{"id":6558,"date":"2021-04-20T11:05:44","date_gmt":"2021-04-20T10:05:44","guid":{"rendered":"https:\/\/www.sage.com\/pt-pt\/blog\/?p=6558"},"modified":"2025-12-03T15:01:55","modified_gmt":"2025-12-03T15:01:55","slug":"os-desafios-de-um-empreendedor","status":"publish","type":"post","link":"https:\/\/www.sage.com\/pt-pt\/blog\/os-desafios-de-um-empreendedor\/","title":{"rendered":"Os desafios de um empreendedor"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/category\/estrategia-legal-e-processos\/\" class=\"entry-header__link\">Estrat\u00e9gia, Legal e Processos<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tOs desafios de um empreendedor\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \">Publicado em <time class=\"entry-date published\" datetime=\"2021-04-20T11:05:44+01:00\">Abril 20, 2021<\/time><\/span><span class=\"reading-time\"> minutos de leitura<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"Os desafios de um empreendedor\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/pt-pt\/blog\/os-desafios-de-um-empreendedor\/\"\n\t\t\tdata-share-text=\"Por favor, leia este artigo interessante\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Partilhar<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copiar link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copiada<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n\t<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/pt-pt\/blog\/author\/ashleyhindsman\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2025\/02\/Ashley-Thompson-350x350.jpg\" class=\"entry-author__image\" alt=\"Ashley Thompson\" srcset=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2025\/02\/Ashley-Thompson-350x350.jpg 350w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2025\/02\/Ashley-Thompson.jpg 600w\" sizes=\"auto, (max-width: 40px) 100vw, 40px\" \/>\t\t\t\t<span class=\"entry-author__name\">Ashley Thompson<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Um empreendedor quer-se sem medo de arriscar, ainda que com os p\u00e9s bem assentes na terra, e com capacidade de trazer para o mercado ideias e projetos que acrescentem e tragam algo de novo. Mas \u00e9 fundamental que seja tamb\u00e9m algu\u00e9m resiliente, preparado para os imprevistos que v\u00e3o surgir e que saiba n\u00e3o desanimar ao primeiro obst\u00e1culo, perseverando sempre que for poss\u00edvel e enquanto fizer sentido.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com ou sem pandemia, seja qual for o estado do mundo, empreender \u00e9 sempre um ato de coragem, pautado pela adversidade e pelas dificuldades at\u00e9 que se chegue ao momento em o neg\u00f3cio se possa considerar um sucesso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quais s\u00e3o, ent\u00e3o, os grandes desafios?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-trabalhar-muito\">Trabalhar muito<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nada se conquista sem esfor\u00e7o. N\u00e3o basta ter uma boa ideia de neg\u00f3cio. Um <a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/o-empreendedor-o-empreendedorismo\/\">empreendedor<\/a> ter\u00e1 de trabalhar muito e n\u00e3o ter medo de arrega\u00e7ar as mangas. At\u00e9 vingar e gozar de uma posi\u00e7\u00e3o mais consolidada no seu mercado, ser\u00e1 preciso lutar muito e com esfor\u00e7o, sob pena de se tornar em mais um caso a juntar-se \u00e0s estat\u00edsticas que mostram que boa parte das start-ups ficam pelo caminho.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-superar-barreiras-burocraticas\">Superar barreiras burocr\u00e1ticas<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Por mais din\u00e2mico e inovador que seja um empreendedor, \u00e9 certo e sabido que haver\u00e1 sempre um momento em que o peso da burocracia tender\u00e1 a abalar o entusiasmo da cria\u00e7\u00e3o. Mas n\u00e3o se deixe desmotivar. \u00c9 s\u00f3 mais um desafio e, empreendedor que \u00e9 empreendedor, \u00e9 resiliente e vencer\u00e1 este e outros tantos obst\u00e1culos no caminho.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conseguir-antecipar-o-que-ai-vem\">Conseguir antecipar o que a\u00ed vem<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ao contr\u00e1rio de uma grande empresa, um neg\u00f3cio em fase de arranque tende a ser mais vulner\u00e1vel. \u00c9 mais flex\u00edvel, o que pode ser uma mais valia, mas pode estar tamb\u00e9m mais desprotegido. Se, por um lado, o empreendedor \u00e9 algu\u00e9m que v\u00ea al\u00e9m do momento presente, antecipando necessidades ou criando <a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/9-dicas-para-conseguir-os-apoios-que-ajudam-o-seu-negocio-a-prosperar\/\">tend\u00eancias futuras<\/a>, tem o dever de, pelo menos, procurar prever riscos. A prepara\u00e7\u00e3o \u00e9 fundamental.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-manter-a-capacidade-de-inovar-a-cada-segundo\">Manter a capacidade de inovar, a cada segundo<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Um empreendedor \u00e9 um solucionador de problemas. \u00c9 algu\u00e9m que, contra a desconfian\u00e7a que o que \u00e9 novo sempre gera, arriscou e decidiu propor algo diferente. Esse esp\u00edrito inovador, que ditou o arranque de um projeto, ser\u00e1 uma compet\u00eancia fundamental para fazer face aos percal\u00e7os que surgir\u00e3o e \u00e0 concorr\u00eancia que se atravessar\u00e1 no caminho.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-uma-gestao-a-prova-de-bala\">Uma gest\u00e3o &#8220;\u00e0 prova de bala&#8221;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Uma ideia inovadora e um bom produto ou servi\u00e7o n\u00e3o s\u00e3o, infelizmente, quanto basta para ditar o sucesso de um neg\u00f3cio. Todos conseguimos pensar em hist\u00f3rias de empreendedorismo que atingiram a gl\u00f3ria para logo a seguir ca\u00edrem em queda livre. Uma boa <a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/a-importancia-da-gestao-empresarial\/\">gest\u00e3o empresarial<\/a>, eficiente, \u00e1gil e profissional, \u00e9 indispens\u00e1vel para que um neg\u00f3cio vingue. Ter os quadros certos e parceiros \u00e0 altura \u00e9 crucial.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tranquilidade-e-sangue-frio\">Tranquilidade e sangue frio<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Manter a calma e n\u00e3o desesperar \u00e9 um dos grandes desafios de um empreendedor, que ter\u00e1 pela frente imprevistos, motivos de des\u00e2nimo e tantos outros sustos. Conseguir controlar a ansiedade e ter a serenidade de responder de forma adequada aos sobressaltos \u00e9 uma val\u00eancia preciosa para qualquer neg\u00f3cio de empreendedorismo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-saber-liderar\">Saber liderar<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Um empreendedor tem de ser muitas vezes, e por iner\u00eancia, um l\u00edder. Escolher as pessoas certas, conseguir coordenar e motivar equipas, n\u00e3o ter medo de tomar decis\u00f5es, mas tamb\u00e9m ser capaz de delegar s\u00e3o requisitos decisivos para uma <a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/gerir-os-recursos-humanos\/\">lideran\u00e7a<\/a> &#8211; e, portanto, para um neg\u00f3cio &#8211; de sucesso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um neg\u00f3cio criado de raiz \u00e9 algo em que se coloca um cunho pessoal, em que h\u00e1 um grande envolvimento do empreendedor e que ser\u00e1 sempre, por isso, uma experi\u00eancia rica e proveitosa, quer o projeto fique pelo caminho ou vingue no mercado. O percurso n\u00e3o \u00e9 f\u00e1cil, mas, se for bem-sucedido, e financeiramente recompensador claro, poucas coisas ser\u00e3o t\u00e3o gratificantes.<\/p>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner on-scroll-highlight__target\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Receba a newsletter Sage Advice<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Inscreva-se para receber o boletim do Sage\u00a0Advice e receba os conselhos mais recentes diretamente no seu e-mail.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-56228f27-e58f-435b-9b72-a561d684e263\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Subscrever<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1215\" height=\"810\" src=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-1073868226-1215x810.jpg\" class=\"single-cta__image\" alt=\"Rapaz ao telefone no seu escrit\u00f3rio\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-1073868226-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n<section class=\"more-topics alignfull has-grey-light-background-color wp-block-sage-post-topics\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col col-12 col-lg-4\">\n\t\t\t\t<h3 class=\"more-topics__title h2\">Saiba mais sobre os t\u00f3picos mencionados neste artigo<\/h3>\n\t\t\t<\/div>\n\t\t\t<div class=\"col col-12 col-lg-8\">\n\t\t\t\t<ul class=\"post-tags__list\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/tag\/business-intelligence\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tBusiness Intelligence\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/tag\/competitividade\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tCompetitividade\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/tag\/empreendedorismo\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tEmpreendedorismo\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<div class=\"alignfull wp-block-sage-related-posts\">\n\t<section class=\"related-posts card-grid has-dark-background-color\">\n\t<div class=\"container\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--featured h1\">Aprofunde o seu conhecimento<\/h2>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"row related-posts__featured\">\n\t\t\t\t<div class=\"col card-grid__item\">\n\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-0 post-6109 post type-post status-publish format-standard has-post-thumbnail hentry category-lideres-globais-em-inovacao category-tecnologia-de-amanha category-tecnologia-de-hoje category-tecnologia-e-inovacao tag-competitividade tag-empresas tag-estrategia tag-gestao-empresas tag-tecnologia business_type-medias-empresas industry-distribuicao industry-e-commerce industry-retalho industry-entretenimento industry-producao industry-servicos industry-servicos-financeiros industry-tecnologia card-post--is-clickable\"\n>\n\t<div class=\"card-post__media-wrapper\">\n\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2022\/04\/GettyImages-1307905824-1440x810.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2022\/04\/GettyImages-1307905824-684x384.jpg 684w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2022\/04\/GettyImages-1307905824-768x432.jpg 768w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2022\/04\/GettyImages-1307905824-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\t<\/div>\n\n\t<div class=\"card-post__content\">\n\t\t\t\t\t<div class=\"card-post__label\">Recomendado<\/div>\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-06-10T10:32:34+01:00\">Junho 10, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">7 minutos de leitura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h3\">\n\t\t\t\t\t\t\t<a\n\t\t\t\t\tclass=\"card-post__title-link\"\n\t\t\t\t\thref=\"https:\/\/www.sage.com\/pt-pt\/blog\/que-erp-escolher-para-a-sua-empresa\/\"\n\t\t\t\t>\n\t\t\t\n\t\t\tQue ERP escolher para a sua empresa?\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/p>\n\n\t\t\n\t\t\t\t\t<p class=\"card-post__description\">\n\t\t\t\tDescubra quando a sua empresa realmente precisa de um ERP e saiba como escolher a solu\u00e7\u00e3o mais adequada ao seu neg\u00f3cio.\t\t\t<\/p>\n\t\t\n\t\t\t<\/div>\n\n\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"row related-posts__non-featured\">\n\t\t\t\t<div class=\"col col-12\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--more 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srcset=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-1219975277-684x384.jpg 684w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-1219975277-768x512.jpg 768w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-1219975277-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-04-20T09:31:30+01:00\">Abril 20, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">7 minutos de leitura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tControlo financeiro para pequenos neg\u00f3cios: Dicas para otimizar o seu tempo\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-2 post-6116 post type-post status-publish format-standard has-post-thumbnail hentry category-rh-e-lideranca tag-competitividade tag-empresas tag-estrategia tag-pessoas business_type-medias-empresas industry-servicos industry-tecnologia\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/pt-pt\/blog\/cinco-areas-de-formacao-a-ter-em-conta-para-a-sua-empresa\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2022\/04\/GettyImages-1352002639-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2022\/04\/GettyImages-1352002639-684x384.jpg 684w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2022\/04\/GettyImages-1352002639-768x432.jpg 768w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2022\/04\/GettyImages-1352002639-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-03-04T10:35:38+00:00\">Mar\u00e7o 4, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">6 minutos de leitura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tCinco \u00e1reas de forma\u00e7\u00e3o a ter em conta para a sua empresa\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-3 post-4417 post type-post status-publish format-standard has-post-thumbnail hentry category-crescimento-de-negocio-e-clientes category-plano-de-negocios category-processos-do-negocio category-tecnologia-e-inovacao tag-captacao-de-clientes tag-competitividade tag-empreendedorismo tag-estrategia tag-investimento tag-pessoas business_type-pequenas-empresas business_type-medias-empresas\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/pt-pt\/blog\/fidelizar-clientes-com-pequenos-gestos\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-639095870-684x384.jpg\" class=\"card-post__image\" alt=\"Sage\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-639095870-684x384.jpg 684w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-639095870-768x512.jpg 768w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-639095870-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-02-26T10:24:45+00:00\">Fevereiro 26, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">8 minutos de leitura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tFideliza\u00e7\u00e3o de clientes: Pequenos gestos que fazem a diferen\u00e7a\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-4 post-4409 post type-post status-publish format-standard has-post-thumbnail hentry category-dinheiro-e-poupanca category-plano-de-negocios tag-empreendedorismo tag-estrategia tag-poupanca-nas-empresas tag-rentabilidade tag-tomar-decisoes-financeiras business_type-pequenas-empresas business_type-medias-empresas\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/pt-pt\/blog\/controlar-gastos-negocio\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2019\/04\/GettyImages-583665183_super-684x384.jpg\" class=\"card-post__image\" alt=\"Pasteleira faz bolos\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2019\/04\/GettyImages-583665183_super-684x384.jpg 684w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2019\/04\/GettyImages-583665183_super-768x585.jpg 768w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2019\/04\/GettyImages-583665183_super-1064x810.jpg 1064w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-02-23T08:21:59+00:00\">Fevereiro 23, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">5 minutos de leitura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tComo controlar os gastos do seu neg\u00f3cio\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Um empreendedor quer-se sem medo de arriscar, ainda que com os p\u00e9s bem assentes na terra, e com capacidade de trazer para o mercado ideias e projetos que acrescentem e tragam algo de novo. Mas \u00e9 fundamental que seja tamb\u00e9m algu\u00e9m resiliente, preparado para os imprevistos que v\u00e3o surgir e que saiba n\u00e3o desanimar ao [&hellip;]<\/p>\n","protected":false},"author":103,"featured_media":7554,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"sage_hide_published_date":false,"sage_hide_read_time":false,"sage_hide_share_buttons":false,"_pwl_sage_podcast_buzzsprout_src":"","footnotes":""},"categories":[16,32,33,15],"tags":[80,92,84],"business_type":[2,3],"context":[],"industry":[130],"persona":[],"imagine_tag":[148,157,167],"coauthors":[493],"class_list":["post-6558","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-legal-e-processos","category-gerir-pessoas","category-liderar-pessoas","category-rh-e-lideranca","tag-business-intelligence","tag-competitividade","tag-empreendedorismo","business_type-pequenas-empresas","business_type-medias-empresas","industry-servicos"],"sage_meta":{"region":"pt-pt","author_name":"Ashley Thompson","featured_image":"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2022\/04\/GettyImages-497069597.jpg","imagine_tags":{"148":"Business intelligence","157":"Dinheiro e Poupan\u00e7a","167":"Fazer crescer o neg\u00f3cio"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice Portugal","distributor_original_site_url":"https:\/\/www.sage.com\/pt-pt\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/posts\/6558","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/users\/103"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/comments?post=6558"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/posts\/6558\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/media\/7554"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/media?parent=6558"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/categories?post=6558"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/tags?post=6558"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/business_type?post=6558"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/context?post=6558"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/industry?post=6558"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/persona?post=6558"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/imagine_tag?post=6558"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/coauthors?post=6558"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}