{"id":2436,"date":"2023-05-31T09:14:51","date_gmt":"2023-05-31T08:14:51","guid":{"rendered":"https:\/\/www.sage.com\/fr-ma\/blog\/?p=2436"},"modified":"2023-06-05T09:29:18","modified_gmt":"2023-06-05T08:29:18","slug":"attractivite-de-la-fonction-finance","status":"publish","type":"post","link":"https:\/\/www.sage.com\/fr-ma\/blog\/attractivite-de-la-fonction-finance\/","title":{"rendered":"Une nouvelle dynamique pour l\u2019attractivit\u00e9 de la fonction finance"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/fr-ma\/blog\/category\/gestion-financiere\/\" class=\"entry-header__link\">Gestion Financi\u00e8re<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tUne nouvelle dynamique pour l\u2019attractivit\u00e9 de la fonction finance\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2023-05-31T09:14:51+01:00\">May 31, 2023<\/time><\/span><span class=\"reading-time\"> min de lecture<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"Une nouvelle dynamique pour l\u2019attractivit\u00e9 de la fonction finance\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/fr-ma\/blog\/attractivite-de-la-fonction-finance\/\"\n\t\t\tdata-share-text=\"Veuillez lire cet article int\u00e9ressant\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Partager<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copier le lien<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copi\u00e9<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n<\/header>\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/fr-ma\/blog\/author\/christopheadam\/\">\n\t\t\t\t<img decoding=\"async\" alt=\"\" src=\"https:\/\/www.sage.com\/fr-fr\/blog\/wp-content\/uploads\/sites\/4\/2019\/05\/Christophe-Adam.jpg\" class=\"entry-author__image\" height=\"40\" width=\"40\" fetchpriority=\"high\" \/>\t\t\t\t<span class=\"entry-author__name\">Christophe Adam<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p class=\"\">La question de l\u2019attractivit\u00e9 percute fortement une fonction finance en qu\u00eate de comp\u00e9tences. \u00ab&nbsp;<em>La guerre des talents fait rage parmi les entreprises pour recruter ces nouveaux profils<\/em><sup>1<\/sup>.&nbsp;\u00bb Or, <strong>une approche renouvel\u00e9e de la fonction, la finance dynamique, constitue un motif d\u2019optimisme pour le DAF qui veut bien s\u2019y int\u00e9resser<\/strong>.<\/p>\n\n\n\n<p class=\"\">R\u00e9cemment th\u00e9oris\u00e9 par deux consultants de Deloitte<sup>2<\/sup>, le concept de \u2018\u2019finance dynamique\u2019\u2019 apporte un complet renouvellement du regard possiblement port\u00e9 sur le sens de la mission de la Direction Financi\u00e8re. Et, de ce fait, <strong>offre la mati\u00e8re d\u2019un r\u00e9cit positif au service de l\u2019attractivit\u00e9 de la fonction finance<\/strong>.<\/p>\n\n\n\n<p class=\"\"><div class=\"single-cta\">\n\t<a\n\t\tclass=\"button button--primary gate-e1308a92-c693-45d7-92fc-650392929698\"\n\t\trole=\"button\"\n\t\tdata-button-location=\"content_area\"\n\t\thref=\"#gate-e1308a92-c693-45d7-92fc-650392929698\"\n\t>T\u00e9l\u00e9chargez le livre blanc \u00ab\u00a0ETI, et si on passait \u00e0 la finance dynamique\u2026\u00a0\u00bb<\/a>\n<\/div>\n<\/p>\n\n\n\n<p class=\"\">Pour dire les choses simplement, ce nouveau regard sort la fonction finance de son silo technique et normatif&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>En lui donnant un <strong>r\u00f4le <a href=\"https:\/\/www.sage.com\/fr-ma\/blog\/fonction-finance-un-avenir-au-dela-des-chiffres\/\">d\u2019aiguillon dans la transformation soci\u00e9tale<\/a><\/strong> de l\u2019entreprise.<\/li>\n\n\n\n<li>En faisant le <strong>pont entre la qualit\u00e9 de la production financi\u00e8re et l\u2019excellence de l\u2019exp\u00e9rience client<\/strong>, gr\u00e2ce \u00e0 la continuit\u00e9 de la cha\u00eene de valeur financi\u00e8re.<\/li>\n\n\n\n<li>En <strong>r\u00e9duisant l\u2019exposition au risque<\/strong> des m\u00e9tiers.<\/li>\n\n\n\n<li>En utilisant des <strong><a href=\"https:\/\/www.sage.com\/fr-ma\/blog\/daf-pilotage-performance-finance\/\">outils digitaux de nouvelle g\u00e9n\u00e9ration<\/a><\/strong>, simples de prise en main et modulaires.<\/li>\n<\/ul>\n\n\n\n<p class=\"\">C\u2019est pourquoi Sage a choisi dans son cinqui\u00e8me opus de la s\u00e9rie \u00c9quations de donner \u00e0 l\u2019intuition de Gautier Riche et S\u00e9bastien Cannizzo un \u00e9cho particulier aupr\u00e8s de son audience. \u00ab&nbsp;Et si on passait \u00e0 la finance dynamique\u2026 \u00ab&nbsp;propose au Directeur Financier <strong>le vademecum pour penser l\u2019attractivit\u00e9 de la fonction finance en fonction des aspirations d\u2019aujourd\u2019hui<\/strong>.<\/p>\n\n\n\n<p class=\"\">Car il y a urgence&nbsp;! \u00ab&nbsp;<em>100 % de nos \u00e9tudiants sont conscients des tensions sur le climat et sur les ressources et portent des aspirations autour de la transformation \u00e9cologique. Et ils d\u00e9clarent tout aussi unanimement attacher une importance particuli\u00e8re \u00e0 leur environnement de travail, singuli\u00e8rement le profil et la personnalit\u00e9 des personnes avec lesquelles ils sont sens\u00e9s travailler<sup>3<\/sup><\/em>.&nbsp;\u00bb<\/p>\n\n\n\n<p class=\"\">Avec sa collection \u00c9quations, Sage propose aux ETI <strong>des guides courts et complets qui donnent de nouveaux leviers pour relever les d\u00e9fis d\u2019aujourd\u2019hui.<\/strong><\/p>\n\n\n\n<p class=\"\">Dans ce num\u00e9ro consacr\u00e9 \u00e0 la finance dynamique, le fil conducteur est l\u2019engagement&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Nourrir le <a href=\"https:\/\/www.sage.com\/fr-ma\/blog\/daf-business-partner-finance-succes-entreprise\/\">r\u00e9cit positif<\/a> <\/strong>de l\u2019entreprise.<\/li>\n\n\n\n<li><strong>Faire du <em>back office<\/em> un levier d\u2019exp\u00e9rience client<\/strong><\/li>\n\n\n\n<li><strong>Pr\u00e9munir les m\u00e9tiers des al\u00e9as de la conformit\u00e9<\/strong><\/li>\n\n\n\n<li><strong>Ouvrir largement le syst\u00e8me d\u2019information financier<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"\">La bataille de l\u2019attractivit\u00e9 de la fonction finance est rude, dans un contexte g\u00e9n\u00e9ral de p\u00e9nurie de comp\u00e9tences et de moindre app\u00e9tence pour une trajectoire trac\u00e9e. C\u2019est pourquoi <strong>questionner le sens des missions assign\u00e9es \u00e0 l\u2019\u00e9quipe et proposer une grille de lecture qui fasse une large place \u00e0 l\u2019extra-financier appara\u00eet strat\u00e9gique<\/strong>. <\/p>\n\n\n\n<p class=\"\">D\u00e9couvrez dans Sage Advice les autres num\u00e9ros de la collection \u00c9quations&nbsp;!&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.sage.com\/fr-fr\/blog\/economie-circulaire-et-si-on-arretait-de-tourner-en-rond\/\">\u00c9conomie circulaire&nbsp;: et si on arr\u00eatait de tourner en rond&nbsp;!<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.sage.com\/fr-fr\/blog\/risques-financiers-et-si-on-essayait-de-les-maitriser-vraiment\/\">Risques financiers&nbsp;: et si on essayait de les ma\u00eetriser vraiment&nbsp;?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.sage.com\/fr-fr\/blog\/eti-accelerer-la-rotation-du-cash\/\">ETI, et si on acc\u00e9l\u00e9rait la rotation du cash&nbsp;?<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"\"><sup>1<\/sup>PwC \u2013 Priorit\u00e9s 023 des Directions Financi\u00e8res<\/p>\n\n\n\n<p class=\"\"><sup>2<\/sup>De machine first \u00e0 human first&nbsp;: engageons-nous dans la finance dynamique ! \u2013 Gautier Riche et S\u00e9bastien Cannizzo \u2013 Challenges \u2013 Octobre 2022<\/p>\n\n\n\n<p class=\"\"><sup>3<\/sup>\u00c9ric Labaye, Pr\u00e9sident de l\u2019\u00c9cole Polytechnique, et El-Mouhoub Mouhoud, Pr\u00e9sident de Paris-Dauphine, sur la sc\u00e8ne de Future of Finance 2022<\/p>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Abonnez-vous \u00e0 la newsletter Sage Advice et recevez, directement dans votre bo\u00eete email, nos tous derniers conseils.<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-d40c4109-9f94-4698-b25d-78127a854343\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>S&#039;abonner<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1064\" height=\"810\" src=\"https:\/\/www.sage.com\/fr-ma\/blog\/wp-content\/uploads\/sites\/23\/2019\/05\/GettyImages-683807936_super-1064x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/fr-ma\/blog\/wp-content\/uploads\/sites\/23\/2019\/05\/GettyImages-683807936_super-1064x810.jpg 1064w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>La question de l\u2019attractivit\u00e9 percute fortement une fonction finance en qu\u00eate de comp\u00e9tences. \u00ab&nbsp;La guerre des talents fait rage parmi les entreprises pour recruter ces nouveaux profils1.&nbsp;\u00bb Or, une approche renouvel\u00e9e de la fonction, la finance dynamique, constitue un motif d\u2019optimisme pour le DAF qui veut bien s\u2019y int\u00e9resser. R\u00e9cemment th\u00e9oris\u00e9 par deux consultants de [&hellip;]<\/p>\n","protected":false},"author":710,"featured_media":1891,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"footnotes":""},"categories":[158,159],"tags":[144,115,283,124,266],"business_type":[14],"context":[],"industry":[],"persona":[21,304,24,25],"imagine_tag":[],"coauthors":[329],"class_list":["post-2436","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitalisation-tendances","category-gestion-financiere","tag-daf","tag-dematerialisation","tag-digitalisation","tag-rh","tag-rh-ressources-humaines-sirh","business_type-petite-et-moyenne-entreprise"],"sage_meta":{"region":"fr-ma","author_name":"Christophe Adam","featured_image":"https:\/\/www.sage.com\/fr-ma\/blog\/wp-content\/uploads\/sites\/23\/2022\/04\/GettyImages-1171809453.jpg","imagine_tags":[]},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice Maroc","distributor_original_site_url":"https:\/\/www.sage.com\/fr-ma\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/posts\/2436","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/users\/710"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/comments?post=2436"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/posts\/2436\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/media\/1891"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/media?parent=2436"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/categories?post=2436"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/tags?post=2436"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/business_type?post=2436"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/context?post=2436"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/industry?post=2436"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/persona?post=2436"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/imagine_tag?post=2436"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/coauthors?post=2436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}