{"id":773,"date":"2020-11-16T15:01:36","date_gmt":"2020-11-16T14:01:36","guid":{"rendered":"https:\/\/www.sage.com\/fr-be\/blog\/?p=773"},"modified":"2026-01-08T10:39:54","modified_gmt":"2026-01-08T09:39:54","slug":"guide-le-kit-de-survie-de-la-pme","status":"publish","type":"post","link":"https:\/\/www.sage.com\/fr-be\/blog\/guide-le-kit-de-survie-de-la-pme\/","title":{"rendered":"Guide : Le kit de survie de la PME"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/fr-be\/blog\/category\/croissance-strategie-clients\/\" class=\"entry-header__link\">Croissance &amp; Strat\u00e9gie clients<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tGuide : Le kit de survie de la PME\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2020-11-16T15:01:36+01:00\">November 16, 2020<\/time><\/span><span class=\"reading-time\"> min de lecture<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"Guide : Le kit de survie de la PME\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/fr-be\/blog\/guide-le-kit-de-survie-de-la-pme\/\"\n\t\t\tdata-share-text=\"Veuillez lire cet article int\u00e9ressant\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Partager<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copier le lien<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copi\u00e9<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/fr-be\/blog\/author\/keirthomasbryant\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/fr-be\/blog\/wp-content\/uploads\/sites\/20\/2025\/07\/Keir-350x350.jpg\" class=\"entry-author__image\" alt=\"\" srcset=\"https:\/\/www.sage.com\/fr-be\/blog\/wp-content\/uploads\/sites\/20\/2025\/07\/Keir-350x350.jpg 350w, https:\/\/www.sage.com\/fr-be\/blog\/wp-content\/uploads\/sites\/20\/2025\/07\/Keir.jpg 600w\" sizes=\"auto, (max-width: 40px) 100vw, 40px\" \/>\t\t\t\t<span class=\"entry-author__name\">Keir Thomas-Bryant<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-le-kit-de-survie-de-la-pme-conseils-pratiques-pour-la-croissance-de-votre-societe\">Le kit de survie de la PME : conseils pratiques pour la croissance de votre soci\u00e9t\u00e9<\/h2>\n\n\n\n<p><mark class=\"highlight-and-share\">Les deux premi\u00e8res ann\u00e9es d\u2019existence d\u2019une soci\u00e9t\u00e9 ne sont jamais faciles.<\/mark> Voil\u00e0 pourquoi nous avons concoct\u00e9 &#8220;le kit de survie de la PME&#8221; : un petit guide pratique destin\u00e9 \u00e0 aider votre soci\u00e9t\u00e9 \u00e0 se lancer et\/ou \u00e0 survivre \u00e0 cette p\u00e9riode critique.<\/p>\n\n\n\n<p>Les cl\u00e9s du succ\u00e8s :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>faites-vous conseiller par des experts;<\/li>\n\n\n\n<li>analyser et optimisez;<\/li>\n\n\n\n<li>dopez vos ventes.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-le-contenu-de-votre-kit-de-survie\">Le contenu de votre kit de survie<\/h3>\n\n\n\n<p><mark class=\"highlight-and-share\">Ce kit de survie inclut des outils, des aides et des informations qui vous aideront \u00e0 doper vos ventes, \u00e0 g\u00e9n\u00e9rer du cash et \u00e0 am\u00e9liorer votre gestion.<\/mark><\/p>\n\n\n\n<p>Le contenu de votre kit de survie :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>E-book<\/strong> : Nous avons r\u00e9dig\u00e9 cet ebook afin de vous aider \u00e0 atteindre vos objectifs en prenant \u00e0 bras-le-corps les d\u00e9fis typiques auxquels les petites entreprises sont confront\u00e9es lors de leurs premi\u00e8res ann\u00e9es. Il regorge d\u2019informations, de conseils et d\u2019outils d\u2019aide. Lisez \u00e9galement <a href=\"https:\/\/www.sage.com\/fr-be\/blog\/cinq-conseils-pour-votre-strategie-de-croissance\/\">ce blog<\/a> pour cinq conseils pour votre strat\u00e9gie de croissance.<\/li>\n\n\n\n<li><strong>Business plan<\/strong> : Utilisez ce document-type pour remettre \u00e0 jour ou pour alimenter votre trajectoire vers la r\u00e9ussite. Comment ? Suivez tout simplement les instructions contenues dans le document. Lisez <a href=\"https:\/\/www.sage.com\/fr-be\/blog\/ameliorer-votre-business-plan-en-4-etapes\/\">ce blog<\/a> pour am\u00e9liorer votre business plan en quatre \u00e9tapes.<\/li>\n\n\n\n<li><strong>Pr\u00e9vision de tr\u00e9sorerie<\/strong> : Utilisez ce document-type pour pr\u00e9voir combien de cash atterrira dans vos caisses au cours des 12 prochains mois et combien en sortira. Vous pouvez utiliser les conseils contenus dans cet e-book pour r\u00e9soudre d\u2019\u00e9ventuels probl\u00e8mes de tr\u00e9sorerie.<\/li>\n<\/ul>\n\n\n\n<p>Lisez notre e-book dans sa totalit\u00e9. Adaptez ensuite \u00e9ventuellement votre plan commercial en utilisant notre document-type. Enfin, \u00e9tudiez la mani\u00e8re dont vous pouvez traduire ce plan remani\u00e9 en chiffre d\u2019affaires en compl\u00e9tant notre mod\u00e8le de pr\u00e9vision de tr\u00e9sorerie. L&#8217;e-book se compose de trois sections :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Section 1 : Dopez vos ventes et g\u00e9n\u00e9rez des flux de tr\u00e9sorerie<\/li>\n\n\n\n<li>Section 2 : Surveillez la situation et r\u00e9solvez les probl\u00e8mes<\/li>\n\n\n\n<li>Section 3 : Cherchez de l&#8217;aide<\/li>\n<\/ul>\n\n\n\n<p>Nous avons piqu\u00e9 votre curiosit\u00e9 ? N\u2019h\u00e9sitez pas \u00e0 t\u00e9l\u00e9charger notre guide.<\/p>\n\n\n\n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Le kit de survie de la PME<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Un petit guide pratique destin\u00e9 \u00e0 aider votre soci\u00e9t\u00e9 \u00e0 se lancer et\/ou \u00e0 survivre \u00e0 cette p\u00e9riode critique.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-ac8777da-9d1e-4ad4-8927-e3b700102f89\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>T\u00e9l\u00e9chargez le guide<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"single-cta__downloads\">\n\t\t\t\t\t\n\t\t\t\t\t6,319 lecteurs ont t\u00e9l\u00e9charg\u00e9 ce guide\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/fr-be\/blog\/wp-content\/uploads\/sites\/20\/2022\/04\/GettyImages-152264416-1440x810.jpg\" class=\"single-cta__image\" alt=\"Un g\u00e9rant regarde les document-types du kit de survie de la PME\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/fr-be\/blog\/wp-content\/uploads\/sites\/20\/2022\/04\/GettyImages-152264416-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Abonnez-vous \u00e0 la newsletter Sage Advice et recevez, directement dans votre bo\u00eete email, nos tous derniers conseils.<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-ae98a322-ca97-4be3-9b0c-93dd29284d4b\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>S&#039;abonner<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/fr-be\/blog\/wp-content\/uploads\/sites\/20\/2022\/04\/GettyImages-1305268048-1440x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/fr-be\/blog\/wp-content\/uploads\/sites\/20\/2022\/04\/GettyImages-1305268048-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Le kit de survie de la PME : conseils pratiques pour la croissance de votre soci\u00e9t\u00e9 Les deux premi\u00e8res ann\u00e9es d\u2019existence d\u2019une soci\u00e9t\u00e9 ne sont jamais faciles. Voil\u00e0 pourquoi nous avons concoct\u00e9 &#8220;le kit de survie de la PME&#8221; : un petit guide pratique destin\u00e9 \u00e0 aider votre soci\u00e9t\u00e9 \u00e0 se lancer et\/ou \u00e0 survivre [&hellip;]<\/p>\n","protected":false},"author":280,"featured_media":1396,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"footnotes":""},"categories":[9,12],"tags":[172,209,173],"business_type":[15,16],"context":[],"industry":[],"persona":[23,24,26],"imagine_tag":[146,118,145,130],"coauthors":[243],"class_list":["post-773","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-croissance-strategie-clients","category-guides-et-modeles-gratuits","tag-business-plan","tag-perspectives-financieres","tag-strategie-commerciale","business_type-artisan-et-petite-entreprise","business_type-petite-et-moyenne-entreprise"],"sage_meta":{"region":"fr-be","author_name":"Keir Thomas-Bryant","featured_image":"https:\/\/www.sage.com\/fr-be\/blog\/wp-content\/uploads\/sites\/20\/2022\/04\/GettyImages-152264416.jpg","imagine_tags":{"146":"Artisans et Petites Entreprises","118":"Business management","145":"Petites et Moyennes Entreprises","130":"Tr\u00e9sorerie"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice Belgique","distributor_original_site_url":"https:\/\/www.sage.com\/fr-be\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/fr-be\/blog\/api\/wp\/v2\/posts\/773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/fr-be\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/fr-be\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/fr-be\/blog\/api\/wp\/v2\/users\/280"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/fr-be\/blog\/api\/wp\/v2\/comments?post=773"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/fr-be\/blog\/api\/wp\/v2\/posts\/773\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/fr-be\/blog\/api\/wp\/v2\/media\/1396"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/fr-be\/blog\/api\/wp\/v2\/media?parent=773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/fr-be\/blog\/api\/wp\/v2\/categories?post=773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/fr-be\/blog\/api\/wp\/v2\/tags?post=773"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/fr-be\/blog\/api\/wp\/v2\/business_type?post=773"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/fr-be\/blog\/api\/wp\/v2\/context?post=773"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/fr-be\/blog\/api\/wp\/v2\/industry?post=773"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/fr-be\/blog\/api\/wp\/v2\/persona?post=773"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/fr-be\/blog\/api\/wp\/v2\/imagine_tag?post=773"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/fr-be\/blog\/api\/wp\/v2\/coauthors?post=773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}