{"id":4518,"date":"2016-11-18T10:06:19","date_gmt":"2016-11-18T10:06:19","guid":{"rendered":"\/pt-pt\/blog\/?p=136"},"modified":"2025-12-03T15:36:59","modified_gmt":"2025-12-03T15:36:59","slug":"uma-cultura-forte-e-vital-para-o-sucesso","status":"publish","type":"post","link":"https:\/\/www.sage.com\/pt-pt\/blog\/uma-cultura-forte-e-vital-para-o-sucesso\/","title":{"rendered":"Uma cultura forte \u00e9 vital para o sucesso"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/category\/rh-e-lideranca\/\" class=\"entry-header__link\">RH e Lideran\u00e7a<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tUma cultura forte \u00e9 vital para o sucesso\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \">Publicado em <time class=\"entry-date published\" datetime=\"2016-11-18T10:06:19+00:00\">Novembro 18, 2016<\/time><\/span><span class=\"reading-time\"> minutos de leitura<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"Uma cultura forte \u00e9 vital para o sucesso\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/pt-pt\/blog\/uma-cultura-forte-e-vital-para-o-sucesso\/\"\n\t\t\tdata-share-text=\"Por favor, leia este artigo interessante\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Partilhar<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copiar link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copiada<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n\t<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/pt-pt\/blog\/author\/ashleyhindsman\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2025\/02\/Ashley-Thompson-350x350.jpg\" class=\"entry-author__image\" alt=\"Ashley Thompson\" srcset=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2025\/02\/Ashley-Thompson-350x350.jpg 350w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2025\/02\/Ashley-Thompson.jpg 600w\" sizes=\"auto, (max-width: 40px) 100vw, 40px\" \/>\t\t\t\t<span class=\"entry-author__name\">Ashley Thompson<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ter uma cultura organizacional forte \u00e9 muito importante para ter um neg\u00f3cio bem sucedido<\/strong> &#8211; import\u00e2ncia desde logo traduzida na rela\u00e7\u00e3o que existe entre cultura e lideran\u00e7a, o compromisso dos colaboradores, e satisfa\u00e7\u00e3o dos consumidores e a inova\u00e7\u00e3o. Mas \u00e0 medida que os objetivos e estrat\u00e9gia das empresas v\u00e3o mudando, tamb\u00e9m a cultura deve sofrer altera\u00e7\u00f5es! No entanto, existe uma barreira que impede que muitas empresas criem uma mudan\u00e7a cultural genu\u00edna: a no\u00e7\u00e3o de responsabilidade. Quem tem a responsabilidade de p\u00f4r m\u00e3os \u00e0 obra e come\u00e7ar esta mudan\u00e7a? A resposta \u00e9, quase sempre, os <strong>Recursos Humanos<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Uma verdadeira mudan\u00e7a na cultura de uma organiza\u00e7\u00e3o altera a forma como esta vive<\/strong>. Molda a forma como as pessoas tomam decis\u00f5es, fazem o seu trabalho, definem prioridades e interagem com colegas, clientes ou fornecedores. E s\u00f3 se torna bem sucedida quando os pr\u00f3prios lideres do neg\u00f3cio a v\u00eaem como sua responsabilidade, sendo os Recursos Humanos o seu bra\u00e7o direito para implementar novos h\u00e1bitos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como \u00e9 que os Recursos Humanos podem ajudar?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-facilitam-a-fase-de-pesquisa\"><strong>Facilitam a fase de pesquisa<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Numa fase de mudan\u00e7a, \u00e9 importante saberem em que ponto est\u00e3o e para onde querem ir. Quais s\u00e3o os processos, valores, comportamentos, pol\u00edticas atuais? Os l\u00edderes de neg\u00f3cios devem ter na m\u00e3o todas estas informa\u00e7\u00f5es antes de pensarem em mudar e os <a href=\"https:\/\/www.sage.com\/pt-pt\/recursos-humanos\/\">Recursos Humanos<\/a> s\u00e3o a melhor fonte para facilitar esta fase.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-convencem-os-lideres-de-que-as-mudancas-podem-acontecer\"><strong>Convencem os l\u00edderes de que as mudan\u00e7as podem acontecer\u2026 <\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">muitos s\u00e3o os l\u00edderes mais c\u00e9ticos em rela\u00e7\u00e3o a uma mudan\u00e7a da cultura organizacional! Muitos ver\u00e3o estas transforma\u00e7\u00f5es acontecerem por circunst\u00e2ncias que obrigaram a que assim fosse: nunca por vontade pr\u00f3pria! Os Recursos Humanos podem ter, aqui, um papel importante ao partilharem exemplos de organiza\u00e7\u00f5es que passaram por este processo e que tiveram um impacto positivo decorrente da mudan\u00e7a!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ensinam-nos-como-faze-lo\"><strong>\u2026Ensinam-nos como faz\u00ea-lo<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o se pode assumir que todos os donos de neg\u00f3cios sabem como influenciar uma mudan\u00e7a cultural. S\u00f3 quando estiverem capacitados com todas as ferramentas necess\u00e1rias \u00e9 que poder\u00e3o, com a sua habilidade natural, conduzir esta transforma\u00e7\u00e3o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-maos-a-obra\"><strong>M\u00e3os \u00e0 obra<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Quando chegar a hora de mudar, a mensagem deve ser clara: este n\u00e3o \u00e9 um projeto dos Recursos Humanos, mas de toda a empresa e sob a al\u00e7ada do l\u00edder m\u00e1ximo da empresa. <mark class=\"highlight-and-share\">Estejam l\u00e1 para apoiar, ajudar e facilitar a mudan\u00e7a. Mas a responsabilidade n\u00e3o cabe aos Recursos Humanos, mas sim aos pr\u00f3prios lideres de neg\u00f3cios.<\/mark><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pensem mais nas pessoas e menos nos processos: contem com as <a href=\"https:\/\/www.sage.com\/pt-pt\/recursos-humanos\/\">solu\u00e7\u00f5es de Recursos Humanos Sage<\/a> para vos acompanhar a par e passo!<\/p>\n\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner on-scroll-highlight__target\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Sage Recursos Humanos<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Como motivar os seus colaboradores e otimizar o processamento de sal\u00e1rios.<\/span><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-b7208f1b-6da8-4af6-aad7-42b625adb351\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tid=\"cta-id-5718\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-button-location=\"cta_box\"\n\t\t\t\t\t\t\t\t\t\t\t>Download Gratuito<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1064\" height=\"810\" src=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2019\/04\/GettyImages-642980978-1064x810.jpg\" class=\"single-cta__image\" alt=\"Grupo reunido numa mesa\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2019\/04\/GettyImages-642980978-1064x810.jpg 1064w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n<section class=\"more-topics alignfull has-grey-light-background-color wp-block-sage-post-topics\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col col-12 col-lg-4\">\n\t\t\t\t<h3 class=\"more-topics__title h2\">Saiba mais sobre os t\u00f3picos mencionados neste artigo<\/h3>\n\t\t\t<\/div>\n\t\t\t<div class=\"col col-12 col-lg-8\">\n\t\t\t\t<ul class=\"post-tags__list\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/tag\/colaboradores\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tColaboradores\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/tag\/competitividade\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tCompetitividade\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/tag\/estrategia\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tEstrat\u00e9gia\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/tag\/pessoas\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tPessoas\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/tag\/recursos-humanos\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tRecursos Humanos\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<div class=\"alignfull wp-block-sage-related-posts\">\n\t<section class=\"related-posts card-grid has-dark-background-color\">\n\t<div class=\"container\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col\">\n\t\t\t\t\t<h2 class=\"related-posts__heading 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srcset=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2026\/09\/BrandShoot-UK_Apr2026_Small-Restaurant_4136-684x384.jpg 684w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2026\/09\/BrandShoot-UK_Apr2026_Small-Restaurant_4136-768x512.jpg 768w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2026\/09\/BrandShoot-UK_Apr2026_Small-Restaurant_4136-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-09-08T08:53:56+01:00\">Setembro 8, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">8 minutos de leitura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tAI Act: que empresas devem formar os seus trabalhadores em IA e como faz\u00ea-lo\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-2 post-14139 post type-post status-publish format-standard has-post-thumbnail hentry category-rh-e-lideranca tag-cumprir-legislacao tag-outsourcing tag-pessoas tag-recursos-humanos business_type-medias-empresas\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/pt-pt\/blog\/automatizacao-processamento-salarial-supervisao-humana\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2024\/03\/Sage_BrandShootNC_Feb2024_HR-Professionals_2773-684x384.jpg\" class=\"card-post__image\" alt=\"Um grupo de trabalhadores reunidos em uma sala de confer\u00eancias, discutindo um projeto.\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2024\/03\/Sage_BrandShootNC_Feb2024_HR-Professionals_2773-684x384.jpg 684w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2024\/03\/Sage_BrandShootNC_Feb2024_HR-Professionals_2773-768x512.jpg 768w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2024\/03\/Sage_BrandShootNC_Feb2024_HR-Professionals_2773-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-09-03T09:27:44+01:00\">Setembro 3, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">6 minutos de leitura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tAutomatiza\u00e7\u00e3o do processamento salarial: que tarefas devem continuar sob supervis\u00e3o humana?\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-3 post-14194 post type-post status-publish format-standard has-post-thumbnail hentry category-tecnologia-e-inovacao tag-analise-de-dados tag-estrategia tag-tecnologia tag-tomar-decisoes-financeiras business_type-medias-empresas\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/pt-pt\/blog\/o-novo-cfo-estrategico-na-era-da-inteligencia-artificial\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2024\/10\/BrandShoot-LND_June2024_Financial-Services_0678-684x384.jpg\" class=\"card-post__image\" alt=\"Uma rapariga de p\u00e9 na oficina a explicar algo aos seus colegas.\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2024\/10\/BrandShoot-LND_June2024_Financial-Services_0678-684x384.jpg 684w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2024\/10\/BrandShoot-LND_June2024_Financial-Services_0678-768x512.jpg 768w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2024\/10\/BrandShoot-LND_June2024_Financial-Services_0678-1214x810.jpg 1214w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-09-01T11:54:28+01:00\">Setembro 1, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">9 minutos de leitura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tO novo CFO estrat\u00e9gico na era da Intelig\u00eancia Artificial\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-4 post-14135 post type-post status-publish format-standard has-post-thumbnail hentry category-dinheiro-e-poupanca tag-analise-de-dados tag-empresas tag-estrategia business_type-medias-empresas\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/pt-pt\/blog\/contabilidade-estrategica-relatorios-financeiros\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-1357880802-684x384.jpg\" class=\"card-post__image\" alt=\"Pessoa a trabalhar num escrit\u00f3rio moderno, em frente a um computador, junto a uma secret\u00e1ria com documentos e notas afixadas na parede.\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-1357880802-684x384.jpg 684w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-1357880802-768x465.jpg 768w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-1357880802-1338x810.jpg 1338w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-08-27T08:36:34+01:00\">Agosto 27, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">7 minutos de leitura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tComo transformar a contabilidade num motor de crescimento do neg\u00f3cio\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\t\t\t\tTer uma cultura organizacional forte \u00e9 muito importante para ter um neg\u00f3cio bem sucedido, import\u00e2ncia desde logo traduzida na rela\u00e7\u00e3o que existe entre cultura e lideran\u00e7a, o compromisso dos colaboradores, e satisfa\u00e7\u00e3o dos consumidores e a inova\u00e7\u00e3o. Mas \u00e0 medida que os objetivos e estrat\u00e9gia das empresas v\u00e3o mudando, tamb\u00e9m a cultura deve sofrer altera\u00e7\u00f5es! No entanto, existe uma barreira que impede que muitas empresas criem uma mudan\u00e7a cultural genu\u00edna: a no\u00e7\u00e3o de responsabilidade. Quem tem a responsabilidade de por m\u00e3os \u00e0 obra e come\u00e7ar esta mudan\u00e7a? A resposta \u00e9, quase sempre, os Recursos Humanos. Uma verdadeira mudan\u00e7a na cultura de uma organiza\u00e7\u00e3o altera a forma como esta vive. Molda a forma como as pessoas tomam decis\u00f5es, fazem o seu trabalho, definem prioridades e interagem com colegas, clientes ou fornecedores. E s\u00f3 se torna bem sucedida quando os pr\u00f3prios lideres do neg\u00f3cio a v\u00eaem como sua responsabilidade, sendo os Recursos Humanos o seu bra\u00e7o direito para implementar novos h\u00e1bitos. Como \u00e9 que os Recursos Humanos podem ajudar? Facilitam a fase de pesquisa.\u00a0Numa fase de mudan\u00e7a, \u00e9 importante saberem em que ponto est\u00e3o e para onde querem ir. Quais s\u00e3o os processos, valores, comportamentos, pol\u00edticas atuais? Os lideres de neg\u00f3cios devem \u2026\t\t<\/p>\n","protected":false},"author":103,"featured_media":347,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_is_cornerstone":"","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","_yoast_wpseo_opengraph-title":"Uma cultura forte \u00e9 vital para o sucesso - SAGE","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_opengraph-image-id":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","_yoast_wpseo_twitter-image":"","_yoast_wpseo_twitter-image-id":"","_yoast_wpseo_schema_page_type":"","_yoast_wpseo_schema_article_type":"","_sage_video":false,"_yoast_wpseo_focuskeywords":"","_yoast_wpseo_keywordsynonyms":"","_yoast_wpseo_primary_category":"15","post_featured_image_hide":false,"sage_hide_published_date":false,"sage_hide_read_time":false,"sage_hide_share_buttons":false,"_pwl_sage_podcast_buzzsprout_src":"","footnotes":""},"categories":[13,32,33,15],"tags":[229,92,83,212,222],"business_type":[3],"context":[],"industry":[132],"persona":[43,50,49,45],"imagine_tag":[168,138],"coauthors":[493],"class_list":["post-4518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crescimento-de-negocio-e-clientes","category-gerir-pessoas","category-liderar-pessoas","category-rh-e-lideranca","tag-colaboradores","tag-competitividade","tag-estrategia","tag-pessoas","tag-recursos-humanos","business_type-medias-empresas","industry-tecnologia"],"sage_meta":{"region":"pt-pt","author_name":"Ashley Thompson","featured_image":"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2019\/04\/GettyImages-613777524.jpg","imagine_tags":{"168":"Empresas Media dimens\u00e3o","138":"Gest\u00e3o"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice Portugal","distributor_original_site_url":"https:\/\/www.sage.com\/pt-pt\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/posts\/4518","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/users\/103"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/comments?post=4518"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/posts\/4518\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/media\/347"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/media?parent=4518"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/categories?post=4518"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/tags?post=4518"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/business_type?post=4518"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/context?post=4518"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/industry?post=4518"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/persona?post=4518"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/imagine_tag?post=4518"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/coauthors?post=4518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}