{"id":4582,"date":"2018-08-03T13:10:38","date_gmt":"2018-08-03T11:10:38","guid":{"rendered":"https:\/\/www.sage.com\/fr-fr\/blog\/?p=4582"},"modified":"2026-02-05T14:50:18","modified_gmt":"2026-02-05T13:50:18","slug":"pme-informatique-decisionnelle-bi-guide","status":"publish","type":"post","link":"https:\/\/www.sage.com\/fr-fr\/blog\/pme-informatique-decisionnelle-bi-guide\/","title":{"rendered":"PME et l\u2019informatique d\u00e9cisionnelle : de la strat\u00e9gie \u00e0 la tactique ? [guide]"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/fr-fr\/blog\/categorie\/digitalisation-et-tendances\/\" class=\"entry-header__link\">Digitalisation &amp; Tendances<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tPME et l\u2019informatique d\u00e9cisionnelle : de la strat\u00e9gie \u00e0 la tactique ? [guide]\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2018-08-03T13:10:38+02:00\">ao\u00fbt 3, 2018<\/time><\/span><span class=\"reading-time\"> min de lecture<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"PME et l\u2019informatique d\u00e9cisionnelle : de la strat\u00e9gie \u00e0 la tactique ? [guide]\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/fr-fr\/blog\/pme-informatique-decisionnelle-bi-guide\/\"\n\t\t\tdata-share-text=\"Veuillez lire cet article int\u00e9ressant\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Partager<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copier le lien<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copi\u00e9<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n<\/header>\n\n\n\n<div class=\"wp-block-post-author\">\n\t\t\t<div class=\"co-authors\">\n\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/fr-fr\/blog\/author\/christopheadam\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/fr-fr\/blog\/wp-content\/uploads\/sites\/4\/2024\/07\/Christophe-Adam-350x350.jpg\" class=\"entry-author__image\" alt=\"Christophe Adam\" srcset=\"https:\/\/www.sage.com\/fr-fr\/blog\/wp-content\/uploads\/sites\/4\/2024\/07\/Christophe-Adam-350x350.jpg 350w, https:\/\/www.sage.com\/fr-fr\/blog\/wp-content\/uploads\/sites\/4\/2024\/07\/Christophe-Adam-768x768.jpg 768w, https:\/\/www.sage.com\/fr-fr\/blog\/wp-content\/uploads\/sites\/4\/2024\/07\/Christophe-Adam.jpg 800w\" sizes=\"auto, (max-width: 40px) 100vw, 40px\" \/>\t\t\t\t<span class=\"entry-author__name\">Christophe Adam<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t<\/div>\n\n\n\n<p>Transformer un simple reporting en une solution dynamique, personnalisable, afin d\u2019aider l\u2019ensemble des d\u00e9cideurs \u00e0 l\u2019int\u00e9rieur des PME \u00e0 prendre les bonnes d\u00e9cisions, au bon moment\u2026, voil\u00e0 la promesse de la business intelligence (BI).<\/p>\n\n\n\n<p>La business intelligence, ou informatique d\u00e9cisionnelle, est aujourd\u2019hui un march\u00e9 \u00e0 fort potentiel.<br>\nSelon une \u00e9tude r\u00e9alis\u00e9e par l\u2019institut OpinionWay, seulement 25 % des entreprises de 20 \u00e0 199 salari\u00e9s seraient en effet \u00e9quip\u00e9es d\u2019une solution de BI, dont 20 % via leur logiciel ERP, et 5 % gr\u00e2ce \u00e0 un logiciel de BI sp\u00e9cifique*.<\/p>\n\n\n\n<p>Or, dans un contexte de concurrence accrue, les d\u00e9cideurs doivent d\u00e9sormais disposer, en temps r\u00e9el, de donn\u00e9es imm\u00e9diates, justes et manipulables, d\u2019indicateurs cl\u00e9s de performance, afin d\u2019am\u00e9liorer leurs prises de d\u00e9cision, voire de les anticiper.<br>\nAujourd\u2019hui, la business intelligence ne concerne plus uniquement les grandes entreprises. Elle est devenue un facteur de comp\u00e9titivit\u00e9 recherch\u00e9 par les PME. Mobile, imm\u00e9diat, partag\u00e9, pr\u00e9dictif, dans le Cloud\u2026, le besoin de BI se fait ressentir de mani\u00e8re tr\u00e8s forte dans toutes les petites et moyennes entreprises.<\/p>\n\n\n\n<p>D\u2019abord cantonn\u00e9s aux fonctions financi\u00e8res, comptables et dirigeantes, les outils de BI s\u2019appliquent d\u00e9sormais aussi bien \u00e0 la relation client qu\u2019\u00e0 la production et \u00e0 la logistique, aux RH et au commerce\u2026 Bref, \u00e0 tous les domaines fonctionnels de l\u2019entreprise. Partout o\u00f9 la prise de d\u00e9cision est primordiale \u00e0 la bonne marche et \u00e0 l\u2019activit\u00e9 de l\u2019entreprise.<\/p>\n\n\n\n<p><em>*Sage &amp; OpinionWay, 2015.<br>\n<\/em><br><\/p>\n\n\n\n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Informatique d\u00e9cisionnelle, passez de la strat\u00e9gie \u00e0 la tactique<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-f4475b28-7e7e-4480-96b8-a6ca5d37f1eb\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>T\u00e9l\u00e9chargez gratuitement le livre blanc<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1251\" height=\"810\" src=\"https:\/\/www.sage.com\/fr-fr\/blog\/wp-content\/uploads\/sites\/4\/2018\/02\/guide-les-PME-et-la-BI_cta-1251x810.jpg\" class=\"single-cta__image\" alt=\"guide-les-PME-et-la-BI_cta\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/fr-fr\/blog\/wp-content\/uploads\/sites\/4\/2018\/02\/guide-les-PME-et-la-BI_cta-1251x810.jpg 1251w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Inscrivez-vous \u00e0 la e-newsletter mensuelle<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-a947ade1-e692-455f-94ce-a275d72a9a11\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Je m&#039;abonne<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"779\" src=\"https:\/\/www.sage.com\/fr-fr\/blog\/wp-content\/uploads\/sites\/4\/2021\/05\/spreadsheets-1024x779-1.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/fr-fr\/blog\/wp-content\/uploads\/sites\/4\/2021\/05\/spreadsheets-1024x779-1.jpg 1024w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Transformer un simple reporting en une solution dynamique, personnalisable, afin d\u2019aider l\u2019ensemble des d\u00e9cideurs \u00e0 l\u2019int\u00e9rieur des PME \u00e0 prendre les bonnes d\u00e9cisions, au bon moment\u2026, voil\u00e0 la promesse de la business intelligence (BI). La business intelligence, ou informatique d\u00e9cisionnelle, est aujourd\u2019hui un march\u00e9 \u00e0 fort potentiel. Selon une \u00e9tude r\u00e9alis\u00e9e par l\u2019institut OpinionWay, seulement [&hellip;]<\/p>\n","protected":false},"author":710,"featured_media":4583,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"footnotes":""},"categories":[16],"tags":[275],"business_type":[9],"lilypad":[],"context":[],"industry":[],"persona":[34],"imagine_tag":[450,459],"coauthors":[906],"class_list":["post-4582","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitalisation-et-tendances","tag-bi-business-intelligence","business_type-petites-et-moyennes-entreprises"],"sage_meta":{"region":"fr-fr","author_name":"Christophe Adam","featured_image":"https:\/\/www.sage.com\/fr-fr\/blog\/wp-content\/uploads\/sites\/4\/2018\/08\/BI-PME-informatique-decisionnelle.jpg","imagine_tags":{"450":"ERP","459":"Petites et Moyennes Entreprises"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice France","distributor_original_site_url":"https:\/\/www.sage.com\/fr-fr\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/posts\/4582","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/users\/710"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/comments?post=4582"}],"version-history":[{"count":1,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/posts\/4582\/revisions"}],"predecessor-version":[{"id":28318,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/posts\/4582\/revisions\/28318"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/media\/4583"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/media?parent=4582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/categories?post=4582"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/tags?post=4582"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/business_type?post=4582"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/lilypad?post=4582"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/context?post=4582"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/industry?post=4582"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/persona?post=4582"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/imagine_tag?post=4582"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/coauthors?post=4582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}