{"id":16390,"date":"2020-03-20T00:00:33","date_gmt":"2020-03-19T23:00:33","guid":{"rendered":"https:\/\/www.sage.com\/es-es\/blog\/?p=16390"},"modified":"2026-02-04T17:49:34","modified_gmt":"2026-02-04T16:49:34","slug":"beneficios-y-liquidez-cuando-ninguno-de-ellos-cuenta-toda-la-historia","status":"publish","type":"post","link":"https:\/\/www.sage.com\/es-es\/blog\/beneficios-y-liquidez-cuando-ninguno-de-ellos-cuenta-toda-la-historia\/","title":{"rendered":"Beneficios y liquidez: cuando ninguno de ellos cuenta toda la historia (webinar online)"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/es-es\/blog\/categoria\/finanzas\/\" class=\"entry-header__link\">Finanzas<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tBeneficios y liquidez: cuando ninguno de ellos cuenta toda la historia (webinar online)\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2020-03-20T00:00:33+01:00\">20 March, 2020<\/time><\/span><span class=\"reading-time\"> minutos de lectura<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"Beneficios y liquidez: cuando ninguno de ellos cuenta toda la historia (webinar online)\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/es-es\/blog\/beneficios-y-liquidez-cuando-ninguno-de-ellos-cuenta-toda-la-historia\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Compartir<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copiar enlace<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copiado<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/es-es\/blog\/author\/marianoarribasmonclus\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2020\/03\/Mariano-Arribas-Small.jpg\" class=\"entry-author__image\" alt=\"\" \/>\t\t\t\t<span class=\"entry-author__name\">Mariano Arribas Moncl\u00fas<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p><span data-contrast=\"auto\">Que una empresa gane dinero no implica que genere liquidez<\/span><span data-contrast=\"auto\">, y que tenga liquidez no implica que gane dinero.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\" data-wac-het=\"1\">&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span data-contrast=\"auto\">Aunque parezca una frase gancho, esconde una verdad que se da con frecuencia en\u00a0<\/span><span data-contrast=\"auto\">muchas<\/span><span data-contrast=\"auto\">\u00a0empresas, siempre que el flujo de ingresos y gastos no coincid<\/span><span data-contrast=\"auto\">e<\/span><span data-contrast=\"auto\">\u00a0con el flujo de\u00a0<\/span><span data-contrast=\"auto\">cobros y pagos<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\" data-wac-het=\"1\">\u00a0<\/span><\/li>\n\n\n\n<li><span data-contrast=\"auto\">Esta circunstancia se\u00a0<\/span><span data-contrast=\"auto\">produce a menudo,<\/span><span data-contrast=\"auto\">\u00a0y\u00a0<\/span><span data-contrast=\"auto\">el origen de la falta de\u00a0<\/span><span data-contrast=\"auto\">tesorer\u00eda\u00a0<\/span><span data-contrast=\"auto\">debe<\/span><span data-contrast=\"auto\">\u00a0ser analizad<\/span><span data-contrast=\"auto\">o\u00a0<\/span><span data-contrast=\"auto\">co<\/span><span data-contrast=\"auto\">n las herramientas adecuadas\u00a0<\/span><span data-contrast=\"auto\">a la hora de tomar decisiones para la direcci\u00f3n de la empresa.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\" data-wac-het=\"1\">\u00a0<\/span><\/li>\n<\/ul>\n\n\n\n<p><span data-contrast=\"auto\">Entre estas herramientas encontramos el ESTADO DE FLUJOS DE&nbsp;<\/span><span data-contrast=\"auto\">EFECTIVO<\/span><span data-contrast=\"auto\">&nbsp;(E<\/span><span data-contrast=\"auto\">FE<\/span><span data-contrast=\"auto\">)<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\" data-wac-het=\"1\">&nbsp;<\/span><\/p>\n\n\n\n<p><span data-contrast=\"auto\">La diferencia est\u00e1 en los detalles.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\" data-wac-het=\"1\">&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/www.webinars-conference.com\/9953\/lp-replay-webinar-cierre-fiscal?replay=blog&amp;utm_source=replay&amp;utm_medium=blog&amp;utm_campaign=05_liquidez&amp;utm_term=Beneficios_Liquidez\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"418\" src=\"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2020\/03\/27-MARZO_05-LIQUIDEZ_800x418_POST.jpg\" alt=\"Sage\" class=\"wp-image-16395\" srcset=\"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2020\/03\/27-MARZO_05-LIQUIDEZ_800x418_POST.jpg 800w, https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2020\/03\/27-MARZO_05-LIQUIDEZ_800x418_POST-768x401.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-que-es-la-liquidez-nbsp\"><span data-contrast=\"auto\">\u00bfQu\u00e9 es la liquidez?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\" data-wac-het=\"1\">&nbsp;<\/span><\/h2>\n\n\n\n<p><span data-contrast=\"auto\">La liquidez es la capacidad de la empresa para&nbsp;<\/span><strong><span data-contrast=\"auto\">atender compromisos de pago adquiridos a corto plazo<\/span><\/strong><span data-contrast=\"auto\">, durante los siguientes doce meses. Las necesidades de liquidez tienen un horizonte cercano y ponen a prueba la capacidad de pago. Son los pr\u00e9stamos, los proveedores, los acreedores, los impuestos, los seguros, los trabajadores y los dividendos.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\" data-wac-het=\"1\">&nbsp;<\/span><\/p>\n\n\n\n<p><span data-contrast=\"auto\">La liquidez depende de los resultados, s\u00ed, pero los beneficios no cuentan toda la historia de c\u00f3mo le va a la empresa y, en particular, del&nbsp;<\/span><strong><span data-contrast=\"auto\">estado de salud de su tesorer\u00eda<\/span><\/strong><span data-contrast=\"auto\">.&nbsp;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\" data-wac-het=\"1\">&nbsp;<\/span><\/p>\n\n\n\n<p><span data-contrast=\"auto\">La liquidez&nbsp;<\/span><span data-contrast=\"auto\">se sostiene sobre cuatro patas:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\" data-wac-het=\"1\">&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span data-contrast=\"auto\">Los resultados ajustados\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\" data-wac-het=\"1\">\u00a0<\/span><\/li>\n\n\n\n<li><span data-contrast=\"auto\">La gesti\u00f3n del circulante<\/span><span data-contrast=\"auto\">\u00a0(proveedores y clientes)<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\" data-wac-het=\"1\">\u00a0<\/span><\/li>\n\n\n\n<li><span data-contrast=\"auto\">Las inversiones en activos amortizables<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\" data-wac-het=\"1\">\u00a0<\/span><\/li>\n\n\n\n<li><span data-contrast=\"auto\">La financiaci\u00f3n a largo plazo\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\" data-wac-het=\"1\">\u00a0<\/span><\/li>\n<\/ul>\n\n\n\n<p><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:765,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\" data-wac-het=\"1\">&nbsp;<\/span><span data-contrast=\"auto\">Es com\u00fan que muchas empresas se centren en aumentar su cifra de negocio por delante de cualquier otro factor,&nbsp;<\/span><span data-contrast=\"auto\">olvidando&nbsp;<\/span><span data-contrast=\"auto\">los recursos necesarios para incrementarla y relegando la liquidez a un segundo plano.&nbsp;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\" data-wac-het=\"1\">&nbsp;<\/span><\/p>\n\n\n\n<p><span data-contrast=\"auto\">Habitualmente c<\/span><span data-contrast=\"auto\">on este planteamiento se tensiona la tesorer\u00eda de la empresa y&nbsp;<\/span><span data-contrast=\"auto\">pudiendo llegarse a&nbsp;<\/span><span data-contrast=\"auto\">una crisis de liquidez que, alineada con&nbsp;<\/span><span data-contrast=\"auto\">otros factores<\/span><span data-contrast=\"auto\">, puede&nbsp;<\/span><span data-contrast=\"auto\">conducir a la insolvencia<\/span><span data-contrast=\"auto\">&nbsp;de la empresa&nbsp;<\/span><span data-contrast=\"auto\">pese a generar&nbsp;<\/span><span data-contrast=\"auto\">beneficios.&nbsp;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\" data-wac-het=\"1\">&nbsp;<\/span><\/p>\n\n\n\n<p><span data-contrast=\"auto\">Es el s\u00fammum de morir de \u00e9xito.<\/span><span data-contrast=\"auto\">&nbsp;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\" data-wac-het=\"1\">&nbsp;<\/span><\/p>\n\n\n\n<p><span data-contrast=\"auto\">Para evitarlo debemos tener identificad<\/span><span data-contrast=\"auto\">a<\/span><span data-contrast=\"auto\">s las&nbsp;<\/span><strong><span data-contrast=\"auto\">necesidades operativas de financiaci\u00f3n<\/span><\/strong><strong><span data-contrast=\"auto\">&nbsp;(NOF)<\/span><\/strong><span data-contrast=\"auto\">&nbsp;de nuestra empresa, y los factores que intervienen en las mismas.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\" data-wac-het=\"1\">&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-cuales-son-los-motivos-de-falta-de-liquidez-nbsp\"><span data-contrast=\"auto\">\u00bfCu\u00e1les son los motivos de falta de liquidez?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\" data-wac-het=\"1\">&nbsp;<\/span><\/h2>\n\n\n\n<p><span data-contrast=\"auto\">La falta de liquidez puede producirse por&nbsp;<\/span><span data-contrast=\"auto\">la combinaci\u00f3n de&nbsp;<\/span><span data-contrast=\"auto\">una amplia variedad de factores:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\" data-wac-het=\"1\">&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span data-contrast=\"auto\">Beneficio escaso, o p\u00e9rdidas<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\" data-wac-het=\"1\">\u00a0<\/span><\/li>\n\n\n\n<li><span data-contrast=\"auto\">Ciclo de producci\u00f3n muy largo<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\" data-wac-het=\"1\">\u00a0<\/span><\/li>\n\n\n\n<li><span data-contrast=\"auto\">Plazos de facturaci\u00f3n y\/o cobros demasiado amplios<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\" data-wac-het=\"1\">\u00a0<\/span><\/li>\n\n\n\n<li><span data-contrast=\"auto\">Compra o inversi\u00f3n de activos inmovilizados<\/span><span data-contrast=\"auto\">, financiados a corto plazo<\/span><\/li>\n\n\n\n<li><span data-contrast=\"auto\">Pago de liquidaciones tributarias<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\" data-wac-het=\"1\">\u00a0<\/span><\/li>\n\n\n\n<li><span data-contrast=\"auto\">Exceso de financiaci\u00f3n a corto plazo<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\" data-wac-het=\"1\">\u00a0<\/span><\/li>\n\n\n\n<li><span data-contrast=\"auto\">Poca financiaci\u00f3n propia. <\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\" data-wac-het=\"1\">\u00a0<\/span><\/li>\n\n\n\n<li><span data-contrast=\"auto\">Exceso de existencias en almac\u00e9n<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\" data-wac-het=\"1\">\u00a0<\/span><\/li>\n<\/ul>\n\n\n\n<p><span data-contrast=\"auto\">Por fortuna, todos estos factores de desestabilizaci\u00f3n pueden prevenirse mediante<\/span><span data-contrast=\"auto\">&nbsp;los&nbsp;<\/span><strong><span data-contrast=\"auto\">Estados De Flujo De Efectivo Y Las Necesidades Operativas De Financiaci\u00f3n<\/span><\/strong><span data-contrast=\"auto\">, y&nbsp;<\/span><span data-contrast=\"auto\">la creaci\u00f3n de sistemas de seguimiento que anticipen las necesidades y los pagos para facilitar una toma de decisiones \u00e1gil y una reversi\u00f3n de aquellas malas pol\u00edticas que afectan las entradas y salidas de dinero y a la correcta gesti\u00f3n del circulante.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\" data-wac-het=\"1\">&nbsp;<\/span><\/p>\n\n\n\n<p><span data-contrast=\"auto\">En algunos casos eso implica agilizar el proceso de cobro de facturas. En otros, no utilizar el IVA cobrado como fuente de financiaci\u00f3n o bien no buscar descuentos por compras amplias de existencias que impactar\u00e1n de forma significativa en la liquidez si las ventas no se materializan r\u00e1pidamente.&nbsp;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\" data-wac-het=\"1\">&nbsp;<\/span><\/p>\n\n\n\n<p><span data-contrast=\"auto\">El mapa tiene varios caminos y a menudo las empresas deben&nbsp;<\/span><strong><span data-contrast=\"auto\">recorrerlos simult\u00e1neamente<\/span><\/strong><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\" data-wac-het=\"1\">&nbsp;<\/span><\/p>\n\n\n\n<p><span data-contrast=\"auto\">De esta forma, se&nbsp;<\/span><strong><span data-contrast=\"auto\">aumenta la liquidez<\/span><\/strong><span data-contrast=\"auto\">&nbsp;y permite centrar los esfuerzos en mejorar la rentabilidad del negocio, enfoc\u00e1ndola no tanto en las ventas sino en el margen del producto.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\" data-wac-het=\"1\">&nbsp;<\/span><\/p>\n\n\n\n<p><span data-contrast=\"auto\">En la pr\u00e1ctica, un escenario de crisis en una empresa tiende a dar prioridad a la liquidez, pues la mayor\u00eda de estas obligaciones comparten un car\u00e1cter poco prorrogable. Por el contrario, a largo plazo el objetivo es la rentabilidad, los beneficios, porque son los responsables de la creaci\u00f3n de valor ligada al modelo de negocio, y sin este valor la empresa podr\u00eda estar condenada a desaparecer.<\/span><span data-contrast=\"none\">&nbsp;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\" data-wac-het=\"1\">&nbsp;<\/span><\/p>\n\n\n\n<p>Si te interesa profundizar en estos puntos<span data-contrast=\"auto\">&nbsp;puedes acceder a nuestro<\/span><strong><span data-contrast=\"auto\">&nbsp;<\/span><span data-contrast=\"auto\">webinar<\/span><span data-contrast=\"auto\">&nbsp;gratuito<\/span><\/strong><span data-contrast=\"auto\">. En \u00e9l te&nbsp;<\/span><span data-contrast=\"auto\">desvelamos las claves&nbsp;<\/span><span data-contrast=\"auto\">a<\/span><span data-contrast=\"auto\">&nbsp;tener en cuenta&nbsp;<\/span><span data-contrast=\"auto\">para mantener<\/span><span data-contrast=\"auto\">&nbsp;ese equilibrio que cualquier empresa necesita entre&nbsp;<\/span><span data-contrast=\"auto\">b<\/span><span data-contrast=\"auto\">eneficio y&nbsp;<\/span><span data-contrast=\"auto\">l<\/span><span data-contrast=\"auto\">iquidez.<\/span><span data-contrast=\"auto\">&nbsp;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\" data-wac-het=\"1\">&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/www.webinars-conference.com\/9953\/lp-replay-webinar-cierre-fiscal?replay=blog&amp;utm_source=replay&amp;utm_medium=blog&amp;utm_campaign=05_liquidez&amp;utm_term=Beneficios_Liquidez\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"418\" src=\"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2020\/03\/27-MARZO_05-LIQUIDEZ_800x418_POST.jpg\" alt=\"Sage\" class=\"wp-image-16395\" srcset=\"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2020\/03\/27-MARZO_05-LIQUIDEZ_800x418_POST.jpg 800w, https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2020\/03\/27-MARZO_05-LIQUIDEZ_800x418_POST-768x401.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Que una empresa gane dinero no implica que genere liquidez, y que tenga liquidez no implica que gane dinero.&nbsp; Entre estas herramientas encontramos el ESTADO DE FLUJOS DE&nbsp;EFECTIVO&nbsp;(EFE)&nbsp; La diferencia est\u00e1 en los detalles.&nbsp; \u00bfQu\u00e9 es la liquidez?&nbsp; La liquidez es la capacidad de la empresa para&nbsp;atender compromisos de pago adquiridos a corto plazo, durante [&hellip;]<\/p>\n","protected":false},"author":1000,"featured_media":15473,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"footnotes":""},"categories":[2],"tags":[127],"business_type":[11,8],"lilypad":[],"context":[],"industry":[],"persona":[],"imagine_tag":[272],"coauthors":[811],"class_list":["post-16390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finanzas","tag-tesoreria","business_type-mediana-empresa","business_type-asesorias-despachos-profesionales"],"sage_meta":{"region":"es-es","author_name":"Mariano Arribas Moncl\u00fas","featured_image":"https:\/\/www.sage.com\/es-es\/blog\/wp-content\/uploads\/sites\/8\/2019\/09\/CPY_2019_BookKeeping_CaseStudy_5E3A0618.jpg","imagine_tags":{"272":"Tesorer\u00eda"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice Espa\u00f1a","distributor_original_site_url":"https:\/\/www.sage.com\/es-es\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/posts\/16390","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/users\/1000"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/comments?post=16390"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/posts\/16390\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/media\/15473"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/media?parent=16390"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/categories?post=16390"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/tags?post=16390"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/business_type?post=16390"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/lilypad?post=16390"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/context?post=16390"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/industry?post=16390"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/persona?post=16390"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/imagine_tag?post=16390"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/es-es\/blog\/api\/wp\/v2\/coauthors?post=16390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}