{"id":9369,"date":"2021-06-07T09:00:12","date_gmt":"2021-06-07T07:00:12","guid":{"rendered":"https:\/\/www.sage.com\/fr-fr\/blog\/?p=9369"},"modified":"2025-05-02T17:46:35","modified_gmt":"2025-05-02T15:46:35","slug":"se-differencier-digitalsuccess","status":"publish","type":"post","link":"https:\/\/www.sage.com\/fr-fr\/blog\/se-differencier-digitalsuccess\/","title":{"rendered":"[#DigitalSuccess] Se diff\u00e9rencier"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/fr-fr\/blog\/categorie\/digitalisation-et-tendances\/\" class=\"entry-header__link\">Digitalisation &amp; Tendances<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\t[#DigitalSuccess] Se diff\u00e9rencier\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2021-06-07T09:00:12+02:00\">juin 7, 2021<\/time><\/span><span class=\"reading-time\"> min de lecture<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"[#DigitalSuccess] Se diff\u00e9rencier\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/fr-fr\/blog\/se-differencier-digitalsuccess\/\"\n\t\t\tdata-share-text=\"Veuillez lire cet article int\u00e9ressant\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Partager<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copier le lien<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copi\u00e9<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n<\/header>\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/fr-fr\/blog\/author\/sabineducrot\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/fr-fr\/blog\/wp-content\/uploads\/sites\/4\/2021\/04\/Sabine-Ducrot-Ciss-350x350.png\" class=\"entry-author__image\" alt=\"\" \/>\t\t\t\t<span class=\"entry-author__name\">Sabine Ducrot-Ciss<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-prise-en-charge-des-contenus-embarqu-s wp-block-embed-prise-en-charge-des-contenus-embarqu-s\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container-wrap -mode-full\"><div class=\"video-container\"><video\n\t\t\t\tclass=\"sage-video video-js vjs-default-skin \"\n\t\t\t\twidth=\"640\"\n\t\t\t\theight=\"360\"\n\t\t\t\tdata-setup='{ \"controls\": true, \"aspectRatio\" : \"16:9\", \"poster\": \"https:\/\/img.youtube.com\/vi\/GPBYH0_H9VU\/maxresdefault.jpg\", \"techOrder\": [\"youtube\"], \"enablejsapi\": 1, \"origin\": \"https:\/\/www.sage.com\", \"sources\": [{ \"type\": \"video\/youtube\", \"src\": \"https:\/\/www.youtube.com\/watch?v=GPBYH0_H9VU\"}], \"youtube\": { \"ytControls\": 0, \"cc_load_policy\": 3, \"modestbranding\": 1, \"hl\": \"fr_FR\", \"playsinline\": 1 } }'\n\t\t\t\tcrossorigin=\"\"><\/video><\/div><\/div>\n<\/div><\/figure>\n\n\n\n<p>La transformation digitale expliqu\u00e9e par l\u2019exp\u00e9rience concr\u00e8te\u2026<br>\u00c0 travers la s\u00e9rie \u00ab Digital Success \u00bb, Sage met \u00e0 l\u2019honneur les solutions trouv\u00e9es par ses clients pour relever leurs d\u00e9fis m\u00e9tiers.<br>Aujourd\u2019hui : Se diff\u00e9rencier<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-se-differencier-le-patron-du-cabinet-seccod-est-un-expert-comptable-et-ancien-footballeur-qui-ne-prend-pas-ses-clients-a-contrepied\">Se diff\u00e9rencier : Le patron du Cabinet Seccod est un expert-comptable et ancien footballeur qui ne prend pas ses clients \u00e0 contrepied.<\/h2>\n\n\n\n<p><strong>Sabine DUCROT-CISS<\/strong><br>Footballeur amateur dot\u00e9 d\u2019une belle technique, Olivier Deleau s\u2019est donn\u00e9 deux options pour dribbler ses adversaires. Faire des locaux de son cabinet Seccod un mod\u00e8le de design. Profiter au maximum des opportunit\u00e9s offertes par le digital pour interagir avec ses clients. Entrons sur le terrain !<\/p>\n\n\n\n<p><strong>Olivier DELEAU \u2013 G\u00e9rant du cabinet Seccod<\/strong><br>J&rsquo;ai l&rsquo;absolue certitude que les cabinets doivent se diff\u00e9rencier. Se diff\u00e9rencier dans un m\u00e9tier qui est en pleine mutation aujourd&rsquo;hui.<br>Consacrer moins de temps \u00e0 la production de comptes nous permet de consacrer plus de temps \u00e0 une mission essentielle : le conseil et l&rsquo;accompagnement de l&rsquo;entreprise.<\/p>\n\n\n\n<p><strong>Sabine DUCROT-CISS<\/strong><br>C\u2019est \u00e0 peu pr\u00e8s au moment o\u00f9 la VAR a fait ses d\u00e9buts dans les enceintes de football qu\u2019Olivier Deleau a d\u00e9cid\u00e9 de tirer parti de toutes les facettes du digital pour d\u00e9velopper une relation diff\u00e9renciante avec ses clients.<br>Il faut dire que le cabinet Seccod s\u2019est fait la sp\u00e9cialit\u00e9 de l\u2019accompagnement des cr\u00e9ateurs d\u2019entreprise. Tous ses clients ont en commun une maturit\u00e9 digitale qui permet \u00e0 Olivier Deleau d\u2019explorer avec eux tous les sch\u00e9mas de jeu.<br>Chaque client dispose par exemple d\u2019un tableau de bord personnalis\u00e9, actualis\u00e9 en temps r\u00e9el \u00e0 partir des donn\u00e9es de sa tenue de compte. Chacun peut aussi noter l\u2019engagement du cabinet, qui se soumet \u00e0 l\u2019\u00e9valuation de ses clients.<br>Si l\u2019on ajoute \u00e0 cela la table de ping pong qui tr\u00f4ne au milieu des locaux et la salle de sieste pour se remettre des cl\u00f4tures marathon, il est ais\u00e9 de deviner que les clients se sentent chez Seccod comme chez eux !<\/p>\n\n\n\n<p>\u00c0 tr\u00e8s bient\u00f4t, pour un nouveau rendez-vous \u00e0 la rencontre des entreprises et de leurs acteurs.<\/p>\n\n\n\n<p>\u00c0 d\u00e9couvrir dans la s\u00e9rie \u00ab Digital Success \u00bb : <a href=\"https:\/\/www.sage.com\/fr-fr\/blog\/acceder-au-meilleur-de-la-technologie-digitalsuccess\/\"><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;[#DigitalSuccess] Acc\u00e9der au meilleur de la technologie &quot;}\" data-sheets-userformat=\"{&quot;2&quot;:10753,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:255},&quot;16&quot;:10}\">[#DigitalSuccess] Acc\u00e9der au meilleur de la technologie <\/span><\/a><\/p>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Inscrivez-vous \u00e0 la e-newsletter mensuelle<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-a947ade1-e692-455f-94ce-a275d72a9a11\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Je m&#039;abonne<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"779\" src=\"https:\/\/www.sage.com\/fr-fr\/blog\/wp-content\/uploads\/sites\/4\/2021\/05\/spreadsheets-1024x779-1.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/fr-fr\/blog\/wp-content\/uploads\/sites\/4\/2021\/05\/spreadsheets-1024x779-1.jpg 1024w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>La transformation digitale expliqu\u00e9e par l\u2019exp\u00e9rience concr\u00e8te\u2026\u00c0 travers la s\u00e9rie \u00ab Digital Success \u00bb, Sage met \u00e0 l\u2019honneur les solutions trouv\u00e9es par ses clients pour relever leurs d\u00e9fis m\u00e9tiers.Aujourd\u2019hui : Se diff\u00e9rencier Se diff\u00e9rencier : Le patron du Cabinet Seccod est un expert-comptable et ancien footballeur qui ne prend pas ses clients \u00e0 contrepied. Sabine [&hellip;]<\/p>\n","protected":false},"author":902,"featured_media":9430,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":true,"post_featured_image_hide":false,"footnotes":""},"categories":[16],"tags":[51,224,807],"business_type":[11],"lilypad":[],"context":[],"industry":[23,24,25,26],"persona":[867,40],"imagine_tag":[463,452,859],"coauthors":[901],"class_list":["post-9369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitalisation-et-tendances","tag-cabinet-expert-comptable","tag-ia-digitalisation","tag-interview-client-ou-expert","business_type-expertise-comptable","industry-btp","industry-industrie","industry-negoce","industry-services"],"sage_meta":{"region":"fr-fr","author_name":"Sabine Ducrot-Ciss","featured_image":"https:\/\/www.sage.com\/fr-fr\/blog\/wp-content\/uploads\/sites\/4\/2021\/04\/19_SECCOD_blog.jpg","imagine_tags":{"463":"Expertise comptable","452":"Experts-Comptables","859":"Hub-cloud_Responsable Finance"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice France","distributor_original_site_url":"https:\/\/www.sage.com\/fr-fr\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/posts\/9369","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/users\/902"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/comments?post=9369"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/posts\/9369\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/media\/9430"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/media?parent=9369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/categories?post=9369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/tags?post=9369"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/business_type?post=9369"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/lilypad?post=9369"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/context?post=9369"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/industry?post=9369"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/persona?post=9369"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/imagine_tag?post=9369"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/fr-fr\/blog\/api\/wp\/v2\/coauthors?post=9369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}