{"id":7781,"date":"2019-09-09T15:09:07","date_gmt":"2019-09-09T13:09:07","guid":{"rendered":"https:\/\/www.sage.com\/fr-fr\/blog\/?p=7781"},"modified":"2024-02-20T16:42:58","modified_gmt":"2024-02-20T15:42:58","slug":"business-intelligence-big-data-differences","status":"publish","type":"post","link":"https:\/\/www.sage.com\/fr-fr\/blog\/business-intelligence-big-data-differences\/","title":{"rendered":"Business Intelligence et Big Data, quelles diff\u00e9rences ?"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/fr-fr\/blog\/categorie\/digitalisation-et-tendances\/\" class=\"entry-header__link\">Digitalisation &amp; Tendances<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tBusiness Intelligence et Big Data, quelles diff\u00e9rences ?\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2019-09-09T15:09:07+02:00\">9 septembre 2019<\/time><\/span><span class=\"reading-time\"> min de lecture<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"Business Intelligence et Big Data, quelles diff\u00e9rences ?\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/fr-fr\/blog\/business-intelligence-big-data-differences\/\"\n\t\t\tdata-share-text=\"Veuillez lire cet article int\u00e9ressant\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Partager<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copier le lien<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copi\u00e9<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n<\/header>\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/fr-fr\/blog\/author\/christopheadam\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/fr-fr\/blog\/wp-content\/uploads\/sites\/4\/2024\/07\/Christophe-Adam-350x350.jpg\" class=\"entry-author__image\" alt=\"Christophe Adam\" srcset=\"https:\/\/www.sage.com\/fr-fr\/blog\/wp-content\/uploads\/sites\/4\/2024\/07\/Christophe-Adam-350x350.jpg 350w, https:\/\/www.sage.com\/fr-fr\/blog\/wp-content\/uploads\/sites\/4\/2024\/07\/Christophe-Adam-768x768.jpg 768w, https:\/\/www.sage.com\/fr-fr\/blog\/wp-content\/uploads\/sites\/4\/2024\/07\/Christophe-Adam.jpg 800w\" sizes=\"auto, (max-width: 40px) 100vw, 40px\" \/>\t\t\t\t<span class=\"entry-author__name\">Christophe Adam<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p class=\"\">Vous en avez forc\u00e9ment d\u00e9j\u00e0 entendu parler, tant ces deux concepts sont aujourd\u2019hui pl\u00e9biscit\u00e9s. Pour autant savez-vous les diff\u00e9rencier ? Business intelligence (BI) et Big Data, quelle diff\u00e9rence, et surtout quel apport pour mon entreprise ? Tentatives de d\u00e9finition de deux notions finalement tr\u00e8s compl\u00e9mentaires.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-la-business-intelligence\">La Business intelligence<\/h2>\n\n\n\n<p class=\"\"><strong>La <a href=\"https:\/\/www.sage.com\/fr-fr\/blog\/tag\/bi-business-intelligence\/\">Business intelligence<\/a><\/strong> (BI) ou Informatique d\u00e9cisionnelle ou encore decision support system (DSS) est l\u2019ensemble des outils et moyens informatiques qui permet aux d\u00e9cideurs (DG, Direction strat\u00e9gique, DirProd, DAF, \u2026) de collecter, consolider, mod\u00e9liser, restituer et diffuser les donn\u00e9es de l\u2019entreprise pour prendre les meilleures d\u00e9cisions possibles, de la mani\u00e8re la plus \u00e9clair\u00e9e gr\u00e2ce notamment \u00e0 l\u2019utilisation de tableaux de bord \u00e9quip\u00e9s de fonctions d&rsquo;analyses multidimensionnelles.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-comment-ca-marche\">Comment \u00e7a marche ?<\/h2>\n\n\n\n<p class=\"\">Les donn\u00e9es op\u00e9rationnelles sont d\u2019abord extraites de sources h\u00e9t\u00e9rog\u00e8nes : bases de donn\u00e9es, fichiers Excel, etc. puis stock\u00e9es dans un entrep\u00f4t de donn\u00e9es. Elles sont ensuite restructur\u00e9es, enrichies, agr\u00e9g\u00e9es, reformat\u00e9es pour \u00eatre pr\u00e9sent\u00e9es \u00e0 l&rsquo;utilisateur sous la forme d\u2019une vue m\u00e9tier ayant un sens pour lui : sch\u00e9mas, rapports param\u00e9trables, tableaux de bord synth\u00e9tiques et interactifs, &#8230;<br>Enfin, les donn\u00e9es sont diffus\u00e9es aux divers domaines fonctionnels de l\u2019entreprise (Direction strat\u00e9gique, finance, production, comptabilit\u00e9, RH,\u2026) \u00e0 travers un magasin de donn\u00e9es s\u00e9curis\u00e9 ou Datamart afin d\u2019\u00eatre consult\u00e9es, explor\u00e9es, analys\u00e9es, et peuvent \u00e9galement nourrir un syst\u00e8me d&rsquo;alertes pr\u00e9d\u00e9finies.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-le-big-data-c-est-quoi\">Le Big data, c\u2019est quoi ?<\/h2>\n\n\n\n<p class=\"\">Litt\u00e9ralement, le terme signifie m\u00e9ga donn\u00e9es, ou donn\u00e9es massives. <a href=\"https:\/\/www.sage.com\/fr-fr\/blog\/tag\/donnees\/\">Le Big Data<\/a> d\u00e9signe un ensemble tellement volumineux de donn\u00e9es qu\u2019aucun outil classique de gestion de base de donn\u00e9es ou de gestion de l\u2019information ne permet d\u2019exploiter.<br>Selon le Group Gartner, le Big Data r\u00e9pond \u00e0 une triple probl\u00e9matique dite r\u00e8gle des 3V pour :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>un <strong>Volume<\/strong> de donn\u00e9es consid\u00e9rable \u00e0 traiter ;<\/li>\n\n\n\n<li>une grande <strong>Vari\u00e9t\u00e9<\/strong> d\u2019informations, venant de diverses sources (non-structur\u00e9es, organis\u00e9es, Open\u2026) ;<\/li>\n\n\n\n<li>un niveau de <strong>V\u00e9locit\u00e9<\/strong> \u00e0 atteindre, c\u2019est \u00e0 dire de fr\u00e9quence de cr\u00e9ation, de collecte et de partage de ces donn\u00e9es.<\/li>\n<\/ul>\n\n\n\n<p class=\"\">Les perspectives de traitement du Big Data sont infinies, et pour partie encore insoup\u00e7onn\u00e9es : exploration de l&rsquo;information, \u00e9valuation, analyse tendancielle et prospective , gestion des risques industriels ou naturels&#8230; le tout effectu\u00e9 en temps-r\u00e9el.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-quelles-differences-avec-la-bi\">Quelles diff\u00e9rences avec la BI ?<\/h2>\n\n\n\n<p class=\"\">Le Big Data se diff\u00e9rencie de la Business Intelligence par <strong>le type de donn\u00e9es r\u00e9colt\u00e9es et trait\u00e9es<\/strong> ainsi que par <strong>leur utilisation<\/strong>. L\u2019Informatique d\u00e9cisionnelle utilise en effet <strong>des statistiques descriptives<\/strong>, avec des donn\u00e9es \u00e0 forte densit\u00e9 en information afin de mesurer des ph\u00e9nom\u00e8nes ou d\u00e9tecter des tendances<br>Le Big Data, lui, utilise <strong>des statistiques \u00ab inf\u00e9rentielles \u00bb<\/strong> et r\u00e9alise des sondages sur des \u00e9chantillons de donn\u00e9es \u00e0 faible densit\u00e9 en information, dont le grand volume permet d\u2019en d\u00e9duire des lois, donnant ainsi au Big Data <strong>des capacit\u00e9s pr\u00e9dictives<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-big-data-et-ia-l-avenir-de-la-bi\">Big Data et IA, l\u2019avenir de la BI ?<\/h2>\n\n\n\n<p class=\"\">Coupl\u00e9 \u00e0 l\u2019<a href=\"https:\/\/www.sage.com\/fr-fr\/blog\/tag\/intelligence-artificielle\/\">intelligence artificielle<\/a> et \u00e0 ses algorithmes capables d\u2019apprendre par eux-m\u00eames, le Big Data est pour l\u2019entreprise l&rsquo;une des grandes perspectives, et l\u2019un des grands d\u00e9fis \u00e0 venir en mati\u00e8re d\u2019aide \u00e0 la d\u00e9cision. Il fait d\u00e9j\u00e0 partie des priorit\u00e9s R&amp;D de nombreux g\u00e9ants des technologies de l\u2019information. Big Data et IA pourraient notamment aider les entreprises, de toute taille, \u00e0 r\u00e9duire leurs risques, \u00e0 faciliter la prise de d\u00e9cision, \u00e0 cr\u00e9er la diff\u00e9rence gr\u00e2ce \u00e0 l&rsquo;analyse pr\u00e9dictive ou encore \u00e0 proposer une \u00ab exp\u00e9rience client \u00bb plus personnalis\u00e9e et contextualis\u00e9e.<\/p>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Inscrivez-vous \u00e0 la e-newsletter mensuelle<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-a947ade1-e692-455f-94ce-a275d72a9a11\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Je m&#039;abonne<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"779\" src=\"https:\/\/www.sage.com\/fr-fr\/blog\/wp-content\/uploads\/sites\/4\/2021\/05\/spreadsheets-1024x779-1.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/fr-fr\/blog\/wp-content\/uploads\/sites\/4\/2021\/05\/spreadsheets-1024x779-1.jpg 1024w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Vous en avez forc\u00e9ment d\u00e9j\u00e0 entendu parler, tant ces deux concepts sont aujourd\u2019hui pl\u00e9biscit\u00e9s. Pour autant savez-vous les diff\u00e9rencier ? Business intelligence (BI) et Big Data, quelle diff\u00e9rence, et surtout quel apport pour mon entreprise ? Tentatives de d\u00e9finition de deux notions finalement tr\u00e8s compl\u00e9mentaires. La Business intelligence La Business intelligence (BI) ou Informatique d\u00e9cisionnelle [&hellip;]<\/p>\n","protected":false},"author":710,"featured_media":7782,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"footnotes":""},"categories":[16],"tags":[275,239,842],"business_type":[8,9],"lilypad":[],"context":[],"industry":[],"persona":[34],"imagine_tag":[450,456,462,460,459],"coauthors":[906],"class_list":["post-7781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitalisation-et-tendances","tag-bi-business-intelligence","tag-donnees","tag-intelligence-artificielle","business_type-artisans-et-petites-entreprises","business_type-petites-et-moyennes-entreprises"],"sage_meta":{"region":"fr-fr","author_name":"Christophe Adam","featured_image":"https:\/\/www.sage.com\/fr-fr\/blog\/wp-content\/uploads\/sites\/4\/2019\/09\/business-intelligence-big-data-collaborateurs.jpg","imagine_tags":{"450":"ERP","456":"Gestion Commerciale","462":"Grandes Entreprises","460":"Petites Entreprises","459":"Petites et Moyennes Entreprises"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice France","distributor_original_site_url":"https:\/\/www.sage.com\/fr-fr\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/posts\/7781","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/users\/710"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/comments?post=7781"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/posts\/7781\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/media\/7782"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/media?parent=7781"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/categories?post=7781"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/tags?post=7781"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/business_type?post=7781"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/lilypad?post=7781"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/context?post=7781"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/industry?post=7781"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/persona?post=7781"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/imagine_tag?post=7781"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/coauthors?post=7781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}