{"id":1280,"date":"2021-06-02T11:22:57","date_gmt":"2021-06-02T10:22:57","guid":{"rendered":"https:\/\/www.sage.com\/fr-ma\/blog\/?p=1280"},"modified":"2025-12-31T11:57:31","modified_gmt":"2025-12-31T10:57:31","slug":"expertise-comptable-opportunites-entretien-bilan","status":"publish","type":"post","link":"https:\/\/www.sage.com\/fr-ma\/blog\/expertise-comptable-opportunites-entretien-bilan\/","title":{"rendered":"L\u2019entretien de bilan, une occasion de promouvoir vos missions"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/fr-ma\/blog\/category\/croissance-strategie-clients\/\" class=\"entry-header__link\">Croissance &amp; Strat\u00e9gie clients<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tL\u2019entretien de bilan, une occasion de promouvoir vos missions\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2021-06-02T11:22:57+01:00\">juin 2, 2021<\/time><\/span><span class=\"reading-time\"> min de lecture<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"L\u2019entretien de bilan, une occasion de promouvoir vos missions\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/fr-ma\/blog\/expertise-comptable-opportunites-entretien-bilan\/\"\n\t\t\tdata-share-text=\"Veuillez lire cet article int\u00e9ressant\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Partager<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copier le lien<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copi\u00e9<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n\t<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/fr-ma\/blog\/author\/brigittebillerot\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/fr-ma\/blog\/wp-content\/uploads\/sites\/23\/2019\/06\/Billerot-Brigitte-150x150.jpg\" class=\"entry-author__image\" alt=\"\" \/>\t\t\t\t<span class=\"entry-author__name\">Brigitte Billerot<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n\n\n<p>L\u2019entretien de bilan avec votre client est un moment cl\u00e9. Cet \u00e9change permet non seulement d\u2019\u00e9voquer avec lui les chiffres de l\u2019ann\u00e9e pass\u00e9e, voire les difficult\u00e9s rencontr\u00e9es, mais c\u2019est aussi le moment id\u00e9al pour lui proposer des solutions !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-valoriser-votre-travail\">Valoriser votre travail<\/h2>\n\n\n\n<p>Une fois par an, vous allez rencontrer vos clients pour r\u00e9aliser un entretien \u00ab bilan \u00bb avec une pr\u00e9sentation d\u00e9taill\u00e9e de leurs chiffres. Cette analyse financi\u00e8re pointue doit porter sur chaque poste du bilan financier, pr\u00e9senter des ratios et alerter sur les points faibles de la gestion de l\u2019entreprise.<br>\nPour valoriser au mieux le travail que vous avez effectu\u00e9, n\u2019h\u00e9sitez pas \u00e0 opter pour des solutions informatiques, compatibles avec vos logiciels m\u00e9tiers. Elles permettent de restituer de mani\u00e8re claire et synth\u00e9tique les comptes annuels du client, de mettre en avant les postes sensibles, ceux ayant le plus \u00e9volu\u00e9 par rapport \u00e0 l\u2019ann\u00e9e pr\u00e9c\u00e9dente, voire d\u2019\u00e9diter des plaquettes th\u00e9matiques synth\u00e9tiques qui peuvent mettre en valeur les conseils que vous vous appr\u00eatez \u00e0 dispenser.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-identifier-les-besoins-de-votre-interlocuteur\">Identifier les besoins de votre interlocuteur<\/h2>\n\n\n\n<p>Cet entretien de bilan vous donne aussi l\u2019opportunit\u00e9 de g\u00e9n\u00e9rer du business en proposant de nouvelles missions. D\u2019autant qu\u2019aujourd\u2019hui, l\u2019expert-comptable n\u2019est plus seulement en charge des chiffres de l\u2019entreprise, son r\u00f4le s\u2019oriente vers plus du conseil et l\u2019accompagnement du client dans la gestion et le d\u00e9veloppement de son activit\u00e9, toujours plus complexes.<br>\nPour cela, l\u2019analyse de l\u2019activit\u00e9 doit vous permettre en amont de l\u2019entretien, de faire le point sur la situation du client et d\u2019identifier ses besoins. N\u2019h\u00e9sitez pas, au travers d\u2019un courrier par exemple, \u00e0 l\u2019inciter \u00e0 r\u00e9fl\u00e9chir et \u00e0 vous faire remonter, avant l\u2019entretien, ses projets d\u2019avenir (investissements, embauches, croissance externe\u2026) et ses difficult\u00e9s (baisse de marge, perte d\u2019un client important, licenciements envisag\u00e9s\u2026) pour partager ses interrogations avec vous lors de votre rendez-vous.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-presenter-des-solutions\">Pr\u00e9senter des solutions<\/h2>\n\n\n\n<p>Il vous reste alors \u00e0 convertir ses projets ou ses probl\u00e8mes en solutions, sous forme de nouvelles missions pour vous. Qu\u2019il s\u2019agisse d\u2019am\u00e9liorer ses postes r\u00e9mun\u00e9rations et charges sociales, d\u2019optimiser sa fiscalit\u00e9 ou encore de proposer un nouveau point de vue sur son organisation administrative ou ses process, selon l\u2019\u00e9volution des normes en vigueur, soyez p\u00e9dagogique ! Pour pr\u00e9senter vos solutions, un support est toujours plus parlant, par exemple un diaporama qui d\u00e9taillera le contenu de vos nouvelles missions et leurs b\u00e9n\u00e9fices pour le client\u2026 L\u00e0 aussi, des solutions logicielles existent pour pr\u00e9parer cette pr\u00e9sentation facilement gr\u00e2ce \u00e0 une saisie simplifi\u00e9e des donn\u00e9es. Pr\u00e9f\u00e9rez les logiciels qui permettent d\u2019importer les donn\u00e9es de la balance comptable et d\u2019\u00e9tudier plusieurs hypoth\u00e8ses, pour g\u00e9n\u00e9rer des indicateurs pertinents et des solutions qui valorisent votre savoir-faire !<\/p>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Abonnez-vous \u00e0 la newsletter Sage Advice et recevez, directement dans votre bo\u00eete email, nos tous derniers conseils.<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-d40c4109-9f94-4698-b25d-78127a854343\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>S&#039;abonner<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1064\" height=\"810\" src=\"https:\/\/www.sage.com\/fr-ma\/blog\/wp-content\/uploads\/sites\/23\/2019\/05\/GettyImages-683807936_super-1064x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/fr-ma\/blog\/wp-content\/uploads\/sites\/23\/2019\/05\/GettyImages-683807936_super-1064x810.jpg 1064w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n<section class=\"more-topics alignfull has-grey-light-background-color wp-block-sage-post-topics\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col col-12 col-lg-4\">\n\t\t\t\t<h3 class=\"more-topics__title h2\">Parcourir plus de sujets depuis cet article<\/h3>\n\t\t\t<\/div>\n\t\t\t<div class=\"col col-12 col-lg-8\">\n\t\t\t\t<ul class=\"post-tags__list\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/fr-ma\/blog\/tag\/cabinet-expert-comptable\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tCabinet Expert-Comptable\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/fr-ma\/blog\/tag\/crm-relation-client\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tCRM &#8211; Relation Client\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<div class=\"alignfull wp-block-sage-related-posts\">\n\t<section class=\"related-posts card-grid has-dark-background-color\">\n\t<div class=\"container\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--featured h1\">Explorez plus d&#039;articles<\/h2>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"row related-posts__featured\">\n\t\t\t\t<div class=\"col card-grid__item\">\n\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-0 post-2878 post type-post status-publish format-standard has-post-thumbnail hentry category-delais-de-paiement category-legal-reglementation tag-cabinet-expert tag-cabinet-expert-comptable tag-conseil tag-delais-de-paiement business_type-petite-et-moyenne-entreprise business_type-expertise-comptable card-post--is-clickable\"\n>\n\t<div class=\"card-post__media-wrapper\">\n\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1215\" height=\"810\" src=\"https:\/\/www.sage.com\/fr-ma\/blog\/wp-content\/uploads\/sites\/23\/2023\/10\/GettyImages-1316107530-1215x810.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/fr-ma\/blog\/wp-content\/uploads\/sites\/23\/2023\/10\/GettyImages-1316107530-684x384.jpg 684w, https:\/\/www.sage.com\/fr-ma\/blog\/wp-content\/uploads\/sites\/23\/2023\/10\/GettyImages-1316107530-768x512.jpg 768w, https:\/\/www.sage.com\/fr-ma\/blog\/wp-content\/uploads\/sites\/23\/2023\/10\/GettyImages-1316107530-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\t<\/div>\n\n\t<div class=\"card-post__content\">\n\t\t\t\t\t<div class=\"card-post__label\">Recommand\u00e9<\/div>\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2024-02-13T10:29:19+01:00\">f\u00e9vrier 13, 2024<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">9 min de lecture<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h3\">\n\t\t\t\t\t\t\t<a\n\t\t\t\t\tclass=\"card-post__title-link\"\n\t\t\t\t\thref=\"https:\/\/www.sage.com\/fr-ma\/blog\/loi-69-21-sur-les-delais-de-paiements-voici-que-vous-devez-savoir-sur-le-nouveau-role-du-commissaire-aux-comptes\/\"\n\t\t\t\t>\n\t\t\t\n\t\t\tLoi 69-21 sur les d\u00e9lais de paiements. Voici que vous devez savoir sur le nouveau r\u00f4le du commissaire aux comptes\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/p>\n\n\t\t\n\t\t\t\t\t<p class=\"card-post__description\">\n\t\t\t\tLa loi 69.21 a instaur\u00e9 une nouvelle mission pour les commissaires aux comptes\u00a0: \u00e9mettre un visa de concordance pour accompagner les d\u00e9clarations trimestrielles des d\u00e9lais de paiement des entreprises dont le chiffre d\u2019affaires est sup\u00e9rieur ou \u00e9gal \u00e0 50 millions de dirhams.\t\t\t<\/p>\n\t\t\n\t\t\t<\/div>\n\n\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"row related-posts__non-featured\">\n\t\t\t\t<div class=\"col col-12\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--more h4\">En savoir plus sur ce sujet<\/h2>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-1 post-1038 post type-post status-publish format-standard has-post-thumbnail hentry category-digitalisation-tendances tag-cabinet-expert-comptable tag-comptabilite tag-donnees\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/fr-ma\/blog\/experts-comptables-generations-transformation-digitale\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/fr-ma\/blog\/wp-content\/uploads\/sites\/23\/2023\/10\/GettyImages-1451456915-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/fr-ma\/blog\/wp-content\/uploads\/sites\/23\/2023\/10\/GettyImages-1451456915-684x384.jpg 684w, https:\/\/www.sage.com\/fr-ma\/blog\/wp-content\/uploads\/sites\/23\/2023\/10\/GettyImages-1451456915-768x512.jpg 768w, https:\/\/www.sage.com\/fr-ma\/blog\/wp-content\/uploads\/sites\/23\/2023\/10\/GettyImages-1451456915-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2022-03-22T10:06:10+01:00\">mars 22, 2022<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">4 min de lecture<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tExperts-comptables : quels b\u00e9n\u00e9fices attendre de la Data Science ?\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-2 post-1298 post type-post status-publish format-standard has-post-thumbnail hentry category-digitalisation-tendances tag-cabinet-expert-comptable tag-cloud tag-cybersecurite-ou-securite-informatique tag-formation-professionnelle tag-saas\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/fr-ma\/blog\/la-protection-des-donnees-des-clients-un-imperatif\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/fr-ma\/blog\/wp-content\/uploads\/sites\/23\/2021\/06\/2021-06-03-2-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/fr-ma\/blog\/wp-content\/uploads\/sites\/23\/2021\/06\/2021-06-03-2-684x384.jpg 684w, https:\/\/www.sage.com\/fr-ma\/blog\/wp-content\/uploads\/sites\/23\/2021\/06\/2021-06-03-2-768x513.jpg 768w, https:\/\/www.sage.com\/fr-ma\/blog\/wp-content\/uploads\/sites\/23\/2021\/06\/2021-06-03-2-1213x810.jpg 1213w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2021-06-03T15:43:46+01:00\">juin 3, 2021<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">5 min de lecture<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tLa protection des donn\u00e9es des clients : un imp\u00e9ratif\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-3 post-1285 post type-post status-publish format-standard has-post-thumbnail hentry category-croissance-strategie-clients tag-cabinet-expert-comptable tag-comptabilite tag-pme tag-pmi\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/fr-ma\/blog\/expert-comptable-tpe-pme-infographie\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/fr-ma\/blog\/wp-content\/uploads\/sites\/23\/2021\/06\/pic-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/fr-ma\/blog\/wp-content\/uploads\/sites\/23\/2021\/06\/pic-684x384.jpg 684w, https:\/\/www.sage.com\/fr-ma\/blog\/wp-content\/uploads\/sites\/23\/2021\/06\/pic-768x512.jpg 768w, https:\/\/www.sage.com\/fr-ma\/blog\/wp-content\/uploads\/sites\/23\/2021\/06\/pic-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2021-06-02T12:13:01+01:00\">juin 2, 2021<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">2 min de lecture<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tLes besoins en comptabilit\u00e9 des patrons de TPE \/ PME\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-4 post-1270 post type-post status-publish format-standard has-post-thumbnail hentry category-croissance-strategie-clients tag-cloud tag-crm-relation-client tag-saas\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/fr-ma\/blog\/5-conseils-pour-optimiser-les-echanges-dinformations-avec-vos-clients\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/fr-ma\/blog\/wp-content\/uploads\/sites\/23\/2021\/05\/2021-05-26-2-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/fr-ma\/blog\/wp-content\/uploads\/sites\/23\/2021\/05\/2021-05-26-2-684x384.jpg 684w, https:\/\/www.sage.com\/fr-ma\/blog\/wp-content\/uploads\/sites\/23\/2021\/05\/2021-05-26-2-768x512.jpg 768w, https:\/\/www.sage.com\/fr-ma\/blog\/wp-content\/uploads\/sites\/23\/2021\/05\/2021-05-26-2-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2021-05-26T11:29:49+01:00\">mai 26, 2021<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">3 min de lecture<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\t5 conseils pour optimiser les \u00e9changes d\u2019informations avec vos clients\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019entretien de bilan avec votre client est un moment cl\u00e9. Cet \u00e9change permet non seulement d\u2019\u00e9voquer avec lui les chiffres de l\u2019ann\u00e9e pass\u00e9e, voire les difficult\u00e9s rencontr\u00e9es, mais c\u2019est aussi le moment id\u00e9al pour lui proposer des solutions ! Valoriser votre travail Une fois par an, vous allez rencontrer vos clients pour r\u00e9aliser un entretien [&hellip;]<\/p>\n","protected":false},"author":1904,"featured_media":1284,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"sage_hide_published_date":false,"sage_hide_read_time":false,"sage_hide_share_buttons":false,"footnotes":""},"categories":[161],"tags":[218,208],"business_type":[],"context":[],"industry":[],"persona":[],"imagine_tag":[],"coauthors":[429],"class_list":["post-1280","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-croissance-strategie-clients","tag-cabinet-expert-comptable","tag-crm-relation-client"],"sage_meta":{"region":"fr-ma","author_name":"Brigitte Billerot","featured_image":"https:\/\/www.sage.com\/fr-ma\/blog\/wp-content\/uploads\/sites\/23\/2021\/06\/Afianza-03_ES_BB_2018_33554.jpg","imagine_tags":[]},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice Maroc","distributor_original_site_url":"https:\/\/www.sage.com\/fr-ma\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/posts\/1280","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/users\/1904"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/comments?post=1280"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/posts\/1280\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/media\/1284"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/media?parent=1280"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/categories?post=1280"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/tags?post=1280"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/business_type?post=1280"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/context?post=1280"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/industry?post=1280"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/persona?post=1280"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/imagine_tag?post=1280"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/coauthors?post=1280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}