{"id":956,"date":"2021-11-26T09:50:49","date_gmt":"2021-11-26T08:50:49","guid":{"rendered":"https:\/\/www.sage.com\/fr-be\/blog\/?p=956"},"modified":"2026-05-15T15:04:56","modified_gmt":"2026-05-15T13:04:56","slug":"comment-mettre-en-place-une-politique-dopen-innovation","status":"publish","type":"post","link":"https:\/\/www.sage.com\/fr-be\/blog\/comment-mettre-en-place-une-politique-dopen-innovation\/","title":{"rendered":"Comment mettre en place une politique d\u2019open innovation ?"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/fr-be\/blog\/category\/digitalisation-tendances\/\" class=\"entry-header__link\">Digitalisation &amp; Tendances<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tComment mettre en place une politique d\u2019open innovation ?\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \">Publi\u00e9 le <time class=\"entry-date published\" datetime=\"2021-11-26T09:50:49+01:00\">novembre 26, 2021<\/time><\/span><span class=\"reading-time\"> min de lecture<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"Comment mettre en place une politique d\u2019open innovation ?\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/fr-be\/blog\/comment-mettre-en-place-une-politique-dopen-innovation\/\"\n\t\t\tdata-share-text=\"Veuillez lire cet article int\u00e9ressant\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Partager<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copier le lien<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copi\u00e9<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n\t<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/fr-be\/blog\/author\/miekedelvoye\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/fr-be\/blog\/wp-content\/uploads\/sites\/20\/2026\/05\/Mieke-350x350.jpg\" class=\"entry-author__image\" alt=\"Mieke Delvoye\" \/>\t\t\t\t<span class=\"entry-author__name\">Mieke Delvoye<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019innovation comme premier outil de sortie de crise. L\u00e0 est bien l\u2019enjeu de cette reprise. En effet, 59 % des PME et 64 % des Grandes entreprises partagent cette vision selon le Barom\u00e8tre de l\u2019innovation 2021 de Leyton. Qu\u2019il s\u2019agisse de favoriser sa r\u00e9tention client, d\u2019am\u00e9liorer son efficacit\u00e9 op\u00e9rationnelle ou son impact environnemental et social, l\u2019entreprise peut rarement se contenter de faire du neuf avec de l\u2019ancien. Sauf avec une strat\u00e9gie d\u2019open innovation : si elle consiste \u00e0 s\u2019appuyer sur les innovations existantes pour les int\u00e9grer dans son activit\u00e9, elle requiert d\u2019assumer avant tout un \u00e9cosyst\u00e8me ouvert. Explications.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-qu-est-ce-qu-une-demarche-d-open-innovation\">Qu\u2019est-ce qu\u2019une d\u00e9marche d\u2019open Innovation ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ce concept a \u00e9t\u00e9 lanc\u00e9 en 2003 par un professeur am\u00e9ricain du nom d\u2019Henry Chesbrough. Son leitmotiv ? Pour r\u00e9pondre aux nouveaux march\u00e9s et aux concurrents \u00e9mergents, les entreprises doivent\u202finnover plus et vite. Cependant, elles ne sont pas toujours en mesure de supporter seules ces besoins d\u2019innovation au travers de leur d\u00e9partement R&amp;D en raison des risques encourus et des ressources limit\u00e9es. Avec une politique d\u2019open innovation, une entreprise s\u2019ouvre aux acteurs externes (clients, fournisseurs, universit\u00e9s, partenaires technologiques, startups\u2026) ou internes (collaborateurs ext\u00e9rieurs au d\u00e9partement R&amp;D, tels que des chefs de produits ou du personnel de vente) afin de r\u00e9pondre aux nouveaux challenges d\u2019innovation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-quels-sont-les-benefices-de-l-open-innovation\">Quels sont les b\u00e9n\u00e9fices de l\u2019open innovation ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><mark class=\"highlight-and-share\">L\u2019open innovation\u202fpermet de mutualiser les expertises et les savoir-faire \u00e0 moindre co\u00fbt, mais aussi d\u2019innover plus vite.<\/mark>\u202fFaire appel par exemple \u00e0 une start-up, dont l\u2019agilit\u00e9 lui permet de se concentrer sur un projet sans \u00eatre frein\u00e9e par des processus rigides et des cha\u00eenes de d\u00e9cision trop lentes, offre \u00e0 l\u2019entreprise la possibilit\u00e9 d\u2019acc\u00e9l\u00e9rer le\u202fd\u00e9veloppement de nouveaux produits\u202fet ainsi de conqu\u00e9rir de nouvelles parts de march\u00e9. En collaborant avec d\u2019autres acteurs, l\u2019entreprise n\u2019a ainsi pas \u00e0 former ses propres employ\u00e9s \u00e0 de nouvelles expertises.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e9velopp\u00e9e en interne, elle permet de favoriser la cr\u00e9ativit\u00e9 de ses collaborateurs et stimuler la capacit\u00e9 d\u2019innovation de l\u2019entreprise. C\u2019est \u00e9galement une opportunit\u00e9 de\u202frenforcer sa culture d\u2019entreprise et sa marque employeur\u202fen attirant de jeunes talents qui ont soif d\u2019innover.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-quelles-sont-les-bonnes-pratiques-pour-mettre-en-place-une-strategie-d-open-innovation\">Quelles sont les bonnes pratiques pour mettre en place une strat\u00e9gie d\u2019open innovation ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019entreprise doit commencer par d\u00e9finir sa\u202fstrat\u00e9gie d\u2019open innovation. Avec qui souhaite-t-elle collaborer ? Sur quel sujet ? Par quel moyen ? Quelle sera la fr\u00e9quence ? L\u2019ouverture sera-t-elle totale, partielle ou progressive ? Quelles sont les priorit\u00e9s ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><mark class=\"highlight-and-share\">Il ne peut y avoir d\u2019innovations fructueuses sans diversit\u00e9. Il est ainsi essentiel de rassembler un maximum de regards neufs, c\u2019est-\u00e0-dire des personnes avec des comp\u00e9tences, des cultures, des approches et des attentes diff\u00e9rentes.<\/mark> Dans cette optique, donnez l\u2019occasion aux acteurs internes et externes d\u2019exprimer leurs souhaits et leurs suggestions de nouvelles fonctionnalit\u00e9s ou d\u2019\u00e9volutions de produits via une\u202fplateforme d\u2019id\u00e9ation collaborative.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La mise en place d\u2019une d\u00e9marche d\u2019open innovation requiert \u00e9galement un important travail de\u202fsourcing. L\u2019entreprise peut passer par des laboratoires d\u2019innovation, des programmes d\u2019acc\u00e9l\u00e9ration, des\u202fincubateurs, des fonds d\u2019investissement ou des grands salons internationaux pour trouver des startups avec lesquelles travailler. Une autre alternative efficace r\u00e9side dans l\u2019organisation de concours, tels que des FabLab, hackathons, Startup week-end, qui permettent de rep\u00e9rer des startups et des technologies prometteuses.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-existe-t-il-des-freins-a-cette-demarche\">Existe-t-il des freins \u00e0 cette d\u00e9marche ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019un des principaux dangers de l\u2019open innovation est bien \u00e9videmment celui de la\u202fprotection de la propri\u00e9t\u00e9 intellectuelle. Pour contourner cet \u00e9cueil, il est donc essentiel de contractualiser la collaboration. Afin de permettre \u00e0 chaque entit\u00e9 de\u202ftravailler en confiance, les attentes et lignes directrices du partenariat doivent ainsi \u00eatre d\u00fbment explicit\u00e9es d\u00e8s le d\u00e9part dans un accord formalis\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Autre point d\u2019achoppement, l\u2019agilit\u00e9 naturelle des startups s\u2019accorde parfois mal avec la rigidit\u00e9 des plus grosses entreprises. Il est donc important de mettre toutes les parties d\u2019accord au pr\u00e9alable sur les\u202f\u00e9tapes du partenariat\u202fet de\u202fcoordonner au mieux les agendas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ces contenus pourraient \u00e9galement vous int\u00e9resser :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.sage.com\/fr-be\/blog\/transition-digitale-de-votre-entreprise-optez-pour-le-cloud\/\" target=\"_blank\" rel=\"noopener\">Transition digitale de votre entreprise : optez pour le cloud !<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.sage.com\/fr-be\/blog\/deployer-un-erp-a-bon-escient-6-strategies-de-gestion-du-changement\/\" target=\"_blank\" rel=\"noopener\">D\u00e9ployer un ERP \u00e0 bon escient : 6 strat\u00e9gies de gestion du changement<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.sage.com\/fr-be\/blog\/la-business-intelligence-au-service-de-loptimisation-de-lexperience-client\/\" target=\"_blank\" rel=\"noopener\">La Business intelligence au service de l\u2019optimisation de l\u2019exp\u00e9rience client<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner on-scroll-highlight__target\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Guide : 7 moyens d\u2019optimiser votre soci\u00e9t\u00e9<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Vous d\u00e9sirez savoir comment \u00eatre r\u00e9ellement ma\u00eetre de votre entreprise ? T\u00e9l\u00e9chargez ce guide et ses bons conseils pour prendre le contr\u00f4le de votre gestion administrative et avoir toutes les r\u00eanes en mains.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-e60bc3a2-6777-4836-859a-7a45d696264d\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Je t\u00e9l\u00e9charge le guide gratuit<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"single-cta__downloads\">\n\t\t\t\t\t\n\t\t\t\t\t1,438 lecteurs ont t\u00e9l\u00e9charg\u00e9 ce guide\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/fr-be\/blog\/wp-content\/uploads\/sites\/20\/2022\/04\/GettyImages-1271693425-1440x810.jpg\" class=\"single-cta__image\" alt=\"Une femme est heureuse parce qu&#039;elle a optimis\u00e9 sa gestion administrative\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/fr-be\/blog\/wp-content\/uploads\/sites\/20\/2022\/04\/GettyImages-1271693425-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner on-scroll-highlight__target\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Abonnez-vous \u00e0 la newsletter Sage Advice et recevez, directement dans votre bo\u00eete email, nos tous derniers conseils.<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-ae98a322-ca97-4be3-9b0c-93dd29284d4b\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>S&#039;abonner<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/fr-be\/blog\/wp-content\/uploads\/sites\/20\/2022\/04\/GettyImages-1305268048-1440x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/fr-be\/blog\/wp-content\/uploads\/sites\/20\/2022\/04\/GettyImages-1305268048-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n<section class=\"more-topics alignfull has-grey-light-background-color wp-block-sage-post-topics\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col col-12 col-lg-4\">\n\t\t\t\t<h3 class=\"more-topics__title h2\">Parcourir plus de sujets depuis cet article<\/h3>\n\t\t\t<\/div>\n\t\t\t<div class=\"col col-12 col-lg-8\">\n\t\t\t\t<ul class=\"post-tags__list\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/fr-be\/blog\/tag\/competitivite\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tComp\u00e9titivit\u00e9\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/fr-be\/blog\/tag\/gestion-du-changement\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tGestion du changement\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/fr-be\/blog\/tag\/intelligence-artificielle\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tIntelligence artificielle\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/fr-be\/blog\/tag\/ressources-humaines\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tRessources humaines\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<div class=\"alignfull wp-block-sage-related-posts\">\n\t<section class=\"related-posts card-grid has-dark-background-color\">\n\t<div class=\"container\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--featured h1\">Explorez plus d\u2019articles enrichissants<\/h2>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"row related-posts__featured\">\n\t\t\t\t<div class=\"col card-grid__item\">\n\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-0 post-3239 post type-post status-publish format-standard has-post-thumbnail hentry category-digitalisation-tendances tag-cloud tag-competitivite business_type-artisan-et-petite-entreprise card-post--is-clickable\"\n>\n\t<div class=\"card-post__media-wrapper\">\n\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"810\" height=\"810\" src=\"https:\/\/www.sage.com\/fr-be\/blog\/wp-content\/uploads\/sites\/20\/2025\/07\/2511-810x810.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/fr-be\/blog\/wp-content\/uploads\/sites\/20\/2025\/07\/2511-684x384.jpg 684w, https:\/\/www.sage.com\/fr-be\/blog\/wp-content\/uploads\/sites\/20\/2025\/07\/2511-768x768.jpg 768w, https:\/\/www.sage.com\/fr-be\/blog\/wp-content\/uploads\/sites\/20\/2025\/07\/2511-810x810.jpg 810w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\t<\/div>\n\n\t<div class=\"card-post__content\">\n\t\t\t\t\t<div class=\"card-post__label\">Recommand\u00e9<\/div>\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2025-07-09T13:08:57+02:00\">juillet 9, 2025<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">5 min de lecture<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h3\">\n\t\t\t\t\t\t\t<a\n\t\t\t\t\tclass=\"card-post__title-link\"\n\t\t\t\t\thref=\"https:\/\/www.sage.com\/fr-be\/blog\/le-numerique-simpose-aussi-chez-les-pme\/\"\n\t\t\t\t>\n\t\t\t\n\t\t\tLe num\u00e9rique s\u2019impose aussi chez les PME\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/p>\n\n\t\t\n\t\t\t\t\t<p class=\"card-post__description\">\n\t\t\t\tLa p\u00e9riode du doute est d\u00e9sormais r\u00e9volue : les PME sont clairement convaincues des avantages de la num\u00e9risation. Communication, rentabilit\u00e9, gestion : les r\u00e9sultats sont tangibles comme le confirment d\u2019ailleurs les \u00e9tudes r\u00e9centes. Une \u00e9tape d\u00e9terminante a \u00e9t\u00e9 franchie :  les entreprises qui veulent rester dans le coup consentent des investissements toujours plus importants dans la num\u00e9risation.\t\t\t<\/p>\n\t\t\n\t\t\t<\/div>\n\n\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"row related-posts__non-featured\">\n\t\t\t\t<div class=\"col col-12\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--more h4\">En savoir plus sur ce sujet<\/h2>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-1 post-3235 post type-post status-publish format-standard has-post-thumbnail hentry category-gestion-financiere tag-intelligence-artificielle tag-marge business_type-artisan-et-petite-entreprise business_type-petite-et-moyenne-entreprise business_type-expertise-comptable\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/fr-be\/blog\/cashflow-versus-benefices-les-piliers-de-la-croissance-de-votre-entreprise-et-de-vos-finances\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/fr-be\/blog\/wp-content\/uploads\/sites\/20\/2025\/07\/2510-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/fr-be\/blog\/wp-content\/uploads\/sites\/20\/2025\/07\/2510-684x384.jpg 684w, https:\/\/www.sage.com\/fr-be\/blog\/wp-content\/uploads\/sites\/20\/2025\/07\/2510-768x768.jpg 768w, https:\/\/www.sage.com\/fr-be\/blog\/wp-content\/uploads\/sites\/20\/2025\/07\/2510-810x810.jpg 810w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2025-06-30T07:13:24+02:00\">juin 30, 2025<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">13 min de lecture<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tCashflow versus b\u00e9n\u00e9fices\u00a0: les piliers de la croissance de votre entreprise et de vos finances\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-2 post-3220 post type-post status-publish format-standard has-post-thumbnail hentry category-digitalisation-tendances tag-intelligence-artificielle business_type-artisan-et-petite-entreprise\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/fr-be\/blog\/la-veritable-valeur-de-lia-pour-les-petites-entreprises\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/fr-be\/blog\/wp-content\/uploads\/sites\/20\/2025\/05\/2509-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/fr-be\/blog\/wp-content\/uploads\/sites\/20\/2025\/05\/2509-684x384.jpg 684w, https:\/\/www.sage.com\/fr-be\/blog\/wp-content\/uploads\/sites\/20\/2025\/05\/2509-768x768.jpg 768w, https:\/\/www.sage.com\/fr-be\/blog\/wp-content\/uploads\/sites\/20\/2025\/05\/2509-810x810.jpg 810w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2025-05-29T16:28:49+02:00\">mai 29, 2025<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">3 min de lecture<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tLa v\u00e9ritable valeur de l\u2019IA pour les petites entreprises\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-3 post-3024 post type-post status-publish format-standard has-post-thumbnail hentry category-croissance-strategie-clients tag-competitivite tag-fidelisation tag-strategie-commerciale business_type-artisan-et-petite-entreprise business_type-petite-et-moyenne-entreprise business_type-expertise-comptable\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/fr-be\/blog\/le-pouvoir-du-client-en-tant-quambassadeur\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/fr-be\/blog\/wp-content\/uploads\/sites\/20\/2024\/12\/2436-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/fr-be\/blog\/wp-content\/uploads\/sites\/20\/2024\/12\/2436-684x384.jpg 684w, https:\/\/www.sage.com\/fr-be\/blog\/wp-content\/uploads\/sites\/20\/2024\/12\/2436-768x512.jpg 768w, https:\/\/www.sage.com\/fr-be\/blog\/wp-content\/uploads\/sites\/20\/2024\/12\/2436-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2024-12-18T12:26:37+01:00\">d\u00e9cembre 18, 2024<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">11 min de lecture<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tLe pouvoir du client en tant qu\u2019ambassadeur\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-4 post-2995 post type-post status-publish format-standard has-post-thumbnail hentry category-management-rh tag-coaching tag-ressources-humaines business_type-artisan-et-petite-entreprise business_type-petite-et-moyenne-entreprise business_type-expertise-comptable\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/fr-be\/blog\/les-quatre-etapes-dun-plan-de-developpement-du-personnel-efficace\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/fr-be\/blog\/wp-content\/uploads\/sites\/20\/2024\/11\/2435-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/fr-be\/blog\/wp-content\/uploads\/sites\/20\/2024\/11\/2435-684x384.jpg 684w, https:\/\/www.sage.com\/fr-be\/blog\/wp-content\/uploads\/sites\/20\/2024\/11\/2435-768x512.jpg 768w, https:\/\/www.sage.com\/fr-be\/blog\/wp-content\/uploads\/sites\/20\/2024\/11\/2435-1214x810.jpg 1214w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2024-11-22T08:27:44+01:00\">novembre 22, 2024<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">9 min de lecture<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tLes quatre \u00e9tapes d\u2019un plan de d\u00e9veloppement du personnel efficace\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019innovation comme premier outil de sortie de crise. L\u00e0 est bien l\u2019enjeu de cette reprise. En effet, 59 % des PME et 64 % des Grandes entreprises partagent cette vision selon le Barom\u00e8tre de l\u2019innovation 2021 de Leyton. Qu\u2019il s\u2019agisse de favoriser sa r\u00e9tention client, d\u2019am\u00e9liorer son efficacit\u00e9 op\u00e9rationnelle ou son impact environnemental et social, [&hellip;]<\/p>\n","protected":false},"author":940,"featured_media":1351,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"sage_hide_published_date":false,"sage_hide_read_time":false,"sage_hide_share_buttons":false,"_pwl_sage_podcast_buzzsprout_src":"","footnotes":""},"categories":[10,14],"tags":[198,174,199,188],"business_type":[15,16],"context":[277],"industry":[],"persona":[26,27],"imagine_tag":[131,139,156],"coauthors":[247],"class_list":["post-956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitalisation-tendances","category-management-rh","tag-competitivite","tag-gestion-du-changement","tag-intelligence-artificielle","tag-ressources-humaines","business_type-artisan-et-petite-entreprise","business_type-petite-et-moyenne-entreprise"],"sage_meta":{"region":"fr-be","author_name":"Mieke Delvoye","featured_image":"https:\/\/www.sage.com\/fr-be\/blog\/wp-content\/uploads\/sites\/20\/2022\/04\/GettyImages-1341308207.jpg","imagine_tags":{"131":"Business Intelligence","139":"Ressources Humaines","156":"Services"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice Belgique","distributor_original_site_url":"https:\/\/www.sage.com\/fr-be\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/fr-be\/blog\/api\/wp\/v2\/posts\/956","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/fr-be\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/fr-be\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/fr-be\/blog\/api\/wp\/v2\/users\/940"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/fr-be\/blog\/api\/wp\/v2\/comments?post=956"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/fr-be\/blog\/api\/wp\/v2\/posts\/956\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/fr-be\/blog\/api\/wp\/v2\/media\/1351"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/fr-be\/blog\/api\/wp\/v2\/media?parent=956"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/fr-be\/blog\/api\/wp\/v2\/categories?post=956"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/fr-be\/blog\/api\/wp\/v2\/tags?post=956"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/fr-be\/blog\/api\/wp\/v2\/business_type?post=956"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/fr-be\/blog\/api\/wp\/v2\/context?post=956"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/fr-be\/blog\/api\/wp\/v2\/industry?post=956"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/fr-be\/blog\/api\/wp\/v2\/persona?post=956"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/fr-be\/blog\/api\/wp\/v2\/imagine_tag?post=956"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/fr-be\/blog\/api\/wp\/v2\/coauthors?post=956"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}