{"id":20642,"date":"2024-06-19T09:15:00","date_gmt":"2024-06-19T07:15:00","guid":{"rendered":"https:\/\/www.sage.com\/fr-fr\/blog\/?p=20642"},"modified":"2025-05-07T15:33:23","modified_gmt":"2025-05-07T13:33:23","slug":"pilotage-rentabilite-eti","status":"publish","type":"post","link":"https:\/\/www.sage.com\/fr-fr\/blog\/pilotage-rentabilite-eti\/","title":{"rendered":"Pilotage de la rentabilit\u00e9\u00a0: priorit\u00e9 2024 des ETI"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/fr-fr\/blog\/categorie\/gestion-financiere\/\" class=\"entry-header__link\">Gestion Financi\u00e8re<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tPilotage de la rentabilit\u00e9\u00a0: priorit\u00e9 2024 des ETI\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2024-06-19T09:15:00+02:00\">19 juin 2024<\/time><\/span><span class=\"reading-time\"> min de lecture<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"Pilotage de la rentabilit\u00e9\u00a0: priorit\u00e9 2024 des ETI\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/fr-fr\/blog\/pilotage-rentabilite-eti\/\"\n\t\t\tdata-share-text=\"Veuillez lire cet article int\u00e9ressant\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Partager<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copier le lien<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copi\u00e9<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n<\/header>\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/fr-fr\/blog\/author\/christopheadam\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/fr-fr\/blog\/wp-content\/uploads\/sites\/4\/2024\/07\/Christophe-Adam-350x350.jpg\" class=\"entry-author__image\" alt=\"Christophe Adam\" srcset=\"https:\/\/www.sage.com\/fr-fr\/blog\/wp-content\/uploads\/sites\/4\/2024\/07\/Christophe-Adam-350x350.jpg 350w, https:\/\/www.sage.com\/fr-fr\/blog\/wp-content\/uploads\/sites\/4\/2024\/07\/Christophe-Adam-768x768.jpg 768w, https:\/\/www.sage.com\/fr-fr\/blog\/wp-content\/uploads\/sites\/4\/2024\/07\/Christophe-Adam.jpg 800w\" sizes=\"auto, (max-width: 40px) 100vw, 40px\" \/>\t\t\t\t<span class=\"entry-author__name\">Christophe Adam<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p>90 % des dirigeants d\u2019ETI affichent un r\u00e9el optimisme pour 2024<sup>1<\/sup>. Ce qui place le pilotage de la rentabilit\u00e9 en haut de l\u2019agenda. En effet, cet app\u00e9tit de croissance doit pouvoir s\u2019appuyer sur des arbitrages strat\u00e9giques les plus \u00e9clair\u00e9s possibles.<\/p>\n\n\n\n<p>Dans son 10<sup>e<\/sup> guide \u00c9quations ETI, Sage explore les outils et m\u00e9thodologies qui am\u00e9liorent le pilotage de la rentabilit\u00e9.<\/p>\n\n\n\n<div class=\"single-cta\">\n\t<a\n\t\tclass=\"button button--primary gate-05d901c2-67ae-4d17-926c-b7380f4e396a\"\n\t\trole=\"button\"\n\t\tdata-button-location=\"content_area\"\n\t\thref=\"#gate-05d901c2-67ae-4d17-926c-b7380f4e396a\"\n\t>T\u00e9l\u00e9chargez le guide \u00ab\u00a0ETI, et si on poussait la rentabilit\u00e9\u00a0\u00bb<\/a>\n<\/div>\n\n\n\n\n<h1 class=\"wp-block-heading\" id=\"h-pourquoi-prioriser-le-pilotage-de-la-rentabilite-nbsp\">Pourquoi prioriser le pilotage de la rentabilit\u00e9&nbsp;? <\/h1>\n\n\n\n<p>\u00c0 quoi r\u00eavent les ETI en ce d\u00e9but d\u2019ann\u00e9e 2024&nbsp;? De croissance et de projection internationale&nbsp;! C\u2019est en tout cas ce que r\u00e9v\u00e8le le <a href=\"https:\/\/www.grantthornton.fr\/fr\/presse\/2024\/barometre-grant-thornton-de-la-confiance-des-eti2\/\" target=\"_blank\" rel=\"noreferrer noopener\">barom\u00e8tre<\/a> command\u00e9 par Grand Thornton \u00e0 OpinionWay, en partenariat avec Challenges<sup>1<\/sup>.&nbsp;<\/p>\n\n\n\n<p>Les 220 dirigeants d\u2019ETI interrog\u00e9s sont unanimes&nbsp;: ils affichent un taux de confiance dans leur entreprise de 90 %. Pensent-ils \u00eatre une exception&nbsp;? Que non&nbsp;! Ils regardent l\u2019\u00e9conomie fran\u00e7aise avec un optimisme d\u00e9pass\u00e9 seulement une fois depuis mars 2022.<\/p>\n\n\n\n<p>Comment va se traduire ce regard positif sur l\u2019avenir&nbsp;? \u00c0 chaque acteur sa r\u00e9ponse, mais l\u2019on peut parier que les arbitrages concerneront&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Un d\u00e9veloppement de l\u2019activit\u00e9 organique<\/li>\n\n\n\n<li>Une diversification vers de nouveaux secteurs<\/li>\n\n\n\n<li>Une projection accrue \u00e0 l\u2019international<\/li>\n\n\n\n<li>Une intensification de l\u2019<a href=\"https:\/\/www.sage.com\/fr-fr\/blog\/gestion-des-competences-innovation\/\">innovation<\/a><\/li>\n<\/ul>\n\n\n\n<p>\u00c0 la cl\u00e9, de nombreuses pistes dont il faudra appr\u00e9cier le r\u00e9el potentiel de contribution. Et autant de projets dont il faudra assurer le pilotage de la rentabilit\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-comment-ameliorer-la-rentabilite-nbsp\"><strong>Comment am\u00e9liorer la rentabilit\u00e9&nbsp;?<\/strong> <\/h2>\n\n\n\n<p>\u00c9quations ETI partage dans son 10<sup>e<\/sup> num\u00e9ro quatre impacts de la transformation num\u00e9rique sur la rentabilit\u00e9\u00a0:<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"1\">\n<li>R\u00e9duire les co\u00fbts et am\u00e9liorer la productivit\u00e9<\/li>\n\n\n\n<li>Augmenter l\u2019exp\u00e9rience client<\/li>\n\n\n\n<li>Conqu\u00e9rir de nouveaux march\u00e9s<\/li>\n\n\n\n<li>Int\u00e9grer plus facilement les obligations r\u00e9glementaires, comme la <a href=\"https:\/\/www.sage.com\/fr-fr\/blog\/directive-csrd-et-transformation-digitale\/\">CSRD<\/a> ou la <a href=\"https:\/\/www.sage.com\/fr-fr\/dematerialisation\/facture-electronique\/\">facture \u00e9lectronique<\/a><\/li>\n<\/ol>\n\n\n\n<p>L\u2019\u00e9tude Grand Thornton r\u00e9serve un focus sur les enjeux du pilotage de la rentabilit\u00e9. Il indique une exigence forte \u00e0 l\u2019\u00e9gard du<a href=\"https:\/\/www.sage.com\/fr-fr\/blog\/eti-reinventer-le-reporting-guide\/\"> reporting<\/a> financier.<\/p>\n\n\n\n<p>En effet, piloter la rentabilit\u00e9, c\u2019est&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Partager des <a href=\"https:\/\/www.sage.com\/fr-fr\/blog\/eti-les-4-nouveaux-indicateurs-a-connaitre-absolument-guide\/\">indicateurs<\/a> et constituer des <a href=\"https:\/\/www.sage.com\/fr-fr\/blog\/glossaire\/tableau-de-bord-de-gestion-definition-du-tableau-de-bord-en-comptabilite\/\">tableaux de bord<\/a><\/li>\n\n\n\n<li>Alimenter les op\u00e9rateurs en donn\u00e9es utiles<\/li>\n\n\n\n<li>Tracer des trajectoires et constater les atterrissages des projets<\/li>\n<\/ul>\n\n\n\n<p>C\u2019est pourquoi le <a href=\"https:\/\/www.sage.com\/fr-fr\/produits\/sage-bi-reporting\/\">reporting <\/a>reste tr\u00e8s majoritairement d\u00e9di\u00e9 aux donn\u00e9es financi\u00e8res, selon le retour des dirigeants d\u2019ETI<sup>1<\/sup>.<\/p>\n\n\n\n<p>\u00c0 quoi servent pr\u00e9cis\u00e9ment ces reportings financiers&nbsp;?<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Aider \u00e0 la prise de d\u00e9cision<\/li>\n\n\n\n<li>Mettre en place des plans d\u2019action pertinents<\/li>\n\n\n\n<li>\u00c9valuer la performance de l\u2019entreprise<\/li>\n<\/ol>\n\n\n\n<p>Le pilotage de la rentabilit\u00e9 est bien d\u2019abord un enjeu de d\u00e9veloppement&nbsp;!<\/p>\n\n\n\n<p>En conclusion, la croissance rentable et durable caract\u00e9rise les ETI de 2024.<strong> <\/strong>Et les entreprises de taille interm\u00e9diaires attendent de la <a href=\"https:\/\/www.sage.com\/fr-fr\/blog\/digitalisation-des-eti-de-la-construction-un-defi-particulier\/\">transformation digitale<\/a> un support rigoureux et imaginatif.<\/p>\n\n\n\n<p>Bonne nouvelle, un <a href=\"https:\/\/www.sage.com\/fr-fr\/blog\/usines-desautel-choisit-erp-sagex3-temoignage\/\">ERP<\/a> est pr\u00e9cis\u00e9ment con\u00e7u pour cela&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Une colonne vert\u00e9brale pour piloter la rentabilit\u00e9<\/li>\n\n\n\n<li>Un syst\u00e8me nerveux pour stimuler l\u2019intelligence collective <strong>&nbsp;&nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<p><sup>1<\/sup>Barom\u00e8tre Grant Thornton de la confiance des ETI&nbsp;; janvier 2024<\/p>\n\n\n\n<p>Ces articles peuvent \u00e9galement vous int\u00e9resser : <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.sage.com\/fr-fr\/blog\/la-tresorerie-sujet-majeur-des-pmi-eti-en-2024\/\">La tr\u00e9sorerie, sujet majeur des PMI-ETI en 2024<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.sage.com\/fr-fr\/blog\/guide-de-la-facture-electronique-pour-les-eti\/\">Guide 2024 de la facture \u00e9lectronique pour les ETI<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.sage.com\/fr-fr\/blog\/pme-eti-industrielles-atouts-dune-plateforme-de-gestion-cloud-native\/\">PME et ETI industrielles : les atouts d&rsquo;une plateforme de gestion Cloud-native<\/a><\/li>\n<\/ul>\n \n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">ETI, et si on poussait la rentabilit\u00e9<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-05d901c2-67ae-4d17-926c-b7380f4e396a\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>T\u00e9l\u00e9chargez le guide<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/fr-fr\/blog\/wp-content\/uploads\/sites\/4\/2022\/04\/GettyImages-1250486500-1440x810.jpg\" class=\"single-cta__image\" alt=\"Pilotage de la rentabilit\u00e9 : priorit\u00e9 2024 des ETI\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/fr-fr\/blog\/wp-content\/uploads\/sites\/4\/2022\/04\/GettyImages-1250486500-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Inscrivez-vous \u00e0 la e-newsletter mensuelle<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-a947ade1-e692-455f-94ce-a275d72a9a11\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Je m&#039;abonne<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"779\" src=\"https:\/\/www.sage.com\/fr-fr\/blog\/wp-content\/uploads\/sites\/4\/2021\/05\/spreadsheets-1024x779-1.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/fr-fr\/blog\/wp-content\/uploads\/sites\/4\/2021\/05\/spreadsheets-1024x779-1.jpg 1024w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Le pilotage de la rentabilit\u00e9 d\u00e9termine la capacit\u00e9 \u00e0 grandir et \u00e0 investir. D\u00e9couvrez ce qu\u2019attendent les ETI en 2024.<\/p>\n","protected":false},"author":710,"featured_media":10921,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"footnotes":""},"categories":[12],"tags":[275,70,41],"business_type":[9,11],"lilypad":[],"context":[],"industry":[23,24,25,26],"persona":[867,35,34,868],"imagine_tag":[],"coauthors":[906],"class_list":["post-20642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestion-financiere","tag-bi-business-intelligence","tag-comptabilite","tag-tresorerie","business_type-petites-et-moyennes-entreprises","business_type-expertise-comptable","industry-btp","industry-industrie","industry-negoce","industry-services"],"sage_meta":{"region":"fr-fr","author_name":"Christophe Adam","featured_image":"https:\/\/www.sage.com\/fr-fr\/blog\/wp-content\/uploads\/sites\/4\/2022\/04\/GettyImages-1250486500.jpg","imagine_tags":[]},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice France","distributor_original_site_url":"https:\/\/www.sage.com\/fr-fr\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/posts\/20642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/users\/710"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/comments?post=20642"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/posts\/20642\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/media\/10921"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/media?parent=20642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/categories?post=20642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/tags?post=20642"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/business_type?post=20642"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/lilypad?post=20642"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/context?post=20642"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/industry?post=20642"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/persona?post=20642"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/imagine_tag?post=20642"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/coauthors?post=20642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}