{"id":4519,"date":"2017-03-27T17:07:42","date_gmt":"2017-03-27T17:07:42","guid":{"rendered":"\/pt-pt\/blog\/?p=137"},"modified":"2026-01-08T11:52:35","modified_gmt":"2026-01-08T11:52:35","slug":"passar-da-ideia-acao-num-negocio-retalho","status":"publish","type":"post","link":"https:\/\/www.sage.com\/pt-pt\/blog\/passar-da-ideia-acao-num-negocio-retalho\/","title":{"rendered":"Passar da ideia \u00e0 a\u00e7\u00e3o num neg\u00f3cio de retalho"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/category\/crescimento-de-negocio-e-clientes\/\" class=\"entry-header__link\">Crescimento de Neg\u00f3cio e Clientes<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tPassar da ideia \u00e0 a\u00e7\u00e3o num neg\u00f3cio de retalho\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2017-03-27T17:07:42+01:00\">Mar\u00e7o 27, 2017<\/time><\/span><span class=\"reading-time\"> minutos de leitura<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"Passar da ideia \u00e0 a\u00e7\u00e3o num neg\u00f3cio de retalho\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/pt-pt\/blog\/passar-da-ideia-acao-num-negocio-retalho\/\"\n\t\t\tdata-share-text=\"Por favor, leia este artigo interessante\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Partilhar<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copiar link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copiada<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n\t<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/pt-pt\/blog\/author\/keirthomasbryant\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2025\/04\/Keir-350x350.jpg\" class=\"entry-author__image\" alt=\"Keir Thomas-Bryant\" srcset=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2025\/04\/Keir-350x350.jpg 350w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2025\/04\/Keir.jpg 600w\" sizes=\"auto, (max-width: 40px) 100vw, 40px\" \/>\t\t\t\t<span class=\"entry-author__name\">Keir Thomas-Bryant<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n\n\n<p><strong>Um neg\u00f3cio come\u00e7a sempre por ser uma ideia<\/strong>, um sonho acalentado h\u00e1 algum tempo e \u00e9 apenas natural que exista algum receio em iniciar esta aventura. A melhor forma de ultrapassarem algum bloqueio inicial \u00e9 definirem as tarefas necess\u00e1rias para alcan\u00e7arem os vossos objetivos: neste artigo sugerimos <strong>seis<\/strong> passos para serem bem sucedidos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-construam-um-plano-de-negocios-simples\">Construam um <strong>plano de neg\u00f3cios simples<\/strong><\/h2>\n\n\n\n<p>Um plano de uma p\u00e1gina ser\u00e1 suficiente. <mark class=\"highlight-and-share\">\u00c9 importante manter as coisas simples e com custos baixos e, se n\u00e3o procuram investidores externos, um plano simples ser\u00e1 suficiente. Definam a vis\u00e3o do neg\u00f3cio, qual a finalidade a que se destina, qual a miss\u00e3o e motivo para a sua exist\u00eancia.<\/mark> Seguidamente, planifiquem os objetivos, como pretendem realizar a vis\u00e3o e miss\u00e3o da empresa e criem um plano de a\u00e7\u00e3o com as tarefas que ter\u00e3o de realizar para os alcan\u00e7ar.<\/p>\n\n\n\n<p><strong>O apoio de software de retalho&nbsp;simplifica a execu\u00e7\u00e3o de muitas destas tarefas e permite que tenham uma recolha de dados atualizada, acompanhando a evolu\u00e7\u00e3o da empresa em tempo real.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-fixem-um-orcamento\">Fixem um <strong>or\u00e7amento<\/strong><\/h2>\n\n\n\n<p>Mesmo que o objetivo seja manter um or\u00e7amento baixo, importa uma atitude realista e terem em conta todos os custos. H\u00e1 que ter em conta a taxa de esfor\u00e7o, isto \u00e9, quanto tempo ser\u00e1 poss\u00edvel manter o neg\u00f3cio em funcionamento at\u00e9 que alcance lucro. <mark class=\"highlight-and-share\">Ser\u00e1 sempre cauteloso ter um or\u00e7amento de reserva, caso levem mais tempo do que os 60 a 90 dias planificados.<\/mark><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-definam-a-pessoa-juridica\">Definam a <strong>pessoa jur\u00eddica<\/strong><\/h2>\n\n\n\n<p>Aconselhem-se junto de um contabilista ou advogado sobre qual ser\u00e1 mais ben\u00e9fica para a empresa, a curto e a longo prazo. S\u00e3o quest\u00f5es bastante t\u00e9cnicas em que conv\u00e9m terem um apoio especializado, que domine a legisla\u00e7\u00e3o em constante mudan\u00e7a.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-cuidem-das-financas-procurando-sempre-separar-as-financas-pessoais-das-financas-da-empresa\">Cuidem das <strong>finan\u00e7as<\/strong>, procurando sempre separar as finan\u00e7as pessoais das finan\u00e7as da empresa<\/h2>\n\n\n\n<p>Basta, para isso, criarem uma conta \u00e0 parte para dep\u00f3sitos e pagamentos da empresa no banco da vossa elei\u00e7\u00e3o. Um <a href=\"https:\/\/www.sage.com\/pt-pt\/software-faturacao\/\"><strong>software de fatura\u00e7\u00e3o<\/strong><\/a> possibilita a integra\u00e7\u00e3o dos movimentos banc\u00e1rios com os restantes processos do neg\u00f3cio, assim como uma automatiza\u00e7\u00e3o de pagamentos, simplificando bastante a gest\u00e3o financeira.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-criem-um-website\">Criem um <strong>website<\/strong><\/h2>\n\n\n\n<p>Mesmo que n\u00e3o seja um neg\u00f3cio ancorado na internet. \u00c9 necess\u00e1rio comprar um dom\u00ednio, algo que geralmente n\u00e3o \u00e9 muito dispendioso. Se o neg\u00f3cio que est\u00e3o a iniciar \u00e9 online, podem considerar criar um espa\u00e7o de venda numa plataforma j\u00e1 existente ou criar a vossa pr\u00f3pria p\u00e1gina. O<a href=\"https:\/\/www.sage.com\/pt-pt\/produtos\/sage-one\/\"><strong> software de retalho da Sage<\/strong><\/a> permite fazer uma <strong>liga\u00e7\u00e3o com as redes sociais<\/strong>, com uma comunica\u00e7\u00e3o regular com os clientes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-facam-alguns-testes-de-vendas-apostando-numa-abordagem-criativa\">Fa\u00e7am alguns <strong>testes de vendas<\/strong>, apostando numa abordagem criativa<\/h2>\n\n\n\n<p>Uma boa forma de atrair tr\u00e1fego para a vossa p\u00e1gina \u00e9 comprarem an\u00fancios numa rede social. Procurem apresentar os vossos produtos junto do com\u00e9rcio local e testem as rea\u00e7\u00f5es do p\u00fablico. <mark class=\"highlight-and-share\">Esta \u00e9 uma boa forma de avaliarem se a vossa ideia de neg\u00f3cio tem futuro, antes de investirem muito tempo ou dinheiro.<\/mark><\/p>\n\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Sage One\u2028<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Tudo o que precisa para lan\u00e7ar a sua primeira fatura: um software de confian\u00e7a, online, r\u00e1pido e de utiliza\u00e7\u00e3o simples! O sucesso do seu neg\u00f3cio est\u00e1 a caminho e Sage One vai acompanh\u00e1-lo desde o primeiro dia.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.sage.com\/pt-pt\/produtos\/sage-one\/\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tid=\"cta-id-4874\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-button-location=\"cta_box\"\n\t\t\t\t\t\t\t\t\t\t\t>Descubra mais<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1064\" height=\"810\" src=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2019\/04\/GettyImages-802944760_super-1064x810.jpg\" class=\"single-cta__image\" alt=\"Jovem olha para c\u00e2mara\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2019\/04\/GettyImages-802944760_super-1064x810.jpg 1064w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n<section class=\"more-topics alignfull has-grey-light-background-color wp-block-sage-post-topics\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col col-12 col-lg-4\">\n\t\t\t\t<h3 class=\"more-topics__title h2\">Saiba mais sobre os t\u00f3picos mencionados neste artigo<\/h3>\n\t\t\t<\/div>\n\t\t\t<div class=\"col col-12 col-lg-8\">\n\t\t\t\t<ul class=\"post-tags__list\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/tag\/crescimento\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tCrescimento\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/tag\/empreendedorismo\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tEmpreendedorismo\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/tag\/estrategia\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tEstrat\u00e9gia\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/tag\/faturacao\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tFatura\u00e7\u00e3o\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/tag\/rentabilidade\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tRentabilidade\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/tag\/startup\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tStartup\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/tag\/tomar-decisoes-financeiras\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tTomar Decis\u00f5es Financeiras\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/tag\/vendas\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tVendas\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<div class=\"alignfull wp-block-sage-related-posts\">\n\t<section class=\"related-posts card-grid has-dark-background-color\">\n\t<div class=\"container\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--featured h1\">Aprofunde o seu conhecimento<\/h2>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"row related-posts__featured\">\n\t\t\t\t<div class=\"col card-grid__item\">\n\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-0 post-13849 post type-post status-publish format-standard has-post-thumbnail hentry category-tecnologia-e-inovacao tag-crm tag-vendas business_type-pequenas-empresas business_type-medias-empresas card-post--is-clickable\"\n>\n\t<div class=\"card-post__media-wrapper\">\n\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2022\/04\/GettyImages-1263103127-1440x810.jpg\" class=\"card-post__image\" alt=\"Rapariga jovem a trabalhar numa caixa de supermercado, concentrada enquanto atende um cliente. O ambiente \u00e9 movimentado, com prateleiras de produtos ao fundo.\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2022\/04\/GettyImages-1263103127-684x384.jpg 684w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2022\/04\/GettyImages-1263103127-768x432.jpg 768w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2022\/04\/GettyImages-1263103127-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\t<\/div>\n\n\t<div class=\"card-post__content\">\n\t\t\t\t\t<div class=\"card-post__label\">Recomendado<\/div>\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-06-17T09:28:56+01:00\">Junho 17, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">1 minutos de leitura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h3\">\n\t\t\t\t\t\t\t<a\n\t\t\t\t\tclass=\"card-post__title-link\"\n\t\t\t\t\thref=\"https:\/\/www.sage.com\/pt-pt\/blog\/perguntas-abertas-vendas\/\"\n\t\t\t\t>\n\t\t\t\n\t\t\tPerguntas abertas em vendas: Exemplos para melhorar a conversa comercial\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/p>\n\n\t\t\n\t\t\t\t\t<p class=\"card-post__description\">\n\t\t\t\tAs perguntas abertas ajudam a compreender melhor o cliente, orientar a conversa comercial e refor\u00e7ar uma abordagem de venda mais consultiva em contexto B2B.\t\t\t<\/p>\n\t\t\n\t\t\t<\/div>\n\n\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"row related-posts__non-featured\">\n\t\t\t\t<div class=\"col col-12\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--more h4\">Artigos mais recentes<\/h2>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-1 post-13969 post type-post status-publish format-standard has-post-thumbnail hentry category-dinheiro-e-poupanca tag-faturacao tag-gestao-empresas tag-processamento-de-pagamentos business_type-pequenas-empresas\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/pt-pt\/blog\/pagamentos-online-integracao\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-1086590348-684x384.jpg\" class=\"card-post__image\" alt=\"Uma jovem empres\u00e1ria a atender clientes no seu neg\u00f3cio, demonstrando dedica\u00e7\u00e3o e profissionalismo.\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-1086590348-684x384.jpg 684w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-1086590348-768x512.jpg 768w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-1086590348-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-06-05T15:18:32+01:00\">Junho 5, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">6 minutos de leitura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tPagamentos online: O problema n\u00e3o \u00e9 o m\u00e9todo, \u00e9 a falta de integra\u00e7\u00e3o\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-2 post-13842 post type-post status-publish format-standard has-post-thumbnail hentry category-tecnologia-e-inovacao tag-crm tag-vendas business_type-pequenas-empresas business_type-medias-empresas\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/pt-pt\/blog\/o-que-e-promocao-de-vendas\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-629567166-684x384.jpg\" class=\"card-post__image\" alt=\"Sage\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-629567166-684x384.jpg 684w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-629567166-768x512.jpg 768w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-629567166-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-06-04T07:56:54+01:00\">Junho 4, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">8 minutos de leitura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tPromo\u00e7\u00e3o de vendas: O que \u00e9, caracter\u00edsticas e como implementar (com exemplos)\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-3 post-13866 post type-post status-publish format-standard has-post-thumbnail hentry category-tecnologia-e-inovacao tag-crm tag-vendas business_type-pequenas-empresas business_type-medias-empresas\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/pt-pt\/blog\/plano-de-incentivos-vendas\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2024\/03\/Sage_BrandShootNC_Feb2024_Accountants_0233-684x384.jpg\" class=\"card-post__image\" alt=\"Uma assessora conversando com o seu cliente, discutindo estrat\u00e9gias e solu\u00e7\u00f5es personalizadas para o seu neg\u00f3cio.\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2024\/03\/Sage_BrandShootNC_Feb2024_Accountants_0233-684x384.jpg 684w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2024\/03\/Sage_BrandShootNC_Feb2024_Accountants_0233-768x512.jpg 768w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2024\/03\/Sage_BrandShootNC_Feb2024_Accountants_0233-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-05-29T08:01:57+01:00\">Maio 29, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">1 minutos de leitura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tPlano de compensa\u00e7\u00f5es e incentivos para equipas de vendas: Como criar e implementar\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-4 post-13871 post type-post status-publish format-standard has-post-thumbnail hentry category-tecnologia-e-inovacao tag-crm tag-vendas business_type-pequenas-empresas business_type-medias-empresas\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/pt-pt\/blog\/plano-de-vendas\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2022\/04\/GettyImages-1327749495-684x384.jpg\" class=\"card-post__image\" alt=\"Empreendedor sorridente no seu neg\u00f3cio\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2022\/04\/GettyImages-1327749495-684x384.jpg 684w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2022\/04\/GettyImages-1327749495-768x432.jpg 768w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2022\/04\/GettyImages-1327749495-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-05-20T14:18:47+01:00\">Maio 20, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">1 minutos de leitura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tPlano de vendas: O que \u00e9 e como estrutur\u00e1\u2011lo corretamente\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\t\t\t\tUm neg\u00f3cio come\u00e7a sempre por ser uma ideia, um sonho acalentado h\u00e1 algum tempo e \u00e9 apenas natural que exista algum receio em iniciar esta aventura. A melhor forma de ultrapassarem algum bloqueio inicial \u00e9 definirem as tarefas necess\u00e1rias para alcan\u00e7arem os vossos objetivos: neste artigo sugerimos seis passos para serem bem sucedidos. Construam um plano de neg\u00f3cios simples \u2013\u00a0um plano de uma p\u00e1gina ser\u00e1 suficiente. \u00c9 importante manter as coisas simples e com custos baixos e, se n\u00e3o procuram investidores externos, um plano simples ser\u00e1 suficiente. Definam a vis\u00e3o do neg\u00f3cio, qual a finalidade a que se destina, qual a miss\u00e3o e motivo para a sua exist\u00eancia. Seguidamente, planifiquem os objetivos, como pretendem realizar a vis\u00e3o e miss\u00e3o da empresa e criem um plano de a\u00e7\u00e3o com as tarefas que ter\u00e3o de realizar para os alcan\u00e7ar. O apoio de software de retalho\u00a0simplifica a execu\u00e7\u00e3o de muitas destas tarefas e permite que tenham uma recolha de dados atualizada, acompanhando a evolu\u00e7\u00e3o da empresa em tempo real. Fixem um or\u00e7amento:\u00a0mesmo que o objetivo seja manter um or\u00e7amento baixo, importa uma atitude realista e terem em conta todos os custos. H\u00e1 que ter em conta a taxa de esfor\u00e7o, isto \u00e9, quanto \u2026\t\t<\/p>\n","protected":false},"author":280,"featured_media":174,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"sage_hide_published_date":false,"sage_hide_read_time":false,"sage_hide_share_buttons":false,"footnotes":""},"categories":[13,14,16,21,23,24],"tags":[235,84,83,53,214,230,76,87],"business_type":[2],"context":[],"industry":[131],"persona":[41],"imagine_tag":[153,180,137,170],"coauthors":[587],"class_list":["post-4519","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crescimento-de-negocio-e-clientes","category-dinheiro-e-poupanca","category-estrategia-legal-e-processos","category-planeamento-a-longo-prazo","category-plano-de-negocios","category-processos-do-negocio","tag-crescimento","tag-empreendedorismo","tag-estrategia","tag-faturacao","tag-rentabilidade","tag-startup","tag-tomar-decisoes-financeiras","tag-vendas","business_type-pequenas-empresas","industry-retalho"],"sage_meta":{"region":"pt-pt","author_name":"Keir Thomas-Bryant","featured_image":"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2019\/04\/GettyImages-169267075_super.jpg","imagine_tags":{"153":"Fazer Crescer o Seu Neg\u00f3cio","180":"Retalho","137":"Software Fatura\u00e7\u00e3o","170":"Start up"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice Portugal","distributor_original_site_url":"https:\/\/www.sage.com\/pt-pt\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/posts\/4519","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/users\/280"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/comments?post=4519"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/posts\/4519\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/media\/174"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/media?parent=4519"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/categories?post=4519"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/tags?post=4519"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/business_type?post=4519"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/context?post=4519"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/industry?post=4519"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/persona?post=4519"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/imagine_tag?post=4519"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/coauthors?post=4519"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}