{"id":806,"date":"2020-01-19T15:46:36","date_gmt":"2020-01-19T14:46:36","guid":{"rendered":"http:\/\/www.sage.com\/fr-ma\/blog\/?p=806"},"modified":"2025-10-28T12:38:14","modified_gmt":"2025-10-28T11:38:14","slug":"business-intelligence-big-data-differences","status":"publish","type":"post","link":"https:\/\/www.sage.com\/fr-ma\/blog\/business-intelligence-big-data-differences\/","title":{"rendered":"Business Intelligence et Big Data, quelles diff\u00e9rences ?"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/fr-ma\/blog\/category\/digitalisation-tendances\/\" class=\"entry-header__link\">Digitalisation &amp; Tendances<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tBusiness Intelligence et Big Data, quelles diff\u00e9rences ?\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \">Publi\u00e9 le <time class=\"entry-date published\" datetime=\"2020-01-19T15:46:36+01:00\">janvier 19, 2020<\/time><\/span><span class=\"reading-time\"> min de lecture<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"Business Intelligence et Big Data, quelles diff\u00e9rences ?\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/fr-ma\/blog\/business-intelligence-big-data-differences\/\"\n\t\t\tdata-share-text=\"Veuillez lire cet article int\u00e9ressant\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Partager<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copier le lien<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copi\u00e9<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n\t<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/fr-ma\/blog\/author\/christopheadam1\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/fr-ma\/blog\/wp-content\/uploads\/sites\/23\/2019\/06\/Christophe-Adam-150x150.jpg\" class=\"entry-author__image\" alt=\"\" \/>\t\t\t\t<span class=\"entry-author__name\">Christophe Adam<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Vous en avez forc\u00e9ment d\u00e9j\u00e0 entendu parler, tant ces deux concepts sont aujourd\u2019hui pl\u00e9biscit\u00e9s. Pour autant savez-vous les diff\u00e9rencier ? Business intelligence (BI) et Big Data, quelle diff\u00e9rence, et surtout quel apport pour mon entreprise ? Tentatives de d\u00e9finition de deux notions finalement tr\u00e8s compl\u00e9mentaires.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-la-business-intelligence\">La Business intelligence<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La&nbsp;<a href=\"https:\/\/www.sage.com\/fr-ma\/blog\/tag\/bi-business-intelligence\/\">Business intelligence<\/a><\/strong>&nbsp;(BI) ou Informatique d\u00e9cisionnelle ou encore decision support system (DSS) est l\u2019ensemble des outils et moyens informatiques qui permet aux d\u00e9cideurs (DG, Direction strat\u00e9gique, DirProd, DAF, \u2026) de collecter, consolider, mod\u00e9liser, restituer et diffuser les donn\u00e9es de l\u2019entreprise pour prendre les meilleures d\u00e9cisions possibles, de la mani\u00e8re la plus \u00e9clair\u00e9e gr\u00e2ce notamment \u00e0 l\u2019utilisation de tableaux de bord \u00e9quip\u00e9s de fonctions d\u2019analyses multidimensionnelles.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-comment-ca-marche\">Comment \u00e7a marche ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les donn\u00e9es op\u00e9rationnelles sont d\u2019abord extraites de sources h\u00e9t\u00e9rog\u00e8nes : bases de donn\u00e9es, fichiers Excel, etc. puis stock\u00e9es dans un entrep\u00f4t de donn\u00e9es. Elles sont ensuite restructur\u00e9es, enrichies, agr\u00e9g\u00e9es, reformat\u00e9es pour \u00eatre pr\u00e9sent\u00e9es \u00e0 l\u2019utilisateur sous la forme d\u2019une vue m\u00e9tier ayant un sens pour lui : sch\u00e9mas, rapports param\u00e9trables, tableaux de bord synth\u00e9tiques et interactifs, \u2026<br>\nEnfin, les donn\u00e9es sont diffus\u00e9es aux divers&nbsp;domaines fonctionnels de l\u2019entreprise&nbsp;(Direction strat\u00e9gique, finance, production, comptabilit\u00e9, RH,\u2026) \u00e0 travers un magasin de donn\u00e9es s\u00e9curis\u00e9 ou Datamart afin d\u2019\u00eatre consult\u00e9es, explor\u00e9es, analys\u00e9es, et peuvent \u00e9galement nourrir un syst\u00e8me d\u2019alertes pr\u00e9d\u00e9finies.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-le-big-data-c-est-quoi\">Le Big data, c\u2019est quoi ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Litt\u00e9ralement, le terme signifie m\u00e9ga donn\u00e9es, ou donn\u00e9es massives.&nbsp;<a href=\"https:\/\/www.sage.com\/fr-ma\/blog\/tag\/donnees\/\">Le Big Data<\/a>&nbsp;d\u00e9signe un ensemble tellement volumineux de donn\u00e9es qu\u2019aucun outil classique de gestion de base de donn\u00e9es ou de gestion de l\u2019information ne permet d\u2019exploiter.<br>\nSelon le Group Gartner, le Big Data r\u00e9pond \u00e0 une triple probl\u00e9matique dite r\u00e8gle des 3V pour :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>un\u00a0<strong>Volume<\/strong>\u00a0de donn\u00e9es consid\u00e9rable \u00e0 traiter ;<\/li>\n\n\n\n<li>une grande\u00a0<strong>Vari\u00e9t\u00e9<\/strong>\u00a0d\u2019informations, venant de diverses sources (non-structur\u00e9es, organis\u00e9es, Open\u2026) ;<\/li>\n\n\n\n<li>un niveau de\u00a0<strong>V\u00e9locit\u00e9<\/strong>\u00a0\u00e0 atteindre, c\u2019est \u00e0 dire de fr\u00e9quence de cr\u00e9ation, de collecte et de partage de ces donn\u00e9es.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Les perspectives de traitement du Big Data sont infinies, et pour partie encore insoup\u00e7onn\u00e9es : exploration de l\u2019information, \u00e9valuation, analyse tendancielle et prospective , gestion des risques industriels ou naturels\u2026 le tout effectu\u00e9 en temps-r\u00e9el.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-quelles-differences-avec-la-bi\">Quelles diff\u00e9rences avec la BI ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le Big Data se diff\u00e9rencie de la Business Intelligence par&nbsp;<strong>le type de donn\u00e9es r\u00e9colt\u00e9es et trait\u00e9es<\/strong>&nbsp;ainsi que par&nbsp;<strong>leur utilisation<\/strong>. L\u2019Informatique d\u00e9cisionnelle utilise en effet&nbsp;<strong>des statistiques descriptives<\/strong>, avec des donn\u00e9es \u00e0 forte densit\u00e9 en information afin de mesurer des ph\u00e9nom\u00e8nes ou d\u00e9tecter des tendances<br>\nLe Big Data, lui, utilise&nbsp;<strong>des statistiques \u00ab inf\u00e9rentielles \u00bb<\/strong>&nbsp;et r\u00e9alise des sondages sur des \u00e9chantillons de donn\u00e9es \u00e0 faible densit\u00e9 en information, dont le grand volume permet d\u2019en d\u00e9duire des lois, donnant ainsi au Big Data&nbsp;<strong>des capacit\u00e9s pr\u00e9dictives<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-big-data-et-ia-l-avenir-de-la-bi\"><mark class=\"highlight-and-share\">Big Data et IA, l\u2019avenir de la BI ?<\/mark><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Coupl\u00e9 \u00e0 l\u2019<a href=\"https:\/\/www.sage.com\/fr-ma\/blog\/tag\/intelligence-artificielle\/\">intelligence artificielle<\/a>&nbsp;et \u00e0 ses algorithmes capables d\u2019apprendre par eux-m\u00eames, le Big Data est pour l\u2019entreprise l\u2019une des grandes perspectives, et l\u2019un des grands d\u00e9fis \u00e0 venir en mati\u00e8re d\u2019aide \u00e0 la d\u00e9cision. Il fait d\u00e9j\u00e0 partie des priorit\u00e9s R&amp;D de nombreux g\u00e9ants des technologies de l\u2019information. Big Data et IA pourraient notamment aider les entreprises, de toute taille, \u00e0 r\u00e9duire leurs risques, \u00e0 faciliter la prise de d\u00e9cision, \u00e0 cr\u00e9er la diff\u00e9rence gr\u00e2ce \u00e0 l\u2019analyse pr\u00e9dictive ou encore \u00e0 proposer une \u00ab exp\u00e9rience client \u00bb plus personnalis\u00e9e et contextualis\u00e9e.<\/p>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner on-scroll-highlight__target\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Abonnez-vous \u00e0 la newsletter Sage Advice et recevez, directement dans votre bo\u00eete email, nos tous derniers conseils.<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-d40c4109-9f94-4698-b25d-78127a854343\"\n\t\t\t\t\t\tclass=\"single-cta__button button 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class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/fr-ma\/blog\/tag\/bi\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tBI\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/fr-ma\/blog\/tag\/bi-business-intelligence\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tBI &#8211; Business Intelligence\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/fr-ma\/blog\/tag\/big-data\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tbig data\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/fr-ma\/blog\/tag\/business-intelligence\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tbusiness 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class=\"card-post__meta-icon svg-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\"><path d=\"M5.25 3C3.74 3 2.5 4.24 2.5 5.75v12.5C2.5 19.76 3.74 21 5.25 21h14c1.51 0 2.75-1.24 2.75-2.75V5.75C22 4.24 20.76 3 19.25 3zm0 1.5h14c.699 0 1.25.551 1.25 1.25v12.5a1.24 1.24 0 0 1-1.25 1.25h-14A1.24 1.24 0 0 1 4 18.25V5.75c0-.699.551-1.25 1.25-1.25m.25.75a.5.5 0 0 0-.5.5v.5a.5.5 0 0 0 .5.5H6a.5.5 0 0 0 .5-.5v-.5a.5.5 0 0 0-.5-.5zm13 0a.5.5 0 0 0-.5.5v.5a.5.5 0 0 0 .5.5h.5a.5.5 0 0 0 .5-.5v-.5a.5.5 0 0 0-.5-.5zm-8.25 2.751A1.248 1.248 0 0 0 9 9.251v5.5c0 .442.231.849.613 1.074.389.231.846.237 1.239.021l5.001-2.751c.396-.219.646-.639.646-1.094s-.25-.876-.646-1.095l-.001-.001-5.002-2.751a1.25 1.25 0 0 0-.601-.153zM5.5 8.25a.5.5 0 0 0-.5.5v.5a.5.5 0 0 0 .5.5H6a.5.5 0 0 0 .5-.5v-.5a.5.5 0 0 0-.5-.5zm13 0a.5.5 0 0 0-.5.5v.5a.5.5 0 0 0 .5.5h.5a.5.5 0 0 0 .5-.5v-.5a.5.5 0 0 0-.5-.5zm-8 1.423L14.731 12 10.5 14.328zm-5 1.577a.5.5 0 0 0-.5.5v.5a.5.5 0 0 0 .5.5H6a.5.5 0 0 0 .5-.5v-.5a.5.5 0 0 0-.5-.5zm13 0a.5.5 0 0 0-.5.5v.5a.5.5 0 0 0 .5.5h.5a.5.5 0 0 0 .5-.5v-.5a.5.5 0 0 0-.5-.5zm-13 3a.5.5 0 0 0-.5.5v.5a.5.5 0 0 0 .5.5H6a.5.5 0 0 0 .5-.5v-.5a.5.5 0 0 0-.5-.5zm13 0a.5.5 0 0 0-.5.5v.5a.5.5 0 0 0 .5.5h.5a.5.5 0 0 0 .5-.5v-.5a.5.5 0 0 0-.5-.5zm-13 3a.5.5 0 0 0-.5.5v.5a.5.5 0 0 0 .5.5H6a.5.5 0 0 0 .5-.5v-.5a.5.5 0 0 0-.5-.5zm13 0a.5.5 0 0 0-.5.5v.5a.5.5 0 0 0 .5.5h.5a.5.5 0 0 0 .5-.5v-.5a.5.5 0 0 0-.5-.5z\" \/><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2023-11-30T10:09:07+01:00\">novembre 30, 2023<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">1 min de lecture<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h3\">\n\t\t\t\t\t\t\t<a\n\t\t\t\t\tclass=\"card-post__title-link\"\n\t\t\t\t\thref=\"https:\/\/www.sage.com\/fr-ma\/blog\/safilait-fait-le-choix-de-sage-x3-pour-accompagner-ses-ambitions-de-croissance\/\"\n\t\t\t\t>\n\t\t\t\n\t\t\tSafilait fait le choix de Sage X3 pour accompagner ses ambitions de croissance\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/p>\n\n\t\t\n\t\t\t\t\t<p class=\"card-post__description\">\n\t\t\t\tSAFILAIT, acteur majeur sur le march\u00e9 des produits laitiers au Maroc \u00e0 fait le choix de l&rsquo;ERP Sage X3. D\u00e9couvrez le t\u00e9moignage du DSI et du RAF de Safilait: \u00ab\u00a0On a toujours dit aux end-users; Vous pouvez r\u00eaver avec Sage X3!\u00a0\u00bb\t\t\t<\/p>\n\t\t\n\t\t\t<\/div>\n\n\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"row related-posts__non-featured\">\n\t\t\t\t<div class=\"col col-12\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--more h4\">En savoir plus sur ce sujet<\/h2>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-1 post-2797 post type-post status-publish format-standard has-post-thumbnail hentry category-digitalisation-tendances tag-bi-business-intelligence tag-business-intelligence tag-finances tag-tresorerie business_type-petite-et-moyenne-entreprise business_type-expertise-comptable\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/fr-ma\/blog\/performance-financiere-quels-indicateurs-regarder-pour-battre-la-concurrence\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/fr-ma\/blog\/wp-content\/uploads\/sites\/23\/2023\/10\/GettyImages-1446850915-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/fr-ma\/blog\/wp-content\/uploads\/sites\/23\/2023\/10\/GettyImages-1446850915-684x384.jpg 684w, https:\/\/www.sage.com\/fr-ma\/blog\/wp-content\/uploads\/sites\/23\/2023\/10\/GettyImages-1446850915-768x432.jpg 768w, https:\/\/www.sage.com\/fr-ma\/blog\/wp-content\/uploads\/sites\/23\/2023\/10\/GettyImages-1446850915.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2023-11-30T09:58:45+01:00\">novembre 30, 2023<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">5 min de lecture<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tPerformance financi\u00e8re : quels indicateurs regarder pour battre la concurrence\u00a0?\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-2 post-1459 post type-post status-publish format-standard has-post-thumbnail hentry category-digitalisation-tendances tag-bi-business-intelligence tag-cybersecurite-ou-securite-informatique tag-intelligence-artificielle\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/fr-ma\/blog\/data-scientist-pourquoi-ce-poste-est-il-si-crucial\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/fr-ma\/blog\/wp-content\/uploads\/sites\/23\/2021\/09\/Article-1-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/fr-ma\/blog\/wp-content\/uploads\/sites\/23\/2021\/09\/Article-1-684x384.jpg 684w, https:\/\/www.sage.com\/fr-ma\/blog\/wp-content\/uploads\/sites\/23\/2021\/09\/Article-1-768x512.jpg 768w, https:\/\/www.sage.com\/fr-ma\/blog\/wp-content\/uploads\/sites\/23\/2021\/09\/Article-1-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2021-09-20T09:00:04+01:00\">septembre 20, 2021<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">4 min de lecture<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tData scientist : pourquoi ce poste est-il si crucial ?\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-3 post-1269 post type-post status-publish format-standard has-post-thumbnail hentry category-croissance-strategie-clients tag-bi-business-intelligence tag-cabinet-expert-comptable tag-cloud tag-crm-relation-client tag-digitalisation-ou-transformation-digitale tag-saas\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/fr-ma\/blog\/des-solutions-connectees-qui-vous-aident-a-nourrir-votre-conseil-client\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/fr-ma\/blog\/wp-content\/uploads\/sites\/23\/2021\/05\/2021-05-26-1-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/fr-ma\/blog\/wp-content\/uploads\/sites\/23\/2021\/05\/2021-05-26-1-684x384.jpg 684w, https:\/\/www.sage.com\/fr-ma\/blog\/wp-content\/uploads\/sites\/23\/2021\/05\/2021-05-26-1-768x512.jpg 768w, https:\/\/www.sage.com\/fr-ma\/blog\/wp-content\/uploads\/sites\/23\/2021\/05\/2021-05-26-1-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2021-05-26T11:23:18+01:00\">mai 26, 2021<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">4 min de lecture<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tDes solutions connect\u00e9es qui vous aident \u00e0 nourrir votre conseil client\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-4 post-1184 post type-post status-publish format-standard has-post-thumbnail hentry category-digitalisation-tendances tag-bi-business-intelligence\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/fr-ma\/blog\/business-intelligence-pour-optimiser-experience-client\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/fr-ma\/blog\/wp-content\/uploads\/sites\/23\/2021\/03\/VeraWholeHealth_2019_Intacct_0675-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/fr-ma\/blog\/wp-content\/uploads\/sites\/23\/2021\/03\/VeraWholeHealth_2019_Intacct_0675-684x384.jpg 684w, https:\/\/www.sage.com\/fr-ma\/blog\/wp-content\/uploads\/sites\/23\/2021\/03\/VeraWholeHealth_2019_Intacct_0675-768x576.jpg 768w, https:\/\/www.sage.com\/fr-ma\/blog\/wp-content\/uploads\/sites\/23\/2021\/03\/VeraWholeHealth_2019_Intacct_0675-1080x810.jpg 1080w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2021-03-30T15:09:14+01:00\">mars 30, 2021<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">&lt; 1 min de lecture<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tLa Business intelligence au service de l\u2019optimisation de l\u2019exp\u00e9rience client\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Vous en avez forc\u00e9ment d\u00e9j\u00e0 entendu parler, tant ces deux concepts sont aujourd\u2019hui pl\u00e9biscit\u00e9s. Pour autant savez-vous les diff\u00e9rencier ? Business intelligence (BI) et Big Data, quelle diff\u00e9rence, et surtout quel apport pour mon entreprise ? Tentatives de d\u00e9finition de deux notions finalement tr\u00e8s compl\u00e9mentaires. La Business intelligence La&nbsp;Business intelligence&nbsp;(BI) ou Informatique d\u00e9cisionnelle ou encore [&hellip;]<\/p>\n","protected":false},"author":851,"featured_media":807,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"sage_hide_published_date":false,"sage_hide_read_time":false,"sage_hide_share_buttons":false,"_pwl_sage_podcast_buzzsprout_src":"","footnotes":""},"categories":[158],"tags":[129,259,147,123],"business_type":[],"context":[],"industry":[],"persona":[21,22,23,24,25,26,27],"imagine_tag":[178,165,203],"coauthors":[380],"class_list":["post-806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitalisation-tendances","tag-bi","tag-bi-business-intelligence","tag-big-data","tag-business-intelligence"],"sage_meta":{"region":"fr-ma","author_name":"Christophe Adam","featured_image":"https:\/\/www.sage.com\/fr-ma\/blog\/wp-content\/uploads\/sites\/23\/2020\/01\/business-intelligence-big-data-collaborateurs-1675x525-1.jpg","imagine_tags":{"178":"Business Intelligence","165":"Business management","203":"Services"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice Maroc","distributor_original_site_url":"https:\/\/www.sage.com\/fr-ma\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/posts\/806","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/users\/851"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/comments?post=806"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/posts\/806\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/media\/807"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/media?parent=806"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/categories?post=806"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/tags?post=806"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/business_type?post=806"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/context?post=806"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/industry?post=806"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/persona?post=806"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/imagine_tag?post=806"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/fr-ma\/blog\/api\/wp\/v2\/coauthors?post=806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}