{"id":6069,"date":"2020-09-15T09:30:52","date_gmt":"2020-09-15T08:30:52","guid":{"rendered":"https:\/\/www.sage.com\/pt-pt\/blog\/?p=6069"},"modified":"2025-12-03T15:08:53","modified_gmt":"2025-12-03T15:08:53","slug":"cinco-tendencias-do-comercio-eletronico-que-vieram-para-ficar-depois-do-coronavirus","status":"publish","type":"post","link":"https:\/\/www.sage.com\/pt-pt\/blog\/cinco-tendencias-do-comercio-eletronico-que-vieram-para-ficar-depois-do-coronavirus\/","title":{"rendered":"Cinco tend\u00eancias do com\u00e9rcio eletr\u00f3nico que vieram para ficar (depois do coronav\u00edrus)"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/category\/crescimento-de-negocio-e-clientes\/\" class=\"entry-header__link\">Crescimento de Neg\u00f3cio e Clientes<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tCinco tend\u00eancias do com\u00e9rcio eletr\u00f3nico que vieram para ficar (depois do coronav\u00edrus)\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2020-09-15T09:30:52+01:00\">Setembro 15, 2020<\/time><\/span><span class=\"reading-time\"> minutos de leitura<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"Cinco tend\u00eancias do com\u00e9rcio eletr\u00f3nico que vieram para ficar (depois do coronav\u00edrus)\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/pt-pt\/blog\/cinco-tendencias-do-comercio-eletronico-que-vieram-para-ficar-depois-do-coronavirus\/\"\n\t\t\tdata-share-text=\"Por favor, leia este artigo interessante\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Partilhar<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copiar link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copiada<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n\t<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/pt-pt\/blog\/author\/asavinwattanajantra\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2026\/03\/Asavin-350x350.jpg\" class=\"entry-author__image\" alt=\"\" srcset=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2026\/03\/Asavin-350x350.jpg 350w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2026\/03\/Asavin-768x768.jpg 768w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2026\/03\/Asavin-810x810.jpg 810w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2026\/03\/Asavin.jpg 1000w\" sizes=\"auto, (max-width: 40px) 100vw, 40px\" \/>\t\t\t\t<span class=\"entry-author__name\">Asavin Wattanajantra<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n\n\n<p>O com\u00e9rcio eletr\u00f3nico \u00e9 um dos poucos setores que foram refor\u00e7ados com a COVID-19, afirmando importantes tend\u00eancias dentro do neg\u00f3cio <em>online<\/em>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>60% da popula\u00e7\u00e3o continuar\u00e1 a procurar<\/strong> produtos atrav\u00e9s de ferramentas digitais depois da pandemia.<\/li>\n\n\n\n<li>Este novo h\u00e1bito j\u00e1 se tornou uma rotina entre os utilizadores, gerando novas tend\u00eancias e postos de trabalho dentro do com\u00e9rcio <em>online<\/em>, que revelamos nesta publica\u00e7\u00e3o.<\/li>\n<\/ul>\n\n\n\n<p>Nas \u00faltimas semanas,&nbsp;<a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/dicion%C3%A1rio-termos-empresariais\/o-que-e-o-comercio-eletronico\/\">o com\u00e9rcio eletr\u00f3nico<\/a>&nbsp;teve em m\u00e9dia 40% mais compradores do que em 2019. E, embora esta tend\u00eancia de subida esteja a estabilizar, sem d\u00favida a COVID-19 marcou um antes e um depois no consumo <em>online<\/em>.<\/p>\n\n\n\n<p>Como \u00e9 que a pandemia afetou o comportamento do consumidor tradicional? Ser\u00e1 que as empresas est\u00e3o preparadas para as&nbsp;<a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/cloud-tendencia-crescente-de-2020\/\">novas tend\u00eancias<\/a>&nbsp;do neg\u00f3cio&nbsp;<em>online<\/em>? Nesta publica\u00e7\u00e3o, damos todas as respostas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-os-novos-habitos-de-consumo-depois-da-crise\"><strong>Os novos h\u00e1bitos de consumo depois da crise<\/strong><\/h2>\n\n\n\n<p>Sem d\u00favida, a situa\u00e7\u00e3o provocada pelo coronav\u00edrus empurrou o setor&nbsp;<em>online<\/em>&nbsp;para novas alturas, perdendo-se at\u00e9 o medo de fazer compras por Internet.<\/p>\n\n\n\n<p>A consultora MARCO revela, numa das mais recentes sondagens, que 60% dos consumidores&nbsp;fazem mais compras por Internet.&nbsp;E nessa percentagem est\u00e3o inclu\u00eddas as pessoas com mais de 65 anos, um coletivo que descobriu a conveni\u00eancia de comprar por Internet e que, antes de rebentar a pandemia, se mostrava reticente em recorrer \u00e0 rede como&nbsp;<strong>canal de compra<\/strong>.<\/p>\n\n\n\n<p>Adicionalmente, enquanto na era \u201cpr\u00e9-Covid\u201d era normal realizar compras&nbsp;<em>online<\/em>&nbsp;no setor da moda ou da tecnologia, o h\u00e1bito p\u00f3s-confinamento assistiu a um crescimento de 9% no&nbsp;<strong>setor do \u201cGrande Consumo<\/strong>\u201d (comest\u00edveis, cuidado pessoal, etc.), segundo um estudo da consultora&nbsp;<em>Kantar<\/em>.<\/p>\n\n\n\n<p>Tudo isto levou ao nascimento de um novo&nbsp;<strong>consumidor&nbsp;<em>online<\/em><\/strong>&nbsp;que, al\u00e9m de procurar imediatismo, compras personalizadas ou canais de pagamento seguros, tamb\u00e9m inclui <strong>todas as faixas et\u00e1rias<\/strong>.<\/p>\n\n\n\n<p>O setor do grande consumo <em>online<\/em> viu um crescimento de 9% com origem na pandemia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-as-novas-tendencias-do-negocio-nbsp-online\"><strong>As novas tend\u00eancias do neg\u00f3cio&nbsp;<em>online<\/em><\/strong><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><br><h3><strong> <em>Blockchain<\/em><\/strong><\/h3><br><\/li>\n<\/ol>\n\n\n\n<p>O&nbsp;<a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/o-que-e-blockchain\/\"><strong><em>blockchain<\/em><\/strong><\/a>, ou blocos encadeados&nbsp;criptografados, \u00e9 uma tecnologia emergente dentro do com\u00e9rcio eletr\u00f3nico. Permite realizar transa\u00e7\u00f5es diretas entre utilizadores, sem que intervenham intermedi\u00e1rios. Desta forma, a gest\u00e3o \u00e9 descentralizada e fornece-se a todos os participantes&nbsp;<strong>o mesmo livro de registo&nbsp;<\/strong>ou base de dados.<\/p>\n\n\n\n<p>Esta tecnologia \u00e9 desenvolvida sobre plataformas que se comunicam atrav\u00e9s de redes de pares iguais (P2P) atrav\u00e9s de liga\u00e7\u00f5es \u00e0 Internet e a grande velocidade, oferecendo aos clientes uma melhor experi\u00eancia de compra.<\/p>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><br><h3><strong> <em>Big Data<\/em><\/strong><\/h3><br><\/li>\n<\/ol>\n\n\n\n<p>J\u00e1 ouviu as express\u00f5es \u201cprodutos que lhe podem interessar\u201d ou \u201clista de desejos\u201d? <a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/as-oportunidades-do-big-data\/\"><em>Big Data<\/em><\/a>, um processo de&nbsp;<strong>recolha e an\u00e1lise<\/strong>&nbsp;de grandes quantidades de informa\u00e7\u00e3o, \u00e9 o respons\u00e1vel por esta funcionalidade. Visto que 45% dos consumidores de com\u00e9rcio eletr\u00f3nico preferem comprar numa p\u00e1gina que recomende produtos de maneira personalizada, as empresas n\u00e3o podem ignorar esta estrat\u00e9gia.<\/p>\n\n\n\n<p>Definitivamente, os macrodados s\u00e3o capazes de&nbsp;<strong>analisar os h\u00e1bitos de compra<\/strong>&nbsp;do utilizador, lan\u00e7ando ofertas personalizadas que geram consumo compulsivo.<\/p>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><br><h2><strong> Realidade aumentada<\/strong><\/h2><br><\/li>\n<\/ol>\n\n\n\n<p>A realidade aumentada (AR, <em>Augmented Reality<\/em>) est\u00e1 a viver um crescimento brutal no neg\u00f3cio&nbsp;<em>online<\/em>. E, embora n\u00e3o seja um recurso novo no mercado (<em>Pok\u00e9mon Go<\/em>, por exemplo, alcan\u00e7ou os 500 milh\u00f5es de descargas depois de dois meses no mercado), tanto o&nbsp;<em>e-commerce<\/em>&nbsp;como o&nbsp;retalho f\u00edsico est\u00e3o a aperceber-se do seu enorme potencial.<\/p>\n\n\n\n<p>Esta tend\u00eancia oferece mensagens muito mais eficazes. Al\u00e9m disso, oferece valor acrescentado:&nbsp;<strong>diminui a taxa de devolu\u00e7\u00e3o<\/strong>&nbsp;porque se reduz a discrep\u00e2ncia entre a expectativa do produto visualizado e o real.<\/p>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li><br><h3><strong><em>E-commerce <\/em>nas redes sociais<\/strong><\/h3><br><\/li>\n<\/ol>\n\n\n\n<p>A&nbsp;compra&nbsp;<em>online<\/em>&nbsp;atrav\u00e9s do&nbsp;<em>smartphone<\/em>&nbsp;ganha cada vez mais adeptos, transformando as redes sociais em mais uma plataforma de<a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/os-desafios-do-e-commerce\/\"> <em>e-commerce<\/em><\/a>. \u00c9 precisamente atrav\u00e9s do telem\u00f3vel que o utilizador costuma ligar-se a este tipo de plataformas, pelo que comprar atrav\u00e9s de redes como o&nbsp;<em>Instagram<\/em>&nbsp;(que j\u00e1 conta com&nbsp;<strong>1.000 milh\u00f5es de utilizadores<\/strong>) era uma quest\u00e3o de tempo.<\/p>\n\n\n\n<ol start=\"5\" class=\"wp-block-list\">\n<li><br><h3><strong> A sustentabilidade<\/strong><\/h3><br><\/li>\n<\/ol>\n\n\n\n<p>Atualmente, s\u00e3o cada vez mais os consumidores que reivindicam a responsabilidade ambiental das empresas e inclusivamente se informam, antes de comprar, para comprovar se as suas pol\u00edticas s\u00e3o sustent\u00e1veis. De facto, segundo um recente estudo, 77% dos utilizadores declaram-se <strong>\u201ceco-seletivos\u201d<\/strong>.<\/p>\n\n\n\n<p>\u00c9 fundamental que as empresas entendam as tend\u00eancias&nbsp;<em>online<\/em>&nbsp;atuais para cobrir as exig\u00eancias futuras. S\u00f3 assim podem adaptar a sua estrat\u00e9gia \u00e0s necessidades do mercado e marcar a diferen\u00e7a no ambiente digital.<\/p>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Receba a newsletter Sage Advice<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Inscreva-se para receber o boletim do Sage\u00a0Advice e receba os conselhos mais recentes diretamente no seu e-mail.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-56228f27-e58f-435b-9b72-a561d684e263\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Subscrever<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1215\" height=\"810\" src=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-1073868226-1215x810.jpg\" class=\"single-cta__image\" alt=\"Rapaz ao telefone no seu escrit\u00f3rio\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-1073868226-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n<section class=\"more-topics alignfull has-grey-light-background-color wp-block-sage-post-topics\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col col-12 col-lg-4\">\n\t\t\t\t<h3 class=\"more-topics__title h2\">Saiba mais sobre os t\u00f3picos mencionados neste artigo<\/h3>\n\t\t\t<\/div>\n\t\t\t<div class=\"col col-12 col-lg-8\">\n\t\t\t\t<ul class=\"post-tags__list\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/tag\/digital\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tDigital\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/tag\/e-commerce\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\te-commerce\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/tag\/tecnologia\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tTecnologia\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/tag\/tomar-decisoes-financeiras\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tTomar Decis\u00f5es Financeiras\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<div class=\"alignfull wp-block-sage-related-posts\">\n\t<section class=\"related-posts card-grid has-dark-background-color\">\n\t<div class=\"container\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--featured h1\">Aprofunde o seu conhecimento<\/h2>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"row related-posts__featured\">\n\t\t\t\t<div class=\"col card-grid__item\">\n\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-0 post-13938 post type-post status-publish format-standard has-post-thumbnail hentry category-estrategia-legal-e-processos tag-contabilidade tag-estrategia tag-tecnologia business_type-pequenas-empresas card-post--is-clickable\"\n>\n\t<div class=\"card-post__media-wrapper\">\n\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1215\" height=\"810\" src=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-1441453430-1215x810.jpg\" class=\"card-post__image\" alt=\"Um rapaz de cor com um grupo de colegas numa empresa, a assistir a uma apresenta\u00e7\u00e3o.\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-1441453430-684x384.jpg 684w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-1441453430-768x512.jpg 768w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-1441453430-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\t<\/div>\n\n\t<div class=\"card-post__content\">\n\t\t\t\t\t<div class=\"card-post__label\">Recomendado<\/div>\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-05-19T10:21:08+01:00\">Maio 19, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">5 minutos de leitura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h3\">\n\t\t\t\t\t\t\t<a\n\t\t\t\t\tclass=\"card-post__title-link\"\n\t\t\t\t\thref=\"https:\/\/www.sage.com\/pt-pt\/blog\/novo-sistema-deposito-reembolso\/\"\n\t\t\t\t>\n\t\t\t\n\t\t\tNovo Sistema de Dep\u00f3sito e Reembolso: O que muda para o seu neg\u00f3cio?\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/p>\n\n\t\t\n\t\t\t\t\t<p class=\"card-post__description\">\n\t\t\t\tO novo Sistema de Dep\u00f3sito e Reembolso afeta vendas, stocks e contabilidade. Prepare a sua empresa com antecipa\u00e7\u00e3o.\t\t\t<\/p>\n\t\t\n\t\t\t<\/div>\n\n\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"row related-posts__non-featured\">\n\t\t\t\t<div class=\"col col-12\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--more h4\">Artigos mais recentes<\/h2>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-1 post-13922 post type-post status-publish format-standard has-post-thumbnail hentry category-tecnologia-e-inovacao tag-tecnologia business_type-pequenas-empresas business_type-medias-empresas business_type-contabilistas\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/pt-pt\/blog\/do-codigo-ao-credito-fiscal\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-1450789015-684x384.jpg\" class=\"card-post__image\" alt=\"Grupo de trabalhadores numa empresa, trabalhando sentados nas escadas de madeira do escrit\u00f3rio.\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-1450789015-684x384.jpg 684w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-1450789015-768x512.jpg 768w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-1450789015-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-05-14T13:19:34+01:00\">Maio 14, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">4 minutos de leitura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tDo c\u00f3digo ao cr\u00e9dito fiscal: Como estruturar a I&amp;D na sua empresa tecnol\u00f3gica\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-2 post-13817 post type-post status-publish format-standard has-post-thumbnail hentry category-tecnologia-e-inovacao tag-analise-de-dados tag-tecnologia tag-tomar-decisoes-financeiras business_type-pequenas-empresas\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/pt-pt\/blog\/reporting-financeiro-automatico-decisoes-rapidas\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2024\/03\/Sage_BrandShootNC_Feb2024_Accountants_0316-684x384.jpg\" class=\"card-post__image\" alt=\"Uma empreendedora conversa com o seu assessor, discutindo estrat\u00e9gias de neg\u00f3cios em um ambiente profissional.\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2024\/03\/Sage_BrandShootNC_Feb2024_Accountants_0316-684x384.jpg 684w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2024\/03\/Sage_BrandShootNC_Feb2024_Accountants_0316-768x512.jpg 768w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2024\/03\/Sage_BrandShootNC_Feb2024_Accountants_0316-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-04-22T08:49:53+01:00\">Abril 22, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">6 minutos de leitura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tComo integrar reporting financeiro autom\u00e1tico para decis\u00f5es mais r\u00e1pidas\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-3 post-13815 post type-post status-publish format-standard has-post-thumbnail hentry category-estrategia-legal-e-processos tag-erp tag-financas tag-tecnologia tag-tomar-decisoes-financeiras business_type-medias-empresas\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/pt-pt\/blog\/a-precisao-financeira-ja-nao-e-suficiente\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-1028772240-684x384.jpg\" class=\"card-post__image\" alt=\"Trabalhadores em uma reuni\u00e3o de equipe, discutindo estrat\u00e9gias e colaborando em um ambiente de escrit\u00f3rio.\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-1028772240-684x384.jpg 684w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-1028772240-768x512.jpg 768w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-1028772240-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-04-21T11:43:28+01:00\">Abril 21, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">6 minutos de leitura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tPorque a precis\u00e3o financeira j\u00e1 n\u00e3o \u00e9 suficiente\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-4 post-13795 post type-post status-publish format-standard has-post-thumbnail hentry category-tecnologia-e-inovacao tag-financas tag-tecnologia tag-tomar-decisoes-financeiras business_type-medias-empresas\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/pt-pt\/blog\/transformar-dados-contabilisticos-em-insights\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-694402246-684x384.jpg\" class=\"card-post__image\" alt=\"Sage\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-694402246-684x384.jpg 684w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-694402246-768x512.jpg 768w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-694402246-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-04-17T10:58:25+01:00\">Abril 17, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">6 minutos de leitura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tComo transformar dados contabil\u00edsticos em insights de neg\u00f3cio com dashboards inteligentes\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>O com\u00e9rcio eletr\u00f3nico \u00e9 um dos poucos setores que foram refor\u00e7ados com a COVID-19, afirmando importantes tend\u00eancias dentro do neg\u00f3cio online. Nas \u00faltimas semanas,&nbsp;o com\u00e9rcio eletr\u00f3nico&nbsp;teve em m\u00e9dia 40% mais compradores do que em 2019. E, embora esta tend\u00eancia de subida esteja a estabilizar, sem d\u00favida a COVID-19 marcou um antes e um depois no [&hellip;]<\/p>\n","protected":false},"author":356,"featured_media":6070,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"sage_hide_published_date":false,"sage_hide_read_time":false,"sage_hide_share_buttons":false,"footnotes":""},"categories":[13,18],"tags":[194,289,223,76],"business_type":[2,3],"context":[],"industry":[124],"persona":[],"imagine_tag":[173],"coauthors":[489],"class_list":["post-6069","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crescimento-de-negocio-e-clientes","category-tecnologia-e-inovacao","tag-digital","tag-e-commerce","tag-tecnologia","tag-tomar-decisoes-financeiras","business_type-pequenas-empresas","business_type-medias-empresas","industry-e-commerce"],"sage_meta":{"region":"pt-pt","author_name":"Asavin Wattanajantra","featured_image":"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2020\/09\/austin-distel-Imc-IoZDMXc-unsplash-scaled.jpg","imagine_tags":{"173":"Ecommerce"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice Portugal","distributor_original_site_url":"https:\/\/www.sage.com\/pt-pt\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/posts\/6069","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/users\/356"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/comments?post=6069"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/posts\/6069\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/media\/6070"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/media?parent=6069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/categories?post=6069"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/tags?post=6069"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/business_type?post=6069"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/context?post=6069"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/industry?post=6069"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/persona?post=6069"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/imagine_tag?post=6069"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/coauthors?post=6069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}