span><span data-contrast=\"auto\">a cabo.<\/span><\/li>\n<\/ul>\n<blockquote>\n<p><span data-contrast=\"auto\">Para hacer realidad el cambio<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\">\u00a0se necesita una estrategia ambiciosa pero realista basada en el conocimiento del mercado.<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<\/blockquote>\n<p><span data-contrast=\"none\">A nivel pr\u00e1ctico, el peso de la transformaci\u00f3n digital lo comparten\u00a0<\/span><span data-contrast=\"none\">el\u00a0<\/span><strong><span data-contrast=\"none\">\u00e1rea de negocio<\/span><\/strong><span data-contrast=\"none\">\u00a0(marketing, ventas, operaciones,\u00a0<\/span><span data-contrast=\"none\">etc<\/span><span data-contrast=\"none\">) y las\u00a0<\/span><strong><span data-contrast=\"none\">\u00e1reas tecnol\u00f3gicas<\/span><\/strong><span data-contrast=\"none\">. Ambas partes deben trabajar unidas<\/span><span data-contrast=\"none\">\u00a0para que el proceso tenga \u00e9xito<\/span><span data-contrast=\"none\">, afirma<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">Gavil\u00e1n.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<blockquote>\n<p><span data-contrast=\"none\">Las personas al frente de la transformaci\u00f3n digital deber\u00e1n tener conocimiento y sensibilidad hacia ambas visiones: la comercial y la tecnol\u00f3gica.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<\/blockquote>\n<p><span data-contrast=\"none\">Finalmente<\/span><span data-contrast=\"none\">,<\/span><span data-contrast=\"none\">\u00a0la\u00a0<\/span><strong><span data-contrast=\"none\">metodolog\u00eda de trabajo<\/span><\/strong><span data-contrast=\"none\">\u00a0tiene un papel esencial en el \u00e9xito\u00a0<\/span><span data-contrast=\"none\">del<\/span><span data-contrast=\"none\">\u00a0proceso<\/span><span data-contrast=\"none\">. Por ello<\/span><span data-contrast=\"none\">,<\/span><span data-contrast=\"none\">\u00a0es importante que las empresas adopten una\u00a0<\/span><strong><span data-contrast=\"none\">Metodolog\u00eda Agile<\/span><\/strong><span data-contrast=\"none\">\u00a0para conseguir una mejora constante, mayor flexibilidad, m<\/span><span data-contrast=\"none\">ejo<\/span><span data-contrast=\"none\">r velocidad de respuesta y un aumento de la eficiencia en los resultados de negocio.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<h2><span data-contrast=\"none\">C<\/span><span data-contrast=\"none\">onsejos para\u00a0<\/span><span data-contrast=\"none\">la transformaci\u00f3n digital de las\u00a0<\/span><span data-contrast=\"none\">pymes<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">Para finalizar el Twitter Chat, preguntamos a los expertos qu\u00e9 consejo dar\u00edan a las pymes que todav\u00eda no han comenzado su transformaci\u00f3n digital.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Hern\u00e1n Rodr\u00edguez recomienda, lo primero de todo,\u00a0<\/span><strong><span data-contrast=\"none\">conocer a fondo al cliente<\/span><\/strong><span data-contrast=\"none\">, entender sus motivaciones, sus deseos, sus necesidades y utilizar la tecnolog\u00eda\u00a0<\/span><span data-contrast=\"none\">de forma que le aporte un\u00a0<\/span><strong><span data-contrast=\"none\">valor diferencial<\/span><\/strong><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Asimismo,\u00a0<\/span><span data-contrast=\"none\">se\u00f1ala la importancia de<\/span><span data-contrast=\"none\">\u00a0tener un\u00a0<\/span><strong><span data-contrast=\"none\">enfoque realista<\/span><\/strong><span data-contrast=\"none\">\u00a0y no dejarse arrastrar por\u00a0<\/span><span data-contrast=\"none\">las modas<\/span><span data-contrast=\"none\">.\u00a0<\/span><span data-contrast=\"none\">Antes de aspirar a introducir inteligencia artificial o\u00a0<\/span><span data-contrast=\"none\">blockchain<\/span><span data-contrast=\"none\">, las pymes deben cubrir primero sus\u00a0<\/span><a href=\"https:\/\/www.sage.com\/es-es\/blog\/principales-tendencias-empresariales-para-2020\/\"><span data-contrast=\"none\">necesidades b\u00e1sicas<\/span><\/a><span data-contrast=\"none\">, como disponer de informaci\u00f3n sobre sus clientes, automatizar de manera sencilla los procesos comerciales o dotar a sus empleados de herramientas digitales b\u00e1sicas.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Puedes consultar el <a href=\"https:\/\/twitter.com\/i\/events\/1225453748065009665\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter Chat completo aqu\u00ed.<\/a><\/span><\/p>\n\n<\/div>\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner on-scroll-highlight__target\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Subscr\u00edbete a la newsletter de Sage Advice<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Recibe nuestros consejos m\u00e1s recientes directamente en la bandeja de entrada de tu correo electr\u00f3nico.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-263a5c00-99e4-4e71-8421-469deda8e674\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Suscr\u00edbete<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2022\/04\/GettyImages-1171960556-1440x810.jpg\" class=\"single-cta__image\" alt=\"Sage\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2022\/04\/GettyImages-1171960556-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n<section class=\"more-topics alignfull has-grey-light-background-color wp-block-sage-post-topics\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col col-12 col-lg-4\">\n\t\t\t\t<h3 class=\"more-topics__title h2\">Encuentra m\u00e1s art\u00edculos sobre estas tem\u00e1ticas<\/h3>\n\t\t\t<\/div>\n\t\t\t<div class=\"col col-12 col-lg-8\">\n\t\t\t\t<ul class=\"post-tags__list\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/es-es\/blog\/tag\/tecnologia\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tTecnolog\u00eda\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/es-es\/blog\/tag\/transformacion-digital\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tTransformaci\u00f3n digital\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<div class=\"alignfull wp-block-sage-related-posts\">\n\t<section class=\"related-posts card-grid has-dark-background-color\">\n\t<div class=\"container\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--featured h1\">Encuentra m\u00e1s consejos<\/h2>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"row related-posts__featured\">\n\t\t\t\t<div class=\"col card-grid__item\">\n\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-0 post-39273 post type-post status-publish format-standard has-post-thumbnail hentry category-finanzas tag-erp tag-solucion-de-gestion-empresarial-erp tag-tecnologia business_type-mediana-empresa card-post--is-clickable\"\n>\n\t<div class=\"card-post__media-wrapper\">\n\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1214\" height=\"810\" src=\"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2024\/10\/BrandShoot-LND_June2024_Financial-Services_0794-1214x810.jpg\" class=\"card-post__image\" alt=\"Compa\u00f1eras en la oficina\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2024\/10\/BrandShoot-LND_June2024_Financial-Services_0794-684x384.jpg 684w, https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2024\/10\/BrandShoot-LND_June2024_Financial-Services_0794-768x512.jpg 768w, https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2024\/10\/BrandShoot-LND_June2024_Financial-Services_0794-1214x810.jpg 1214w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\t<\/div>\n\n\t<div class=\"card-post__content\">\n\t\t\t\t\t<div class=\"card-post__label\">Recomendado<\/div>\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-08-13T09:00:00+02:00\">13 agosto, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">8 minutos de lectura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h3\">\n\t\t\t\t\t\t\t<a\n\t\t\t\t\tclass=\"card-post__title-link\"\n\t\t\t\t\thref=\"https:\/\/www.sage.com\/es-es\/blog\/nis2-y-erp-ciberseguridad\/\"\n\t\t\t\t>\n\t\t\t\n\t\t\tNIS2 y ERP: c\u00f3mo proteger los datos y procesos cr\u00edticos del negocio\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/p>\n\n\t\t\n\t\t\t\t\t<p class=\"card-post__description\">\n\t\t\t\tNIS2 sit\u00faa la gesti\u00f3n de riesgos, la continuidad operativa y la cadena de suministro en el centro de la ciberseguridad. Descubre qu\u00e9 papel desempe\u00f1a el ERP y qu\u00e9 aspectos conviene revisar para proteger los procesos cr\u00edticos del negocio.\t\t\t<\/p>\n\t\t\n\t\t\t<\/div>\n\n\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"row related-posts__non-featured\">\n\t\t\t\t<div class=\"col col-12\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--more h4\">M\u00e1s sobre esta tem\u00e1tica<\/h2>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-1 post-39165 post type-post status-publish format-standard has-post-thumbnail hentry category-tecnologia-innovacion tag-inteligencia-artificial tag-tecnologia business_type-pequena-empresa business_type-mediana-empresa business_type-asesorias-despachos-profesionales\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/es-es\/blog\/ai-act-formacion-inteligencia-artificial-empresas\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2023\/09\/GettyImages-561368475-684x384.jpg\" class=\"card-post__image\" alt=\"Sage\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2023\/09\/GettyImages-561368475-684x384.jpg 684w, https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2023\/09\/GettyImages-561368475-768x512.jpg 768w, https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2023\/09\/GettyImages-561368475-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-07-31T11:23:53+02:00\">31 julio, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">6 minutos de lectura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tAI Act: qu\u00e9 empresas deben formar a sus empleados en IA y c\u00f3mo hacerlo\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-2 post-29859 post type-post status-publish format-standard has-post-thumbnail hentry category-tecnologia-innovacion tag-casos-de-exito tag-erp tag-gestion-empresarial tag-transformacion-digital business_type-mediana-empresa\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/es-es\/blog\/salto-tecnologico-de-plasticos-alhambra\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media card-post__media--video\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2024\/10\/BrandShoot-LND_June2024_Distribution_1017-684x384.jpg\" class=\"card-post__image\" alt=\"Chica trabajando en un almac\u00e9n\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2024\/10\/BrandShoot-LND_June2024_Distribution_1017-684x384.jpg 684w, https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2024\/10\/BrandShoot-LND_June2024_Distribution_1017-768x512.jpg 768w, 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role=\"presentation\" aria-hidden=\"true\" focusable=\"false\" width=\"24\" height=\"24\" class=\"card-post__meta-icon svg-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\"><path d=\"M5.25 3C3.74 3 2.5 4.24 2.5 5.75v12.5C2.5 19.76 3.74 21 5.25 21h14c1.51 0 2.75-1.24 2.75-2.75V5.75C22 4.24 20.76 3 19.25 3zm0 1.5h14c.699 0 1.25.551 1.25 1.25v12.5a1.24 1.24 0 0 1-1.25 1.25h-14A1.24 1.24 0 0 1 4 18.25V5.75c0-.699.551-1.25 1.25-1.25m.25.75a.5.5 0 0 0-.5.5v.5a.5.5 0 0 0 .5.5H6a.5.5 0 0 0 .5-.5v-.5a.5.5 0 0 0-.5-.5zm13 0a.5.5 0 0 0-.5.5v.5a.5.5 0 0 0 .5.5h.5a.5.5 0 0 0 .5-.5v-.5a.5.5 0 0 0-.5-.5zm-8.25 2.751A1.248 1.248 0 0 0 9 9.251v5.5c0 .442.231.849.613 1.074.389.231.846.237 1.239.021l5.001-2.751c.396-.219.646-.639.646-1.094s-.25-.876-.646-1.095l-.001-.001-5.002-2.751a1.25 1.25 0 0 0-.601-.153zM5.5 8.25a.5.5 0 0 0-.5.5v.5a.5.5 0 0 0 .5.5H6a.5.5 0 0 0 .5-.5v-.5a.5.5 0 0 0-.5-.5zm13 0a.5.5 0 0 0-.5.5v.5a.5.5 0 0 0 .5.5h.5a.5.5 0 0 0 .5-.5v-.5a.5.5 0 0 0-.5-.5zm-8 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class=\"card-post__title h5\">\n\t\t\tC\u00f3mo Pl\u00e1sticos Alhambra evoluciona su gesti\u00f3n industrial con Sage 200\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-3 post-39125 post type-post status-publish format-standard has-post-thumbnail hentry category-asesorias-despachos-profesionales tag-asesorias-y-despachos-profesionales tag-tecnologia business_type-asesorias-despachos-profesionales\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/es-es\/blog\/software-para-asesorias-y-despachos\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2023\/09\/GettyImages-1409751960-684x384.jpg\" class=\"card-post__image\" alt=\"Sage\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2023\/09\/GettyImages-1409751960-684x384.jpg 684w, https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2023\/09\/GettyImages-1409751960-768x513.jpg 768w, https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2023\/09\/GettyImages-1409751960-1214x810.jpg 1214w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-07-29T11:03:18+02:00\">29 julio, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">5 minutos de lectura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tSoftware para asesor\u00edas: por qu\u00e9 una soluci\u00f3n gen\u00e9rica puede quedarse corta\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-4 post-37656 post type-post status-publish format-standard has-post-thumbnail hentry category-tecnologia-innovacion tag-partner tag-tecnologia business_type-pequena-empresa business_type-mediana-empresa business_type-asesorias-despachos-profesionales\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/es-es\/blog\/automatizacion-inteligente-integracion-partners\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2024\/02\/BrandShootSF_Oct2021_ProfSvcs_C8626-original-684x384.jpg\" class=\"card-post__image\" alt=\"Una mujer y un hombre est\u00e1n sentados en una mesa redonda en una oficina moderna, hablando de trabajo. La mujer tiene un ordenador port\u00e1til delante de ella. Est\u00e1n cerca de grandes ventanales, con una pared de ladrillos al fondo. Otra persona es parcialmente visible en primer plano.\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2024\/02\/BrandShootSF_Oct2021_ProfSvcs_C8626-original-684x384.jpg 684w, https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2024\/02\/BrandShootSF_Oct2021_ProfSvcs_C8626-original-768x512.jpg 768w, https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2024\/02\/BrandShootSF_Oct2021_ProfSvcs_C8626-original-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-04-24T15:07:17+02:00\">24 abril, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">6 minutos de lectura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tAutomatizaci\u00f3n inteligente, integraci\u00f3n total: Los partners de Sage como motor de transformaci\u00f3n\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Profundizamos en\u00a0las claves\u00a0de la\u00a0innovaci\u00f3n\u00a0en la pyme\u00a0con los\u00a0expertos en transformaci\u00f3n digital Hern\u00e1n Rodr\u00edguez e Ignacio\u00a0G.R.\u00a0Gavil\u00e1n, miembros del Programa de Expertos de Sage.\u00a0\u00a0 La transformaci\u00f3n digital\u00a0va\u00a0mucho m\u00e1s all\u00e1\u00a0de convertir\u00a0los procesos\u00a0manuales\u00a0en digitales.\u00a0 Adaptar la cultura de la empresa\u00a0constituye\u00a0el primer\u00a0paso\u00a0para adelantarse a las necesidades de los clientes.\u00a0 La tecnolog\u00eda, implementada de forma correcta, es el principal aliado de las [&hellip;]<\/p>\n","protected":false},"author":916,"featured_media":16292,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"sage_hide_published_date":false,"sage_hide_read_time":false,"sage_hide_share_buttons":false,"_pwl_sage_podcast_buzzsprout_src":"","footnotes":""},"categories":[5],"tags":[173,237],"business_type":[10,11,8],"lilypad":[],"context":[],"industry":[],"persona":[],"imagine_tag":[263],"coauthors":[800],"class_list":["post-16293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia-innovacion","tag-tecnologia","tag-transformacion-digital","business_type-pequena-empresa","business_type-mediana-empresa","business_type-asesorias-despachos-profesionales"],"sage_meta":{"region":"es-es","author_name":"Roc\u00edo Algarrada 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