{"id":6278,"date":"2021-01-15T09:37:44","date_gmt":"2021-01-15T09:37:44","guid":{"rendered":"https:\/\/www.sage.com\/pt-pt\/blog\/?p=6278"},"modified":"2025-12-03T15:05:02","modified_gmt":"2025-12-03T15:05:02","slug":"a-digitalizacao-anticrise-uma-alavanca-para-as-pequenas-empresas","status":"publish","type":"post","link":"https:\/\/www.sage.com\/pt-pt\/blog\/a-digitalizacao-anticrise-uma-alavanca-para-as-pequenas-empresas\/","title":{"rendered":"A digitaliza\u00e7\u00e3o anticrise, uma alavanca para as pequenas empresas!"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/category\/crescimento-de-negocio-e-clientes\/\" class=\"entry-header__link\">Crescimento de Neg\u00f3cio e Clientes<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tA digitaliza\u00e7\u00e3o anticrise, uma alavanca para as pequenas empresas!\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \">Publicado em <time class=\"entry-date published\" datetime=\"2021-01-15T09:37:44+00:00\">Janeiro 15, 2021<\/time><\/span><span class=\"reading-time\"> minutos de leitura<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"A digitaliza\u00e7\u00e3o anticrise, uma alavanca para as pequenas empresas!\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/pt-pt\/blog\/a-digitalizacao-anticrise-uma-alavanca-para-as-pequenas-empresas\/\"\n\t\t\tdata-share-text=\"Por favor, leia este artigo interessante\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Partilhar<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copiar link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copiada<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n\t<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/pt-pt\/blog\/author\/asavinwattanajantra\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2026\/03\/Asavin-350x350.jpg\" class=\"entry-author__image\" alt=\"\" srcset=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2026\/03\/Asavin-350x350.jpg 350w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2026\/03\/Asavin-768x768.jpg 768w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2026\/03\/Asavin-810x810.jpg 810w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2026\/03\/Asavin.jpg 1000w\" sizes=\"auto, (max-width: 40px) 100vw, 40px\" \/>\t\t\t\t<span class=\"entry-author__name\">Asavin Wattanajantra<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">A crise est\u00e1 a levar as microempresas e as PME a questionar as suas pr\u00e1ticas e, por vezes, o seu modelo de neg\u00f3cio, com o intuito de manterem a atividade. Em termos de gest\u00e3o, a digitaliza\u00e7\u00e3o anticrise faz parte dessa l\u00f3gica.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De facto, <strong>as <a href=\"https:\/\/www.sage.com\/pt-pt\/dimensao-da-empresa\/pequenas-empresas\/\">solu\u00e7\u00f5es de gest\u00e3o<\/a> avan\u00e7adas destinadas \u00e0s pequenas empresas cont\u00eam fontes de efici\u00eancia <\/strong>que podem ser facilmente ativadas. \u00c9 nisso que consiste a digitaliza\u00e7\u00e3o anticrise: <strong>utilizar todos os recursos das ferramentas de gest\u00e3o dispon\u00edveis!<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Analisemos as contribui\u00e7\u00f5es da digitaliza\u00e7\u00e3o anticrise em tr\u00eas \u00e1reas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Aceleramento das cobran\u00e7as<\/li>\n\n\n\n<li>Acompanhamento da agressividade comercial<\/li>\n\n\n\n<li>Controlo da evolu\u00e7\u00e3o do seu modelo de neg\u00f3cio<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-digitalizacao-anticrise-para-acelerar-as-cobrancas\">A digitaliza\u00e7\u00e3o anticrise para acelerar as cobran\u00e7as<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Uma das primeiras consequ\u00eancias da crise \u00e9 a <strong>tens\u00e3o da <\/strong><a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/gestao-financeira-em-tempos-de-pandemia\/\">tesouraria<\/a>. O neg\u00f3cio vacila e os clientes tornam-se muito mais hesitantes, o que faz com que a disponibilidade de fundos seja de facto para muitas microempresas um desafio priorit\u00e1rio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Naturalmente, as ajudas do Governo existem para o ajudar a enfrentar a recess\u00e3o, mas a crise revelou outra necessidade que vai para al\u00e9m da situa\u00e7\u00e3o econ\u00f3mica atual: <strong>\u00e9 preciso reduzir o prazo de pagamento das faturas.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Assim, conv\u00e9m lembrar algumas <strong>boas pr\u00e1ticas <\/strong>para o ajudar a otimizar as <a href=\"https:\/\/www.sage.com\/pt-pt\/software-faturacao\/contas-a-receber-e-a-pagar\/\">cobran\u00e7as<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Faturar sem demora e sem erros<\/li>\n\n\n\n<li>Facilitar o pagamento<\/li>\n\n\n\n<li>Implementar um controlo rigoroso do cumprimento dos prazos<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Mesmo antes de falarmos em digitaliza\u00e7\u00e3o, podemos aplicar princ\u00edpios b\u00e1sicos decorrentes dessas pr\u00e1ticas de bom senso. Por exemplo, a indica\u00e7\u00e3o sistem\u00e1tica do seu NIB na fatura \u00e9 um facilitador de pagamento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas para chegar ao cerne da quest\u00e3o e agir sobre todas as alavancas para acelerar as cobran\u00e7as, a solu\u00e7\u00e3o reside na digitaliza\u00e7\u00e3o anticrise!<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Uma solu\u00e7\u00e3o de fatura\u00e7\u00e3o digital poupa-lhe tempo e refor\u00e7a a fiabilidade ao <strong>transformar o or\u00e7amento em fatura<\/strong>.<\/li>\n\n\n\n<li>Operando na Cloud, a sua solu\u00e7\u00e3o de or\u00e7amenta\u00e7\u00e3o\/fatura\u00e7\u00e3o permite-lhe <a href=\"https:\/\/www.sage.com\/pt-pt\/produtos\/sage-one\/\">faturar em qualquer lugar<\/a>, <strong>sem ter de se deslocar ao escrit\u00f3rio<\/strong>.<\/li>\n\n\n\n<li>Uma solu\u00e7\u00e3o de pagamento on line, convidando os seus clientes a pagar facilmente ap\u00f3s a rece\u00e7\u00e3o da fatura, reduz obviamente os prazos de pagamento.<\/li>\n\n\n\n<li>Uma solu\u00e7\u00e3o de fatura\u00e7\u00e3o digital simplifica o acompanhamento. \u00c9 poss\u00edvel <strong>ver rapidamente o estado dos pagamentos <\/strong>e reagir ao mais pequeno deslize.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-o-trampolim-comercial\">O trampolim comercial<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Uma cobran\u00e7a mais c\u00e9lebre n\u00e3o estimula o volume de neg\u00f3cios! Por isso, independentemente da sua atividade, a receita tem sido a mesma desde a inven\u00e7\u00e3o do com\u00e9rcio e do artesanato: <strong>angariar novos clientes e <\/strong><a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/fidelizacao-dos-clientes-a-estrategia-certa-em-tempos-de-incerteza\/\">fidelizar<\/a><strong> aqueles que j\u00e1 confiam no seu trabalho.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essencialmente, s\u00e3o as suas capacidades interpessoais e o seu bom nome que fazem maravilhas. O digital tem pouco a ver com isso. Mas a sua excel\u00eancia profissional ainda assim merece um impulso. N\u00e3o se esque\u00e7a que a digitaliza\u00e7\u00e3o est\u00e1 do seu lado!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A <a href=\"https:\/\/www.sage.com\/pt-pt\/produtos\/sage-50cloud\/\">solu\u00e7\u00e3o avan\u00e7ada de gest\u00e3o comercial<\/a> simplifica-lhe a vida de v\u00e1rias maneiras:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Permite-lhe racionalizar os seus or\u00e7amentos <\/strong>gra\u00e7as a um cat\u00e1logo personalizado de produtos e servi\u00e7os<strong>. <\/strong>Quando o contacto f\u00edsico com os clientes se torna menos f\u00e1cil, \u00e9 prefer\u00edvel ser mais rigoroso e consistente nos envios!<\/li>\n\n\n\n<li>Acelera <strong>a produ\u00e7\u00e3o de or\u00e7amentos <\/strong>mantendo o hist\u00f3rico dos or\u00e7amentos anteriores para cada um dos seus clientes.<\/li>\n\n\n\n<li>Se a sua solu\u00e7\u00e3o avan\u00e7ada estiver na Cloud, <strong>poder\u00e1 criar e enviar um or\u00e7amento a partir de qualquer lugar, e sobretudo imediatamente ap\u00f3s a rece\u00e7\u00e3o do pedido<\/strong>. N\u00e3o acha que a capacidade de resposta pode resolver o problema da morosidade dos neg\u00f3cios?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">De qualquer forma, n\u00e3o \u00e9 Joseph Herv\u00e9, CEO da Shop Racing, empresa distribuidora de acess\u00f3rios de desporto autom\u00f3vel, que afirmar\u00e1 <em>o <\/em>contr\u00e1rio: &#8220;<em>A nossa solu\u00e7\u00e3o de gest\u00e3o permite \u00e0 Shop-Racing prestar um melhor servi\u00e7o ao cliente ao ser hiper reativa junto dos circuitos. Somos capazes de fazer um desconto a compradores impulsivos ou de apresentar um or\u00e7amento rapidamente. N\u00e3o somos o \u00fanico operador a trabalhar nos circuitos. Para n\u00f3s, a digitaliza\u00e7\u00e3o anticrise representa claramente um volume de neg\u00f3cios adicional!<\/em> \u201c<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-digitalizacao-anticrise-salvaguarda-da-evolucao-do-modelo-economico\">A digitaliza\u00e7\u00e3o anticrise, salvaguarda da evolu\u00e7\u00e3o do modelo econ\u00f3mico<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O <em>click and collect<\/em>, a entrega ao domic\u00edlio, o <em>takeaway<\/em> e outras solu\u00e7\u00f5es adaptadas a cada neg\u00f3cio constituem uma verdadeira lufada de ar fresco para muitas microempresas, trazendo por vezes novas perspetivas de desenvolvimento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Embora esta evolu\u00e7\u00e3o do modelo econ\u00f3mico seja por vezes a \u00fanica solu\u00e7\u00e3o para manter a sua atividade, <strong>\u00e9 necess\u00e1rio control\u00e1-la<\/strong>. De facto, mudar de neg\u00f3cio, como transformar um restaurante em servi\u00e7o de catering ou enriquec\u00ea-lo com servi\u00e7os, como a ado\u00e7\u00e3o da entrega ao domic\u00edlio, <strong>n\u00e3o<\/strong> <strong>\u00e9 obviamente neutro de em termos de <\/strong><a href=\"https:\/\/www.sage.com\/pt-pt\/produtos\/sage-gesrestii\/\">gest\u00e3o<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 por isso que a digitaliza\u00e7\u00e3o de crise merece aqui novamente toda a sua aten\u00e7\u00e3o. Ser capaz de gerir o <a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/a-importancia-do-fluxo-de-caixa-no-planeamento-na-estrategia-e-no-sucesso-das-empresas\/\">fluxo de caixa<\/a>, os stocks e as compras com alguns indicadores simples <strong>acrescenta seguran\u00e7a \u00e0 sua mudan\u00e7a de modelo de neg\u00f3cio<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Finalmente, a digitaliza\u00e7\u00e3o anticrise est\u00e1 ao seu alcance e pode ajud\u00e1-lo a atravessar este per\u00edodo dif\u00edcil mas tamb\u00e9m a <strong>preparar e a acompanhar a sua retoma<\/strong>. Evitar a crise tem de ser uma prioridade constante!<\/p>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner on-scroll-highlight__target\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Receba a newsletter Sage Advice<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Inscreva-se para receber o boletim do Sage\u00a0Advice e receba os conselhos mais recentes diretamente no seu e-mail.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-56228f27-e58f-435b-9b72-a561d684e263\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Subscrever<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1215\" height=\"810\" src=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-1073868226-1215x810.jpg\" class=\"single-cta__image\" alt=\"Rapaz ao telefone no seu escrit\u00f3rio\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-1073868226-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n<section class=\"more-topics alignfull has-grey-light-background-color wp-block-sage-post-topics\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col col-12 col-lg-4\">\n\t\t\t\t<h3 class=\"more-topics__title h2\">Saiba mais sobre os t\u00f3picos mencionados neste artigo<\/h3>\n\t\t\t<\/div>\n\t\t\t<div class=\"col col-12 col-lg-8\">\n\t\t\t\t<ul class=\"post-tags__list\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/tag\/competitividade\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tCompetitividade\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/tag\/continuidade-do-negocio\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tContinuidade do neg\u00f3cio\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/tag\/digital\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tDigital\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/tag\/estrategia\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tEstrat\u00e9gia\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/tag\/gestao-empresas\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tGest\u00e3o Empresas\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/tag\/inteligencia-artificial\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tIntelig\u00eancia Artificial\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/tag\/legislacao\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tLegisla\u00e7\u00e3o\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/tag\/produtividade\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tProdutividade\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/tag\/receitas\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tReceitas\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/tag\/tecnologia\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tTecnologia\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<div class=\"alignfull wp-block-sage-related-posts\">\n\t<section class=\"related-posts card-grid has-dark-background-color\">\n\t<div class=\"container\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--featured h1\">Aprofunde o seu conhecimento<\/h2>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"row related-posts__featured\">\n\t\t\t\t<div class=\"col card-grid__item\">\n\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-0 post-14092 post type-post status-publish format-standard has-post-thumbnail hentry category-rh-e-lideranca tag-analise-de-dados tag-colaboradores tag-produtividade tag-recursos-humanos business_type-medias-empresas card-post--is-clickable\"\n>\n\t<div class=\"card-post__media-wrapper\">\n\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1215\" height=\"810\" src=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-481292847-1215x810.jpg\" class=\"card-post__image\" alt=\"Trabalhadores em uma reuni\u00e3o de equipe, discutindo estrat\u00e9gias e colaborando em um ambiente de escrit\u00f3rio.\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-481292847-684x384.jpg 684w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-481292847-768x512.jpg 768w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-481292847-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\t<\/div>\n\n\t<div class=\"card-post__content\">\n\t\t\t\t\t<div class=\"card-post__label\">Recomendado<\/div>\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-08-13T09:01:00+01:00\">Agosto 13, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">8 minutos de leitura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h3\">\n\t\t\t\t\t\t\t<a\n\t\t\t\t\tclass=\"card-post__title-link\"\n\t\t\t\t\thref=\"https:\/\/www.sage.com\/pt-pt\/blog\/justificar-diferencas-salariais\/\"\n\t\t\t\t>\n\t\t\t\n\t\t\tComo justificar diferen\u00e7as salariais com dados claros e crit\u00e9rios objetivos\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/p>\n\n\t\t\n\t\t\t\t\t<p class=\"card-post__description\">\n\t\t\t\tSaiba como analisar e justificar diferen\u00e7as salariais atrav\u00e9s de crit\u00e9rios objetivos, dados fi\u00e1veis e uma gest\u00e3o salarial consistente.\u00a0\t\t\t<\/p>\n\t\t\n\t\t\t<\/div>\n\n\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"row related-posts__non-featured\">\n\t\t\t\t<div class=\"col col-12\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--more h4\">Artigos mais recentes<\/h2>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-1 post-14076 post type-post status-publish format-standard has-post-thumbnail hentry category-tecnologia-e-inovacao tag-faturacao tag-faturas tag-tecnologia business_type-pequenas-empresas\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/pt-pt\/blog\/digitalizacao-faturas-fornecedores\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2025\/08\/Mar2025_Financial-Family-office_0746-684x384.jpeg\" class=\"card-post__image\" alt=\"Funcion\u00e1rio sentado \u00e0 mesa de reuni\u00e3o, concentrado, com documentos e port\u00e1til \u00e0 frente, enquanto escuta atentamente os colegas \u00e0 sua volta.\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2025\/08\/Mar2025_Financial-Family-office_0746-684x384.jpeg 684w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2025\/08\/Mar2025_Financial-Family-office_0746-768x512.jpeg 768w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2025\/08\/Mar2025_Financial-Family-office_0746-1214x810.jpeg 1214w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-08-05T12:27:01+01:00\">Agosto 5, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">14 minutos de leitura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tDigitaliza\u00e7\u00e3o inteligente de faturas de fornecedores: como as PME podem reduzir trabalho administrativo\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-2 post-14069 post type-post status-publish format-standard has-post-thumbnail hentry category-dinheiro-e-poupanca tag-financas tag-inteligencia-artificial tag-tomar-decisoes-financeiras business_type-medias-empresas\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/pt-pt\/blog\/ia-previsao-vendas-impacto-tesouraria\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-1366960612-684x384.jpg\" class=\"card-post__image\" alt=\"Rapaz na oficina a olhar atentamente para o seu telem\u00f3vel.\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-1366960612-684x384.jpg 684w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-1366960612-768x512.jpg 768w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-1366960612-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-07-31T10:13:19+01:00\">Julho 31, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">6 minutos de leitura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tIA na previs\u00e3o de vendas: impacto real na tesouraria\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-3 post-8303 post type-post status-publish format-standard has-post-thumbnail hentry category-tecnologia-e-inovacao tag-erp tag-poupanca-nas-empresas tag-tecnologia business_type-medias-empresas industry-servicos industry-servicos-financeiros\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/pt-pt\/blog\/como-fazer-crescer-o-seu-negocio-de-software-como-servico-de-forma-inteligente\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2022\/04\/GettyImages-740534235-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2022\/04\/GettyImages-740534235-684x384.jpg 684w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2022\/04\/GettyImages-740534235-768x432.jpg 768w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2022\/04\/GettyImages-740534235-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-07-29T10:20:47+01:00\">Julho 29, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">5 minutos de leitura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tComo fazer crescer o seu neg\u00f3cio de software como servi\u00e7o de forma inteligente\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-4 post-14054 post type-post status-publish format-standard has-post-thumbnail hentry category-crescimento-de-negocio-e-clientes tag-tecnologia business_type-pequenas-empresas business_type-medias-empresas\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/pt-pt\/blog\/apoios-prr-clientes-contabilistas\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2025\/08\/Mar2025_Construction-Commerical_0777-684x384.jpeg\" class=\"card-post__image\" alt=\"Jovem mulher sentada \u00e0 secret\u00e1ria, concentrada a trabalhar no computador port\u00e1til, num ambiente de escrit\u00f3rio moderno e iluminado.\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2025\/08\/Mar2025_Construction-Commerical_0777-684x384.jpeg 684w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2025\/08\/Mar2025_Construction-Commerical_0777-768x512.jpeg 768w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2025\/08\/Mar2025_Construction-Commerical_0777-1214x810.jpeg 1214w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-07-24T10:58:03+01:00\">Julho 24, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">5 minutos de leitura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tPRR: como os seus clientes podem obter at\u00e9 2.000 \u20ac para a digitaliza\u00e7\u00e3o\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A crise est\u00e1 a levar as microempresas e as PME a questionar as suas pr\u00e1ticas e, por vezes, o seu modelo de neg\u00f3cio, com o intuito de manterem a atividade. Em termos de gest\u00e3o, a digitaliza\u00e7\u00e3o anticrise faz parte dessa l\u00f3gica. De facto, as solu\u00e7\u00f5es de gest\u00e3o avan\u00e7adas destinadas \u00e0s pequenas empresas cont\u00eam fontes de [&hellip;]<\/p>\n","protected":false},"author":356,"featured_media":7480,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"sage_hide_published_date":false,"sage_hide_read_time":false,"sage_hide_share_buttons":false,"_pwl_sage_podcast_buzzsprout_src":"","footnotes":""},"categories":[13,14,16,18,271],"tags":[92,273,194,83,79,263,71,219,57,223],"business_type":[2,3],"context":[],"industry":[128,130,132],"persona":[],"imagine_tag":[147,272,176,165],"coauthors":[489],"class_list":["post-6278","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crescimento-de-negocio-e-clientes","category-dinheiro-e-poupanca","category-estrategia-legal-e-processos","category-tecnologia-e-inovacao","category-teletrabalho","tag-competitividade","tag-continuidade-do-negocio","tag-digital","tag-estrategia","tag-gestao-empresas","tag-inteligencia-artificial","tag-legislacao","tag-produtividade","tag-receitas","tag-tecnologia","business_type-pequenas-empresas","business_type-medias-empresas","industry-producao","industry-servicos","industry-tecnologia"],"sage_meta":{"region":"pt-pt","author_name":"Asavin Wattanajantra","featured_image":"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2022\/04\/GettyImages-1271694534.jpg","imagine_tags":{"147":"Ambi\u00e7\u00e3o","272":"Continuidade do neg\u00f3cio","176":"Produ\u00e7\u00e3o","165":"Tecnologia e Inova\u00e7\u00e3o"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice Portugal","distributor_original_site_url":"https:\/\/www.sage.com\/pt-pt\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/posts\/6278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/users\/356"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/comments?post=6278"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/posts\/6278\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/media\/7480"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/media?parent=6278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/categories?post=6278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/tags?post=6278"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/business_type?post=6278"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/context?post=6278"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/industry?post=6278"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/persona?post=6278"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/imagine_tag?post=6278"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/coauthors?post=6278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}