{"id":6713,"date":"2021-07-19T10:47:41","date_gmt":"2021-07-19T09:47:41","guid":{"rendered":"https:\/\/www.sage.com\/pt-pt\/blog\/?p=6713"},"modified":"2025-12-03T14:59:05","modified_gmt":"2025-12-03T14:59:05","slug":"o-que-e-o-google-pay-e-os-beneficios-de-usa-lo-na-sua-pequena-empresa","status":"publish","type":"post","link":"https:\/\/www.sage.com\/pt-pt\/blog\/o-que-e-o-google-pay-e-os-beneficios-de-usa-lo-na-sua-pequena-empresa\/","title":{"rendered":"O que \u00e9 o Google Pay e os benef\u00edcios de us\u00e1-lo na sua pequena empresa"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/category\/tecnologia-e-inovacao\/\" class=\"entry-header__link\">Tecnologia e Inova\u00e7\u00e3o<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tO que \u00e9 o Google Pay e os benef\u00edcios de us\u00e1-lo na sua pequena empresa\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \">Publicado em <time class=\"entry-date published\" datetime=\"2021-07-19T10:47:41+01:00\">Julho 19, 2021<\/time><\/span><span class=\"reading-time\"> minutos de leitura<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"O que \u00e9 o Google Pay e os benef\u00edcios de us\u00e1-lo na sua pequena empresa\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/pt-pt\/blog\/o-que-e-o-google-pay-e-os-beneficios-de-usa-lo-na-sua-pequena-empresa\/\"\n\t\t\tdata-share-text=\"Por favor, leia este artigo interessante\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Partilhar<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copiar link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copiada<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n\t<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/pt-pt\/blog\/author\/asavinwattanajantra\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2026\/03\/Asavin-350x350.jpg\" class=\"entry-author__image\" alt=\"\" srcset=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2026\/03\/Asavin-350x350.jpg 350w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2026\/03\/Asavin-768x768.jpg 768w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2026\/03\/Asavin-810x810.jpg 810w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2026\/03\/Asavin.jpg 1000w\" sizes=\"auto, (max-width: 40px) 100vw, 40px\" \/>\t\t\t\t<span class=\"entry-author__name\">Asavin Wattanajantra<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">O pagamento com o telem\u00f3vel amea\u00e7a relegar o peda\u00e7o de pl\u00e1stico do cart\u00e3o de cr\u00e9dito para uma gaveta qualquer, juntamente com alguma cassete para ouvir m\u00fasica, daquelas que quando encravavam era preciso rebobinar com uma caneta bic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O cart\u00e3o de cr\u00e9dito j\u00e1 fez hist\u00f3ria, mas parece que n\u00e3o ter\u00e1 acomoda\u00e7\u00e3o no futuro. O <strong>pagamento com dispositivos m\u00f3veis<\/strong> substituir\u00e1 os cart\u00f5es de pl\u00e1stico, mais cedo do que tarde.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ao acelerado crescimento do MB Way, o fornecedor de <a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/como-escolher-um-gateway-e-aceitar-pagamentos-online-parte-1\/\">servi\u00e7os de pagamentos<\/a> instant\u00e2neos entre particulares, que tamb\u00e9m facilita as compras em lojas, acompanham-no nesta transforma\u00e7\u00e3o empresas como a Google com a sua aplica\u00e7\u00e3o Google Pay.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A principal diferen\u00e7a entre o MB Way e o Google Pay \u00e9 que o MB Way requer o n\u00famero de telefone do destinat\u00e1rio da transfer\u00eancia, enquanto o Google Pay \u00e9 como pagar com um cart\u00e3o de cr\u00e9dito no telem\u00f3vel. Embora tamb\u00e9m pode optar por aceitar pagamentos atrav\u00e9s de c\u00f3digo QR e n\u00famero de telefone.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-o-que-e-o-google-pay\">O que \u00e9 o Google Pay?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O lan\u00e7amento da aplica\u00e7\u00e3o do Google ocorreu a 11 de setembro de 2011 e antes era conhecida como Pay with Google ou Android Pay. O Google Pay \u00e9 uma forma f\u00e1cil e r\u00e1pida de <a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/solucoes-de-pagamento-rumo-ao-digital\/\">pagar em milh\u00f5es de sites<\/a>, a partir de dispositivos m\u00f3veis (Android, tablets ou smartwatches).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta app utiliza a tecnologia NFC para transmitir informa\u00e7\u00f5es do telem\u00f3vel at\u00e9 ao <a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/7-boas-praticas-para-proteger-se-das-fraudes-em-lojas\/\">terminal de pagamento da loja<\/a>. Os TPV disp\u00f5em da mesma tecnologia, o que facilita a transfer\u00eancia de fundos do comprador para o vendedor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A utiliza\u00e7\u00e3o da aplica\u00e7\u00e3o do Google permite substituir o cart\u00e3o f\u00edsico de cr\u00e9dito ou de d\u00e9bito. Como? Permitindo ao utilizador transferir fundos da sua carteira do Google Pay.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em Portugal, o Google Pay ficou dispon\u00edvel em novembro de 2020 apenas para os bancos digitais, ou seja, para os clientes das aplica\u00e7\u00f5es de finan\u00e7as pessoais Bunq, Curve, Monese, N26, Revolut, Transferwise e Viva Wallet. Tal significa que a app n\u00e3o foi lan\u00e7ada na sua totalidade no Pa\u00eds.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-o-que-e-a-tecnologia-nfc\">O que \u00e9 a tecnologia NFC?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O Google Pay utiliza a tecnologia NFC, a sigla Near-field communication ou comunica\u00e7\u00e3o de campo pr\u00f3ximo. \u00c9 uma tecnologia de <strong>comunica\u00e7\u00e3o sem fios, de curto alcance e alta frequ\u00eancia<\/strong> que permite o interc\u00e2mbio de dados entre dispositivos. Todos os iPhone a partir do iPhone 6 (2014) e todos os Apple Watch incluem a tecnologia NFC.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-vantagens-para-o-comprador-ao-pagar-com-o-google-pay\">Vantagens para o comprador ao pagar com o Google Pay<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Rapidez e agilidade<\/strong>. \u00c9 uma forma f\u00e1cil e r\u00e1pida de pagar em milh\u00f5es de sites, quer online quer em lojas f\u00edsicas. \u00c9 mais r\u00e1pido pagar com o telem\u00f3vel, do que procurar o cart\u00e3o de pagamento na carteira.<\/li>\n\n\n\n<li><strong>Seguran\u00e7a<\/strong>. Garante a seguran\u00e7a e privacidade dos dados de pagamento, j\u00e1 que as informa\u00e7\u00f5es de pagamento n\u00e3o s\u00e3o partilhadas, como no caso do pagamento com um cart\u00e3o de cr\u00e9dito. Com o Google Pay, os dados do comprador est\u00e3o sempre protegidos. Al\u00e9m disso, possui toda a prote\u00e7\u00e3o e seguran\u00e7a do Google: fortes medidas de seguran\u00e7a que protegem a conta e as informa\u00e7\u00f5es pessoais do utilizador de qualquer amea\u00e7a.<\/li>\n\n\n\n<li><strong>Facilita o e-commerce<\/strong> ao permitir pagar rapidamente em aplica\u00e7\u00f5es e sites. Basta clicar num bot\u00e3o e poder\u00e1 pagar bilhetes de transporte p\u00fablico, comprar bilhetes, fazer compras e muito mais.<\/li>\n\n\n\n<li><strong>Programas de fideliza\u00e7\u00e3o<\/strong>. Podem ser adicionados programas de fideliza\u00e7\u00e3o para ganhar pontos.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-beneficios-do-google-pay-para-as-lojas\">Benef\u00edcios do Google Pay para as lojas<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Aumenta a taxa de convers\u00e3o<\/strong>. Milh\u00f5es de pessoas usam o Google para que, com a sua plataforma de pagamento, seja mais f\u00e1cil do que nunca pagar em sites, aplica\u00e7\u00f5es e lojas f\u00edsicas. Isto facilita o aumento da taxa de convers\u00e3o, ou seja, a percentagem de utilizadores que visitam o seu site e materializam uma compra. Al\u00e9m disso, quanto mais formas de pagamento uma empresa aceitar, mais oportunidades ter\u00e3o de aumentar as suas receitas.<\/li>\n\n\n\n<li><strong>Facilite o pagamento dos seus clientes<\/strong>. O Google Pay oferece aos clientes uma experi\u00eancia de compra mais r\u00e1pida e confort\u00e1vel em qualquer um dos dispositivos que j\u00e1 utilizam.<\/li>\n\n\n\n<li><strong>Cumpre com os requisitos do SCA<\/strong>. A aplica\u00e7\u00e3o do Google tem um servi\u00e7o de autentica\u00e7\u00e3o adicional integrado e atende aos novos requisitos do sistema de autentica\u00e7\u00e3o refor\u00e7ada (ou seja, o Strong Customer Authentication ou SCA) da PSD2. As carteiras virtuais e a tecnologia NFC est\u00e3o a demonstrar ser mais seguras do que outras formas de pagamento.<\/li>\n\n\n\n<li><strong>Melhore o engagement<\/strong> da sua marca. As ferramentas associadas ao Google Pay ajudam as empresas a interagir melhor com os seus clientes. Por exemplo, as empresas podem conectar-se com os seus clientes criando e partilhando ofertas utilizando o canal comercial personalizado do Google Pay.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-outros-beneficios-para-as-pequenas-empresas\">Outros benef\u00edcios para as pequenas empresas<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>F\u00e1cil de integrar<\/strong>. A integra\u00e7\u00e3o do Google Pay \u00e9 muito simples e pode ser conclu\u00edda em poucos dias.<\/li>\n\n\n\n<li><strong>Sem comiss\u00f5es<\/strong>. Os comerciantes recebem pagamentos gratuitos instantaneamente. Isto significa que os seus clientes podem enviar dinheiro diretamente para a sua conta banc\u00e1ria, sem pagar as comiss\u00f5es pela utiliza\u00e7\u00e3o dos TPV das institui\u00e7\u00f5es financeiras.<\/li>\n\n\n\n<li><strong>Apoio para comerciantes<\/strong>. O Centro de ajuda do Google est\u00e1 dispon\u00edvel para apoio a qualquer momento, quer por telefone quer atrav\u00e9s do chat.<\/li>\n\n\n\n<li><strong>M\u00e9todo de pagamento gratuito<\/strong>. O Google Pay \u00e9 gratuito, quer quando pago online quer numa loja f\u00edsica. Al\u00e9m disso, n\u00e3o tem comiss\u00e3o de manuten\u00e7\u00e3o como acontece com muitos cart\u00f5es de cr\u00e9dito.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Os cart\u00f5es de cr\u00e9dito, tal como os conhecemos, t\u00eam os dias contados. No futuro, os pagamentos com dispositivos m\u00f3veis, acabar\u00e3o por se impor.<\/p>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner on-scroll-highlight__target\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Receba a newsletter Sage Advice<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Inscreva-se para receber o boletim do Sage\u00a0Advice e receba os conselhos mais recentes diretamente no seu e-mail.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-56228f27-e58f-435b-9b72-a561d684e263\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Subscrever<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1215\" height=\"810\" src=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-1073868226-1215x810.jpg\" class=\"single-cta__image\" alt=\"Rapaz ao telefone no seu escrit\u00f3rio\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-1073868226-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n<section class=\"more-topics alignfull has-grey-light-background-color wp-block-sage-post-topics\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col col-12 col-lg-4\">\n\t\t\t\t<h3 class=\"more-topics__title h2\">Saiba mais sobre os t\u00f3picos mencionados neste artigo<\/h3>\n\t\t\t<\/div>\n\t\t\t<div class=\"col col-12 col-lg-8\">\n\t\t\t\t<ul class=\"post-tags__list\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/tag\/e-commerce\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\te-commerce\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/tag\/faturas\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tFaturas\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/tag\/gestao-empresas\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tGest\u00e3o Empresas\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/tag\/tecnologia\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tTecnologia\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<div class=\"alignfull wp-block-sage-related-posts\">\n\t<section class=\"related-posts card-grid has-dark-background-color\">\n\t<div class=\"container\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--featured h1\">Aprofunde o seu conhecimento<\/h2>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"row related-posts__featured\">\n\t\t\t\t<div class=\"col card-grid__item\">\n\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-0 post-8303 post type-post status-publish format-standard has-post-thumbnail hentry category-tecnologia-e-inovacao tag-erp tag-poupanca-nas-empresas tag-tecnologia business_type-medias-empresas industry-servicos industry-servicos-financeiros card-post--is-clickable\"\n>\n\t<div class=\"card-post__media-wrapper\">\n\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2022\/04\/GettyImages-740534235-1440x810.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2022\/04\/GettyImages-740534235-684x384.jpg 684w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2022\/04\/GettyImages-740534235-768x432.jpg 768w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2022\/04\/GettyImages-740534235-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\t<\/div>\n\n\t<div class=\"card-post__content\">\n\t\t\t\t\t<div class=\"card-post__label\">Recomendado<\/div>\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-07-29T10:20:47+01:00\">Julho 29, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">5 minutos de leitura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h3\">\n\t\t\t\t\t\t\t<a\n\t\t\t\t\tclass=\"card-post__title-link\"\n\t\t\t\t\thref=\"https:\/\/www.sage.com\/pt-pt\/blog\/como-fazer-crescer-o-seu-negocio-de-software-como-servico-de-forma-inteligente\/\"\n\t\t\t\t>\n\t\t\t\n\t\t\tComo fazer crescer o seu neg\u00f3cio de software como servi\u00e7o de forma inteligente\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/p>\n\n\t\t\n\t\t\t\t\t<p class=\"card-post__description\">\n\t\t\t\tFazer crescer o seu neg\u00f3cio de\u00a0software\u00a0como servi\u00e7o ser\u00e1 um dos maiores desafios que enfrentar\u00e1, mas tamb\u00e9m um dos mais gratificantes.\t\t\t<\/p>\n\t\t\n\t\t\t<\/div>\n\n\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"row related-posts__non-featured\">\n\t\t\t\t<div class=\"col col-12\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--more h4\">Artigos mais recentes<\/h2>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-1 post-14054 post type-post status-publish format-standard has-post-thumbnail hentry category-crescimento-de-negocio-e-clientes tag-tecnologia business_type-pequenas-empresas business_type-medias-empresas\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/pt-pt\/blog\/apoios-prr-clientes-contabilistas\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2025\/08\/Mar2025_Construction-Commerical_0777-684x384.jpeg\" class=\"card-post__image\" alt=\"Jovem mulher sentada \u00e0 secret\u00e1ria, concentrada a trabalhar no computador port\u00e1til, num ambiente de escrit\u00f3rio moderno e iluminado.\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2025\/08\/Mar2025_Construction-Commerical_0777-684x384.jpeg 684w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2025\/08\/Mar2025_Construction-Commerical_0777-768x512.jpeg 768w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2025\/08\/Mar2025_Construction-Commerical_0777-1214x810.jpeg 1214w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-07-24T10:58:03+01:00\">Julho 24, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">5 minutos de leitura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tPRR: como os seus clientes podem obter at\u00e9 2.000 \u20ac para a digitaliza\u00e7\u00e3o\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-2 post-5825 post type-post status-publish format-standard has-post-thumbnail hentry category-crescimento-de-negocio-e-clientes category-tecnologia-e-inovacao tag-digital tag-erp tag-gestao-empresas tag-retencao-clientes tag-tecnologia business_type-medias-empresas industry-alimentar industry-servicos industry-tecnologia\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/pt-pt\/blog\/como-usar-o-seu-erp-para-fidelizar-os-seus-clientes\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-612854434-684x384.jpg\" class=\"card-post__image\" alt=\"Um grupo de pessoas numa sala de reuni\u00f5es moderna, discutindo e colaborando em torno de uma mesa. Tr\u00eas delas est\u00e3o sentadas e uma est\u00e1 de p\u00e9, apresentando algo num quadro branco. A mesa est\u00e1 coberta com port\u00e1teis, documentos e canetas. A sala \u00e9 iluminada por luz natural que entra atrav\u00e9s de grandes janelas, criando um ambiente profissional e din\u00e2mico.\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-612854434-684x384.jpg 684w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-612854434-768x662.jpg 768w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-612854434-939x810.jpg 939w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-07-24T09:51:08+01:00\">Julho 24, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">7 minutos de leitura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tComo usar o seu ERP para fidelizar os seus clientes\u00a0\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-3 post-9310 post type-post status-publish format-standard has-post-thumbnail hentry category-tecnologia-e-inovacao tag-erp tag-software tag-tecnologia business_type-medias-empresas industry-tecnologia\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/pt-pt\/blog\/erp-vertical-vs-erp-horizontal-semelhancas-e-diferencas\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2022\/04\/GettyImages-1288428995-684x384.jpg\" class=\"card-post__image\" alt=\"Homem a intervir numa reuni\u00e3o de equipa.\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2022\/04\/GettyImages-1288428995-684x384.jpg 684w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2022\/04\/GettyImages-1288428995-768x432.jpg 768w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2022\/04\/GettyImages-1288428995-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-07-14T10:11:01+01:00\">Julho 14, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">7 minutos de leitura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tERP vertical vs. ERP horizontal: semelhan\u00e7as e diferen\u00e7as\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-4 post-14019 post type-post status-publish format-standard has-post-thumbnail hentry category-tecnologia-e-inovacao tag-gestao-empresas tag-software tag-vendas business_type-pequenas-empresas\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/pt-pt\/blog\/ponto-venda-software-pos-lojas\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-1329013231-684x384.jpg\" class=\"card-post__image\" alt=\"Um grupo de colegas de trabalho reunidos numa sala de reuni\u00f5es, discutindo e colaborando em torno de uma mesa.\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-1329013231-684x384.jpg 684w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-1329013231-768x512.jpg 768w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-1329013231-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-07-10T10:42:58+01:00\">Julho 10, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">6 minutos de leitura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tPonto de venda: O que deve incluir um software POS para lojas\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>O pagamento com o telem\u00f3vel amea\u00e7a relegar o peda\u00e7o de pl\u00e1stico do cart\u00e3o de cr\u00e9dito para uma gaveta qualquer, juntamente com alguma cassete para ouvir m\u00fasica, daquelas que quando encravavam era preciso rebobinar com uma caneta bic. O cart\u00e3o de cr\u00e9dito j\u00e1 fez hist\u00f3ria, mas parece que n\u00e3o ter\u00e1 acomoda\u00e7\u00e3o no futuro. O pagamento com [&hellip;]<\/p>\n","protected":false},"author":356,"featured_media":7355,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"sage_hide_published_date":false,"sage_hide_read_time":false,"sage_hide_share_buttons":false,"_pwl_sage_podcast_buzzsprout_src":"","footnotes":""},"categories":[14,36,35,34,18],"tags":[289,240,79,223],"business_type":[2,3],"context":[],"industry":[124,131],"persona":[],"imagine_tag":[180,137,165],"coauthors":[489],"class_list":["post-6713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dinheiro-e-poupanca","category-lideres-globais-em-inovacao","category-tecnologia-de-amanha","category-tecnologia-de-hoje","category-tecnologia-e-inovacao","tag-e-commerce","tag-faturas","tag-gestao-empresas","tag-tecnologia","business_type-pequenas-empresas","business_type-medias-empresas","industry-e-commerce","industry-retalho"],"sage_meta":{"region":"pt-pt","author_name":"Asavin Wattanajantra","featured_image":"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2022\/04\/GettyImages-1296862822.jpg","imagine_tags":{"180":"Retalho","137":"Software Fatura\u00e7\u00e3o","165":"Tecnologia e Inova\u00e7\u00e3o"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice Portugal","distributor_original_site_url":"https:\/\/www.sage.com\/pt-pt\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/posts\/6713","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/users\/356"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/comments?post=6713"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/posts\/6713\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/media\/7355"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/media?parent=6713"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/categories?post=6713"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/tags?post=6713"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/business_type?post=6713"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/context?post=6713"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/industry?post=6713"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/persona?post=6713"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/imagine_tag?post=6713"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/coauthors?post=6713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}