{"id":8341,"date":"2020-06-19T16:00:59","date_gmt":"2020-06-19T14:00:59","guid":{"rendered":"https:\/\/www.sage.com\/fr-fr\/blog\/?p=8341"},"modified":"2023-08-21T15:58:33","modified_gmt":"2023-08-21T13:58:33","slug":"relance-client-valeur-ajoutee-guide","status":"publish","type":"post","link":"https:\/\/www.sage.com\/fr-fr\/blog\/relance-client-valeur-ajoutee-guide\/","title":{"rendered":"Aborder la relance client comme une valeur ajout\u00e9e -Tome 1\/5 [guide]"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/fr-fr\/blog\/categorie\/guides-et-modeles-gratuits\/\" class=\"entry-header__link\">Guides et mod\u00e8les gratuits<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tAborder la relance client comme une valeur ajout\u00e9e -Tome 1\/5 [guide]\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2020-06-19T16:00:59+02:00\">June 19, 2020<\/time><\/span><span class=\"reading-time\"> min de lecture<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"Aborder la relance client comme une valeur ajout\u00e9e -Tome 1\/5 [guide]\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/fr-fr\/blog\/relance-client-valeur-ajoutee-guide\/\"\n\t\t\tdata-share-text=\"Veuillez lire cet article int\u00e9ressant\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Partager<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copier le lien<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copi\u00e9<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n<\/header>\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/fr-fr\/blog\/author\/cedric-suire\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/fr-fr\/blog\/wp-content\/uploads\/sites\/4\/2018\/10\/Suire-Cedric_350x350.jpg\" class=\"entry-author__image\" alt=\"\" \/>\t\t\t\t<span class=\"entry-author__name\">C\u00e9dric Suire<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p class=\"\">Se faire payer ses factures dans les d\u00e9lais dont on a convenu avec ses clients, sans relance, devrait \u00eatre une \u00e9vidence pour les PME. Et pourtant, il n\u2019en est rien. Le constat de l\u2019Observatoire des d\u00e9lais de paiement\u00b9 est que la moyenne pour les d\u00e9lais fournisseurs reste bloqu\u00e9e \u00e0 51 jours d\u2019achats, en d\u00e9pit des progr\u00e8s contenus dans la loi LME\u00b2.<\/p>\n\n\n\n<p class=\"\">Les PME qui refusent de subir des pratiques qui leur co\u00fbtent (19 milliards d\u2019euros en 2018)\u00b3 doivent trouver du temps et de l\u2019\u00e9nergie pour organiser le recouvrement.<\/p>\n\n\n\n<p class=\"\">Pour vous accompagner dans ce processus et partager les meilleures pratiques, Sage vous propose une collection de 5 mini-guides qui passent en revue tous les aspects du <a href=\"https:\/\/www.sage.com\/fr-fr\/produits\/sage-100\/sage-recouvrement-creances\/\">recouvrement de cr\u00e9ances<\/a> et en simplifient la mise en \u0153uvre.<\/p>\n\n\n\n<p class=\"\">Directeur Financier ou Responsable Tr\u00e9sorerie, vous voulez pouvoir convaincre autour de vous de l\u2019int\u00e9r\u00eat d\u2019organiser avec m\u00e9thode et professionnalisme le processus de relance clients ?<\/p>\n\n\n\n<p class=\"\">Le premier mini-guide est destin\u00e9 \u00e0 faire prendre conscience des enjeux, des contraintes et des avantages d\u2019une proc\u00e9dure de relance bien con\u00e7ue et bien ex\u00e9cut\u00e9e.<\/p>\n\n\n\n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Le recouvrement de cr\u00e9ances pour les PME <\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Aborder la relance client comme une valeur ajout\u00e9e<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-80584220-55ce-4246-916e-14045e737085\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>T\u00e9l\u00e9chargez gratuitement le mini-guide<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1252\" height=\"810\" src=\"https:\/\/www.sage.com\/fr-fr\/blog\/wp-content\/uploads\/sites\/4\/2020\/06\/relance-clients-valeur-ajoutee-guide_CTA-1252x810.jpg\" class=\"single-cta__image\" alt=\"relance-clients-valeur-ajoutee-guide_CTA\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/fr-fr\/blog\/wp-content\/uploads\/sites\/4\/2020\/06\/relance-clients-valeur-ajoutee-guide_CTA-1252x810.jpg 1252w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n\n\n<p class=\"\"><strong>Pour aller plus loin sur le sujet<\/strong> :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.sage.com\/fr-fr\/blog\/relance-client-3-etapes-guide\/\">Ma\u00eetriser les 3 \u00e9tapes de la relance client -Tome 2\/5 [guide]<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.sage.com\/fr-fr\/blog\/trois-scenarios-relance-client-guide\/\">3 scenarios de relance client &#8211; Tome 3\/5 [guide]<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.sage.com\/fr-fr\/blog\/procedure-de-relance-client-guide\/\">Mettre en place une proc\u00e9dure de relance &#8211; Tome 4\/5 [guide]<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.sage.com\/fr-fr\/blog\/procedure-de-relance-client-systematiser-guide\/\">Syst\u00e9matiser la proc\u00e9dure de relance &#8211; Tome 5\/5 [guide]<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.sage.com\/fr-fr\/blog\/recouvrement-relation-client-cash\/\">Recouvrement, la relation client enrichie par la culture du cash [guide]<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"\"><a href=\"https:\/\/publications.banque-france.fr\/search-es?term=rapport+de+lobservatoire+des+delais+de+pai\" target=\"_blank\" rel=\"noopener noreferrer\">\u00b9<em>https:\/\/publications.banque-france.fr\/liste-chronologique\/rapport-de-lobservatoire-des-delais-de-paiement<\/em><\/a><br>\u00b2 <em>4 ao\u00fbt 2008<\/em><br>\u00b3 <em>Estimation de l\u2019Observatoire des d\u00e9lais de paiement \u2013 \u00c9dition 2019<\/em><\/p>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Inscrivez-vous \u00e0 la e-newsletter mensuelle<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-a947ade1-e692-455f-94ce-a275d72a9a11\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Je m&#039;abonne<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"779\" src=\"https:\/\/www.sage.com\/fr-fr\/blog\/wp-content\/uploads\/sites\/4\/2021\/05\/spreadsheets-1024x779-1.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/fr-fr\/blog\/wp-content\/uploads\/sites\/4\/2021\/05\/spreadsheets-1024x779-1.jpg 1024w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Se faire payer ses factures dans les d\u00e9lais dont on a convenu avec ses clients, sans relance, devrait \u00eatre une \u00e9vidence pour les PME. Et pourtant, il n\u2019en est rien. Le constat de l\u2019Observatoire des d\u00e9lais de paiement\u00b9 est que la moyenne pour les d\u00e9lais fournisseurs reste bloqu\u00e9e \u00e0 51 jours d\u2019achats, en d\u00e9pit des [&hellip;]<\/p>\n","protected":false},"author":293,"featured_media":8342,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"footnotes":""},"categories":[834],"tags":[70,150,41],"business_type":[8,9],"lilypad":[],"context":[],"industry":[],"persona":[34],"imagine_tag":[450,475,460,459],"coauthors":[924],"class_list":["post-8341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guides-et-modeles-gratuits","tag-comptabilite","tag-devis-et-gestion-commerciale","tag-tresorerie","business_type-artisans-et-petites-entreprises","business_type-petites-et-moyennes-entreprises"],"sage_meta":{"region":"fr-fr","author_name":"C\u00e9dric Suire","featured_image":"https:\/\/www.sage.com\/fr-fr\/blog\/wp-content\/uploads\/sites\/4\/2020\/06\/relance-clients-valeur-ajoutee-guide.jpg","imagine_tags":{"450":"ERP","475":"Gestion factuation","460":"Petites Entreprises","459":"Petites et Moyennes Entreprises"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice France","distributor_original_site_url":"https:\/\/www.sage.com\/fr-fr\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/posts\/8341","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/users\/293"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/comments?post=8341"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/posts\/8341\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/media\/8342"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/media?parent=8341"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/categories?post=8341"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/tags?post=8341"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/business_type?post=8341"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/lilypad?post=8341"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/context?post=8341"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/industry?post=8341"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/persona?post=8341"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/imagine_tag?post=8341"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/coauthors?post=8341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}