{"id":1064,"date":"2017-10-05T16:05:18","date_gmt":"2017-10-05T14:05:18","guid":{"rendered":"https:\/\/www.sage.com\/fr-fr\/blog\/pilotez-efficacement-votre-portefeuille-clients\/"},"modified":"2026-02-05T15:03:45","modified_gmt":"2026-02-05T14:03:45","slug":"pilotez-efficacement-votre-portefeuille-clients","status":"publish","type":"post","link":"https:\/\/www.sage.com\/fr-fr\/blog\/pilotez-efficacement-votre-portefeuille-clients\/","title":{"rendered":"Pilotez efficacement votre portefeuille clients"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/fr-fr\/blog\/categorie\/croissance-et-strategie-clients\/\" class=\"entry-header__link\">Croissance &amp; Strat\u00e9gie clients<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tPilotez efficacement votre portefeuille clients\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2017-10-05T16:05:18+02:00\">5 octobre 2017<\/time><\/span><span class=\"reading-time\"> min de lecture<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"Pilotez efficacement votre portefeuille clients\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/fr-fr\/blog\/pilotez-efficacement-votre-portefeuille-clients\/\"\n\t\t\tdata-share-text=\"Veuillez lire cet article int\u00e9ressant\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Partager<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copier le lien<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copi\u00e9<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n\t<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/fr-fr\/blog\/author\/tristandebroucker\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/fr-fr\/blog\/wp-content\/uploads\/sites\/4\/2021\/10\/de-broucker-tristan_350x350.jpg\" class=\"entry-author__image\" alt=\"de-broucker-tristan\" \/>\t\t\t\t<span class=\"entry-author__name\">Tristan de Broucker<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p>Entretenir votre portefeuille clients, s\u00e9duire vos prospects et les fid\u00e9liser, perfectionner vos relations et votre conseil client, tous ces pans de votre activit\u00e9 reposent sur un traitement des donn\u00e9es efficace en interne.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-le-pilotage-du-cabinet-un-enjeu-fondamental-pour-surveiller-la-production-et-developper-son-business\">Le pilotage du cabinet : un enjeu fondamental pour surveiller la production et d\u00e9velopper son business<\/h2>\n\n\n\n<p><em>\u00ab\u00a0&#8211; O\u00f9 en est-on dans ce dossier, le tableau du suivi de production est-il incomplet ?\u00a0\u00bb Y a-t-il des dossiers non mouvement\u00e9s ? Dans quel secteur d&rsquo;activit\u00e9 ai-je le plus de clients ? quel est l&rsquo;\u00e2ge moyen de mes clients ?\u00a0\u00bb<\/em><\/p>\n\n\n\n<p>Ces questions doivent vous sembler famili\u00e8res. Mais avez-vous d\u00e9j\u00e0 compt\u00e9 les heures que vous avez pass\u00e9es \u00e0 en obtenir les r\u00e9ponses ? Et avez-vous les outils pour le faire ?<\/p>\n\n\n\n<p>Comme dans de nombreux autres domaines, la transition num\u00e9rique a impact\u00e9 le march\u00e9 des cabinets d&rsquo;expertise comptable. En plus de transformer les processus de travail, elle a fait \u00e9voluer les attentes des clients. Si la production comptable reste essentielle pour le cabinet, la demande des entreprises se focalise \u00e0 pr\u00e9sent sur un aspect pr\u00e9cis de l&rsquo;expertise comptable, <strong>le r\u00f4le de conseil<\/strong>. L&rsquo;expertise comptable d&rsquo;aujourd&rsquo;hui tient compte du besoin des clients, \u00e0 savoir un accompagnement plus rapide sur l&rsquo;interpr\u00e9tation des chiffres mais aussi sur d&rsquo;autres sujets tels que la cession \/ transmission d&rsquo;entreprise, le conseil en informatique, le conseil juridique, la ma\u00eetrise des risques, etc\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-de-nouveaux-outils-pour-piloter-efficacement-le-present-et-decider-du-futur\">De nouveaux outils pour piloter efficacement le pr\u00e9sent et d\u00e9cider du futur<\/h2>\n\n\n\n<p>Les solutions de Business Intelligence, comme <strong>Sage Dashboard Experts, offrent la possibilit\u00e9 aux cabinets de r\u00e9pondre efficacement \u00e0 ces besoins<\/strong>. L&rsquo;\u00e9tat d&rsquo;avancement de vos missions traditionnelles est rapidement et facilement v\u00e9rifiable, vous permettant de s\u00e9curiser votre production. L&rsquo;expert peut ainsi identifier facilement les dossiers \u00e0 risques, identifier les retards et les anomalies, anticiper les risques de d\u00e9rapage <strong>gr\u00e2ce \u00e0 des indicateurs de pilotage pr\u00eats \u00e0 l&#8217;emploi.<\/strong><\/p>\n\n\n\n<p>Et si chaque cabinet conna\u00eet bien chaque client, il s&rsquo;av\u00e8re que<strong> la majorit\u00e9 n&rsquo;a pas de vision globale de ses champs d&rsquo;intervention, des profils de ses clients par secteur d&rsquo;activit\u00e9, \u00e2ge, rentabilit\u00e9\u2026<\/strong> Cette quantit\u00e9 consid\u00e9rable d&rsquo;informations pr\u00e9sentes dans les bases de donn\u00e9es doit pouvoir \u00eatre analys\u00e9e facilement et de fa\u00e7on fiable.<\/p>\n\n\n\n<p><strong>Une solution de business intelligence, c&rsquo;est l&rsquo;outil id\u00e9al pour profiler ses clients<\/strong>. Elle permet :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>d&rsquo;identifier tous les clients d&rsquo;un m\u00eame secteur.<\/li>\n\n\n\n<li>de regarder par la suite \u00e0 l&rsquo;int\u00e9rieur du secteur : les tailles d&rsquo;entreprises, l&rsquo;\u00e2ge du dirigeant, les missions, le chiffre d&rsquo;affaires et la lifetime value.<\/li>\n\n\n\n<li>d&rsquo;appliquer la technique de l&rsquo;entonnoir pour avoir une vue fine des segments.<\/li>\n\n\n\n<li>de mettre en exergue les forces et faiblesses ainsi que les menaces et opportunit\u00e9s, car profiler, c&rsquo;est analyser.<\/li>\n<\/ul>\n\n\n\n<p>Ces <strong>solutions peuvent vous aider \u00e0 visualiser de mani\u00e8re concr\u00e8te l&rsquo;ensemble des donn\u00e9es relatives \u00e0 une mission que vous avez d\u00e9j\u00e0 effectu\u00e9e<\/strong>. En plus d&rsquo;un gain en interne, cela permet d&rsquo;envisager de dupliquer une mission que vous avez effectu\u00e9e avec succ\u00e8s sur un autre client ayant les m\u00eames caract\u00e9ristiques.<\/p>\n\n<section class=\"more-topics alignfull has-grey-light-background-color wp-block-sage-post-topics\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col col-12 col-lg-4\">\n\t\t\t\t<h3 class=\"more-topics__title h2\">Parcourir plus de sujets depuis cet article<\/h3>\n\t\t\t<\/div>\n\t\t\t<div class=\"col col-12 col-lg-8\">\n\t\t\t\t<ul class=\"post-tags__list\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/fr-fr\/blog\/tag\/bi-business-intelligence\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tBI &#8211; Business Intelligence\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/fr-fr\/blog\/tag\/crm\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tCRM &#8211; Relation Client\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/fr-fr\/blog\/tag\/devis-et-gestion-commerciale\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tDevis et Gestion Commerciale\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<div class=\"alignfull wp-block-sage-related-posts\">\n\t<section class=\"related-posts card-grid has-dark-background-color\">\n\t<div class=\"container\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--featured h1\">Explorez plus d&#039;articles<\/h2>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"row related-posts__featured\">\n\t\t\t\t<div class=\"col card-grid__item\">\n\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-0 post-20642 post type-post status-publish format-standard has-post-thumbnail hentry category-gestion-financiere tag-bi-business-intelligence tag-comptabilite tag-tresorerie business_type-petites-et-moyennes-entreprises business_type-expertise-comptable industry-btp industry-industrie industry-negoce industry-services card-post--is-clickable\"\n>\n\t<div class=\"card-post__media-wrapper\">\n\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/fr-fr\/blog\/wp-content\/uploads\/sites\/4\/2022\/04\/GettyImages-1250486500-1440x810.jpg\" class=\"card-post__image\" alt=\"Pilotage de la rentabilit\u00e9 : priorit\u00e9 2024 des ETI\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/fr-fr\/blog\/wp-content\/uploads\/sites\/4\/2022\/04\/GettyImages-1250486500-684x384.jpg 684w, https:\/\/www.sage.com\/fr-fr\/blog\/wp-content\/uploads\/sites\/4\/2022\/04\/GettyImages-1250486500-768x432.jpg 768w, https:\/\/www.sage.com\/fr-fr\/blog\/wp-content\/uploads\/sites\/4\/2022\/04\/GettyImages-1250486500-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\t<\/div>\n\n\t<div class=\"card-post__content\">\n\t\t\t\t\t<div class=\"card-post__label\">Recommand\u00e9<\/div>\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2024-06-19T09:15:00+02:00\">19 juin 2024<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">3 min de lecture<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h3\">\n\t\t\t\t\t\t\t<a\n\t\t\t\t\tclass=\"card-post__title-link\"\n\t\t\t\t\thref=\"https:\/\/www.sage.com\/fr-fr\/blog\/pilotage-rentabilite-eti\/\"\n\t\t\t\t>\n\t\t\t\n\t\t\tPilotage de la rentabilit\u00e9\u00a0: priorit\u00e9 2024 des ETI\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/p>\n\n\t\t\n\t\t\t\t\t<p class=\"card-post__description\">\n\t\t\t\tLe pilotage de la rentabilit\u00e9 d\u00e9termine la capacit\u00e9 \u00e0 grandir et \u00e0 investir. D\u00e9couvrez ce qu\u2019attendent les ETI en 2024.\t\t\t<\/p>\n\t\t\n\t\t\t<\/div>\n\n\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"row related-posts__non-featured\">\n\t\t\t\t<div class=\"col col-12\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--more h4\">En savoir plus sur ce sujet<\/h2>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-1 post-11791 post type-post status-publish format-standard has-post-thumbnail hentry category-gestion-financiere tag-bi-business-intelligence tag-daf-directeur-administratif-financier tag-ia-digitalisation business_type-petites-et-moyennes-entreprises business_type-expertise-comptable industry-btp industry-industrie industry-negoce industry-services\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/fr-fr\/blog\/finance-dynamique-quels-outils-digitaux\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/fr-fr\/blog\/wp-content\/uploads\/sites\/4\/2017\/09\/GettyImages-500783169_super-scaled-684x384.jpg\" class=\"card-post__image\" alt=\"Quels outils digitaux pour la finance dynamique ?\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/fr-fr\/blog\/wp-content\/uploads\/sites\/4\/2017\/09\/GettyImages-500783169_super-scaled-684x384.jpg 684w, https:\/\/www.sage.com\/fr-fr\/blog\/wp-content\/uploads\/sites\/4\/2017\/09\/GettyImages-500783169_super-scaled-768x512.jpg 768w, https:\/\/www.sage.com\/fr-fr\/blog\/wp-content\/uploads\/sites\/4\/2017\/09\/GettyImages-500783169_super-scaled-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2023-10-19T10:31:26+02:00\">19 octobre 2023<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">6 min de lecture<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tQuels outils digitaux pour la finance dynamique ?\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-2 post-8816 post type-post status-publish format-standard has-post-thumbnail hentry category-digitalisation-et-tendances tag-crm tag-erp tag-ia-digitalisation business_type-artisans-et-petites-entreprises business_type-petites-et-moyennes-entreprises business_type-expertise-comptable industry-btp industry-industrie industry-negoce industry-services\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/fr-fr\/blog\/parcours-client-btob-maitriser-marketing-digital\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/fr-fr\/blog\/wp-content\/uploads\/sites\/4\/2020\/12\/Parcours-client-BtoB-pourquoi-repenser-votre-marketing-digital-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/fr-fr\/blog\/wp-content\/uploads\/sites\/4\/2020\/12\/Parcours-client-BtoB-pourquoi-repenser-votre-marketing-digital-684x384.jpg 684w, https:\/\/www.sage.com\/fr-fr\/blog\/wp-content\/uploads\/sites\/4\/2020\/12\/Parcours-client-BtoB-pourquoi-repenser-votre-marketing-digital-768x512.jpg 768w, https:\/\/www.sage.com\/fr-fr\/blog\/wp-content\/uploads\/sites\/4\/2020\/12\/Parcours-client-BtoB-pourquoi-repenser-votre-marketing-digital-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2023-01-31T17:47:01+01:00\">31 janvier 2023<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">5 min de lecture<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tParcours client BtoB : pourquoi repenser votre marketing digital ?\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-3 post-11312 post type-post status-publish format-standard has-post-thumbnail hentry category-legal-et-reglementation tag-crm tag-devis-et-gestion-commerciale tag-ia-digitalisation business_type-artisans-et-petites-entreprises business_type-petites-et-moyennes-entreprises business_type-expertise-comptable industry-btp industry-industrie industry-negoce industry-services\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/fr-fr\/blog\/protection-e-consommateurs-nouveautes-2022\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/fr-fr\/blog\/wp-content\/uploads\/sites\/4\/2022\/05\/marketplace-un-renforcement-de-la-protection-des-consommateurs-684x384.jpg\" class=\"card-post__image\" alt=\"E-commerce : un renforcement de la protection des consommateurs\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/fr-fr\/blog\/wp-content\/uploads\/sites\/4\/2022\/05\/marketplace-un-renforcement-de-la-protection-des-consommateurs-684x384.jpg 684w, https:\/\/www.sage.com\/fr-fr\/blog\/wp-content\/uploads\/sites\/4\/2022\/05\/marketplace-un-renforcement-de-la-protection-des-consommateurs-768x432.jpg 768w, https:\/\/www.sage.com\/fr-fr\/blog\/wp-content\/uploads\/sites\/4\/2022\/05\/marketplace-un-renforcement-de-la-protection-des-consommateurs-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2022-05-09T09:00:30+02:00\">9 mai 2022<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">4 min de lecture<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tMarketplace : un renforcement de la protection des consommateurs\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-4 post-11301 post type-post status-publish format-standard has-post-thumbnail hentry category-digitalisation-et-tendances tag-devis-et-gestion-commerciale tag-ia-digitalisation tag-tresorerie business_type-artisans-et-petites-entreprises business_type-petites-et-moyennes-entreprises business_type-expertise-comptable industry-btp industry-industrie industry-negoce industry-services\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/fr-fr\/blog\/risque-de-change-pourquoi-digitaliser\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/fr-fr\/blog\/wp-content\/uploads\/sites\/4\/2022\/04\/GettyImages-939019528-684x384.jpg\" class=\"card-post__image\" alt=\"Ma\u00eetrise du risque de change : pourquoi digitaliser ?\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/fr-fr\/blog\/wp-content\/uploads\/sites\/4\/2022\/04\/GettyImages-939019528-684x384.jpg 684w, https:\/\/www.sage.com\/fr-fr\/blog\/wp-content\/uploads\/sites\/4\/2022\/04\/GettyImages-939019528-768x432.jpg 768w, https:\/\/www.sage.com\/fr-fr\/blog\/wp-content\/uploads\/sites\/4\/2022\/04\/GettyImages-939019528-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2022-05-05T11:06:12+02:00\">5 mai 2022<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">7 min de lecture<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tMa\u00eetrise du risque de change : pourquoi digitaliser ?\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Entretenir votre portefeuille clients, s\u00e9duire vos prospects et les fid\u00e9liser, perfectionner vos relations et votre conseil client, tous ces pans de votre activit\u00e9 reposent sur un traitement des donn\u00e9es efficace en interne. Le pilotage du cabinet : un enjeu fondamental pour surveiller la production et d\u00e9velopper son business \u00ab\u00a0&#8211; O\u00f9 en est-on dans ce dossier, [&hellip;]<\/p>\n","protected":false},"author":1308,"featured_media":9693,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"sage_hide_published_date":false,"sage_hide_read_time":false,"sage_hide_share_buttons":false,"footnotes":""},"categories":[14],"tags":[275,180,150],"business_type":[11],"lilypad":[],"context":[],"industry":[23,24,25,26],"persona":[40],"imagine_tag":[463,452],"coauthors":[919],"class_list":["post-1064","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-croissance-et-strategie-clients","tag-bi-business-intelligence","tag-crm","tag-devis-et-gestion-commerciale","business_type-expertise-comptable","industry-btp","industry-industrie","industry-negoce","industry-services"],"sage_meta":{"region":"fr-fr","author_name":"Tristan de Broucker","featured_image":"https:\/\/www.sage.com\/fr-fr\/blog\/wp-content\/uploads\/sites\/4\/2021\/05\/pilotez-efficacement-votre-portefeuille-clients-1024x779-1.jpg","imagine_tags":{"463":"Expertise comptable","452":"Experts-Comptables"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice France","distributor_original_site_url":"https:\/\/www.sage.com\/fr-fr\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/posts\/1064","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/users\/1308"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/comments?post=1064"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/posts\/1064\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/media\/9693"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/media?parent=1064"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/categories?post=1064"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/tags?post=1064"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/business_type?post=1064"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/lilypad?post=1064"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/context?post=1064"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/industry?post=1064"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/persona?post=1064"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/imagine_tag?post=1064"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/coauthors?post=1064"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}