{"id":6750,"date":"2021-08-10T11:04:36","date_gmt":"2021-08-10T10:04:36","guid":{"rendered":"https:\/\/www.sage.com\/pt-pt\/blog\/?p=6750"},"modified":"2026-01-08T11:50:49","modified_gmt":"2026-01-08T11:50:49","slug":"sucesso-empresarial-e-soft-skills-como-se-relacionam","status":"publish","type":"post","link":"https:\/\/www.sage.com\/pt-pt\/blog\/sucesso-empresarial-e-soft-skills-como-se-relacionam\/","title":{"rendered":"Sucesso empresarial e soft skills: como se relacionam?"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/category\/rh-e-lideranca\/\" class=\"entry-header__link\">RH e Lideran\u00e7a<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tSucesso empresarial e soft skills: como se relacionam?\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \">Publicado em <time class=\"entry-date published\" datetime=\"2021-08-10T11:04:36+01:00\">Agosto 10, 2021<\/time><\/span><span class=\"reading-time\"> minutos de leitura<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"Sucesso empresarial e soft skills: como se relacionam?\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/pt-pt\/blog\/sucesso-empresarial-e-soft-skills-como-se-relacionam\/\"\n\t\t\tdata-share-text=\"Por favor, leia este artigo interessante\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Partilhar<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copiar link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copiada<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n\t<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/pt-pt\/blog\/author\/keirthomasbryant\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2025\/04\/Keir-350x350.jpg\" class=\"entry-author__image\" alt=\"Keir Thomas-Bryant\" srcset=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2025\/04\/Keir-350x350.jpg 350w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2025\/04\/Keir.jpg 600w\" sizes=\"auto, (max-width: 40px) 100vw, 40px\" \/>\t\t\t\t<span class=\"entry-author__name\">Keir Thomas-Bryant<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Autonomia, trabalho em equipa, <a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/estrategias-para-promover-a-lideranca-feminina-nas-empresas\/\">lideran\u00e7a<\/a>, capacidade de integra\u00e7\u00e3o, empatia&#8230;Existem uma s\u00e9rie de <strong>habilidades que n\u00e3o se aprendem nos livros<\/strong>, mas que se adquirem com a experi\u00eancia profissional di\u00e1ria No entanto, nem todos os indiv\u00edduos s\u00e3o capazes de desenvolv\u00ea-las ao mesmo n\u00edvel. Falamos das soft skills.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por outro lado, <strong>6 em cada 10 gerentes<\/strong> est\u00e3o cientes que 85% do sucesso empresarial se deve a esta &#8220;arte social&#8221; t\u00e3o \u00fatil para enfrentar os desafios atuais que definem o novo mercado. Em que medida as <strong>soft skills interv\u00eam no sucesso empresarial<\/strong>? Neste artigo, damos-lhe todas as respostas sobre como a prosperidade de uma organiza\u00e7\u00e3o est\u00e1 relacionada com as soft skills.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-soft-skills-um-recurso-vital-para-o-sucesso-empresarial\"><em>Soft Skills<\/em>: um recurso vital para o sucesso empresarial<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In\u00fameros estudos focados na estrat\u00e9gia do talento concluem que as soft skills s\u00e3o aptid\u00f5es imprescind\u00edveis para gerir situa\u00e7\u00f5es de incerteza e onde impera o imediatismo. E s\u00e3o precisamente estas caracter\u00edsticas que definem o mercado atual, cada vez <strong>mais din\u00e2mico e competitivo<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O exemplo mais claro encontra-se no estudo <strong>&#8220;Soft Skills 4 talent&#8221;<\/strong>, elaborado pelo Manpower Group. Com a participa\u00e7\u00e3o de mais de 3.700 empresas de 8 pa\u00edses europeus, esta organiza\u00e7\u00e3o l\u00edder mundial em estrat\u00e9gia de Talento determina que as soft skills s\u00e3o incrivelmente \u00fateis para enfrentar os desafios que apresentam os diferentes sectores do mercado.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-o-perfil-ideal-do-candidato-soft-skills\">O perfil ideal do candidato <em>soft skills<\/em><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sim, concentrar-se nas soft skills \u00e9 primordial para trazer <strong>dinamismo e capacidade de adapta\u00e7\u00e3o<\/strong> ao neg\u00f3cio. Mas isso n\u00e3o significa que as habilidades t\u00e9cnicas (tamb\u00e9m conhecidas como hard skills) devem ser desprezadas. A chave para encontrar a <a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/8-segredos-ter-equipa-unida\/\">melhor equipa<\/a> \u00e9 conseguir um equil\u00edbrio entre as compet\u00eancias t\u00e9cnicas e as interpessoais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esclarecido este ponto, nas seguintes linhas esmiu\u00e7amos as qualidades que um candidato tem de ter com este tipo de habilidades. S\u00e3o as seguintes:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Capacidade para resolver problemas<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De entre as compet\u00eancias mais procuradas pelas organiza\u00e7\u00f5es, a <strong>resolu\u00e7\u00e3o de problemas<\/strong> lidera a lista. De facto, o estudo realizado pela Manpower Group indica que 69% dos gerentes e respons\u00e1veis do departamento de recursos humanos valorizam esta qualidade acima de outras, como a <a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/criar-equipas-criativas\/\">criatividade<\/a> ou a capacidade de colabora\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Orienta\u00e7\u00e3o para os objetivos<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A segunda habilidade mais exigida \u00e9 a orienta\u00e7\u00e3o para os objetivos. 58% das empresas entrevistadas consideram que esta compet\u00eancia social alinha os objetivos pessoais com os organizacionais. Portanto, para <strong>fixar metas ambiciosas<\/strong> acima dos padr\u00f5es e expectativas estabelecidas, \u00e9 imprescind\u00edvel contar com esta compet\u00eancia, fortemente ligada \u00e0 iniciativa e \u00e0 capacidade para a tomada de decis\u00f5es acertadas<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Colabora\u00e7\u00e3o e trabalho em equipa<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A medalha de bronze em capacidades soft skills vai para a colabora\u00e7\u00e3o. Esta capacidade estimula a produtividade, a efici\u00eancia e a <strong>melhoria do desempenho<\/strong>. Atualmente, 57% das empresas consideram fundamental contar com esta habilidade.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-como-se-relacionam-as-soft-skills-e-o-sucesso-empresarial\">Como se relacionam as soft skills e o sucesso empresarial<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A defini\u00e7\u00e3o do perfil soft skill que j\u00e1 expusemos d\u00e1-nos uma ideia. No entanto, nas linhas seguintes, fazemos uma an\u00e1lise detalhada de como as empresas beneficiam com profissionais que possuem este tipo de habilidades.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A <a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/como-desenvolver-a-resiliencia-empresarial-dos-recursos-humanos-8-passos-para-os-responsaveis-dos-rh\/\">resili\u00eancia<\/a>, a flexibilidade, a capacidade de adapta\u00e7\u00e3o e a autonomia s\u00e3o qualidades pr\u00f3prias do perfil soft skill que ajudam em grande medida ao crescimento da produtividade e do neg\u00f3cio.<\/li>\n\n\n\n<li>Os especialistas em sele\u00e7\u00e3o de pessoal est\u00e3o cada vez mais focados em profissionais com intelig\u00eancia situacional e emocional, com altos n\u00edveis de capacidade de <strong>aprendizagem e pensamento cr\u00edtico<\/strong>. Estas compet\u00eancias ajudam a melhorar a tomada de decis\u00f5es empresariais, de modo que, por exemplo, as reuni\u00f5es de trabalho se tornem muito mais enriquecedoras.<\/li>\n\n\n\n<li>As soft skills e a automa\u00e7\u00e3o empresarial constituem um conjunto perfeito. N\u00e3o esque\u00e7amos que, atualmente, as habilidades sociais s\u00e3o cada vez mais importantes para <strong>diferenciar a automa\u00e7\u00e3o e a <a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/importancia-inteligencia-artificial-na-sociedade-atual-e-book\/\">intelig\u00eancia artificial<\/a><\/strong>. Enquanto as m\u00e1quinas realizam tarefas t\u00e9cnicas e rotineiras, as pessoas s\u00e3o quem deve program\u00e1-las, supervision\u00e1-las e <strong>avaliar seu trabalho<\/strong>.<\/li>\n\n\n\n<li>Um ativo com habilidades soft skills melhora o ambiente de trabalho. A m\u00e9dio prazo, a equipa estar\u00e1 muito mais motivada, o que garante a <strong>reten\u00e7\u00e3o do talento<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">No recrutamento de pessoal, muitas empresas deixam de prestar aten\u00e7\u00e3o a uma fase vital do processo de sele\u00e7\u00e3o: a fase de integra\u00e7\u00e3o do candidato. Al\u00e9m disso, para evitar sa\u00eddas futuras, \u00e9 decisiva no encaixe <strong>da cultura da empresa<\/strong>. Por conseguinte, ser\u00e1 imprescind\u00edvel que os departamentos de recursos humanos abandonem os m\u00e9todos obsoletos de avalia\u00e7\u00e3o, focados nas compet\u00eancias t\u00e9cnicas, e v\u00e3o mais al\u00e9m.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Agora, o que se deve fazer \u00e9 encontrar um <strong>profissional multifacetado<\/strong> que, para al\u00e9m de dominar a t\u00e9cnica, saiba mover-se como peixe na \u00e1gua dentro do mundo das <strong>rela\u00e7\u00f5es interpessoais<\/strong>.<\/p>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner on-scroll-highlight__target\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Receba a newsletter Sage Advice<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Inscreva-se para receber o boletim do Sage\u00a0Advice e receba os conselhos mais recentes diretamente 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leitura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h3\">\n\t\t\t\t\t\t\t<a\n\t\t\t\t\tclass=\"card-post__title-link\"\n\t\t\t\t\thref=\"https:\/\/www.sage.com\/pt-pt\/blog\/ia-previsao-vendas-impacto-tesouraria\/\"\n\t\t\t\t>\n\t\t\t\n\t\t\tIA na previs\u00e3o de vendas: impacto real na tesouraria\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/p>\n\n\t\t\n\t\t\t\t\t<p class=\"card-post__description\">\n\t\t\t\tA IA na previs\u00e3o de vendas melhora a tesouraria empresarial, antecipa receitas e apoia decis\u00f5es financeiras mais seguras.\t\t\t<\/p>\n\t\t\n\t\t\t<\/div>\n\n\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"row related-posts__non-featured\">\n\t\t\t\t<div class=\"col col-12\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--more h4\">Artigos mais recentes<\/h2>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 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https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2022\/04\/GettyImages-740534235-768x432.jpg 768w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2022\/04\/GettyImages-740534235-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-07-29T10:20:47+01:00\">Julho 29, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">5 minutos de leitura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tComo fazer crescer o seu neg\u00f3cio de software como servi\u00e7o de forma inteligente\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-2 post-14062 post type-post status-publish format-standard has-post-thumbnail hentry category-rh-e-lideranca tag-colaboradores tag-equipa tag-recursos-humanos business_type-medias-empresas\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/pt-pt\/blog\/metas-kpis-productividade-equipa\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2024\/03\/Sage_BrandShootNC_Feb2024_HR-Professionals_2126-684x384.jpg\" class=\"card-post__image\" alt=\"Mulher loira com camisa azul a conversar animadamente numa reuni\u00e3o de trabalho, enquanto os colegas, vistos de costas, escutam atentamente. Ambiente profissional e colaborativo.\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2024\/03\/Sage_BrandShootNC_Feb2024_HR-Professionals_2126-684x384.jpg 684w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2024\/03\/Sage_BrandShootNC_Feb2024_HR-Professionals_2126-768x512.jpg 768w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2024\/03\/Sage_BrandShootNC_Feb2024_HR-Professionals_2126-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-07-27T07:54:22+01:00\">Julho 27, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">7 minutos de leitura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tMetas e KPIs: como acompanhar a produtividade da equipa\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-3 post-14054 post type-post status-publish format-standard has-post-thumbnail hentry category-crescimento-de-negocio-e-clientes tag-tecnologia business_type-pequenas-empresas business_type-medias-empresas\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/pt-pt\/blog\/apoios-prr-clientes-contabilistas\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2025\/08\/Mar2025_Construction-Commerical_0777-684x384.jpeg\" class=\"card-post__image\" alt=\"Jovem mulher sentada \u00e0 secret\u00e1ria, concentrada a trabalhar no computador port\u00e1til, num ambiente de escrit\u00f3rio moderno e iluminado.\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2025\/08\/Mar2025_Construction-Commerical_0777-684x384.jpeg 684w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2025\/08\/Mar2025_Construction-Commerical_0777-768x512.jpeg 768w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2025\/08\/Mar2025_Construction-Commerical_0777-1214x810.jpeg 1214w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-07-24T10:58:03+01:00\">Julho 24, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">5 minutos de leitura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tPRR: como os seus clientes podem obter at\u00e9 2.000 \u20ac para a digitaliza\u00e7\u00e3o\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-4 post-5825 post type-post status-publish format-standard has-post-thumbnail hentry category-crescimento-de-negocio-e-clientes category-tecnologia-e-inovacao tag-digital tag-erp tag-gestao-empresas tag-retencao-clientes tag-tecnologia business_type-medias-empresas industry-alimentar industry-servicos industry-tecnologia\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/pt-pt\/blog\/como-usar-o-seu-erp-para-fidelizar-os-seus-clientes\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-612854434-684x384.jpg\" class=\"card-post__image\" alt=\"Um grupo de pessoas numa sala de reuni\u00f5es moderna, discutindo e colaborando em torno de uma mesa. Tr\u00eas delas est\u00e3o sentadas e uma est\u00e1 de p\u00e9, apresentando algo num quadro branco. A mesa est\u00e1 coberta com port\u00e1teis, documentos e canetas. A sala \u00e9 iluminada por luz natural que entra atrav\u00e9s de grandes janelas, criando um ambiente profissional e din\u00e2mico.\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-612854434-684x384.jpg 684w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-612854434-768x662.jpg 768w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-612854434-939x810.jpg 939w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-07-24T09:51:08+01:00\">Julho 24, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">7 minutos de leitura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tComo usar o seu ERP para fidelizar os seus clientes\u00a0\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Autonomia, trabalho em equipa, lideran\u00e7a, capacidade de integra\u00e7\u00e3o, empatia&#8230;Existem uma s\u00e9rie de habilidades que n\u00e3o se aprendem nos livros, mas que se adquirem com a experi\u00eancia profissional di\u00e1ria No entanto, nem todos os indiv\u00edduos s\u00e3o capazes de desenvolv\u00ea-las ao mesmo n\u00edvel. Falamos das soft skills. Por outro lado, 6 em cada 10 gerentes est\u00e3o cientes [&hellip;]<\/p>\n","protected":false},"author":280,"featured_media":7483,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"sage_hide_published_date":false,"sage_hide_read_time":false,"sage_hide_share_buttons":false,"_pwl_sage_podcast_buzzsprout_src":"","footnotes":""},"categories":[13,14,16,15],"tags":[235,241,83,263,223],"business_type":[2,3],"context":[],"industry":[130,132],"persona":[],"imagine_tag":[148,165],"coauthors":[587],"class_list":["post-6750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crescimento-de-negocio-e-clientes","category-dinheiro-e-poupanca","category-estrategia-legal-e-processos","category-rh-e-lideranca","tag-crescimento","tag-equipa","tag-estrategia","tag-inteligencia-artificial","tag-tecnologia","business_type-pequenas-empresas","business_type-medias-empresas","industry-servicos","industry-tecnologia"],"sage_meta":{"region":"pt-pt","author_name":"Keir Thomas-Bryant","featured_image":"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2022\/04\/GettyImages-1272762106.jpg","imagine_tags":{"148":"Business intelligence","165":"Tecnologia e Inova\u00e7\u00e3o"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice Portugal","distributor_original_site_url":"https:\/\/www.sage.com\/pt-pt\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/posts\/6750","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/users\/280"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/comments?post=6750"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/posts\/6750\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/media\/7483"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/media?parent=6750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/categories?post=6750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/tags?post=6750"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/business_type?post=6750"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/context?post=6750"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/industry?post=6750"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/persona?post=6750"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/imagine_tag?post=6750"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/coauthors?post=6750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}