{"id":499,"date":"2019-09-10T00:00:00","date_gmt":"2019-09-09T23:00:00","guid":{"rendered":"http:\/\/sage-new-clone.local\/fr-ma\/blog\/?p=499"},"modified":"2025-10-28T12:41:34","modified_gmt":"2025-10-28T11:41:34","slug":"business-intelligence-au-service-pme-pmi","status":"publish","type":"post","link":"https:\/\/www.sage.com\/fr-ma\/blog\/business-intelligence-au-service-pme-pmi\/","title":{"rendered":"La Business Intelligence au service des PME et des PMI"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/fr-ma\/blog\/category\/digitalisation-tendances\/\" class=\"entry-header__link\">Digitalisation &amp; Tendances<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tLa Business Intelligence au service des PME et des PMI\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2019-09-10T00:00:00+01:00\">septembre 10, 2019<\/time><\/span><span class=\"reading-time\"> min de lecture<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"La Business Intelligence au service des PME et des PMI\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/fr-ma\/blog\/business-intelligence-au-service-pme-pmi\/\"\n\t\t\tdata-share-text=\"Veuillez lire cet article int\u00e9ressant\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Partager<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copier le lien<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copi\u00e9<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/fr-ma\/blog\/author\/davidgrelier1\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/fr-ma\/blog\/wp-content\/uploads\/sites\/23\/2019\/06\/David-Grelier_350x350.jpg\" class=\"entry-author__image\" alt=\"\" \/>\t\t\t\t<span class=\"entry-author__name\">David Grelier<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n\n\n<p><mark class=\"highlight-and-share\">La Business Intelligence est un ensemble de techniques et de technologies dont l\u2019objectif principal est de traiter des donn\u00e9es en vue d\u2019en tirer des informations. Celles-ci, plus rigoureuses, favorisent de meilleures prises de d\u00e9cisions<\/mark>. Outil de mesure et de management, la BI \u00e9tait longtemps r\u00e9serv\u00e9e aux grandes entreprises. En effet, seules 25% des entreprises de 20 \u00e0 199 salari\u00e9s sont \u00e9quip\u00e9s d\u2019une solution de BI. En outre 90 000 PME ne sont pas \u00e9quip\u00e9es de solutions d\u00e9cisionnelles.(1)<\/p>\n\n\n\n<div class=\"has-content-area\" data-url=\"https:\/\/www.sage.com\/fr-fr\/blog\/business-intelligence-au-service-pme-pmi\/\" data-title=\"La Business Intelligence au service des PME et des PMI\">\n<p>Cependant, aujourd\u2019hui la BI s\u2019inscrit comme un support indispensable au fonctionnement quotidien de nombreuses entreprises.<\/p>\n<p><a href=\"https:\/\/www.sage.com\/fr-fr\/blog\/wp-content\/uploads\/sites\/4\/2017\/10\/BI-PME-PMI.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">T\u00e9l\u00e9chargez l\u2019infographie en PDF<\/a><\/p>\n<\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.sage.com\/fr-ma\/blog\/wp-content\/uploads\/sites\/23\/2021\/03\/BI-PME-PMI.jpg\" alt=\"BI_PME_PMI\" class=\"wp-image-1175\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"has-content-area\" data-url=\"https:\/\/www.sage.com\/fr-fr\/blog\/business-intelligence-au-service-pme-pmi\/\" data-title=\"La Business Intelligence au service des PME et des PMI\">\n<p>La BI est all\u00e9e jusqu\u2019\u00e0 s\u00e9duire les g\u00e9ants du web. Si ces derniers ont les moyens suffisants pour d\u00e9velopper des p\u00f4les de data-science, qu\u2019ils inscrivent au coeur de leur activit\u00e9 strat\u00e9gique et de leur business model, les PME ont elles d\u2019autres atouts : elles ont la capacit\u00e9 de mettre en \u0153uvre des solutions de BI et de pouvoir les personnaliser sans passer par un process administratif interne trop lourd.<\/p>\n<p><em>(1) Sage &amp; Opinion Way, 2015.<\/em><br>\n<em>(2) Etude Aberdeen Group 2015 \u00ab Ex\u00e9cution des fonctions d\u2019analyse dans l\u2019entreprise de taille moyenne actuelle \u00bb<\/em><br>\n<em> (3) http:\/\/www.distributique.com\/actualites\/lire-big-data-le-marche-promis-a-une-croissance-a-deux-chiffres-jusqu-en-2020-25336.html<\/em><br>\n<em> (4) Chiffres toutes entreprises confondues, 5e Observatoire international du contr\u00f4le de gestion, 2016.<\/em><br>\n<em> (5) Etude Aberdeen Group 2015 \u00ab Ex\u00e9cution des fonctions d\u2019analyse dans l\u2019entreprise de taille moyenne actuelle \u00bb<\/em><br>\n<em> (6) blog.sage, PME : boostez votre prise de d\u00e9cision gr\u00e2ce \u00e0 la BI<\/em><\/p>\n<\/div>\n\n\n\n<div class=\"post-tags\">\n<p>&nbsp;<\/p>\n<\/div>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Abonnez-vous \u00e0 la newsletter Sage Advice et recevez, directement dans votre bo\u00eete email, nos tous derniers conseils.<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-d40c4109-9f94-4698-b25d-78127a854343\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>S&#039;abonner<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1064\" height=\"810\" src=\"https:\/\/www.sage.com\/fr-ma\/blog\/wp-content\/uploads\/sites\/23\/2019\/05\/GettyImages-683807936_super-1064x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/fr-ma\/blog\/wp-content\/uploads\/sites\/23\/2019\/05\/GettyImages-683807936_super-1064x810.jpg 1064w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\t\t\t\tLa Business Intelligence est au coeur de l\u2019analyse strat\u00e9gique des grandes entreprises. D\u00e9sormais, elle se d\u00e9mocratise et vient soutenir les PME.\t\t<\/p>\n","protected":false},"author":853,"featured_media":175,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"footnotes":""},"categories":[158],"tags":[],"business_type":[14],"context":[],"industry":[],"persona":[26],"imagine_tag":[178,201,192],"coauthors":[374],"class_list":["post-499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitalisation-tendances","business_type-petite-et-moyenne-entreprise"],"sage_meta":{"region":"fr-ma","author_name":"David Grelier","featured_image":"https:\/\/www.sage.com\/fr-ma\/blog\/wp-content\/uploads\/sites\/23\/2019\/05\/GettyImages-85202162_medium.jpg","imagine_tags":{"178":"Business Intelligence","201":"Industrie","192":"Petites et Moyennes Entreprises"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice Maroc","distributor_original_site_url":"https:\/\/www.sage.com\/fr-ma\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/posts\/499","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/users\/853"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/comments?post=499"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/posts\/499\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/media\/175"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/media?parent=499"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/categories?post=499"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/tags?post=499"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/business_type?post=499"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/context?post=499"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/industry?post=499"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/persona?post=499"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/imagine_tag?post=499"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/coauthors?post=499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}