{"id":1606,"date":"2022-08-22T11:42:30","date_gmt":"2022-08-22T09:42:30","guid":{"rendered":"https:\/\/www.sage.com\/fr-be\/blog\/?p=1606"},"modified":"2026-05-15T15:04:32","modified_gmt":"2026-05-15T13:04:32","slug":"un-fichier-clients-bien-gere-cest-du-ca-en-plus","status":"publish","type":"post","link":"https:\/\/www.sage.com\/fr-be\/blog\/un-fichier-clients-bien-gere-cest-du-ca-en-plus\/","title":{"rendered":"Un fichier clients bien g\u00e9r\u00e9, c\u2019est du CA en plus !"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/fr-be\/blog\/category\/croissance-strategie-clients\/\" class=\"entry-header__link\">Croissance &amp; Strat\u00e9gie clients<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tUn fichier clients bien g\u00e9r\u00e9, c\u2019est du CA en plus !\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \">Publi\u00e9 le <time class=\"entry-date published\" datetime=\"2022-08-22T11:42:30+02:00\">ao\u00fbt 22, 2022<\/time><\/span><span class=\"reading-time\"> min de lecture<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"Un fichier clients bien g\u00e9r\u00e9, c\u2019est du CA en plus !\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/fr-be\/blog\/un-fichier-clients-bien-gere-cest-du-ca-en-plus\/\"\n\t\t\tdata-share-text=\"Veuillez lire cet article int\u00e9ressant\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Partager<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copier le lien<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copi\u00e9<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n\t<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/fr-be\/blog\/author\/miekedelvoye\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/fr-be\/blog\/wp-content\/uploads\/sites\/20\/2026\/05\/Mieke-350x350.jpg\" class=\"entry-author__image\" alt=\"Mieke Delvoye\" \/>\t\t\t\t<span class=\"entry-author__name\">Mieke Delvoye<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">La bonne gestion de votre fichier clients constitue un investissement durable pour l\u2019avenir de votre start-up. Gage d\u2019efficacit\u00e9, votre fichier clients repr\u00e9sente en effet un gain de temps commercial \u00e9vident et contribue \u00e0 optimiser vos efforts de d\u00e9veloppement. En un mot, il est indispensable \u00e0 l\u2019entreprise !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u2019est pourquoi la bonne gestion de votre fichier clients d\u00e8s le lancement de la start-up est une exigence strat\u00e9gique ! Constance et rigueur vous permettront d\u00e8s le d\u00e9marrage et \u00e0 toutes les \u00e9tapes de votre croissance de cultiver avec bonheur ce gisement de CA en plus :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#bonnes-pratiques\">Appliquez\u202f3 bonnes pratiques\u202fsimples \u00e0 la cr\u00e9ation<\/a><\/li>\n\n\n\n<li><a href=\"#generer\">Utilisez \u00e0 bon escient\u202fvotre fichier clients<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Cr\u00e9er et d\u00e9velopper sa start-up est une aventure hors du commun. Porteur de satisfactions professionnelles in\u00e9dites, le parcours du cr\u00e9ateur de start-up est surtout sem\u00e9 de d\u00e9fis, qu\u2019il faut savoir surmonter un \u00e0 un. Sage Advice vous propose une s\u00e9rie d\u2019articles \u00e0 lire pour se faciliter un peu l\u2019aventure :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.sage.com\/fr-be\/blog\/la-puissance-dun-bon-pitch-comment-delivrer-un-pitch-de-start-up-en-60-secondes\/\" target=\"_blank\" rel=\"noopener\">La puissance d\u2019un bon pitch : comment d\u00e9livrer un pitch de start-up en 60 secondes ?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.sage.com\/fr-be\/blog\/on-denombre-8-types-dentrepreneurs-lequel-etes-vous-2\/\" target=\"_blank\" rel=\"noopener\">On d\u00e9nombre 8 types d\u2019entrepreneurs \u2013 Lequel \u00eates-vous ?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.sage.com\/fr-be\/blog\/demarrer-une-entreprise-sans-argent\/\" target=\"_blank\" rel=\"noopener\">D\u00e9marrer une entreprise sans argent<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.sage.com\/fr-be\/blog\/7-facons-de-trouver-des-idees-pour-demarrer-une-petite-entreprise\/\" target=\"_blank\" rel=\"noopener\">7 fa\u00e7ons de trouver des id\u00e9es pour d\u00e9marrer une petite entreprise<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"bonnes-pratiques\">Cr\u00e9er son fichier clients : 3 bonnes pratiques<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">D\u00e9marrer sans d\u00e9lai<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e8s l\u2019acquisition de vos premiers clients, prenez de bonnes habitudes et\u202fcommencez \u00e0 collecter et r\u00e9pertorier les donn\u00e9es les concernant.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette bonne pratique vous permet d\u2019optimiser toutes vos\u202fop\u00e9rations marketing\u202fet d\u2019\u00e9viter les fameuses actions commerciales au feeling. Ainsi, votre fichier clients\u202fvous permet de privil\u00e9gier les op\u00e9rations ax\u00e9es sur des bases saines et pr\u00e9cises.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Recenser un maximum d\u2019informations<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Votre fichier clients est l\u2019instrument qui vous permet de tout savoir sur votre client\u00e8le. Voyez grand d\u00e8s le d\u00e9but et\u202fint\u00e9grez tous les profils au sein de votre base de donn\u00e9es commerciales\u202f: suspects, prospects, clients directs ou indirects, partenaires, actifs ou inactifs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Toutes les interactions sont fond\u00e9es \u00e0 devenir une source d\u2019informations\u202fpour votre fichier clients. Exploitez en particulier les \u00e9changes t\u00e9l\u00e9phoniques, les courriels, les demandes d\u2019informations ou remarques et \u00e9videmment les transactions commerciales.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tracer les origines de vos contacts<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Au-del\u00e0 des noms et caract\u00e9ristiques compl\u00e8tes de chacun de vos clients,\u202fnotez l\u2019origine de chaque compte ou contact\u202f:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Salon commercial<\/li>\n\n\n\n<li>Newsletter<\/li>\n\n\n\n<li>Plaquette<\/li>\n\n\n\n<li>Site Internet<\/li>\n\n\n\n<li>Bouche \u00e0 oreille<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ces \u00e9l\u00e9ments vous seront utiles pour\u202fanalyser l\u2019efficacit\u00e9 de vos actions commerciales et optimiser votre budget publicitaire.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"generer\">G\u00e9n\u00e9rer du chiffre d\u2019affaires avec son fichier clients<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Multiplier les opportunit\u00e9s de tomber au bon moment<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><mark class=\"highlight-and-share\">Un\u202ffichier clients bien g\u00e9r\u00e9\u202fpermet de proposer le bon produit, au bon moment et au bon client. Une mine d\u2019or en termes d\u2019informations commerciales !<\/mark><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ainsi,\u202fl\u2019historique des commandes vous permet de planifier les actions\u202fdans le temps et aupr\u00e8s des personnes r\u00e9ceptives.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, nul besoin d\u2019envoyer une offre sp\u00e9ciale pour une poussette \u00e0 un client qui vous en a d\u00e9j\u00e0 achet\u00e9 une six mois auparavant. Vous ciblerez plut\u00f4t ce client sur des accessoires compl\u00e9mentaires et\/ou utiles \u00e0 l\u2019\u00e2ge de son enfant \u2013 qui a grandi ! -, ou encore sur une op\u00e9ration de parrainage s\u2019il est bon client.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Actualiser avec constance son gisement de nouvelles affaires<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><mark class=\"highlight-and-share\">Disposer d\u2019un fichier clients, c\u2019est bien, l\u2019entretenir c\u2019est encore mieux !<\/mark>\u202fPour que votre fichier soit fiable, votre base de contacts doit \u00eatre \u00e0 jour.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019entretien du fichier demande un peu de temps et de rigueur, mais c\u2019est un investissement \u00e0 long terme. En effet, fid\u00e9liser revient nettement moins cher que conqu\u00e9rir de nouveaux clients ;\u202fbien entretenu et bien exploit\u00e9, votre fichier peut g\u00e9n\u00e9rer une grande partie de votre chiffre d\u2019affaires.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Digitaliser sa source de business<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pour \u00eatre accessible \u00e0 toutes les personnes de l\u2019entreprise, pr\u00e9server vos donn\u00e9es commerciales de tout risque de perte, de vol ou de destruction et faciliter l\u2019actualisation,\u202fil est incontournable de\u202fdigitaliser votre fichier clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019id\u00e9al est de pouvoir acc\u00e9der au fichier partout et tout le temps. Depuis le bureau, chez un client ou chez soi en t\u00e9l\u00e9travail, depuis un t\u00e9l\u00e9phone mobile ou un ordinateur de bureau.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Synchronis\u00e9es en permanence, les donn\u00e9es commerciales sont ainsi accessibles en temps r\u00e9el sur tous supports. C\u2019est aussi un\u202fmoyen efficace d\u2019\u00e9viter les doublons, de partager l\u2019information avec un coll\u00e8gue travaillant sur le m\u00eame dossier et de sauvegarder en permanence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En conclusion, la bonne tenue de votre fichier clients compte parmi les incontournables de votre m\u00e9tier de cr\u00e9ateur ou cr\u00e9atrice de start-up.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Accordez \u00e0 cet outil l\u2019attention qu\u2019il m\u00e9rite et\u202fdotez votre organisation d\u2019un outil performant de\u202fgestion commerciale. En effet, l\u2019efficacit\u00e9 de votre fichier clients est d\u00e9multipli\u00e9e si vous savez l\u2019adosser \u00e0 la digitalisation sans couture de toute votre relation clients !<\/p>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner on-scroll-highlight__target\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Abonnez-vous \u00e0 la newsletter Sage Advice et recevez, directement dans votre bo\u00eete email, nos tous derniers conseils.<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-ae98a322-ca97-4be3-9b0c-93dd29284d4b\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>S&#039;abonner<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/fr-be\/blog\/wp-content\/uploads\/sites\/20\/2022\/04\/GettyImages-1305268048-1440x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/fr-be\/blog\/wp-content\/uploads\/sites\/20\/2022\/04\/GettyImages-1305268048-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n<section class=\"more-topics alignfull has-grey-light-background-color wp-block-sage-post-topics\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col col-12 col-lg-4\">\n\t\t\t\t<h3 class=\"more-topics__title h2\">Parcourir plus de sujets depuis cet article<\/h3>\n\t\t\t<\/div>\n\t\t\t<div class=\"col col-12 col-lg-8\">\n\t\t\t\t<ul class=\"post-tags__list\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/fr-be\/blog\/tag\/crm\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tCRM\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/fr-be\/blog\/tag\/fidelisation\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tFid\u00e9lisation\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/fr-be\/blog\/tag\/gestion-commerciale\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tGestion commerciale\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<div class=\"alignfull wp-block-sage-related-posts\">\n\t<section class=\"related-posts card-grid has-dark-background-color\">\n\t<div class=\"container\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--featured h1\">Explorez plus d\u2019articles enrichissants<\/h2>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"row related-posts__featured\">\n\t\t\t\t<div class=\"col card-grid__item\">\n\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-0 post-3024 post type-post status-publish format-standard has-post-thumbnail hentry category-croissance-strategie-clients tag-competitivite tag-fidelisation tag-strategie-commerciale business_type-artisan-et-petite-entreprise business_type-petite-et-moyenne-entreprise business_type-expertise-comptable card-post--is-clickable\"\n>\n\t<div class=\"card-post__media-wrapper\">\n\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1215\" height=\"810\" src=\"https:\/\/www.sage.com\/fr-be\/blog\/wp-content\/uploads\/sites\/20\/2024\/12\/2436-1215x810.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/fr-be\/blog\/wp-content\/uploads\/sites\/20\/2024\/12\/2436-684x384.jpg 684w, https:\/\/www.sage.com\/fr-be\/blog\/wp-content\/uploads\/sites\/20\/2024\/12\/2436-768x512.jpg 768w, https:\/\/www.sage.com\/fr-be\/blog\/wp-content\/uploads\/sites\/20\/2024\/12\/2436-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\t<\/div>\n\n\t<div class=\"card-post__content\">\n\t\t\t\t\t<div class=\"card-post__label\">Recommand\u00e9<\/div>\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2024-12-18T12:26:37+01:00\">d\u00e9cembre 18, 2024<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">11 min de lecture<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h3\">\n\t\t\t\t\t\t\t<a\n\t\t\t\t\tclass=\"card-post__title-link\"\n\t\t\t\t\thref=\"https:\/\/www.sage.com\/fr-be\/blog\/le-pouvoir-du-client-en-tant-quambassadeur\/\"\n\t\t\t\t>\n\t\t\t\n\t\t\tLe pouvoir du client en tant qu\u2019ambassadeur\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/p>\n\n\t\t\n\t\t\t\t\t<p class=\"card-post__description\">\n\t\t\t\tLa qualit\u00e9 et la fonction d\u2019ambassadeur d\u00e9passent largement toute tactique marketing. Il s\u2019agit d\u2019une strat\u00e9gie \u00e0 long terme qui permet de nouer des relations durables et d\u2019assurer une croissance constante.\t\t\t<\/p>\n\t\t\n\t\t\t<\/div>\n\n\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"row related-posts__non-featured\">\n\t\t\t\t<div class=\"col col-12\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--more h4\">En savoir plus sur ce sujet<\/h2>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-1 post-3013 post type-post status-publish format-standard has-post-thumbnail hentry category-guides-et-modeles-gratuits tag-fidelisation business_type-expertise-comptable\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/fr-be\/blog\/comment-organiser-des-reunions-client-fructueuses-check-list-gratuite\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/fr-be\/blog\/wp-content\/uploads\/sites\/20\/2024\/11\/2431-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/fr-be\/blog\/wp-content\/uploads\/sites\/20\/2024\/11\/2431-684x384.jpg 684w, https:\/\/www.sage.com\/fr-be\/blog\/wp-content\/uploads\/sites\/20\/2024\/11\/2431-768x768.jpg 768w, https:\/\/www.sage.com\/fr-be\/blog\/wp-content\/uploads\/sites\/20\/2024\/11\/2431-810x810.jpg 810w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t<svg role=\"presentation\" aria-hidden=\"true\" focusable=\"false\" width=\"24\" height=\"24\" class=\"card-post__meta-icon svg-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\"><path d=\"M11.988 2.989a.75.75 0 0 0-.739.761v10.689l-1.72-1.72a.75.75 0 0 0-.957-.099.75.75 0 0 0-.315.776c.031.146.104.28.211.384l3 3a.75.75 0 0 0 1.06 0l3-3a.76.76 0 0 0 .231-.533.74.74 0 0 0-.22-.538q-.108-.106-.247-.164c-.139-.058-.191-.057-.291-.056s-.198.022-.29.061-.174.097-.243.169l-1.72 1.72V3.75a.76.76 0 0 0-.22-.541.76.76 0 0 0-.542-.22zM5.75 8.5C4.24 8.5 3 9.74 3 11.25v7C3 19.76 4.24 21 5.75 21h12.5c1.51 0 2.75-1.24 2.75-2.75v-7c0-1.51-1.24-2.75-2.75-2.75h-3a.76.76 0 0 0-.537.216.74.74 0 0 0-.223.535.76.76 0 0 0 .223.535.74.74 0 0 0 .537.216h3c.699 0 1.25.551 1.25 1.25v7a1.24 1.24 0 0 1-1.25 1.25H5.75a1.24 1.24 0 0 1-1.25-1.25v-7c0-.699.551-1.25 1.25-1.25h3a.76.76 0 0 0 .537-.216.74.74 0 0 0 .223-.535.76.76 0 0 0-.223-.535.75.75 0 0 0-.537-.216z\" \/><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2024-11-29T09:55:19+01:00\">novembre 29, 2024<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">5 min de lecture<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tComment organiser des r\u00e9unions client fructueuses \u2013 check-list gratuite\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-2 post-2730 post type-post status-publish format-standard has-post-thumbnail hentry category-digitalisation-tendances tag-actualites tag-conformite tag-fidelisation business_type-expertise-comptable\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/fr-be\/blog\/la-confiance-comme-facteur-de-differenciation-comment-atteindre-le-succes-client-grace-a-des-outils-dia-de-confiance\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/fr-be\/blog\/wp-content\/uploads\/sites\/20\/2024\/04\/2413-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/fr-be\/blog\/wp-content\/uploads\/sites\/20\/2024\/04\/2413-684x384.jpg 684w, https:\/\/www.sage.com\/fr-be\/blog\/wp-content\/uploads\/sites\/20\/2024\/04\/2413-768x768.jpg 768w, https:\/\/www.sage.com\/fr-be\/blog\/wp-content\/uploads\/sites\/20\/2024\/04\/2413-810x810.jpg 810w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2024-05-03T15:42:30+02:00\">mai 3, 2024<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">7 min de lecture<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tLa confiance comme facteur de diff\u00e9renciation &#8211; Comment atteindre le \u00ab\u00a0Succ\u00e8s Client\u00a0\u00bb gr\u00e2ce \u00e0 des outils d\u2019IA de confiance\u00a0?\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-3 post-2498 post type-post status-publish format-standard has-post-thumbnail hentry category-croissance-strategie-clients tag-business-plan tag-competitivite tag-crm tag-investir tag-strategie-commerciale business_type-expertise-comptable industry-services\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/fr-be\/blog\/onze-facons-de-recruter-de-nouveaux-clients-pour-votre-cabinet-comptable\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/fr-be\/blog\/wp-content\/uploads\/sites\/20\/2024\/01\/iStock-1484830139-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/fr-be\/blog\/wp-content\/uploads\/sites\/20\/2024\/01\/iStock-1484830139-684x384.jpg 684w, https:\/\/www.sage.com\/fr-be\/blog\/wp-content\/uploads\/sites\/20\/2024\/01\/iStock-1484830139-768x512.jpg 768w, https:\/\/www.sage.com\/fr-be\/blog\/wp-content\/uploads\/sites\/20\/2024\/01\/iStock-1484830139-1214x810.jpg 1214w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2024-01-22T11:58:03+01:00\">janvier 22, 2024<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">10 min de lecture<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tOnze fa\u00e7ons de recruter de nouveaux clients pour votre cabinet comptable\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-4 post-2439 post type-post status-publish format-standard has-post-thumbnail hentry category-croissance-strategie-clients tag-fidelisation tag-gestion-commerciale tag-strategie-commerciale business_type-artisan-et-petite-entreprise business_type-petite-et-moyenne-entreprise business_type-expertise-comptable industry-services\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/fr-be\/blog\/cinq-bonnes-raisons-dapprendre-a-mieux-connaitre-vos-clients\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/fr-be\/blog\/wp-content\/uploads\/sites\/20\/2022\/04\/GettyImages-1064039238-684x384.jpg\" class=\"card-post__image\" alt=\"Deux hommes regardent sur un ordinateur portable lesquelles sont les b\u00e9n\u00e9fices d&#039;une solution BI\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/fr-be\/blog\/wp-content\/uploads\/sites\/20\/2022\/04\/GettyImages-1064039238-684x384.jpg 684w, https:\/\/www.sage.com\/fr-be\/blog\/wp-content\/uploads\/sites\/20\/2022\/04\/GettyImages-1064039238-768x432.jpg 768w, https:\/\/www.sage.com\/fr-be\/blog\/wp-content\/uploads\/sites\/20\/2022\/04\/GettyImages-1064039238-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2023-12-07T08:36:59+01:00\">d\u00e9cembre 7, 2023<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">8 min de lecture<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tCinq bonnes raisons d\u2019apprendre \u00e0 mieux conna\u00eetre vos clients\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>La bonne gestion de votre fichier clients constitue un investissement durable pour l\u2019avenir de votre start-up. Gage d\u2019efficacit\u00e9, votre fichier clients repr\u00e9sente en effet un gain de temps commercial \u00e9vident et contribue \u00e0 optimiser vos efforts de d\u00e9veloppement. En un mot, il est indispensable \u00e0 l\u2019entreprise ! C\u2019est pourquoi la bonne gestion de votre fichier [&hellip;]<\/p>\n","protected":false},"author":940,"featured_media":1107,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"sage_hide_published_date":false,"sage_hide_read_time":false,"sage_hide_share_buttons":false,"_pwl_sage_podcast_buzzsprout_src":"","footnotes":""},"categories":[9],"tags":[191,193,197],"business_type":[15,18],"context":[277],"industry":[],"persona":[24,26],"imagine_tag":[118,120,123],"coauthors":[247],"class_list":["post-1606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-croissance-strategie-clients","tag-crm","tag-fidelisation","tag-gestion-commerciale","business_type-artisan-et-petite-entreprise","business_type-expertise-comptable"],"sage_meta":{"region":"fr-be","author_name":"Mieke Delvoye","featured_image":"https:\/\/www.sage.com\/fr-be\/blog\/wp-content\/uploads\/sites\/20\/2022\/04\/GettyImages-530020213.jpg","imagine_tags":{"118":"Business management","120":"CRM","123":"Gestion Commerciale"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice Belgique","distributor_original_site_url":"https:\/\/www.sage.com\/fr-be\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/fr-be\/blog\/api\/wp\/v2\/posts\/1606","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/fr-be\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/fr-be\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/fr-be\/blog\/api\/wp\/v2\/users\/940"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/fr-be\/blog\/api\/wp\/v2\/comments?post=1606"}],"version-history":[{"count":1,"href":"https:\/\/www.sage.com\/fr-be\/blog\/api\/wp\/v2\/posts\/1606\/revisions"}],"predecessor-version":[{"id":3724,"href":"https:\/\/www.sage.com\/fr-be\/blog\/api\/wp\/v2\/posts\/1606\/revisions\/3724"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/fr-be\/blog\/api\/wp\/v2\/media\/1107"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/fr-be\/blog\/api\/wp\/v2\/media?parent=1606"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/fr-be\/blog\/api\/wp\/v2\/categories?post=1606"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/fr-be\/blog\/api\/wp\/v2\/tags?post=1606"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/fr-be\/blog\/api\/wp\/v2\/business_type?post=1606"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/fr-be\/blog\/api\/wp\/v2\/context?post=1606"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/fr-be\/blog\/api\/wp\/v2\/industry?post=1606"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/fr-be\/blog\/api\/wp\/v2\/persona?post=1606"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/fr-be\/blog\/api\/wp\/v2\/imagine_tag?post=1606"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/fr-be\/blog\/api\/wp\/v2\/coauthors?post=1606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}