{"id":1486,"date":"2021-11-09T10:53:06","date_gmt":"2021-11-09T09:53:06","guid":{"rendered":"https:\/\/www.sage.com\/fr-ma\/blog\/?p=1486"},"modified":"2025-10-28T12:29:16","modified_gmt":"2025-10-28T11:29:16","slug":"daf-3-0-enjeux-acteur-strategique-guide","status":"publish","type":"post","link":"https:\/\/www.sage.com\/fr-ma\/blog\/daf-3-0-enjeux-acteur-strategique-guide\/","title":{"rendered":"Les enjeux du DAF 3.0, acteur strat\u00e9gique [guide]"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/fr-ma\/blog\/category\/gestion-financiere\/\" class=\"entry-header__link\">Gestion Financi\u00e8re<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tLes enjeux du DAF 3.0, acteur strat\u00e9gique [guide]\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2021-11-09T10:53:06+01:00\">novembre 9, 2021<\/time><\/span><span class=\"reading-time\"> min de lecture<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"Les enjeux du DAF 3.0, acteur strat\u00e9gique [guide]\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/fr-ma\/blog\/daf-3-0-enjeux-acteur-strategique-guide\/\"\n\t\t\tdata-share-text=\"Veuillez lire cet article int\u00e9ressant\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Partager<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copier le lien<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copi\u00e9<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n\t<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/fr-ma\/blog\/author\/celinebayle\/\">\n\t\t\t\t<img decoding=\"async\" alt=\"\" src=\"https:\/\/www.sage.com\/fr-fr\/blog\/wp-content\/uploads\/sites\/4\/2020\/04\/Celine-Bayle-light_2.jpg\" class=\"entry-author__image\" height=\"40\" width=\"40\" fetchpriority=\"high\" \/>\t\t\t\t<span class=\"entry-author__name\">C\u00e9line Bayle<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n\n\n<p>Autrefois cantonn\u00e9 aux fonctions r\u00e9galiennes de ma\u00eetrise des budgets, le DA<\/p>\n\n\n\n<p>F 3.0 donne de l\u2019intelligence \u00e0 ses chiffres pour devenir une fonction hautement strat\u00e9gique de l\u2019entreprise.<br>\nDans les choix de strat\u00e9gies de croissance en particulier, le Directeur Financier a un r\u00f4le toujours plus actif. Qui va bien au-del\u00e0 des arbitrages des choix d\u2019investissement.<br>\nLe DAF est ainsi devenu un alli\u00e9 incontournable de la Direction G\u00e9n\u00e9rale :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gr\u00e2ce \u00e0 sa bonne connaissance des organisations et des processus.<\/li>\n\n\n\n<li>\u00c0 travers sa capacit\u00e9 \u00e0 \u00e9clairer et \u00e0 faciliter les prises de d\u00e9cisions.<\/li>\n\n\n\n<li>En jouant pleinement son r\u00f4le de conseil.<\/li>\n\n\n\n<li>En s\u2019impliquant en tant que partie prenante dans la mise en \u0153uvre strat\u00e9gique.<\/li>\n<\/ul>\n\n\n\n<p>Pour m\u00e9riter son titre de sponsor des succ\u00e8s de l\u2019entreprise\u00b9, le Directeur Financier s\u2019est fix\u00e9 6 priorit\u00e9s\u00b2.<\/p>\n\n\n\n<p>D\u00e9taill\u00e9es dans le premier chapitre de ce livre blanc, elles donnent la mesure de votre ambition l\u00e9gitime. Heureusement, le DAF n\u2019est pas seul pour relever le d\u00e9fi de l\u2019influence strat\u00e9gique.<\/p>\n\n\n\n<p>Les ressources de la transformation digitale font du Directeur Financier un DAF 3.0, \u00e0 d\u00e9couvrir de toute urgence dans le chapitre 2.<\/p>\n\n\n\n<p>Il est possible au DAF 3.0 de franchir une ultime \u00e9tape. Gr\u00e2ce \u00e0 son agilit\u00e9, sa mobilit\u00e9 et ses technologies embarqu\u00e9es, un <a href=\"https:\/\/www.sage.com\/fr-fr\/finance\/\">logiciel de nouvelle g\u00e9n\u00e9ration<\/a> est \u00ab fonction finance friendly \u00bb. Vous comprendrez pourquoi en lisant le chapitre 3.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2021-l-annee-du-directeur-financier\">2021, l\u2019ann\u00e9e du Directeur Financier ?<\/h2>\n\n\n\n<p>Il ne tient qu\u2019\u00e0 vous que la prochaine d\u00e9cennie soit port\u00e9e par le Directeur Financier !\n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Les enjeux du DAF 3.0, acteur strat\u00e9gique <\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-a484ed43-2207-41b2-9abd-dd108e8c8e6b\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>T\u00e9l\u00e9chargez gratuitement le guide<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1064\" height=\"810\" src=\"https:\/\/www.sage.com\/fr-ma\/blog\/wp-content\/uploads\/sites\/23\/2022\/10\/isae-3402-article-1064x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/fr-ma\/blog\/wp-content\/uploads\/sites\/23\/2022\/10\/isae-3402-article-1064x810.jpg 1064w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n<\/p>\n\n\n\n<p><em>\u00b9Article du blog Sage : <a href=\"https:\/\/www.sage.com\/fr-fr\/blog\/daf-business-partner-finance-succes-entreprise\/\">La fonction finance, sponsor des succ\u00e8s de l\u2019entreprise<\/a><\/em><br>\n<em>\u00b2\u00c9tude PwC\/DFCG \u2013 D\u00e9cembre 2018<\/em><\/p>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Abonnez-vous \u00e0 la newsletter Sage Advice et recevez, directement dans votre bo\u00eete email, nos tous derniers conseils.<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-d40c4109-9f94-4698-b25d-78127a854343\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>S&#039;abonner<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1064\" height=\"810\" src=\"https:\/\/www.sage.com\/fr-ma\/blog\/wp-content\/uploads\/sites\/23\/2019\/05\/GettyImages-683807936_super-1064x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/fr-ma\/blog\/wp-content\/uploads\/sites\/23\/2019\/05\/GettyImages-683807936_super-1064x810.jpg 1064w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Autrefois cantonn\u00e9 aux fonctions r\u00e9galiennes de ma\u00eetrise des budgets, le DA F 3.0 donne de l\u2019intelligence \u00e0 ses chiffres pour devenir une fonction hautement strat\u00e9gique de l\u2019entreprise. Dans les choix de strat\u00e9gies de croissance en particulier, le Directeur Financier a un r\u00f4le toujours plus actif. Qui va bien au-del\u00e0 des arbitrages des choix d\u2019investissement. Le [&hellip;]<\/p>\n","protected":false},"author":994,"featured_media":1501,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"sage_hide_published_date":false,"sage_hide_read_time":false,"sage_hide_share_buttons":false,"footnotes":""},"categories":[159],"tags":[],"business_type":[],"context":[],"industry":[],"persona":[],"imagine_tag":[],"coauthors":[398],"class_list":["post-1486","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestion-financiere"],"sage_meta":{"region":"fr-ma","author_name":"C\u00e9line Bayle","featured_image":"https:\/\/www.sage.com\/fr-ma\/blog\/wp-content\/uploads\/sites\/23\/2021\/11\/TaitWalker_2019_Sage50Cloud_5E3A8038.jpg","imagine_tags":[]},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice Maroc","distributor_original_site_url":"https:\/\/www.sage.com\/fr-ma\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/posts\/1486","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/users\/994"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/comments?post=1486"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/posts\/1486\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/media\/1501"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/media?parent=1486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/categories?post=1486"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/tags?post=1486"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/business_type?post=1486"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/context?post=1486"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/industry?post=1486"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/persona?post=1486"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/imagine_tag?post=1486"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/coauthors?post=1486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}