{"id":1073,"date":"2017-10-24T09:00:59","date_gmt":"2017-10-24T07:00:59","guid":{"rendered":"https:\/\/www.sage.com\/fr-fr\/blog\/la-business-intelligence-au-service-des-pme-et-des-pmi\/"},"modified":"2026-02-05T15:03:14","modified_gmt":"2026-02-05T14:03:14","slug":"business-intelligence-au-service-pme-pmi","status":"publish","type":"post","link":"https:\/\/www.sage.com\/fr-fr\/blog\/business-intelligence-au-service-pme-pmi\/","title":{"rendered":"La Business Intelligence au service des PME et des PMI"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/fr-fr\/blog\/categorie\/croissance-et-strategie-clients\/\" class=\"entry-header__link\">Croissance &amp; Strat\u00e9gie clients<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tLa Business Intelligence au service des PME et des PMI\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2017-10-24T09:00:59+02:00\">24 octobre 2017<\/time><\/span><span class=\"reading-time\"> min de lecture<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"La Business Intelligence au service des PME et des PMI\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/fr-fr\/blog\/business-intelligence-au-service-pme-pmi\/\"\n\t\t\tdata-share-text=\"Veuillez lire cet article int\u00e9ressant\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Partager<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copier le lien<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copi\u00e9<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n\t<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/fr-fr\/blog\/author\/christopheadam\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/fr-fr\/blog\/wp-content\/uploads\/sites\/4\/2024\/07\/Christophe-Adam-350x350.jpg\" class=\"entry-author__image\" alt=\"Christophe Adam\" srcset=\"https:\/\/www.sage.com\/fr-fr\/blog\/wp-content\/uploads\/sites\/4\/2024\/07\/Christophe-Adam-350x350.jpg 350w, https:\/\/www.sage.com\/fr-fr\/blog\/wp-content\/uploads\/sites\/4\/2024\/07\/Christophe-Adam-768x768.jpg 768w, https:\/\/www.sage.com\/fr-fr\/blog\/wp-content\/uploads\/sites\/4\/2024\/07\/Christophe-Adam.jpg 800w\" sizes=\"auto, (max-width: 40px) 100vw, 40px\" \/>\t\t\t\t<span class=\"entry-author__name\">Christophe Adam<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p>La Business Intelligence est un ensemble de techniques et de technologies dont l&rsquo;objectif principal est de traiter des donn\u00e9es en vue d&rsquo;en tirer des informations. Celles-ci, plus rigoureuses, favorisent de meilleures prises de d\u00e9cisions. Outil de mesure et de management, la BI \u00e9tait longtemps r\u00e9serv\u00e9e aux grandes entreprises. En effet, seules 25% des entreprises de 20 \u00e0 199 salari\u00e9s sont \u00e9quip\u00e9s d&rsquo;une solution de BI. En outre 90 000 PME ne sont pas \u00e9quip\u00e9es de solutions d\u00e9cisionnelles.(1)<\/p>\n\n\n\n<p>Cependant, aujourd&rsquo;hui la BI s&rsquo;inscrit comme un support indispensable au fonctionnement quotidien de nombreuses entreprises.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sage.com\/fr-fr\/blog\/wp-content\/uploads\/sites\/4\/2017\/10\/BI-PME-PMI.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">T\u00e9l\u00e9chargez l&rsquo;infographie en PDF<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.sage.com\/fr-fr\/blog\/wp-content\/uploads\/sites\/4\/2017\/10\/BI-PME-PMI.jpg\" alt=\"BI_PME_PMI\" class=\"wp-image-7511\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>La BI est all\u00e9e jusqu&rsquo;\u00e0 s\u00e9duire les g\u00e9ants du web. Si ces derniers ont les moyens suffisants pour d\u00e9velopper des p\u00f4les de data-science, qu&rsquo;ils inscrivent au coeur de leur activit\u00e9 strat\u00e9gique et de leur business model, les PME ont elles d&rsquo;autres atouts : elles ont la capacit\u00e9 de mettre en \u0153uvre des solutions de BI et de pouvoir les personnaliser sans passer par un process administratif interne trop lourd.<\/p>\n\n\n\n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Informatique d\u00e9cisionnelle, passez de la strat\u00e9gie \u00e0 la tactique<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-f4475b28-7e7e-4480-96b8-a6ca5d37f1eb\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>T\u00e9l\u00e9chargez gratuitement le livre blanc<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1251\" height=\"810\" src=\"https:\/\/www.sage.com\/fr-fr\/blog\/wp-content\/uploads\/sites\/4\/2018\/02\/guide-les-PME-et-la-BI_cta-1251x810.jpg\" class=\"single-cta__image\" alt=\"guide-les-PME-et-la-BI_cta\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/fr-fr\/blog\/wp-content\/uploads\/sites\/4\/2018\/02\/guide-les-PME-et-la-BI_cta-1251x810.jpg 1251w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n\n<p><em>(1) Sage &amp; Opinion Way, 2015.<\/em><br>\n<em>(2) Etude Aberdeen Group 2015 \u00ab Ex\u00e9cution des fonctions d&rsquo;analyse dans l&rsquo;entreprise de taille moyenne actuelle \u00bb<\/em><br>\n<em> (3) http:\/\/www.distributique.com\/actualites\/lire-big-data-le-marche-promis-a-une-croissance-a-deux-chiffres-jusqu-en-2020-25336.html<\/em><br>\n<em> (4) Chiffres toutes entreprises confondues, 5e Observatoire international du contr\u00f4le de gestion, 2016.<\/em><br>\n<em> (5) Etude Aberdeen Group 2015 \u00ab Ex\u00e9cution des fonctions d&rsquo;analyse dans l&rsquo;entreprise de taille moyenne actuelle \u00bb<\/em><br>\n<em> (6) blog.sage, <a href=\"https:\/\/www.sage.com\/fr-fr\/blog\/business-intelligence-reporting-financier-prise-decision\/\">PME : boostez votre prise de d\u00e9cision gr\u00e2ce \u00e0 la BI<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Business Intelligence est un ensemble de techniques et de technologies dont l&rsquo;objectif principal est de traiter des donn\u00e9es en vue d&rsquo;en tirer des informations. Celles-ci, plus rigoureuses, favorisent de meilleures prises de d\u00e9cisions. Outil de mesure et de management, la BI \u00e9tait longtemps r\u00e9serv\u00e9e aux grandes entreprises. En effet, seules 25% des entreprises de [&hellip;]<\/p>\n","protected":false},"author":710,"featured_media":1192,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"sage_hide_published_date":false,"sage_hide_read_time":false,"sage_hide_share_buttons":false,"footnotes":""},"categories":[14],"tags":[275,239,150],"business_type":[9],"lilypad":[],"context":[],"industry":[23,24,25,26],"persona":[34],"imagine_tag":[450,464,459],"coauthors":[906],"class_list":["post-1073","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-croissance-et-strategie-clients","tag-bi-business-intelligence","tag-donnees","tag-devis-et-gestion-commerciale","business_type-petites-et-moyennes-entreprises","industry-btp","industry-industrie","industry-negoce","industry-services"],"sage_meta":{"region":"fr-fr","author_name":"Christophe Adam","featured_image":"https:\/\/www.sage.com\/fr-fr\/blog\/wp-content\/uploads\/sites\/4\/2017\/11\/business-intelligence-pme-pmi.png","imagine_tags":{"450":"ERP","464":"Indutstrie","459":"Petites et Moyennes Entreprises"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice France","distributor_original_site_url":"https:\/\/www.sage.com\/fr-fr\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/posts\/1073","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/users\/710"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/comments?post=1073"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/posts\/1073\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/media\/1192"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/media?parent=1073"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/categories?post=1073"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/tags?post=1073"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/business_type?post=1073"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/lilypad?post=1073"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/context?post=1073"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/industry?post=1073"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/persona?post=1073"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/imagine_tag?post=1073"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/coauthors?post=1073"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}