{"id":774,"date":"2020-11-16T18:31:40","date_gmt":"2020-11-16T17:31:40","guid":{"rendered":"https:\/\/www.sage.com\/fr-be\/blog\/?p=774"},"modified":"2025-10-28T14:33:53","modified_gmt":"2025-10-28T13:33:53","slug":"defis-quotidiens-des-pme","status":"publish","type":"post","link":"https:\/\/www.sage.com\/fr-be\/blog\/defis-quotidiens-des-pme\/","title":{"rendered":"6 d\u00e9fis quotidiens des PME"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/fr-be\/blog\/category\/croissance-strategie-clients\/\" class=\"entry-header__link\">Croissance &amp; Strat\u00e9gie clients<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\t6 d\u00e9fis quotidiens des PME\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2020-11-16T18:31:40+01:00\">novembre 16, 2020<\/time><\/span><span class=\"reading-time\"> min de lecture<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"6 d\u00e9fis quotidiens des PME\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/fr-be\/blog\/defis-quotidiens-des-pme\/\"\n\t\t\tdata-share-text=\"Veuillez lire cet article int\u00e9ressant\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Partager<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copier le lien<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copi\u00e9<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n\t<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/fr-be\/blog\/author\/cyrilvercalsteren\/\">\n\t\t\t\t<img decoding=\"async\" alt=\"\" src=\"https:\/\/www.sage.com\/nl-be\/blog\/wp-content\/uploads\/sites\/22\/2020\/11\/cyril-1.jpg\" class=\"entry-author__image\" height=\"40\" width=\"40\" fetchpriority=\"high\" \/>\t\t\t\t<span class=\"entry-author__name\">Cyril Vercalsteren<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n\n\n<p>Chaque jour, votre PME rel\u00e8ve tous les d\u00e9fis pour atteindre ses objectifs\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-six-defis-des-pme\">Six d\u00e9fis des PME :<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-piloter-l-activite-et-prevoir-au-mieux-les-ventes\">1. Piloter l\u2019activit\u00e9 et pr\u00e9voir au mieux les ventes<\/h3>\n\n\n\n<p><mark class=\"highlight-and-share\">Les ventes des entreprises qui soignent leurs pr\u00e9visions commerciales augmentent plus vite que la moyenne.<\/mark><\/p>\n\n\n\n<p>Vous devez \u00eatre capable d\u2019identifier les grandes \u00e9tapes du cycle de vente, et de regrouper des indicateurs et donn\u00e9es cl\u00e9s dans un tableau de bord graphique et dynamique qui servira de rep\u00e8res et permettra de fiabiliser les pr\u00e9visions.<\/p>\n\n\n\n<p>La mise en place d\u2019une strat\u00e9gie de pilotage de la performance commerciale implique des solutions de gestion d\u2019activit\u00e9 capables de g\u00e9rer toutes les op\u00e9rations li\u00e9es aux achats et aux ventes, dot\u00e9es d\u2019outils de planification, de simulation, d\u2019analyse et de reporting.<\/p>\n\n\n\n<p>Elles doivent permettre aux commerciaux de saisir directement leurs donn\u00e9es, afin de favoriser un suivi en temps r\u00e9el des \u00e9volutions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-maitriser-les-couts\">2. Ma\u00eetriser les co\u00fbts<\/h3>\n\n\n\n<p>Equipement des forces de vente, rapprochement des \u00e9quipes marketing et commerciale avec des outils informatiques qui dialoguent, suivi des op\u00e9rations, focalisation sur les ventes \u00e0 valeur ajout\u00e9e, optimisation de la relation client, etc.<\/p>\n\n\n\n<p>La mise en place de strat\u00e9gies cibl\u00e9es et l\u2019usage d\u2019un bon outil de gestion commerciale permet de mieux ma\u00eetriser les co\u00fbts d\u2019activit\u00e9 et de gagner en efficacit\u00e9.<\/p>\n\n\n\n<p>Cet outil de gestion doit \u00eatre flexible et modulaire afin de s\u2019adapter aux besoins de votre entreprise.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-avoir-de-la-visibilite-sur-les-stocks\">3. Avoir de la visibilit\u00e9 sur les stocks<\/h3>\n\n\n\n<p><mark class=\"highlight-and-share\">G\u00e9rer en temps r\u00e9el ses flux logistiques est devenu la cl\u00e9 d\u2019une bonne gestion de ses stocks.<\/mark><\/p>\n\n\n\n<p>La gestion des stocks et des approvisionnements vous permet de r\u00e9duire vos co\u00fbts d\u2019achat.<\/p>\n\n\n\n<p>Cela suppose d\u2019\u00e9tablir un pr\u00e9visionnel de vente fiable, un r\u00e9f\u00e9rentiel de donn\u00e9es unique et des outils informatiques complets, simples \u00e0 mettre en place et \u00e0 utiliser au quotidien.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-ameliorer-la-satisfaction-et-la-fidelisation-des-clients\">4. Am\u00e9liorer la satisfaction et la fid\u00e9lisation des clients<\/h3>\n\n\n\n<p>Conserver un client co\u00fbte 5 \u00e0 10 fois moins cher que d\u2019en conqu\u00e9rir un nouveau.<\/p>\n\n\n\n<p>La fid\u00e9lisation est donc un enjeu majeur pour le directeur commercial. Conna\u00eetre pour fid\u00e9liser, c\u2019est avoir une excellente connaissance du client,afin de lui rendre le service qui r\u00e9pond au mieux \u00e0 ses besoins, et lui apporter le plus de valeur.<\/p>\n\n\n\n<p>Les solutions de gestion d\u2019entreprise et de <a href=\"https:\/\/www.sage.com\/fr-be\/blog\/quelle-difference-entre-un-logiciel-erp-et-un-logiciel-crm\/\">CRM<\/a> int\u00e9gr\u00e9 offrent cette vision \u00e0 360\u00b0.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-prospecter-pour-vous-developper\">5. Prospecter pour vous d\u00e9velopper<\/h3>\n\n\n\n<p>Prospecter c\u2019est ma\u00eetriser l\u2019information.<\/p>\n\n\n\n<p>Cela passe par une bonne connaissance du march\u00e9,l\u2019analyse de la demande, la mesure d\u2019impact d\u2019une campagne et le suivi des prospects, la r\u00e9cup\u00e9ration et l\u2019agr\u00e9gation des informations terrain des commerciaux, la construction de <a href=\"https:\/\/www.sage.com\/fr-be\/blog\/guide-le-kit-de-survie-de-la-pme\/\">strat\u00e9gies et de plans d\u2019action<\/a>, etc.<\/p>\n\n\n\n<p>Une prospection efficace doit \u00eatre m\u00e9thodique et s\u2019appuyer sur des outils de gestion,d\u2019analyse, des dispositifs de f\u00e9d\u00e9ration et de recoupement des donn\u00e9es.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-accompagner-la-mobilite-des-forces-commerciales\">6. Accompagner la mobilit\u00e9 des forces commerciales<\/h3>\n\n\n\n<p>Chez leurs clients, en d\u00e9placement, les commerciaux ont besoin de chercher une information concernant leurs clients, consulter l\u2019\u00e9tat des stocks ou encore, saisir directement une commande.<\/p>\n\n\n\n<p>Afin d\u2019\u00eatre r\u00e9actifs et productifs, ils doivent \u00eatre \u00e9quip\u00e9s d\u2019outils de gestion adapt\u00e9s \u00e0 la mobilit\u00e9 et leur permettant de se concentrer sur les ventes.<\/p>\n\n\n\n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Le kit de survie de la PME<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Un petit guide pratique destin\u00e9 \u00e0 aider votre soci\u00e9t\u00e9 \u00e0 se lancer et\/ou \u00e0 survivre \u00e0 cette p\u00e9riode critique.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-ac8777da-9d1e-4ad4-8927-e3b700102f89\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>T\u00e9l\u00e9chargez le guide<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"single-cta__downloads\">\n\t\t\t\t\t\n\t\t\t\t\t6,319 lecteurs ont t\u00e9l\u00e9charg\u00e9 ce guide\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/fr-be\/blog\/wp-content\/uploads\/sites\/20\/2022\/04\/GettyImages-152264416-1440x810.jpg\" class=\"single-cta__image\" alt=\"Un g\u00e9rant regarde les document-types du kit de survie de la PME\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/fr-be\/blog\/wp-content\/uploads\/sites\/20\/2022\/04\/GettyImages-152264416-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Abonnez-vous \u00e0 la newsletter Sage Advice et recevez, directement dans votre bo\u00eete email, nos tous derniers conseils.<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-ae98a322-ca97-4be3-9b0c-93dd29284d4b\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>S&#039;abonner<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/fr-be\/blog\/wp-content\/uploads\/sites\/20\/2022\/04\/GettyImages-1305268048-1440x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/fr-be\/blog\/wp-content\/uploads\/sites\/20\/2022\/04\/GettyImages-1305268048-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n<section class=\"more-topics alignfull has-grey-light-background-color wp-block-sage-post-topics\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col col-12 col-lg-4\">\n\t\t\t\t<h3 class=\"more-topics__title h2\">Parcourir plus de sujets depuis cet article<\/h3>\n\t\t\t<\/div>\n\t\t\t<div class=\"col col-12 col-lg-8\">\n\t\t\t\t<ul class=\"post-tags__list\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/fr-be\/blog\/tag\/gestion-commerciale\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tGestion commerciale\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/fr-be\/blog\/tag\/gestion-de-stock\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tGestion de stock\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/fr-be\/blog\/tag\/strategie-commerciale\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tStrat\u00e9gie Commerciale\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<div class=\"alignfull wp-block-sage-related-posts\">\n\t<section class=\"related-posts card-grid has-dark-background-color\">\n\t<div class=\"container\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--featured h1\">Explorez plus d\u2019articles enrichissants<\/h2>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"row related-posts__featured\">\n\t\t\t\t<div class=\"col card-grid__item\">\n\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-0 post-3074 post type-post status-publish format-standard has-post-thumbnail hentry category-gestion-financiere tag-strategie-commerciale business_type-artisan-et-petite-entreprise business_type-petite-et-moyenne-entreprise card-post--is-clickable\"\n>\n\t<div class=\"card-post__media-wrapper\">\n\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"810\" height=\"810\" src=\"https:\/\/www.sage.com\/fr-be\/blog\/wp-content\/uploads\/sites\/20\/2025\/04\/2505-810x810.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/fr-be\/blog\/wp-content\/uploads\/sites\/20\/2025\/04\/2505-684x384.jpg 684w, https:\/\/www.sage.com\/fr-be\/blog\/wp-content\/uploads\/sites\/20\/2025\/04\/2505-768x768.jpg 768w, https:\/\/www.sage.com\/fr-be\/blog\/wp-content\/uploads\/sites\/20\/2025\/04\/2505-810x810.jpg 810w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\t<\/div>\n\n\t<div class=\"card-post__content\">\n\t\t\t\t\t<div class=\"card-post__label\">Recommand\u00e9<\/div>\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2025-04-23T05:53:02+02:00\">avril 23, 2025<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">12 min de lecture<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h3\">\n\t\t\t\t\t\t\t<a\n\t\t\t\t\tclass=\"card-post__title-link\"\n\t\t\t\t\thref=\"https:\/\/www.sage.com\/fr-be\/blog\/conditions-de-paiement-de-votre-facture-comment-choisir-les-meilleures-conditions-pour-votre-entreprise\/\"\n\t\t\t\t>\n\t\t\t\n\t\t\tConditions de paiement de votre facture\u00a0: comment choisir les meilleures conditions pour votre entreprise\u00a0?\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/p>\n\n\t\t\n\t\t\t\t\t<p class=\"card-post__description\">\n\t\t\t\tLes conditions de paiement de votre facture sont une convention entre votre entreprise et le client. D\u00e9couvrez en quoi elles consistent exactement et comment vous pouvez les utiliser pour simplifier vos paiements.\t\t\t<\/p>\n\t\t\n\t\t\t<\/div>\n\n\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"row related-posts__non-featured\">\n\t\t\t\t<div class=\"col col-12\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--more h4\">En savoir plus sur ce sujet<\/h2>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-1 post-3024 post type-post status-publish format-standard has-post-thumbnail hentry category-croissance-strategie-clients tag-competitivite tag-fidelisation tag-strategie-commerciale business_type-artisan-et-petite-entreprise business_type-petite-et-moyenne-entreprise business_type-expertise-comptable\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/fr-be\/blog\/le-pouvoir-du-client-en-tant-quambassadeur\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/fr-be\/blog\/wp-content\/uploads\/sites\/20\/2024\/12\/2436-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/fr-be\/blog\/wp-content\/uploads\/sites\/20\/2024\/12\/2436-684x384.jpg 684w, https:\/\/www.sage.com\/fr-be\/blog\/wp-content\/uploads\/sites\/20\/2024\/12\/2436-768x512.jpg 768w, https:\/\/www.sage.com\/fr-be\/blog\/wp-content\/uploads\/sites\/20\/2024\/12\/2436-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2024-12-18T12:26:37+01:00\">d\u00e9cembre 18, 2024<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">11 min de lecture<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tLe pouvoir du client en tant qu\u2019ambassadeur\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-2 post-2975 post type-post status-publish format-standard has-post-thumbnail hentry category-management-rh tag-business-plan tag-chaine-logistique tag-cloud tag-erp tag-gestion-de-stock business_type-petite-et-moyenne-entreprise\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/fr-be\/blog\/ce-que-vous-avez-toujours-voulu-savoir-a-propos-de-lenterprise-resource-planning\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/fr-be\/blog\/wp-content\/uploads\/sites\/20\/2024\/11\/2432-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/fr-be\/blog\/wp-content\/uploads\/sites\/20\/2024\/11\/2432-684x384.jpg 684w, https:\/\/www.sage.com\/fr-be\/blog\/wp-content\/uploads\/sites\/20\/2024\/11\/2432-768x768.jpg 768w, https:\/\/www.sage.com\/fr-be\/blog\/wp-content\/uploads\/sites\/20\/2024\/11\/2432-810x810.jpg 810w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2024-11-08T15:41:11+01:00\">novembre 8, 2024<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">22 min de lecture<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tCe que vous avez toujours voulu savoir \u00e0 propos de l\u2019Enterprise Resource Planning\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-3 post-2966 post type-post status-publish format-standard has-post-thumbnail hentry category-management-rh tag-business-plan tag-chaine-logistique tag-erp tag-gestion-de-stock business_type-petite-et-moyenne-entreprise industry-industrie\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/fr-be\/blog\/la-rarete-quesaco-comment-peut-elle-affecter-votre-chaine-dapprovisionnement\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/fr-be\/blog\/wp-content\/uploads\/sites\/20\/2024\/10\/2433-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/fr-be\/blog\/wp-content\/uploads\/sites\/20\/2024\/10\/2433-684x384.jpg 684w, https:\/\/www.sage.com\/fr-be\/blog\/wp-content\/uploads\/sites\/20\/2024\/10\/2433-768x768.jpg 768w, https:\/\/www.sage.com\/fr-be\/blog\/wp-content\/uploads\/sites\/20\/2024\/10\/2433-810x810.jpg 810w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2024-10-24T08:05:02+02:00\">octobre 24, 2024<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">16 min de lecture<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tLa raret\u00e9, qu\u00e9saco\u00a0? Comment peut-elle affecter votre cha\u00eene d\u2019approvisionnement\u00a0?\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-4 post-2742 post type-post status-publish format-standard has-post-thumbnail hentry category-digitalisation-tendances tag-chaine-logistique tag-crm tag-erp tag-gestion-de-stock business_type-petite-et-moyenne-entreprise industry-industrie industry-negoce\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/fr-be\/blog\/enterprise-resource-planning-huit-avantages-du-progiciel-de-gestion-integre\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/fr-be\/blog\/wp-content\/uploads\/sites\/20\/2023\/02\/GettyImages-1318358062-1536x864-1-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/fr-be\/blog\/wp-content\/uploads\/sites\/20\/2023\/02\/GettyImages-1318358062-1536x864-1-684x384.jpg 684w, https:\/\/www.sage.com\/fr-be\/blog\/wp-content\/uploads\/sites\/20\/2023\/02\/GettyImages-1318358062-1536x864-1-768x432.jpg 768w, https:\/\/www.sage.com\/fr-be\/blog\/wp-content\/uploads\/sites\/20\/2023\/02\/GettyImages-1318358062-1536x864-1-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2024-05-15T16:59:07+02:00\">mai 15, 2024<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">10 min de lecture<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tEnterprise Resource Planning\u00a0: huit avantages du progiciel de gestion int\u00e9gr\u00e9\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Chaque jour, votre PME rel\u00e8ve tous les d\u00e9fis pour atteindre ses objectifs\u2026 Six d\u00e9fis des PME : 1. Piloter l\u2019activit\u00e9 et pr\u00e9voir au mieux les ventes Les ventes des entreprises qui soignent leurs pr\u00e9visions commerciales augmentent plus vite que la moyenne. Vous devez \u00eatre capable d\u2019identifier les grandes \u00e9tapes du cycle de vente, et de [&hellip;]<\/p>\n","protected":false},"author":1139,"featured_media":299,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"sage_hide_published_date":false,"sage_hide_read_time":false,"sage_hide_share_buttons":false,"footnotes":""},"categories":[9,11],"tags":[197,163,173],"business_type":[15,16],"context":[],"industry":[],"persona":[24,26],"imagine_tag":[118,123,145],"coauthors":[245],"class_list":["post-774","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-croissance-strategie-clients","category-gestion-financiere","tag-gestion-commerciale","tag-gestion-de-stock","tag-strategie-commerciale","business_type-artisan-et-petite-entreprise","business_type-petite-et-moyenne-entreprise"],"sage_meta":{"region":"fr-be","author_name":"Cyril Vercalsteren","featured_image":"https:\/\/www.sage.com\/fr-be\/blog\/wp-content\/uploads\/sites\/20\/2019\/04\/GettyImages-733932713_super.jpg","imagine_tags":{"118":"Business management","123":"Gestion Commerciale","145":"Petites et Moyennes Entreprises"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice Belgique","distributor_original_site_url":"https:\/\/www.sage.com\/fr-be\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/fr-be\/blog\/api\/wp\/v2\/posts\/774","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/fr-be\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/fr-be\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/fr-be\/blog\/api\/wp\/v2\/users\/1139"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/fr-be\/blog\/api\/wp\/v2\/comments?post=774"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/fr-be\/blog\/api\/wp\/v2\/posts\/774\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/fr-be\/blog\/api\/wp\/v2\/media\/299"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/fr-be\/blog\/api\/wp\/v2\/media?parent=774"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/fr-be\/blog\/api\/wp\/v2\/categories?post=774"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/fr-be\/blog\/api\/wp\/v2\/tags?post=774"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/fr-be\/blog\/api\/wp\/v2\/business_type?post=774"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/fr-be\/blog\/api\/wp\/v2\/context?post=774"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/fr-be\/blog\/api\/wp\/v2\/industry?post=774"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/fr-be\/blog\/api\/wp\/v2\/persona?post=774"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/fr-be\/blog\/api\/wp\/v2\/imagine_tag?post=774"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/fr-be\/blog\/api\/wp\/v2\/coauthors?post=774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}