{"id":787,"date":"2020-03-01T09:46:01","date_gmt":"2020-03-01T17:46:01","guid":{"rendered":"https:\/\/www.sage.com\/fr-ca\/blog\/?p=787"},"modified":"2025-12-03T06:38:45","modified_gmt":"2025-12-03T14:38:45","slug":"guide-tarifaire-gratuit-base-valeur","status":"publish","type":"post","link":"https:\/\/www.sage.com\/fr-ca\/blog\/guide-tarifaire-gratuit-base-valeur\/","title":{"rendered":"Guide du tarif bas\u00e9 sur la valeur"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/fr-ca\/blog\/category\/guides-et-modeles-gratuits\/\" class=\"entry-header__link\">Guides et mod\u00e8les gratuits<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tGuide du tarif bas\u00e9 sur la valeur\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2020-03-01T09:46:01-08:00\">1 March, 2020<\/time><\/span><span class=\"reading-time\"> min de lecture<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"Guide du tarif bas\u00e9 sur la valeur\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/fr-ca\/blog\/guide-tarifaire-gratuit-base-valeur\/\"\n\t\t\tdata-share-text=\"Veuillez lire cet article int\u00e9ressant\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Partager<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copier le lien<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copi\u00e9<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/fr-ca\/blog\/author\/owen\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/fr-ca\/blog\/wp-content\/uploads\/sites\/16\/2019\/04\/Owen_sage-advice-002-350x350.jpg\" class=\"entry-author__image\" alt=\"\" srcset=\"https:\/\/www.sage.com\/fr-ca\/blog\/wp-content\/uploads\/sites\/16\/2019\/04\/Owen_sage-advice-002-350x350.jpg 350w, https:\/\/www.sage.com\/fr-ca\/blog\/wp-content\/uploads\/sites\/16\/2019\/04\/Owen_sage-advice-002.jpg 512w\" sizes=\"auto, (max-width: 40px) 100vw, 40px\" \/>\t\t\t\t<span class=\"entry-author__name\">Owen Sweeney<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n\n\n<p>T\u00e9l\u00e9chargez le guide gratuit pour d\u00e9couvrir comment vous et vos clients pouvez tirer parti du tarif bas\u00e9 sur la valeur, et d\u00e9couvrir les meilleures techniques pour inciter les clients \u00e0 choisir cette option.<\/p>\n\n\n\n<p>Ce guide gratuit couvre quatre domaines cl\u00e9 qui vous aidera \u00e0 guider efficacement votre client dans sa transition au tarif bas\u00e9 sur la valeur :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Une introduction aux principes du tarif bas\u00e9 sur la valeur vous aidera \u00e0 d\u00e9finir et expliquer de fa\u00e7on facile et plus d\u00e9taill\u00e9e la m\u00e9thode \u00e0 vos clients.<\/li>\n\n\n\n<li>De plus, une \u00e9tude et des exemples permettront \u00e0 vos clients de voir des applications pratiques du tarif bas\u00e9 sur la valeur \u00e0 l\u2019oeuvre, et \u00eatre mieux inform\u00e9s, afin de d\u00e9terminer si cette option r\u00e9pond \u00e0 leurs besoins.<\/li>\n\n\n\n<li>Les conversations d\u2019accroche vous aident \u00e0 pr\u00e9senter le th\u00e8me du tarif bas\u00e9 sur la valeur et \u00e0 commencer \u00e0 discuter avec votre client.<\/li>\n\n\n\n<li>Les directives de tarif et de valeur vous aideront \u00e0 pr\u00e9senter une grille tarifaire comp\u00e9titive, tout en assurant que vous ne serez pas pi\u00e9g\u00e9 dans des frais non viables.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"#gate-743081ed-14d0-43bb-aadf-fce742d2ddfa\">Obtenez votre guide gratuit <\/a><\/div>\n<\/div>\n\n\n\n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Mettre la Valeur au coeur de la conversation<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Pourquoi la tarification fond\u00e9e sur la valeur est importante pour vos clients et comment les mobiliser.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-743081ed-14d0-43bb-aadf-fce742d2ddfa\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>T\u00e9l\u00e9chargez le guide sur la tarification et la valeur<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1064\" height=\"810\" src=\"https:\/\/www.sage.com\/fr-ca\/blog\/wp-content\/uploads\/sites\/16\/2019\/04\/GettyImages-533719066-1064x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/fr-ca\/blog\/wp-content\/uploads\/sites\/16\/2019\/04\/GettyImages-533719066-1064x810.jpg 1064w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Abonnez-vous \u00e0 l\u2019infolettre de Sage Advice<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Abonnez-vous \u00e0 l\u2019infolettre de Sage Advice et recevez, directement dans votre bo\u00eete courriel, nos tous derniers conseils.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-b6f8ddbe-10b6-4c22-b5e3-8ee1b20976e7\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>S&#039;abonner<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/fr-ca\/blog\/wp-content\/uploads\/sites\/16\/2022\/04\/GettyImages-550537349-1440x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/fr-ca\/blog\/wp-content\/uploads\/sites\/16\/2022\/04\/GettyImages-550537349-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>T\u00e9l\u00e9chargez le guide gratuit pour d\u00e9couvrir comment vous et vos clients pouvez tirer parti du tarif bas\u00e9 sur la valeur, et d\u00e9couvrir les meilleures techniques pour inciter les clients \u00e0 choisir cette option. Ce guide gratuit couvre quatre domaines cl\u00e9 qui vous aidera \u00e0 guider efficacement votre client dans sa transition au tarif bas\u00e9 sur [&hellip;]<\/p>\n","protected":false},"author":737,"featured_media":284,"menu_order":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"footnotes":""},"categories":[15,223],"tags":[],"business_type":[13],"lilypad":[],"context":[],"industry":[],"persona":[51,42],"imagine_tag":[124],"coauthors":[271],"class_list":["post-787","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aspects-financiers","category-guides-et-modeles-gratuits","business_type-comptable"],"sage_meta":{"region":"fr-ca","author_name":"Owen Sweeney","featured_image":"https:\/\/www.sage.com\/fr-ca\/blog\/wp-content\/uploads\/sites\/16\/2019\/04\/GettyImages-687698901_super.jpg","imagine_tags":{"124":"Aspects financiers"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice Canada Fran\u00e7ais","distributor_original_site_url":"https:\/\/www.sage.com\/fr-ca\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/fr-ca\/blog\/api\/wp\/v2\/posts\/787","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/fr-ca\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/fr-ca\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/fr-ca\/blog\/api\/wp\/v2\/users\/737"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/fr-ca\/blog\/api\/wp\/v2\/comments?post=787"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/fr-ca\/blog\/api\/wp\/v2\/posts\/787\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/fr-ca\/blog\/api\/wp\/v2\/media\/284"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/fr-ca\/blog\/api\/wp\/v2\/media?parent=787"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/fr-ca\/blog\/api\/wp\/v2\/categories?post=787"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/fr-ca\/blog\/api\/wp\/v2\/tags?post=787"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/fr-ca\/blog\/api\/wp\/v2\/business_type?post=787"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/fr-ca\/blog\/api\/wp\/v2\/lilypad?post=787"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/fr-ca\/blog\/api\/wp\/v2\/context?post=787"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/fr-ca\/blog\/api\/wp\/v2\/industry?post=787"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/fr-ca\/blog\/api\/wp\/v2\/persona?post=787"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/fr-ca\/blog\/api\/wp\/v2\/imagine_tag?post=787"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/fr-ca\/blog\/api\/wp\/v2\/coauthors?post=787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}