{"id":4514,"date":"2018-07-12T14:57:28","date_gmt":"2018-07-12T14:57:28","guid":{"rendered":"\/pt-pt\/blog\/?p=130"},"modified":"2026-01-08T11:52:26","modified_gmt":"2026-01-08T11:52:26","slug":"avaliar-ideias-criar-um-negocio","status":"publish","type":"post","link":"https:\/\/www.sage.com\/pt-pt\/blog\/avaliar-ideias-criar-um-negocio\/","title":{"rendered":"Como avaliar se uma ideia \u00e9 suficientemente boa para criar um neg\u00f3cio"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/category\/estrategia-legal-e-processos\/\" class=\"entry-header__link\">Estrat\u00e9gia, Legal e Processos<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tComo avaliar se uma ideia \u00e9 suficientemente boa para criar um neg\u00f3cio\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2018-07-12T14:57:28+01:00\">Julho 12, 2018<\/time><\/span><span class=\"reading-time\"> minutos de leitura<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"Como avaliar se uma ideia \u00e9 suficientemente boa para criar um neg\u00f3cio\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/pt-pt\/blog\/avaliar-ideias-criar-um-negocio\/\"\n\t\t\tdata-share-text=\"Por favor, leia este artigo interessante\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Partilhar<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copiar link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copiada<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n\t<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/pt-pt\/blog\/author\/keirthomasbryant\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2025\/04\/Keir-350x350.jpg\" class=\"entry-author__image\" alt=\"Keir Thomas-Bryant\" srcset=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2025\/04\/Keir-350x350.jpg 350w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2025\/04\/Keir.jpg 600w\" sizes=\"auto, (max-width: 40px) 100vw, 40px\" \/>\t\t\t\t<span class=\"entry-author__name\">Keir Thomas-Bryant<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n\n\n<p>Chegado o momento em que se sentem tentados com a <strong>ideia de criar um neg\u00f3cio pr\u00f3prio<\/strong>, \u00e9 natural que se questionem quanto \u00e0 qualidade da ideia que tiveram. No artigo de hoje, vamos sugerir alguns pontos de reflex\u00e3o que ir\u00e3o ajudar a perceber se a ideia de neg\u00f3cio merece o investimento e o risco.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-e-um-modelo-de-negocio-que-pode-ser-protegido-atraves-de-uma-patente\"><strong>\u00c9 um modelo de neg\u00f3cio que pode ser protegido atrav\u00e9s de uma patente?<\/strong><\/h2>\n\n\n\n<p>Se v\u00e3o basear o vosso neg\u00f3cio numa <strong>ideia inovadora<\/strong>, \u00e9 aconselh\u00e1vel que exista uma forma de a proteger dos vossos concorrentes. Se for poss\u00edvel proteger a ideia por meio de uma patente, estar\u00e3o numa situa\u00e7\u00e3o privilegiada. Este fator de prote\u00e7\u00e3o n\u00e3o \u00e9 determinante se a vossa ideia cumprir com os restantes pontos deste artigo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-o-negocio-teria-de-operar-numa-industria-com-regulamentacao-exigente\"><strong>O neg\u00f3cio teria de operar numa ind\u00fastria com regulamenta\u00e7\u00e3o exigente?<\/strong><\/h2>\n\n\n\n<p>A regula\u00e7\u00e3o \u00e9 importante e muito ben\u00e9fica para o consumidor mas, quando se inicia um neg\u00f3cio, resulta num aumento dos custos que podem ser proibitivos e afetar financeiramente o plano de neg\u00f3cios. Estes setores muito regulados tendem a afastar os empreendedores e a inova\u00e7\u00e3o.<mark class=\"highlight-and-share\"> A melhor forma de se informarem sobre a regulamenta\u00e7\u00e3o da \u00e1rea \u00e9 contar com o apoio de um advogado e procurar pessoas que j\u00e1 trabalham no setor.<\/mark><\/p>\n\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Sage 50cloud Fatura\u00e7\u00e3o<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Um neg\u00f3cio em crescimento precisa de um software de fatura\u00e7\u00e3o que acompanhe e promova essa expans\u00e3o! Sage 50cloud Fatura\u00e7\u00e3o vai automatizar e simplificar as tarefas do dia-a-dia e cimentar o sucesso da sua empresa.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.sage.com\/pt-pt\/produtos\/sage-50cloud\/\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tid=\"cta-id-4875\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-button-location=\"cta_box\"\n\t\t\t\t\t\t\t\t\t\t\t>Descubra mais<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1064\" height=\"810\" src=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2019\/04\/GettyImages-672654386_super-1064x810.jpg\" class=\"single-cta__image\" alt=\"Homem de neg\u00f3cios\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2019\/04\/GettyImages-672654386_super-1064x810.jpg 1064w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ja-foram-criadas-empresas-baseadas-em-ideias-semelhantes\"><strong>J\u00e1 foram criadas empresas baseadas em ideias semelhantes?<\/strong><\/h2>\n\n\n\n<p>Mesmo que a ideia inicial seja ligeiramente diferente, <mark class=\"highlight-and-share\">\u00e9 importante conhecer como correram neg\u00f3cios baseados em projetos semelhantes. <\/mark>Esta an\u00e1lise permite antecipar dificuldades e perceber o grau de competi\u00e7\u00e3o que ir\u00e3o encontrar no mercado.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-ideia-exige-um-investimento-inicial-avultado\"><strong>A ideia exige um investimento inicial avultado?<\/strong><\/h2>\n\n\n\n<p>\u00c9 normal que um neg\u00f3cio que come\u00e7a a dar os primeiros passos necessite de um investimento inicial avultado. O mais importante \u00e9 ter conhecimento destes custos antes de tomar uma decis\u00e3o, de forma a que possam decidir em consci\u00eancia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tem-uma-preparacao-especifica-que-dara-uma-vantagem-ao-negocio\"><strong>T\u00eam uma prepara\u00e7\u00e3o espec\u00edfica que dar\u00e1 uma vantagem ao neg\u00f3cio?<\/strong><\/h2>\n\n\n\n<p>Ser\u00e1 muito \u00fatil se contarem com uma prepara\u00e7\u00e3o espec\u00edfica que vos auxilie no desenvolvimento do vosso neg\u00f3cio. N\u00e3o significa que, \u00e0 medida que trabalham o vosso neg\u00f3cio, n\u00e3o se dediquem a complementar o vosso conhecimento com novas forma\u00e7\u00f5es. Na verdade, <strong>aumentam as possibilidades de sucesso<\/strong>, sempre que baseiam o vosso neg\u00f3cio numa \u00e1rea que \u00e9 um ponto forte.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-aumentem-as-hipoteses-de-sucesso\"><strong>Aumentem as hip\u00f3teses de sucesso.<\/strong><\/h2>\n\n\n\n<p>Um software de fatura\u00e7\u00e3o pode aumentar as vossas possibilidades de sucesso. Analisem as necessidades do vosso neg\u00f3cio. A Sage tem v\u00e1rias solu\u00e7\u00f5es de fatura\u00e7\u00e3o que respeitam as especificidades de cada empresa. Se decidirem que t\u00eam uma boa ideia, contem com <a href=\"https:\/\/www.sage.com\/pt-pt\/produtos\/sage-50cloud\/\"><strong>Sage Fatura\u00e7\u00e3o<\/strong><\/a> para transformar o sonho em realidade.<\/p>\n\n<section class=\"more-topics alignfull has-grey-light-background-color wp-block-sage-post-topics\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col col-12 col-lg-4\">\n\t\t\t\t<h3 class=\"more-topics__title h2\">Saiba mais sobre os t\u00f3picos mencionados neste artigo<\/h3>\n\t\t\t<\/div>\n\t\t\t<div class=\"col col-12 col-lg-8\">\n\t\t\t\t<ul class=\"post-tags__list\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/tag\/business-intelligence\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tBusiness Intelligence\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/tag\/competitividade\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tCompetitividade\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/tag\/estrategia\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tEstrat\u00e9gia\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/tag\/ganhos-e-perdas\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tGanhos e Perdas\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/tag\/gestao-da-mudanca\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tGest\u00e3o da Mudan\u00e7a\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/tag\/investimento\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tInvestimento\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/tag\/pessoas\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tPessoas\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<div class=\"alignfull wp-block-sage-related-posts\">\n\t<section class=\"related-posts card-grid has-dark-background-color\">\n\t<div class=\"container\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--featured h1\">Aprofunde o seu conhecimento<\/h2>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"row related-posts__featured\">\n\t\t\t\t<div class=\"col card-grid__item\">\n\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-0 post-13938 post type-post status-publish format-standard has-post-thumbnail hentry category-estrategia-legal-e-processos tag-contabilidade tag-estrategia tag-tecnologia business_type-pequenas-empresas card-post--is-clickable\"\n>\n\t<div class=\"card-post__media-wrapper\">\n\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1215\" height=\"810\" src=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-1441453430-1215x810.jpg\" class=\"card-post__image\" alt=\"Um rapaz de cor com um grupo de colegas numa empresa, a assistir a uma apresenta\u00e7\u00e3o.\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-1441453430-684x384.jpg 684w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-1441453430-768x512.jpg 768w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-1441453430-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\t<\/div>\n\n\t<div class=\"card-post__content\">\n\t\t\t\t\t<div class=\"card-post__label\">Recomendado<\/div>\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-05-19T10:21:08+01:00\">Maio 19, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">5 minutos de leitura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h3\">\n\t\t\t\t\t\t\t<a\n\t\t\t\t\tclass=\"card-post__title-link\"\n\t\t\t\t\thref=\"https:\/\/www.sage.com\/pt-pt\/blog\/novo-sistema-deposito-reembolso\/\"\n\t\t\t\t>\n\t\t\t\n\t\t\tNovo Sistema de Dep\u00f3sito e Reembolso: O que muda para o seu neg\u00f3cio?\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/p>\n\n\t\t\n\t\t\t\t\t<p class=\"card-post__description\">\n\t\t\t\tO novo Sistema de Dep\u00f3sito e Reembolso afeta vendas, stocks e contabilidade. Prepare a sua empresa com antecipa\u00e7\u00e3o.\t\t\t<\/p>\n\t\t\n\t\t\t<\/div>\n\n\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"row related-posts__non-featured\">\n\t\t\t\t<div class=\"col col-12\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--more h4\">Artigos mais recentes<\/h2>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-1 post-7060 post type-post status-publish format-standard has-post-thumbnail hentry category-rh-e-lideranca tag-colaboradores tag-empresas tag-equipa tag-gestao-empresas tag-lideranca tag-pessoas business_type-pequenas-empresas business_type-medias-empresas industry-alimentar industry-automovel industry-construcao industry-distribuicao industry-e-commerce industry-retalho industry-entretenimento industry-producao industry-quimica industry-servicos industry-servicos-financeiros industry-tecnologia industry-viagens-e-hotelaria\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/pt-pt\/blog\/5-dicas-para-uma-maior-aceitacao-como-gestor\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2022\/04\/GettyImages-1288428995-684x384.jpg\" class=\"card-post__image\" alt=\"Homem a intervir numa reuni\u00e3o de equipa.\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2022\/04\/GettyImages-1288428995-684x384.jpg 684w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2022\/04\/GettyImages-1288428995-768x432.jpg 768w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2022\/04\/GettyImages-1288428995-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-05-04T14:11:08+01:00\">Maio 4, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">6 minutos de leitura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\t5 dicas para uma maior aceita\u00e7\u00e3o como gestor\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-2 post-6528 post type-post status-publish format-standard has-post-thumbnail hentry category-dinheiro-e-poupanca tag-crescimento tag-ganhos-e-perdas tag-gestao-empresas tag-tecnologia business_type-pequenas-empresas business_type-medias-empresas industry-servicos-financeiros\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/pt-pt\/blog\/balanca-de-pagamentos-o-que-e-e-para-que-serve\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2022\/04\/GettyImages-1192884896-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2022\/04\/GettyImages-1192884896-684x384.jpg 684w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2022\/04\/GettyImages-1192884896-768x432.jpg 768w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2022\/04\/GettyImages-1192884896-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-03-30T19:35:15+01:00\">Mar\u00e7o 30, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">6 minutos de leitura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tBalan\u00e7a de Pagamentos: O que \u00e9 e para que serve?\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-3 post-4417 post type-post status-publish format-standard has-post-thumbnail hentry category-crescimento-de-negocio-e-clientes category-plano-de-negocios category-processos-do-negocio category-tecnologia-e-inovacao tag-captacao-de-clientes tag-competitividade tag-empreendedorismo tag-estrategia tag-investimento tag-pessoas business_type-pequenas-empresas business_type-medias-empresas\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/pt-pt\/blog\/fidelizar-clientes-com-pequenos-gestos\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-639095870-684x384.jpg\" class=\"card-post__image\" alt=\"Sage\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-639095870-684x384.jpg 684w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-639095870-768x512.jpg 768w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-639095870-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-02-26T10:24:45+00:00\">Fevereiro 26, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">8 minutos de leitura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tFideliza\u00e7\u00e3o de clientes: Pequenos gestos que fazem a diferen\u00e7a\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-4 post-4409 post type-post status-publish format-standard has-post-thumbnail hentry category-dinheiro-e-poupanca category-plano-de-negocios tag-empreendedorismo tag-estrategia tag-poupanca-nas-empresas tag-rentabilidade tag-tomar-decisoes-financeiras business_type-pequenas-empresas business_type-medias-empresas\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/pt-pt\/blog\/controlar-gastos-negocio\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2019\/04\/GettyImages-583665183_super-684x384.jpg\" class=\"card-post__image\" alt=\"Pasteleira faz bolos\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2019\/04\/GettyImages-583665183_super-684x384.jpg 684w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2019\/04\/GettyImages-583665183_super-768x585.jpg 768w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2019\/04\/GettyImages-583665183_super-1064x810.jpg 1064w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-02-23T08:21:59+00:00\">Fevereiro 23, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">5 minutos de leitura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tComo controlar os gastos do seu neg\u00f3cio\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\t\t\t\tChegado o momento em que se sentem tentados com a ideia de criar um neg\u00f3cio pr\u00f3prio, \u00e9 natural que se questionem quanto \u00e0 qualidade da ideia que tiveram. No artigo de hoje, vamos sugerir alguns pontos de reflex\u00e3o que ir\u00e3o ajudar a perceber se a ideia de neg\u00f3cio merece o investimento e o risco. \u00c9 um modelo de neg\u00f3cio que pode ser protegido atrav\u00e9s de uma patente? Se v\u00e3o basear o vosso neg\u00f3cio numa ideia inovadora, \u00e9 aconselh\u00e1vel que exista uma forma de a proteger dos vossos concorrentes. Se for poss\u00edvel proteger a ideia por meio de uma patente estar\u00e3o numa situa\u00e7\u00e3o privilegiada. Este fator de prote\u00e7\u00e3o n\u00e3o \u00e9 determinante se a vossa ideia cumprir com os restantes pontos deste artigo. O neg\u00f3cio teria de operar numa ind\u00fastria com regulamenta\u00e7\u00e3o exigente? A regula\u00e7\u00e3o \u00e9 importante e muito ben\u00e9fica para o consumidor mas, quando se inicia um neg\u00f3cio, resulta num aumento dos custos que podem ser proibitivos e afetar financeiramente o plano de neg\u00f3cios. Estes setores muito regulados tendem a afastar os empreendedores e a inova\u00e7\u00e3o. A melhor forma de se informarem sobre a regulamenta\u00e7\u00e3o da \u00e1rea \u00e9 contar com o apoio de um advogado e procurar pessoas que j\u00e1 trabalham \u2026\t\t<\/p>\n","protected":false},"author":280,"featured_media":321,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"sage_hide_published_date":false,"sage_hide_read_time":false,"sage_hide_share_buttons":false,"footnotes":""},"categories":[13,16,23],"tags":[80,92,83,64,78,65,212],"business_type":[2],"context":[],"industry":[],"persona":[41],"imagine_tag":[147,170],"coauthors":[587],"class_list":["post-4514","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crescimento-de-negocio-e-clientes","category-estrategia-legal-e-processos","category-plano-de-negocios","tag-business-intelligence","tag-competitividade","tag-estrategia","tag-ganhos-e-perdas","tag-gestao-da-mudanca","tag-investimento","tag-pessoas","business_type-pequenas-empresas"],"sage_meta":{"region":"pt-pt","author_name":"Keir Thomas-Bryant","featured_image":"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2019\/04\/GettyImages-498311450.jpg","imagine_tags":{"147":"Ambi\u00e7\u00e3o","170":"Start up"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice Portugal","distributor_original_site_url":"https:\/\/www.sage.com\/pt-pt\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/posts\/4514","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/users\/280"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/comments?post=4514"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/posts\/4514\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/media\/321"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/media?parent=4514"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/categories?post=4514"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/tags?post=4514"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/business_type?post=4514"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/context?post=4514"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/industry?post=4514"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/persona?post=4514"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/imagine_tag?post=4514"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/coauthors?post=4514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}