{"id":5586,"date":"2020-02-11T10:00:04","date_gmt":"2020-02-11T10:00:04","guid":{"rendered":"https:\/\/www.sage.com\/pt-pt\/blog\/?p=5586"},"modified":"2025-12-03T15:20:55","modified_gmt":"2025-12-03T15:20:55","slug":"hard-or-soft-skills","status":"publish","type":"post","link":"https:\/\/www.sage.com\/pt-pt\/blog\/hard-or-soft-skills\/","title":{"rendered":"Hard ou Soft skills: quais os mais valorizados?"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/category\/rh-e-lideranca\/\" class=\"entry-header__link\">RH e Lideran\u00e7a<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tHard ou Soft skills: quais os mais valorizados?\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \">Publicado em <time class=\"entry-date published\" datetime=\"2020-02-11T10:00:04+00:00\">Fevereiro 11, 2020<\/time><\/span><span class=\"reading-time\"> minutos de leitura<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"Hard ou Soft skills: quais os mais valorizados?\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/pt-pt\/blog\/hard-or-soft-skills\/\"\n\t\t\tdata-share-text=\"Por favor, leia este artigo interessante\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Partilhar<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copiar link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copiada<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n\t<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/pt-pt\/blog\/author\/beatrizbarbosa\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2020\/02\/picture-350x350.jpg\" class=\"entry-author__image\" alt=\"\" \/>\t\t\t\t<span class=\"entry-author__name\">Beatriz Barbosa<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Todos n\u00f3s conhecemos crian\u00e7as e todos sabemos a capacidade que t\u00eam de inventar hist\u00f3rias, dizer todas as verdades e n\u00e3o ter vergonha de praticamente nada. Por norma, as crian\u00e7as s\u00e3o muito honestas, criativas e t\u00eam uma vasta imagina\u00e7\u00e3o. Desta observa\u00e7\u00e3o, surge a seguinte quest\u00e3o:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Porque \u00e9 que quando nos pedem para implementar essas caracter\u00edsticas na nossa vida, enquanto profissional, temos dificuldade em faz\u00ea-lo? Temos dificuldade em inovar, em estar confiantes do que fazemos e em expressar o que pensamos, acabando por dizer o que achamos que querem ouvir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A verdade \u00e9 que desde crian\u00e7as que estamos constantemente a ser avaliados e testados, vezes sem conta. Muitas vezes esta avalia\u00e7\u00e3o \u00e9 baseada no desempenho enquanto aluno ou na performance da atividade extracurricular escolhida &#8211; por vezes, imposta -, ou seja, no \u201csaber fazer\u201d. Tudo isto, descarta compet\u00eancias como a criatividade e honestidade, que s\u00e3o desvalorizadas e at\u00e9 desincentivadas. Estas traduzem-se no \u201csaber agir\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Posto isto, torna-se muito dif\u00edcil implementar compet\u00eancias como estas, mais tarde na vida adulta: a n\u00edvel pessoal, mas sobretudo profissional, ilustrando-se na falta capacidade para <a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/erros-inovacao-ii\/\">inovar<\/a>, na dificuldade em adaptar-se \u00e0s mudan\u00e7as e, por vezes, falta de honestidade.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mesmo enquanto profissional, apesar de nos serem solicitadas compet\u00eancias como comunica\u00e7\u00e3o e criatividade, estamos, constantemente, a ser avaliados quanto \u00e0 nossa performance tendo em conta capacidades t\u00e9cnicas e conhecimentos espec\u00edficos sobre determinadas tem\u00e1ticas. Estas compet\u00eancias, denominadas <em>hard skills,<\/em> s\u00e3o fundamentais em muitas \u00e1reas e em muitas fun\u00e7\u00f5es da nossa rotina di\u00e1ria enquanto profissional. Exemplos destas s\u00e3o o dom\u00ednio de programa\u00e7\u00e3o, contabilidade, design, entre outras.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 primeira vista, parecem mais valorizadas pois sem algumas destas <a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/departamentos-rh-em-tempos-mudanca\/\">compet\u00eancias<\/a> n\u00e3o seria poss\u00edvel ingressar em certos cargos, fun\u00e7\u00f5es ou profiss\u00f5es: ningu\u00e9m ir\u00e1 contratar um programador que n\u00e3o tenha o m\u00ednimo de conhecimentos na \u00e1rea. As <em>hard skills<\/em> s\u00e3o tamb\u00e9m mais facilmente quantific\u00e1veis, o que torna a avalia\u00e7\u00e3o de um colaborador \u2013 ou at\u00e9 mesmo de um candidato &#8211; mais simples e concreta. No entanto, estas n\u00e3o s\u00e3o suficientes para potenciar resultados, possibilitando, no futuro, a progress\u00e3o de carreira.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 muito importante ter tamb\u00e9m em conta as compet\u00eancias sociais e comportamentais na avalia\u00e7\u00e3o de um colaborador. Com o tempo, estas t\u00eam vindo a ser cada vez mais valorizadas, s\u00e3o denominadas de <a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/imprevisivel-mundo-novo\/\"><em>soft skills<\/em><\/a>: que \u201cde <em>soft<\/em> n\u00e3o t\u00eam nada\u201d. Para as avaliar, deve considerar-se, por exemplo, as atitudes e os comportamentos do colaborador, n\u00e3o s\u00f3 com a sua equipa e com colaboradores superiores, mas com todos os seus colegas e <em>stakeholders<\/em> que tem, eventualmente, contacto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Outros exemplos de <em>soft skills<\/em> s\u00e3o a comunica\u00e7\u00e3o, a paci\u00eancia, a gest\u00e3o de tempo, a colabora\u00e7\u00e3o, interajuda, entre outros. Estas s\u00e3o bem mais dif\u00edceis de quantificar, comparativamente \u00e0s <em>hard skills<\/em>, pois n\u00e3o existe m\u00e9trica. Este \u00e9, possivelmente, um dos motivos que leva a que, por vezes, sejam postas de parte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, tendo uma vis\u00e3o global, as <em>soft skills<\/em> distinguem pessoas fulcrais no local de trabalho: que para al\u00e9m das compet\u00eancias t\u00e9cnicas necess\u00e1rias, ainda possuem compet\u00eancias comportamentais que beneficiam, diariamente, <a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/8-segredos-ter-equipa-unida\/\">o ambiente da empresa<\/a>. Ainda, colaboradores que possuam este tipo de compet\u00eancias, fazem com que a partilha de ideias flua mais facilmente, dentro de uma organiza\u00e7\u00e3o, entrando em discuss\u00f5es ben\u00e9ficas para todo o seu funcionamento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ou seja, <a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/beneficios-e-dificuldades-avaliacoes-desempenho\/\">uma avalia\u00e7\u00e3o completa<\/a>, quer acad\u00e9mica quer profissional, deve contemplar estas duas categorias, no que diz respeito a compet\u00eancias.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Complementando as <em>hard <\/em>e as<em> soft skills<\/em> e para maximizar resultados de um colaborador, deve-se investir em fazer renascer as capacidades que foram perdidas em crian\u00e7a como: formas de comunicar mais eficazes, formas de implementar um pensamento criativo e formas de ter uma abordagem mais confiante do pr\u00f3prio desempenho. Tudo isto levar\u00e1 a vida profissional a outro n\u00edvel.<\/p>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner on-scroll-highlight__target\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Receba a newsletter Sage Advice<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Inscreva-se para receber o boletim do Sage\u00a0Advice e receba os conselhos mais recentes diretamente no seu e-mail.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-56228f27-e58f-435b-9b72-a561d684e263\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Subscrever<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1215\" height=\"810\" 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button button--secondary\">\n\t\t\t\t\t\t\t\tBenef\u00edcios empregados\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/tag\/business-intelligence\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tBusiness Intelligence\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/tag\/colaboradores\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tColaboradores\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/tag\/equipa\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tEquipa\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a 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business_type-medias-empresas\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/pt-pt\/blog\/erp-integrado-reduzir-custos-cadeia-abastecimento\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2022\/04\/GettyImages-1341308207-684x384.jpg\" class=\"card-post__image\" alt=\"Personas reunidas alrededor de una mesa de oficina durante una sesi\u00f3n de trabajo, mientras observan una presentaci\u00f3n en una sala acristalada con luz natural.\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2022\/04\/GettyImages-1341308207-684x384.jpg 684w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2022\/04\/GettyImages-1341308207-768x432.jpg 768w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2022\/04\/GettyImages-1341308207-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-08-18T07:32:18+01:00\">Agosto 18, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">6 minutos de leitura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tComo reduzir custos na cadeia de abastecimento com um ERP integrado\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-2 post-14092 post type-post status-publish format-standard has-post-thumbnail hentry category-rh-e-lideranca tag-analise-de-dados tag-colaboradores tag-produtividade tag-recursos-humanos business_type-medias-empresas\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/pt-pt\/blog\/justificar-diferencas-salariais\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-481292847-684x384.jpg\" class=\"card-post__image\" alt=\"Trabalhadores em uma reuni\u00e3o de equipe, discutindo estrat\u00e9gias e colaborando em um ambiente de escrit\u00f3rio.\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-481292847-684x384.jpg 684w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-481292847-768x512.jpg 768w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-481292847-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-08-13T09:01:00+01:00\">Agosto 13, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">8 minutos de leitura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tComo justificar diferen\u00e7as salariais com dados claros e crit\u00e9rios objetivos\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-3 post-14062 post type-post status-publish format-standard has-post-thumbnail hentry category-rh-e-lideranca tag-colaboradores tag-equipa tag-recursos-humanos business_type-medias-empresas\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/pt-pt\/blog\/metas-kpis-productividade-equipa\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2024\/03\/Sage_BrandShootNC_Feb2024_HR-Professionals_2126-684x384.jpg\" class=\"card-post__image\" alt=\"Mulher loira com camisa azul a conversar animadamente numa reuni\u00e3o de trabalho, enquanto os colegas, vistos de costas, escutam atentamente. Ambiente profissional e colaborativo.\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2024\/03\/Sage_BrandShootNC_Feb2024_HR-Professionals_2126-684x384.jpg 684w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2024\/03\/Sage_BrandShootNC_Feb2024_HR-Professionals_2126-768x512.jpg 768w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2024\/03\/Sage_BrandShootNC_Feb2024_HR-Professionals_2126-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-07-27T07:54:22+01:00\">Julho 27, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">7 minutos de leitura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tMetas e KPIs: como acompanhar a produtividade da equipa\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-4 post-14029 post type-post status-publish format-standard has-post-thumbnail hentry category-rh-e-lideranca tag-colaboradores tag-equipa tag-produtividade tag-recursos-humanos business_type-medias-empresas\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/pt-pt\/blog\/people-analytics-produtividade\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-944515884-684x384.jpg\" class=\"card-post__image\" alt=\"Uma mulher a rever documentos durante uma reuni\u00e3o\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-944515884-684x384.jpg 684w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-944515884-768x512.jpg 768w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-944515884-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-07-15T08:46:18+01:00\">Julho 15, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">7 minutos de leitura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tPeople analytics: Como alinhar RH, produtividade e finan\u00e7as\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Todos n\u00f3s conhecemos crian\u00e7as e todos sabemos a capacidade que t\u00eam de inventar hist\u00f3rias, dizer todas as verdades e n\u00e3o ter vergonha de praticamente nada. Por norma, as crian\u00e7as s\u00e3o muito honestas, criativas e t\u00eam uma vasta imagina\u00e7\u00e3o. Desta observa\u00e7\u00e3o, surge a seguinte quest\u00e3o: Porque \u00e9 que quando nos pedem para implementar essas caracter\u00edsticas na [&hellip;]<\/p>\n","protected":false},"author":965,"featured_media":318,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_is_cornerstone":"","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_opengraph-image-id":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","_yoast_wpseo_twitter-image":"","_yoast_wpseo_twitter-image-id":"","_yoast_wpseo_schema_page_type":"","_yoast_wpseo_schema_article_type":"","_sage_video":false,"_yoast_wpseo_focuskeywords":"","_yoast_wpseo_keywordsynonyms":"","_yoast_wpseo_primary_category":"15","post_featured_image_hide":false,"sage_hide_published_date":false,"sage_hide_read_time":false,"sage_hide_share_buttons":false,"_pwl_sage_podcast_buzzsprout_src":"","footnotes":""},"categories":[32,15,18],"tags":[100,80,229,241,212],"business_type":[2,3],"context":[],"industry":[],"persona":[49,45],"imagine_tag":[147,148],"coauthors":[533],"class_list":["post-5586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gerir-pessoas","category-rh-e-lideranca","category-tecnologia-e-inovacao","tag-beneficios-empregados","tag-business-intelligence","tag-colaboradores","tag-equipa","tag-pessoas","business_type-pequenas-empresas","business_type-medias-empresas"],"sage_meta":{"region":"pt-pt","author_name":"Beatriz Barbosa","featured_image":"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2019\/04\/GettyImages-187512771.jpg","imagine_tags":{"147":"Ambi\u00e7\u00e3o","148":"Business intelligence"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice Portugal","distributor_original_site_url":"https:\/\/www.sage.com\/pt-pt\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/posts\/5586","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/users\/965"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/comments?post=5586"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/posts\/5586\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/media\/318"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/media?parent=5586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/categories?post=5586"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/tags?post=5586"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/business_type?post=5586"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/context?post=5586"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/industry?post=5586"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/persona?post=5586"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/imagine_tag?post=5586"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/coauthors?post=5586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}