{"id":597,"date":"2015-12-05T00:00:00","date_gmt":"2015-12-05T00:00:00","guid":{"rendered":"https:\/\/www.sage.com\/fr-fr\/blog\/infographie-mettre-en-place-une-strategie-crm-gagnante-en-10-etapes\/"},"modified":"2026-02-05T15:13:31","modified_gmt":"2026-02-05T14:13:31","slug":"strategie-crm-10-etapes","status":"publish","type":"post","link":"https:\/\/www.sage.com\/fr-fr\/blog\/strategie-crm-10-etapes\/","title":{"rendered":"Mettre en place une strat\u00e9gie CRM gagnante en 10 \u00e9tapes"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/fr-fr\/blog\/categorie\/croissance-et-strategie-clients\/\" class=\"entry-header__link\">Croissance &amp; Strat\u00e9gie clients<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tMettre en place une strat\u00e9gie CRM gagnante en 10 \u00e9tapes\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2015-12-05T00:00:00+01:00\">5 d\u00e9cembre 2015<\/time><\/span><span class=\"reading-time\"> min de lecture<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"Mettre en place une strat\u00e9gie CRM gagnante en 10 \u00e9tapes\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/fr-fr\/blog\/strategie-crm-10-etapes\/\"\n\t\t\tdata-share-text=\"Veuillez lire cet article int\u00e9ressant\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Partager<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copier le lien<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copi\u00e9<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n\t<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/fr-fr\/blog\/author\/christophecopin\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"32\" height=\"40\" src=\"https:\/\/www.sage.com\/fr-fr\/blog\/wp-content\/uploads\/sites\/4\/2017\/11\/Copin-Christophe.png\" class=\"entry-author__image\" alt=\"\" \/>\t\t\t\t<span class=\"entry-author__name\">Christophe Copin<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p>Le succ\u00e8s de la mise en place d&rsquo;une strat\u00e9gie CRM au sein de votre \u00e9quipe commerciale d\u00e9pend de plusieurs \u00e9l\u00e9ments qui doivent \u00eatre pris en compte d\u00e8s la premi\u00e8re utilisation de votre <a href=\"https:\/\/www.sage.com\/fr-fr\/crm-logiciels-solution\/\">solution de CRM.<\/a> D\u00e9couvrez-les ci-dessous et donnez ainsi les moyens \u00e0 votre \u00e9quipe commerciale de booster ses performances !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-10-enseignements-cles-d-une-strategie-crm-gagnante\">10 enseignements cl\u00e9s d&rsquo;une strat\u00e9gie CRM gagnante<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>F\u00e9d\u00e9rez vos commerciaux et collaborateurs internes autour du projet CRM<\/li>\n\n\n\n<li>Partez sur une base clients et prospects saine<\/li>\n\n\n\n<li>Rentrez syst\u00e9matiquement tous vos nouveaux contacts dans votre outil de CRM<\/li>\n\n\n\n<li>Suivez pr\u00e9cis\u00e9ment l&rsquo;avancement de chaque affaire de votre portefeuille<\/li>\n\n\n\n<li>Optimisez l&rsquo;organisation de vos journ\u00e9es de travail gr\u00e2ce aux fonctions agenda et t\u00e2ches<\/li>\n\n\n\n<li>Toutes les opportunit\u00e9s de ventes doivent \u00eatre suivies et ainsi qu&rsquo;\u00e9valu\u00e9es dans votre outil de CRM<\/li>\n\n\n\n<li>Toutes les opportunit\u00e9s de ventes doivent aussi \u00eatre chiffr\u00e9es dans votre outil de CRM<\/li>\n\n\n\n<li>Pour un suivi commercial pr\u00e9cis, veillez \u00e0 enregistrer les coordonn\u00e9es de tous vos contacts et interlocuteurs dans votre outil de CRM<\/li>\n\n\n\n<li>Affinez vos pr\u00e9visions de ventes gr\u00e2ce \u00e0 la mise \u00e0 jour r\u00e9guli\u00e8re des dates de signature pr\u00e9vues et l&rsquo;avancement de dossiers<\/li>\n\n\n\n<li>Enfin, ne n\u00e9gligez aucun d\u00e9tail d&rsquo;une affaire sign\u00e9e. Rentrez-les tous dans votre outil de CRM. De ce fait, ils seront des atouts pour prendre de meilleures d\u00e9cisions dans le futur.<\/li>\n<\/ol>\n\n\n\n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Favorisez la croissance de votre business<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-52f7787e-2890-4ae0-a438-05cce9d35e77\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>T\u00e9l\u00e9chargez gratuitement le livre blanc<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1252\" height=\"810\" src=\"https:\/\/www.sage.com\/fr-fr\/blog\/wp-content\/uploads\/sites\/4\/2018\/02\/guide-crm-favorisez-la-croissance-de-votre-entreprise_cta-1252x810.jpg\" class=\"single-cta__image\" alt=\"guide-crm-favorisez-la-croissance-de-votre entreprise_cta\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/fr-fr\/blog\/wp-content\/uploads\/sites\/4\/2018\/02\/guide-crm-favorisez-la-croissance-de-votre-entreprise_cta-1252x810.jpg 1252w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Le succ\u00e8s de la mise en place d&rsquo;une strat\u00e9gie CRM au sein de votre \u00e9quipe commerciale d\u00e9pend de plusieurs \u00e9l\u00e9ments qui doivent \u00eatre pris en compte d\u00e8s la premi\u00e8re utilisation de votre solution de CRM. D\u00e9couvrez-les ci-dessous et donnez ainsi les moyens \u00e0 votre \u00e9quipe commerciale de booster ses performances ! 10 enseignements cl\u00e9s d&rsquo;une [&hellip;]<\/p>\n","protected":false},"author":364,"featured_media":1183,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"sage_hide_published_date":false,"sage_hide_read_time":false,"sage_hide_share_buttons":false,"footnotes":""},"categories":[14],"tags":[180],"business_type":[8,9],"lilypad":[],"context":[],"industry":[23,24,25,26],"persona":[38,39,34,37],"imagine_tag":[451],"coauthors":[931],"class_list":["post-597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-croissance-et-strategie-clients","tag-crm","business_type-artisans-et-petites-entreprises","business_type-petites-et-moyennes-entreprises","industry-btp","industry-industrie","industry-negoce","industry-services"],"sage_meta":{"region":"fr-fr","author_name":"Christophe Copin","featured_image":"https:\/\/www.sage.com\/fr-fr\/blog\/wp-content\/uploads\/sites\/4\/2017\/11\/strategie-crm-10-etapes.png","imagine_tags":{"451":"CRM"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice France","distributor_original_site_url":"https:\/\/www.sage.com\/fr-fr\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/posts\/597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/users\/364"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/comments?post=597"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/posts\/597\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/media\/1183"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/media?parent=597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/categories?post=597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/tags?post=597"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/business_type?post=597"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/lilypad?post=597"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/context?post=597"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/industry?post=597"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/persona?post=597"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/imagine_tag?post=597"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/coauthors?post=597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}