{"id":9117,"date":"2021-02-22T14:24:27","date_gmt":"2021-02-22T13:24:27","guid":{"rendered":"https:\/\/www.sage.com\/fr-fr\/blog\/?p=9117"},"modified":"2026-02-05T14:27:56","modified_gmt":"2026-02-05T13:27:56","slug":"enrichir-lexperience-client-digitalsuccess","status":"publish","type":"post","link":"https:\/\/www.sage.com\/fr-fr\/blog\/enrichir-lexperience-client-digitalsuccess\/","title":{"rendered":"[#DigitalSuccess] Enrichir l&#8217;exp\u00e9rience client"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/fr-fr\/blog\/categorie\/digitalisation-et-tendances\/\" class=\"entry-header__link\">Digitalisation &amp; Tendances<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\t[#DigitalSuccess] Enrichir l&#8217;exp\u00e9rience client\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2021-02-22T14:24:27+01:00\">February 22, 2021<\/time><\/span><span class=\"reading-time\"> min de lecture<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"[#DigitalSuccess] Enrichir l&#8217;exp\u00e9rience client\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/fr-fr\/blog\/enrichir-lexperience-client-digitalsuccess\/\"\n\t\t\tdata-share-text=\"Veuillez lire cet article int\u00e9ressant\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Partager<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copier le lien<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copi\u00e9<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/fr-fr\/blog\/author\/celinebayle\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/fr-fr\/blog\/wp-content\/uploads\/sites\/4\/2020\/04\/Celine-Bayle-light_2.jpg\" class=\"entry-author__image\" alt=\"Celine-Bayle\" \/>\t\t\t\t<span class=\"entry-author__name\">C\u00e9line Bayle<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container-wrap -mode-full\"><div class=\"video-container\"><video\n\t\t\t\tclass=\"sage-video video-js vjs-default-skin \"\n\t\t\t\twidth=\"640\"\n\t\t\t\theight=\"360\"\n\t\t\t\tdata-setup='{ \"controls\": true, \"aspectRatio\" : \"16:9\", \"poster\": \"https:\/\/img.youtube.com\/vi\/HUXIRPqW_mc\/maxresdefault.jpg\", \"techOrder\": [\"youtube\"], \"enablejsapi\": 1, \"origin\": \"https:\/\/www.sage.com\", \"sources\": [{ \"type\": \"video\/youtube\", \"src\": \"https:\/\/www.youtube.com\/watch?v=HUXIRPqW_mc\"}], \"youtube\": { \"ytControls\": 0, \"cc_load_policy\": 3, \"modestbranding\": 1, \"hl\": \"fr_FR\", \"playsinline\": 1 } }'\n\t\t\t\tcrossorigin=\"\"><\/video><\/div><\/div>\n<\/div><\/figure>\n\n\n\n<p>La transformation digitale expliqu\u00e9e par l\u2019exp\u00e9rience concr\u00e8te\u2026<br>\n\u00c0 travers la s\u00e9rie \u00ab Digital Success \u00bb, la web s\u00e9rie qui s&#8217;invite chez vous, Sage met \u00e0 l\u2019honneur les solutions trouv\u00e9es par ses clients pour relever leurs d\u00e9fis m\u00e9tiers.<br>\nAujourd\u2019hui : Enrichir l\u2019exp\u00e9rience client<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-cofel-maximise-l-experience-client-et-innove-dans-de-nouveaux-services-pour-garder-sa-longueur-d-avance\">Cofel maximise l\u2019exp\u00e9rience client et innove dans de nouveaux services pour garder sa longueur d\u2019avance.<\/h2>\n\n\n\n<p><strong>C\u00e9line BAYLE \u2013 Directrice Marketing Produit \u2013 Sage<\/strong><br>\nLa diff\u00e9renciation par l\u2019exp\u00e9rience client, c\u2019est aussi l\u2019affaire de l\u2019industrie !<br>\nIllustration avec l\u2019entreprise <a href=\"https:\/\/www.cofel.fr\/\" target=\"_blank\" rel=\"noopener noreferrer\">Cofel<\/a>, qui fabrique les matelas Bulltex, Epeda et Merinos.<br>\nS\u00e9bastien ALEXANDRE pilote la transformation num\u00e9rique de l\u2019entreprise, qui mobilise ses 850 collaborateurs autour de l&#8217;excellence du produit et du service. \u00c9coutons-le\u2026<\/p>\n\n\n\n<p><strong>S\u00e9bastien ALEXANDRE \u2013 Directeur des Syst\u00e8mes d\u2019information \u2013 Cofel<\/strong><br>\nDemain, nous devons d\u00e9velopper davantage de services. \u00c0 destination de nos clients et de nos consommateurs. Pour rester leaders, nous devons \u00eatre irr\u00e9prochables dans nos produits mais \u00e9galement dans l&#8217;information qui entoure nos flux logistiques.<\/p>\n\n\n\n<p><strong>C\u00e9line BAYLE \u2013 Directrice Marketing Produit \u2013 Sage<\/strong><br>\nCe que nous dit Cofel, c\u2019est que la qualit\u00e9 de l&#8217;exp\u00e9rience client se construit en amont.<br>\nC&#8217;est parce que j&#8217;ai command\u00e9 des composants \u00e0 temps que j&#8217;ai livr\u00e9 \u00e0 temps.<br>\nC&#8217;est parce que j&#8217;ai \u00e9t\u00e9 capable de savoir pr\u00e9cis\u00e9ment quand je livre que j&#8217;ai pu informer mon client de mani\u00e8re pr\u00e9cise.<br>\nLa force du digital, et du Cloud en particulier, c\u2019est de connecter tous les acteurs de la cha\u00eene de valeur&#8230; Des fournisseurs aux clients finaux.<br>\nChacun connect\u00e9 \u00e0 l&#8217;information dont il a besoin, au moment o\u00f9 il en a besoin. Tous les collaborateurs engag\u00e9s dans la co-construction d\u2019une exp\u00e9rience client diff\u00e9renciante, qui garantit une longueur d\u2019avance \u00e0 l\u2019entreprise !<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sage.com\/fr-fr\/histoires-de-reussite\/cofel\/\">D\u00e9couvrez \u00e9galement le partage d&#8217;exp\u00e9rience complet<\/a> de S\u00e9bastien Alexandre autour de l&#8217;usage et des b\u00e9n\u00e9fices de sa solution Sage<\/p>\n\n\n\n<p>\u00c0 tr\u00e8s bient\u00f4t, pour un nouveau rendez-vous \u00e0 la rencontre des entreprises et de leurs acteurs dans la s\u00e9rie #DigitalSuccess.<\/p>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Inscrivez-vous \u00e0 la e-newsletter mensuelle<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-a947ade1-e692-455f-94ce-a275d72a9a11\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Je m&#039;abonne<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"779\" src=\"https:\/\/www.sage.com\/fr-fr\/blog\/wp-content\/uploads\/sites\/4\/2021\/05\/spreadsheets-1024x779-1.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/fr-fr\/blog\/wp-content\/uploads\/sites\/4\/2021\/05\/spreadsheets-1024x779-1.jpg 1024w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>La transformation digitale expliqu\u00e9e par l\u2019exp\u00e9rience concr\u00e8te\u2026 \u00c0 travers la s\u00e9rie \u00ab Digital Success \u00bb, la web s\u00e9rie qui s&#8217;invite chez vous, Sage met \u00e0 l\u2019honneur les solutions trouv\u00e9es par ses clients pour relever leurs d\u00e9fis m\u00e9tiers. Aujourd\u2019hui : Enrichir l\u2019exp\u00e9rience client Cofel maximise l\u2019exp\u00e9rience client et innove dans de nouveaux services pour garder sa [&hellip;]<\/p>\n","protected":false},"author":994,"featured_media":9135,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":true,"post_featured_image_hide":false,"footnotes":""},"categories":[16],"tags":[224,807],"business_type":[8,9],"lilypad":[],"context":[],"industry":[24,25,26],"persona":[34,37],"imagine_tag":[864,862],"coauthors":[947],"class_list":["post-9117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitalisation-et-tendances","tag-ia-digitalisation","tag-interview-client-ou-expert","business_type-artisans-et-petites-entreprises","business_type-petites-et-moyennes-entreprises","industry-industrie","industry-negoce","industry-services"],"sage_meta":{"region":"fr-fr","author_name":"C\u00e9line Bayle","featured_image":"https:\/\/www.sage.com\/fr-fr\/blog\/wp-content\/uploads\/sites\/4\/2021\/02\/vignettes_blog_01-1.jpg","imagine_tags":{"864":"Hub-cloud_All","862":"Hub-cloud_DSI"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice France","distributor_original_site_url":"https:\/\/www.sage.com\/fr-fr\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/posts\/9117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/users\/994"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/comments?post=9117"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/posts\/9117\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/media\/9135"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/media?parent=9117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/categories?post=9117"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/tags?post=9117"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/business_type?post=9117"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/lilypad?post=9117"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/context?post=9117"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/industry?post=9117"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/persona?post=9117"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/imagine_tag?post=9117"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/coauthors?post=9117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}