{"id":5437,"date":"2019-10-15T10:01:32","date_gmt":"2019-10-15T09:01:32","guid":{"rendered":"https:\/\/www.sage.com\/pt-pt\/blog\/?p=5437"},"modified":"2025-12-03T15:23:36","modified_gmt":"2025-12-03T15:23:36","slug":"5-pontos-chave-para-criar-uma-estrategia-multi-canal","status":"publish","type":"post","link":"https:\/\/www.sage.com\/pt-pt\/blog\/5-pontos-chave-para-criar-uma-estrategia-multi-canal\/","title":{"rendered":"5 pontos-chave para criar uma estrat\u00e9gia multi-canal"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/category\/crescimento-de-negocio-e-clientes\/\" class=\"entry-header__link\">Crescimento de Neg\u00f3cio e Clientes<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\t5 pontos-chave para criar uma estrat\u00e9gia multi-canal\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \">Publicado em <time class=\"entry-date published\" datetime=\"2019-10-15T10:01:32+01:00\">Outubro 15, 2019<\/time><\/span><span class=\"reading-time\"> minutos de leitura<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"5 pontos-chave para criar uma estrat\u00e9gia multi-canal\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/pt-pt\/blog\/5-pontos-chave-para-criar-uma-estrategia-multi-canal\/\"\n\t\t\tdata-share-text=\"Por favor, leia este artigo interessante\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Partilhar<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copiar link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copiada<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n\t<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/pt-pt\/blog\/author\/ashleyhindsman\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2025\/02\/Ashley-Thompson-350x350.jpg\" class=\"entry-author__image\" alt=\"Ashley Thompson\" srcset=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2025\/02\/Ashley-Thompson-350x350.jpg 350w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2025\/02\/Ashley-Thompson.jpg 600w\" sizes=\"auto, (max-width: 40px) 100vw, 40px\" \/>\t\t\t\t<span class=\"entry-author__name\">Ashley Thompson<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Com a ascens\u00e3o mete\u00f3rica das redes sociais, foram v\u00e1rios os neg\u00f3cios que implementaram uma estrat\u00e9gia multi-canal como forma de gerar maior volume de vendas, aumentar a carteira de clientes e melhorar a rela\u00e7\u00e3o com os seus fornecedores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 seguro dizer que as estrat\u00e9gias multi-canal se transformaram numa necessidade de primeira ordem para neg\u00f3cios de e-commerce, j\u00e1 que muitas vezes s\u00e3o elas que conferem valor extra junto do cliente (s\u00e3o estas estrat\u00e9gias que permitem gerar uma sensa\u00e7\u00e3o de <a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/assegurar-retencao-clientes\/\">acompanhamento permanente do cliente<\/a>, por exemplo).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tradicionalmente, o conceito de multi-canal define-se como uma estrat\u00e9gia que combina a gest\u00e3o de <a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/vendas-a-retalho-online-ou-offline-parte-i\/\">canais tradicionais (venda f\u00edsica) e digitais (venda online)<\/a>, com o objetivo de criar v\u00e1rios pontos de comunica\u00e7\u00e3o com o cliente, ao mesmo tempo que oferece uma vis\u00e3o integral do neg\u00f3cio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A chave do \u00eaxito de uma estrat\u00e9gia comercial multi-canal reside na altern\u00e2ncia entre os ambientes digitais e tradicionais do marketing, colocando o cliente no centro da a\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se optarem por alimentar esta combina\u00e7\u00e3o, est\u00e1 aberto o caminho para potenciar os resultados das vendas \u2013 e consequentemente, fidelizar mais clientes. Afinal, estar\u00e3o a priorizar a experi\u00eancia do cliente, sem olhar ao canal atrav\u00e9s do qual est\u00e3o a fazer a venda. E \u00e9 precisamente este o objetivo: melhorar a experi\u00eancia do cliente em qualidade de servi\u00e7o e imediatismo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Estas s\u00e3o os 5 passos essenciais para criar uma estrat\u00e9gia comercial multi-canal<br>\n<\/strong><br>\n1. &nbsp; &nbsp; Definam objetivos claros para a vossa estrat\u00e9gia. Assumam desde o in\u00edcio que o cliente est\u00e1 no centro da vossa estrat\u00e9gia. Tracem um <a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/importancia-de-um-plano-de-negocio\/\">plano estrat\u00e9gico<\/a>, focado numa experi\u00eancia coerente e alicer\u00e7ada em ambos os canais. Ou seja: procurem focar-se em oferecer uma experi\u00eancia \u00fanica e personalizada. Deste modo, conseguir\u00e3o alcan\u00e7ar mais e melhores resultados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2. &nbsp; &nbsp;Identifiquem e definam o <em>Buyer Persona<\/em>. Tenham claro quem \u00e9 o vosso <em>Buyer Persona<\/em>: os seus interesses, motiva\u00e7\u00f5es, objetivos e necessidades. S\u00f3 identificando que tipo de comprador querem impactar \u00e9 que conseguir\u00e3o diferenciar em que canais \u00e9 que este \u00e9 mais ativo. Em suma, a ideia passa por criar a\u00e7\u00f5es espec\u00edficas e personalizadas para cada segmento e canal. Deste modo, a vossa <a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/criar-plano-de-vendas\/\">estrat\u00e9gia comercial<\/a> multi-canal ser\u00e1 muito mais eficaz e capaz de gerar mais valor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3. &nbsp; &nbsp;Conhe\u00e7am os <em>Pain Points<\/em> dos <a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/a-importancia-do-apoio-ao-cliente\/\">vossos clientes<\/a> e ofere\u00e7am uma solu\u00e7\u00e3o que v\u00e1 de encontro \u00e0s suas necessidades. Analisem os medos e inseguran\u00e7as dos vossos potenciais clientes, para que possam dotar a vossa estrat\u00e9gia de ferramentas e a\u00e7\u00f5es capazes de ajudar os vossos clientes a ultrapassar eventuais obst\u00e1culos. S\u00f3 assim ser\u00e3o capazes de chamar a aten\u00e7\u00e3o sobre o vosso neg\u00f3cio num mundo cada vez mais recheado de publicidade e conte\u00fados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">4. &nbsp; &nbsp;Recolham informa\u00e7\u00e3o sobre o cliente em ambientes <a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/vendas-a-retalho-online-ou-offline-parte-ii\/\">tradicionais e digitais<\/a>, de forma a dar resposta \u00e0s suas necessidades e preocupa\u00e7\u00f5es. Mostrem ao cliente que est\u00e3o dispostos a acompanh\u00e1-los e que t\u00eam a solu\u00e7\u00e3o que eles procuram. Este acompanhamento pode favorecer a vossa estrat\u00e9gia de vendas cruzadas. Por outro lado, se o vosso neg\u00f3cio estiver assente num modelo <em>business-to-consumer<\/em>, a segmenta\u00e7\u00e3o poder\u00e1 ser mais demorada, j\u00e1 que ter\u00e3o que estudar os comportamentos de consumo dos vossos clientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">5. &nbsp; &nbsp;Identifiquem e mapeiem o <em>customer journey<\/em>. \u00c9 importante identificar o padr\u00e3o de comportamento do vosso cliente, desde o primeiro contacto com a vossa empresa at\u00e9 ao momento da venda. Tenham em conta que o cliente pode ter diferentes tipos de comportamento ao longo da <em>costumer journey<\/em>, pelo que devem considerar desde logo todo os seus interesses e necessidades.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com estes 5 conselhos sobre como implementar uma estrat\u00e9gia multi-canal, est\u00e3o preparados para melhorar a vossa gest\u00e3o e capta\u00e7\u00e3o de clientes. Mas n\u00e3o se esque\u00e7am: estas t\u00e9cnicas n\u00e3o est\u00e3o sujeitas ao vosso or\u00e7amento de comunica\u00e7\u00e3o ou publicidade \u2013 tudo depende do contexto empresarial.<\/p>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner on-scroll-highlight__target\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Receba a newsletter Sage Advice<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Inscreva-se para receber o boletim do Sage\u00a0Advice e receba os conselhos mais recentes diretamente no seu e-mail.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-56228f27-e58f-435b-9b72-a561d684e263\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Subscrever<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1215\" height=\"810\" src=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-1073868226-1215x810.jpg\" class=\"single-cta__image\" alt=\"Rapaz ao telefone no seu escrit\u00f3rio\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-1073868226-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n<section class=\"more-topics alignfull has-grey-light-background-color wp-block-sage-post-topics\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col col-12 col-lg-4\">\n\t\t\t\t<h3 class=\"more-topics__title h2\">Saiba mais sobre os t\u00f3picos mencionados neste artigo<\/h3>\n\t\t\t<\/div>\n\t\t\t<div class=\"col col-12 col-lg-8\">\n\t\t\t\t<ul class=\"post-tags__list\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/tag\/captacao-de-clientes\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tCapta\u00e7\u00e3o de Clientes\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/tag\/retencao-clientes\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tReten\u00e7\u00e3o Clientes\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<div class=\"alignfull wp-block-sage-related-posts\">\n\t<section class=\"related-posts card-grid has-dark-background-color\">\n\t<div class=\"container\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--featured h1\">Aprofunde o seu conhecimento<\/h2>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"row 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srcset=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-639095870-684x384.jpg 684w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-639095870-768x512.jpg 768w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-639095870-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\t<\/div>\n\n\t<div class=\"card-post__content\">\n\t\t\t\t\t<div class=\"card-post__label\">Recomendado<\/div>\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-02-26T10:24:45+00:00\">Fevereiro 26, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">8 minutos de leitura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h3\">\n\t\t\t\t\t\t\t<a\n\t\t\t\t\tclass=\"card-post__title-link\"\n\t\t\t\t\thref=\"https:\/\/www.sage.com\/pt-pt\/blog\/fidelizar-clientes-com-pequenos-gestos\/\"\n\t\t\t\t>\n\t\t\t\n\t\t\tFideliza\u00e7\u00e3o de clientes: Pequenos gestos que fazem a diferen\u00e7a\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/p>\n\n\t\t\n\t\t\t\t\t<p class=\"card-post__description\">\n\t\t\t\tFidelizar clientes continua a ser essencial. Pequenos gestos, tecnologia e processos eficientes ajudam a construir rela\u00e7\u00f5es duradouras.\t\t\t<\/p>\n\t\t\n\t\t\t<\/div>\n\n\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"row related-posts__non-featured\">\n\t\t\t\t<div class=\"col col-12\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--more h4\">Artigos mais recentes<\/h2>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-1 post-12393 post type-post status-publish format-standard has-post-thumbnail hentry category-crescimento-de-negocio-e-clientes tag-captacao-de-clientes tag-estrategia tag-retencao-clientes business_type-pequenas-empresas\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/pt-pt\/blog\/black-friday-retencao-de-clientes\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img 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datetime=\"2025-11-27T09:00:29+00:00\">Novembro 27, 2025<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">6 minutos de leitura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tBlack Friday e al\u00e9m: T\u00e1ticas para fidelizar clientes ap\u00f3s o pico de vendas\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-2 post-11937 post type-post status-publish format-standard has-post-thumbnail hentry category-dinheiro-e-poupanca tag-beneficios-empregados tag-captacao-de-clientes tag-competitividade tag-estrategia business_type-pequenas-empresas\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/pt-pt\/blog\/estrategia-esg-microempresas-sustentabilidade-valor-cliente\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2022\/04\/GettyImages-1327749495-684x384.jpg\" class=\"card-post__image\" alt=\"Empreendedor sorridente no seu neg\u00f3cio\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2022\/04\/GettyImages-1327749495-684x384.jpg 684w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2022\/04\/GettyImages-1327749495-768x432.jpg 768w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2022\/04\/GettyImages-1327749495-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2025-09-05T09:00:06+01:00\">Setembro 5, 2025<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">6 minutos de leitura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tEstrat\u00e9gia ESG para microempres\u00e1rios: Como alinhar sustentabilidade e valor para o cliente\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-3 post-10839 post type-post status-publish format-standard has-post-thumbnail hentry category-dinheiro-e-poupanca tag-captacao-de-clientes tag-empreendedorismo business_type-pequenas-empresas\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/pt-pt\/blog\/digitalizacao-como-aliada-do-microempresario-por-onde-comecar\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-1086590348-684x384.jpg\" class=\"card-post__image\" alt=\"Uma jovem empres\u00e1ria a atender clientes no seu neg\u00f3cio, demonstrando dedica\u00e7\u00e3o e profissionalismo.\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-1086590348-684x384.jpg 684w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-1086590348-768x512.jpg 768w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-1086590348-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2025-02-18T09:52:05+00:00\">Fevereiro 18, 2025<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">6 minutos de leitura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tA digitaliza\u00e7\u00e3o como aliada do microempres\u00e1rio: Por onde come\u00e7ar?\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-4 post-9848 post type-post status-publish format-standard has-post-thumbnail hentry category-dinheiro-e-poupanca category-tecnologia-e-inovacao tag-captacao-de-clientes tag-poupanca-nas-empresas tag-retencao-clientes business_type-pequenas-empresas business_type-medias-empresas business_type-contabilistas industry-servicos industry-servicos-financeiros\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/pt-pt\/blog\/cyber-monday-como-o-comercio-pode-inovar\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2022\/04\/GettyImages-1272562578-684x384.jpg\" class=\"card-post__image\" alt=\"Uma entregadora usando um uniforme azul e luvas est\u00e1 parada na parte de tr\u00e1s de uma van, segurando um pacote. V\u00e1rios outros pacotes est\u00e3o empilhados ao redor dela dentro da van.\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2022\/04\/GettyImages-1272562578-684x384.jpg 684w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2022\/04\/GettyImages-1272562578-768x432.jpg 768w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2022\/04\/GettyImages-1272562578-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2024-11-29T12:07:30+00:00\">Novembro 29, 2024<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">7 minutos de leitura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tCyber Monday: Como o com\u00e9rcio pode inovar\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Com a ascens\u00e3o mete\u00f3rica das redes sociais, foram v\u00e1rios os neg\u00f3cios que implementaram uma estrat\u00e9gia multi-canal como forma de gerar maior volume de vendas, aumentar a carteira de clientes e melhorar a rela\u00e7\u00e3o com os seus fornecedores. \u00c9 seguro dizer que as estrat\u00e9gias multi-canal se transformaram numa necessidade de primeira ordem para neg\u00f3cios de e-commerce, [&hellip;]<\/p>\n","protected":false},"author":103,"featured_media":7634,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_is_cornerstone":"","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_opengraph-image-id":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","_yoast_wpseo_twitter-image":"","_yoast_wpseo_twitter-image-id":"","_yoast_wpseo_schema_page_type":"","_yoast_wpseo_schema_article_type":"","_sage_video":false,"_yoast_wpseo_focuskeywords":"","_yoast_wpseo_keywordsynonyms":"","_yoast_wpseo_primary_category":"13","post_featured_image_hide":false,"sage_hide_published_date":false,"sage_hide_read_time":false,"sage_hide_share_buttons":false,"_pwl_sage_podcast_buzzsprout_src":"","footnotes":""},"categories":[13],"tags":[86,95],"business_type":[2],"context":[],"industry":[124],"persona":[],"imagine_tag":[153],"coauthors":[493],"class_list":["post-5437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crescimento-de-negocio-e-clientes","tag-captacao-de-clientes","tag-retencao-clientes","business_type-pequenas-empresas","industry-e-commerce"],"sage_meta":{"region":"pt-pt","author_name":"Ashley 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