{"id":1550,"date":"2022-01-06T15:06:56","date_gmt":"2022-01-06T14:06:56","guid":{"rendered":"https:\/\/www.sage.com\/fr-ma\/blog\/?p=1550"},"modified":"2025-10-28T12:28:54","modified_gmt":"2025-10-28T11:28:54","slug":"les-5-enjeux-financiers-creation-startup","status":"publish","type":"post","link":"https:\/\/www.sage.com\/fr-ma\/blog\/les-5-enjeux-financiers-creation-startup\/","title":{"rendered":"Les 5 enjeux d\u00e9terminants pour la sant\u00e9 financi\u00e8re de votre startup"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/fr-ma\/blog\/category\/croissance-strategie-clients\/\" class=\"entry-header__link\">Croissance &amp; Strat\u00e9gie clients<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tLes 5 enjeux d\u00e9terminants pour la sant\u00e9 financi\u00e8re de votre startup\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2022-01-06T15:06:56+01:00\">janvier 6, 2022<\/time><\/span><span class=\"reading-time\"> min de lecture<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"Les 5 enjeux d\u00e9terminants pour la sant\u00e9 financi\u00e8re de votre startup\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/fr-ma\/blog\/les-5-enjeux-financiers-creation-startup\/\"\n\t\t\tdata-share-text=\"Veuillez lire cet article int\u00e9ressant\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Partager<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copier le lien<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copi\u00e9<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/fr-ma\/blog\/author\/tristandebroucker\/\">\n\t\t\t\t<img decoding=\"async\" alt=\"\" src=\"https:\/\/www.sage.com\/fr-fr\/blog\/wp-content\/uploads\/sites\/4\/2021\/10\/de-broucker-tristan_350x350.jpg\" class=\"entry-author__image\" height=\"40\" width=\"40\" fetchpriority=\"high\" \/>\t\t\t\t<span class=\"entry-author__name\">Tristan de Broucker<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n\n\n<p><span style=\"font-weight: 400;\">La cr\u00e9ation de votre startup est une succession de d\u00e9fis que vous devrez remporter haut la main.<\/span><span style=\"font-weight: 400;\"><br>\n<\/span><span style=\"font-weight: 400;\">Voici 5 \u00e9tapes \u00e0 suivre pour lancer votre jeune pousse dans les meilleures conditions en vous appuyant sur une gestion financi\u00e8re saine.<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><b>Etablir un\u00a0<\/b><a href=\"https:\/\/www.sage.com\/fr-ma\/blog\/glossaire\/business-plan-definition-du-business-plan\/\"><b><span style=\"color: green;\">business plan clair<\/span><\/b><\/a><b>, concis et solide<\/b><span style=\"font-weight: 400; color: green;\"><br><br><\/span><span style=\"font-weight: 400;\">Il doit contenir :<\/span><span style=\"font-weight: 400;\"><br><br><\/span><span style=\"font-weight: 400;\">\u2013 une pr\u00e9sentation rapide de votre startup et de votre \u00e9quipe<\/span><span style=\"font-weight: 400;\"><br><br><\/span><span style=\"font-weight: 400;\">\u2013 une analyse du marche<\/span><span style=\"font-weight: 400;\"><br><br><\/span><span style=\"font-weight: 400;\">\u2013 les \u00e9l\u00e9ments qui attestent que votre offre est diff\u00e9renciante et rentable<\/span><\/li>\n\n\n\n<li><b>Identifier vos ressources et besoins financiers<\/b><span style=\"font-weight: 400;\"><br><br><\/span><span style=\"font-weight: 400;\">A partir du BP, vous devez identifier :<\/span><span style=\"font-weight: 400;\"><br><br><\/span><span style=\"font-weight: 400;\">\u2013 les montant des besoins pour financer votre startup pendant les premiers mois<\/span><span style=\"font-weight: 400;\"><br><br><\/span><span style=\"font-weight: 400;\">\u2013 le type d\u2019investisseurs \u00e0 solliciter (crowdfunders, business angels, capitaux risqueurs, aides et subventions publiques, banques\u2026)<\/span><\/li>\n\n\n\n<li><b>Choisir le<\/b><b><span style=\"color: green;\">\u00a0statut juridique adapt\u00e9<\/span><\/b><span style=\"font-weight: 400;\"><br><br><\/span><span style=\"font-weight: 400;\">Diff\u00e9rentes options sont possibles : SARL, SAS, SA\u2026<\/span><span style=\"font-weight: 400;\"><br><br><\/span><span style=\"font-weight: 400;\">Choisissez selon vos besoins :<\/span><span style=\"font-weight: 400;\"><br><br><\/span><span style=\"font-weight: 400;\">\u2013 la pr\u00e9sence d\u2019actionnaires (soci\u00e9t\u00e9 pluripersonnelle)<\/span><span style=\"font-weight: 400;\"><br><br><\/span><span style=\"font-weight: 400;\">\u2013 le risque engendr\u00e9 (limitation de responsabilit\u00e9)<\/span><span style=\"font-weight: 400;\"><br><br><\/span><span style=\"font-weight: 400;\">\u2013 la flexibilit\u00e9 juridique (faciliter les entr\u00e9es et sorties d\u2019actionnaires)<\/span><\/li>\n\n\n\n<li><b>S\u2019\u00e9quiper pour assurer une comptabilit\u00e9 et une tr\u00e9sorerie saine<\/b><span style=\"font-weight: 400;\"><br><br><\/span><span style=\"font-weight: 400;\">Il faut en amont :<\/span><span style=\"font-weight: 400;\"><br><br><\/span><span style=\"font-weight: 400;\">\u2013 envisager les d\u00e9penses et les recettes sur une base mensuelle<\/span><span style=\"font-weight: 400;\"><br><br><\/span><span style=\"font-weight: 400;\">\u2013 les d\u00e9tailler dans un tableau pour les anticiper et faire suivre<\/span><span style=\"font-weight: 400;\"><br><br><\/span><span style=\"font-weight: 400;\">\u2013 provisionner suffisamment de cash pour y faire face<\/span><span style=\"font-weight: 400;\"><br><br><\/span><span style=\"font-weight: 400;\">Un\u00a0<\/span><a href=\"https:\/\/www.sage.com\/fr-ma\/\"><span style=\"font-weight: 400; color: green;\">logiciel adapt\u00e9<\/span><\/a><span style=\"font-weight: 400;\">\u00a0peut vous aider dans votre suivi :<\/span><span style=\"font-weight: 400;\"><br><br><\/span><span style=\"font-weight: 400;\">\u2013 il vous guide concernant les informations \u00e0 fournir<\/span><span style=\"font-weight: 400;\"><br><br><\/span><span style=\"font-weight: 400;\">\u2013 il \u00e9dite des tableaux de bord<\/span><span style=\"font-weight: 400;\"><br><br><\/span><span style=\"font-weight: 400;\">\u2013 il vous alerte automatiquement en cas de difficult\u00e9s<\/span><\/li>\n\n\n\n<li><b>Apprendre \u00e0 g\u00e9rer sa croissance<\/b><span style=\"font-weight: 400;\"><br><br><\/span><span style=\"font-weight: 400;\">Les risques potentiels d\u2019une croissance rapide non ma\u00eetris\u00e9e peuvent se manifester par :<\/span><span style=\"font-weight: 400;\"><br><br><\/span><span style=\"font-weight: 400;\">\u2013 une tr\u00e9sorerie qui ne suit pas (d\u00e9calage entre les d\u00e9penses et le r\u00e8glement des clients)<\/span><span style=\"font-weight: 400;\"><br><br><\/span><span style=\"font-weight: 400;\">\u2013 des probl\u00e8mes de qualit\u00e9 des produits et services<\/span><span style=\"font-weight: 400;\"><br><br><\/span><span style=\"font-weight: 400;\">\u2013 des recrutements trop rapides avec des difficult\u00e9s de management<\/span><span style=\"font-weight: 400;\"><br><br><\/span><span style=\"font-weight: 400;\">Voici vos solutions pour anticiper ces risques :<\/span><span style=\"font-weight: 400;\"><br><br><\/span><span style=\"font-weight: 400;\">\u2013 avoir une tr\u00e9sorerie p\u00e9renne<\/span><span style=\"font-weight: 400;\"><br><br><\/span><span style=\"font-weight: 400;\">\u2013 mettre en place une solution de gestion pour piloter sereinement votre activit\u00e9<\/span><span style=\"font-weight: 400;\"><br><br><\/span><span style=\"font-weight: 400;\">\u2013 optimiser la gestion des comp\u00e9tences humaines<\/span><\/li>\n<\/ol>\n\n\n\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n\n\n\n<p><b>C\u2019est sur ces 5 points qu\u2019il faudra \u00eatre particuli\u00e8rement vigilant en amont et pendant les premiers mois de votre activit\u00e9<\/b><span style=\"font-weight: 400;\">. Une mauvaise gestion de l\u2019un de ces piliers et c\u2019est l\u2019ensemble de votre projet qui peut s\u2019effondrer ! Prenez le temps de bien vous pr\u00e9parer et pensez \u00e0 vous \u00e9quiper d\u2019une solution de gestion.&nbsp;<\/span><b>Elle permet de rationaliser vos d\u00e9marches et de gagner un temps pr\u00e9cieux, que vous pourrez d\u00e9dier au c\u0153ur de votre activit\u00e9 !<\/b><\/p>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Abonnez-vous \u00e0 la newsletter Sage Advice et recevez, directement dans votre bo\u00eete email, nos tous derniers conseils.<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-d40c4109-9f94-4698-b25d-78127a854343\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>S&#039;abonner<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1064\" height=\"810\" src=\"https:\/\/www.sage.com\/fr-ma\/blog\/wp-content\/uploads\/sites\/23\/2019\/05\/GettyImages-683807936_super-1064x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/fr-ma\/blog\/wp-content\/uploads\/sites\/23\/2019\/05\/GettyImages-683807936_super-1064x810.jpg 1064w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>La cr\u00e9ation de votre startup est une succession de d\u00e9fis que vous devrez remporter haut la main. Voici 5 \u00e9tapes \u00e0 suivre pour lancer votre jeune pousse dans les meilleures conditions en vous appuyant sur une gestion financi\u00e8re saine. &nbsp; C\u2019est sur ces 5 points qu\u2019il faudra \u00eatre particuli\u00e8rement vigilant en amont et pendant les [&hellip;]<\/p>\n","protected":false},"author":1308,"featured_media":1551,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"footnotes":""},"categories":[161],"tags":[],"business_type":[],"context":[],"industry":[],"persona":[],"imagine_tag":[],"coauthors":[399],"class_list":["post-1550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-croissance-strategie-clients"],"sage_meta":{"region":"fr-ma","author_name":"Tristan de Broucker","featured_image":"https:\/\/www.sage.com\/fr-ma\/blog\/wp-content\/uploads\/sites\/23\/2022\/01\/Beyers-Chocolate_2018_X3_BB-33.33301.jpg","imagine_tags":[]},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice Maroc","distributor_original_site_url":"https:\/\/www.sage.com\/fr-ma\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/posts\/1550","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/users\/1308"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/comments?post=1550"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/posts\/1550\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/media\/1551"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/media?parent=1550"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/categories?post=1550"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/tags?post=1550"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/business_type?post=1550"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/context?post=1550"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/industry?post=1550"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/persona?post=1550"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/imagine_tag?post=1550"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/coauthors?post=1550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}