{"id":6771,"date":"2021-08-25T09:02:31","date_gmt":"2021-08-25T08:02:31","guid":{"rendered":"https:\/\/www.sage.com\/pt-pt\/blog\/?p=6771"},"modified":"2026-01-08T11:50:48","modified_gmt":"2026-01-08T11:50:48","slug":"5-elementos-fundamentais-de-um-bom-manual-de-vendas","status":"publish","type":"post","link":"https:\/\/www.sage.com\/pt-pt\/blog\/5-elementos-fundamentais-de-um-bom-manual-de-vendas\/","title":{"rendered":"5 elementos fundamentais de um bom manual de vendas"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/category\/estrategia-legal-e-processos\/plano-de-negocios\/\" class=\"entry-header__link\">Plano de Neg\u00f3cios<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\t5 elementos fundamentais de um bom manual de vendas\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \">Publicado em <time class=\"entry-date published\" datetime=\"2021-08-25T09:02:31+01:00\">Agosto 25, 2021<\/time><\/span><span class=\"reading-time\"> minutos de leitura<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"5 elementos fundamentais de um bom manual de vendas\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/pt-pt\/blog\/5-elementos-fundamentais-de-um-bom-manual-de-vendas\/\"\n\t\t\tdata-share-text=\"Por favor, leia este artigo interessante\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Partilhar<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copiar link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copiada<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n\t<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/pt-pt\/blog\/author\/keirthomasbryant\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2025\/04\/Keir-350x350.jpg\" class=\"entry-author__image\" alt=\"Keir Thomas-Bryant\" srcset=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2025\/04\/Keir-350x350.jpg 350w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2025\/04\/Keir.jpg 600w\" sizes=\"auto, (max-width: 40px) 100vw, 40px\" \/>\t\t\t\t<span class=\"entry-author__name\">Keir Thomas-Bryant<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">As <a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/tecnicas-de-venda-satisfazer-necessidades-e-resolver-problemas\/\">vendas<\/a> s\u00e3o o cora\u00e7\u00e3o da empresa, e tal como os batimentos do cora\u00e7\u00e3o, t\u00eam de fluir ao ritmo adequado. Se forem escassas, a empresa ressentir-se-\u00e1, mas tamb\u00e9m pode faz\u00ea-lo se vender muito. Sem a infraestrutura necess\u00e1ria, os clientes ou s\u00e3o enganados ou as vendas acontecem sem margem suficiente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se uma empresa quer <strong>canalizar os esfor\u00e7os da sua equipa comercial<\/strong>, para a consecu\u00e7\u00e3o dos seus objetivos quantitativos e qualitativos das vendas, tem que dotar os seus vendedores de um completo manual de vendas que lhes sirva de orienta\u00e7\u00e3o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-o-que-e-um-manual-de-vendas\">O que \u00e9 um manual de vendas?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O <strong>manual de vendas<\/strong> \u00e9 um documento interno da organiza\u00e7\u00e3o destinado a orientar a equipa comercial atrav\u00e9s de uma s\u00e9rie de <strong>diretrizes acompanhadas de informa\u00e7\u00e3o b\u00e1sica<\/strong> para o desempenho eficiente da tarefa de vendas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este instrumento formativo e de consulta, que deve estar em constante atualiza\u00e7\u00e3o, facilita o conhecimento dos produtos ou servi\u00e7os que a empresa oferece. Cont\u00e9m ainda os canais de venda, <strong>argumentos para guiar o cliente<\/strong> para a compra do produto e os pontos fortes dos produtos e da empresa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cada empresa estabelec\u00ea-lo-\u00e1 seguindo o seu pr\u00f3prio crit\u00e9rio, mas h\u00e1 alguns pontos b\u00e1sicos que podem ser tidos em conta. Estas diretrizes podem ajudar-nos a criar o nosso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um manual de vendas n\u00e3o \u00e9 um cat\u00e1logo, mas dentro do manual de vendas tamb\u00e9m se pode colocar o <strong>cat\u00e1logo de produtos<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No manual de vendas o que interessa \u00e9 traduzir <strong>informa\u00e7\u00e3o relevante para ajudar a equipa comercial<\/strong> a fechar vendas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m de conte\u00fados gerais, deve ter conte\u00fados <strong>espec\u00edficos da \u00e1rea comercial<\/strong>. Por exemplo, informa\u00e7\u00e3o sobre campanhas anuais, publicidade, promo\u00e7\u00f5es, produtos, pre\u00e7os, argumentos de venda. Tamb\u00e9m pode conter outras informa\u00e7\u00f5es concretas da nossa atividade, como procedimentos a seguir, elabora\u00e7\u00e3o de formul\u00e1rios, contratos t\u00edpicos e suas condi\u00e7\u00f5es de financiamento, etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dentro de um manual de vendas podemos encontrar os seguintes elementos fundamentais:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-plano-de-acolhimento-e-apresentacao-da-empresa\">1. Plano de acolhimento e apresenta\u00e7\u00e3o da empresa<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Num manual de vendas podemos colocar informa\u00e7\u00e3o de acolhimento que seja \u00fatil para os novos trabalhadores que se integram na empresa. Desta forma, o manual ser\u00e1 um material de apoio que os trabalhadores com menos experi\u00eancia na empresa agradecer\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Neste ponto, podem ser introduzidos conceitos sobre a <a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/uma-cultura-forte-e-vital-para-o-sucesso\/\">cultura organizacional<\/a>, planos de carreira, organigrama, hist\u00f3ria da empresa, sistemas de remunera\u00e7\u00e3o e incentivos, hor\u00e1rios, telefones e endere\u00e7os de contato, etc.\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Todos estes pontos podem fazer parte da introdu\u00e7\u00e3o do manual, mas tamb\u00e9m podemos <strong>trabalhar com eles de forma independente<\/strong>. Desta forma, servem tamb\u00e9m para outros postos dentro da empresa, desde que adaptemos os planos de carreira e os sistemas de remunera\u00e7\u00e3o de cada sec\u00e7\u00e3o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-organograma-do-departamento-comercial\">2. Organograma do departamento comercial<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Este documento apresenta os respons\u00e1veis da equipa e o pessoal que d\u00e1 apoio \u00e0 \u00e1rea comercial.<\/li>\n\n\n\n<li>S\u00e3o tamb\u00e9m especificadas as \u00e1reas de atua\u00e7\u00e3o e as limita\u00e7\u00f5es geogr\u00e1ficas.<\/li>\n\n\n\n<li>E, finalmente, s\u00e3o fornecidos telefones, endere\u00e7os de email e qualquer outra forma estabelecida de contacto.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-catalogo-de-produtos-e-servicos\">3. Cat\u00e1logo de produtos e servi\u00e7os<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Embora, como j\u00e1 dissemos anteriormente, um manual de vendas n\u00e3o seja um cat\u00e1logo de produtos ou servi\u00e7os, conv\u00e9m que este seja inclu\u00eddo no manual. Este cat\u00e1logo facilita o conhecimento dos produtos e servi\u00e7os que devem ser vendidos, incluindo os seus <a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/erros-preco-ii\/\">pre\u00e7os<\/a>, caracter\u00edsticas e pontos fortes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-argumentos-para-vender\">4. Argumentos para vender<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">S\u00e3o apresentados em pormenor os argumentos e as t\u00e9cnicas de venda a utilizar pelos vendedores. Os argumentos s\u00e3o constru\u00eddos com base na experi\u00eancia da empresa, j\u00e1 que nele podem estar indicadas as obje\u00e7\u00f5es que podem colocar os clientes para a compra dos produtos e servi\u00e7os e a forma mais \u00f3tima de refutar cada obje\u00e7\u00e3o<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-formularios-de-venda-acompanhamento-da-atividade-comercial-e-outra-documentacao-administrativa\">5. Formul\u00e1rios de venda, acompanhamento da atividade comercial e outra documenta\u00e7\u00e3o administrativa<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A burocracia a preencher na venda deve ser mencionada. Ou seja, formul\u00e1rios de venda, recolha de dados dos clientes, relat\u00f3rios de acompanhamento da atividade comercial, relat\u00f3rios mensais, etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 conveniente incluir no manual <strong>documentos de exemplo ou modelos<\/strong> que j\u00e1 possam servir para a realiza\u00e7\u00e3o da atividade comercial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Portanto, um bom manual de vendas \u00e9 a chave do sucesso de muitas organiza\u00e7\u00f5es. Al\u00e9m de ser uma grande ajuda \u00e0 for\u00e7a de vendas, diminui o trabalho dos respons\u00e1veis da \u00e1rea comercial, uma vez que se incluem neste documento as respostas \u00e0s perguntas mais habituais.<\/p>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner on-scroll-highlight__target\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Receba a newsletter Sage Advice<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Inscreva-se para receber o boletim do Sage\u00a0Advice e receba os conselhos mais recentes diretamente no seu e-mail.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-56228f27-e58f-435b-9b72-a561d684e263\"\n\t\t\t\t\t\tclass=\"single-cta__button button 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h3\">\n\t\t\t\t\t\t\t<a\n\t\t\t\t\tclass=\"card-post__title-link\"\n\t\t\t\t\thref=\"https:\/\/www.sage.com\/pt-pt\/blog\/people-analytics-produtividade\/\"\n\t\t\t\t>\n\t\t\t\n\t\t\tPeople analytics: Como alinhar RH, produtividade e finan\u00e7as\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/p>\n\n\t\t\n\t\t\t\t\t<p class=\"card-post__description\">\n\t\t\t\tA people analytics transforma dados de RH em decis\u00f5es que aumentam a produtividade e ligam pessoas aos resultados da empresa.\t\t\t<\/p>\n\t\t\n\t\t\t<\/div>\n\n\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"row related-posts__non-featured\">\n\t\t\t\t<div class=\"col col-12\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--more h4\">Artigos mais recentes<\/h2>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-1 post-6237 post type-post status-publish format-standard has-post-thumbnail hentry category-estrategia-legal-e-processos tag-faturacao tag-faturacao-certificada tag-faturas tag-software tag-tecnologia business_type-pequenas-empresas business_type-medias-empresas industry-servicos-financeiros industry-tecnologia\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/pt-pt\/blog\/qr-code-o-que-e-quando-entra-em-vigor-coimas-aplicadas-por-falta-de-cumprimento\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2022\/04\/GettyImages-1129489551-684x384.jpg\" class=\"card-post__image\" alt=\"V\u00e1rios colegas de trabalho est\u00e3o reunidos numa oficina moderna. Est\u00e3o sentados e de p\u00e9 \u00e0 volta de mesas com computadores port\u00e1teis, a conversar e a colaborar em tarefas.\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2022\/04\/GettyImages-1129489551-684x384.jpg 684w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2022\/04\/GettyImages-1129489551-768x432.jpg 768w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2022\/04\/GettyImages-1129489551-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-06-25T08:09:58+01:00\">Junho 25, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">6 minutos de leitura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tQR Code e ATCUD nas faturas: O que a sua empresa deve rever para cumprir corretamente\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-2 post-13969 post type-post status-publish format-standard has-post-thumbnail hentry category-dinheiro-e-poupanca tag-faturacao tag-gestao-empresas tag-processamento-de-pagamentos business_type-pequenas-empresas\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/pt-pt\/blog\/pagamentos-online-integracao\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-1086590348-684x384.jpg\" class=\"card-post__image\" alt=\"Uma jovem empres\u00e1ria a atender clientes no seu neg\u00f3cio, demonstrando dedica\u00e7\u00e3o e profissionalismo.\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-1086590348-684x384.jpg 684w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-1086590348-768x512.jpg 768w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-1086590348-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-06-05T15:18:32+01:00\">Junho 5, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">6 minutos de leitura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tPagamentos online: O problema n\u00e3o \u00e9 o m\u00e9todo, \u00e9 a falta de integra\u00e7\u00e3o\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-3 post-13938 post type-post status-publish format-standard has-post-thumbnail hentry category-estrategia-legal-e-processos tag-contabilidade tag-estrategia tag-tecnologia business_type-pequenas-empresas\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/pt-pt\/blog\/novo-sistema-deposito-reembolso\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-1441453430-684x384.jpg\" class=\"card-post__image\" alt=\"Um rapaz de cor com um grupo de colegas numa empresa, a assistir a uma apresenta\u00e7\u00e3o.\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-1441453430-684x384.jpg 684w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-1441453430-768x512.jpg 768w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-1441453430-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-05-19T10:21:08+01:00\">Maio 19, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">5 minutos de leitura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tNovo Sistema de Dep\u00f3sito e Reembolso: O que muda para o seu neg\u00f3cio?\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-4 post-6680 post type-post status-publish format-standard has-post-thumbnail hentry category-estrategia-legal-e-processos tag-contabilidade tag-cumprir-legislacao tag-financas tag-ies business_type-pequenas-empresas industry-servicos-financeiros\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/pt-pt\/blog\/a-ies-o-deposito-legal-das-contas-e-as-liquidacoes-oficiosas\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2022\/04\/GettyImages-1159610631-684x384.jpg\" class=\"card-post__image\" alt=\"Dois colegas de trabalho sentados a rever documentos juntos\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2022\/04\/GettyImages-1159610631-684x384.jpg 684w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2022\/04\/GettyImages-1159610631-768x432.jpg 768w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2022\/04\/GettyImages-1159610631-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-05-11T16:06:03+01:00\">Maio 11, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">8 minutos de leitura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tIES: O que precisa saber sobre o dep\u00f3sito de contas e o risco fiscal\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>As vendas s\u00e3o o cora\u00e7\u00e3o da empresa, e tal como os batimentos do cora\u00e7\u00e3o, t\u00eam de fluir ao ritmo adequado. Se forem escassas, a empresa ressentir-se-\u00e1, mas tamb\u00e9m pode faz\u00ea-lo se vender muito. Sem a infraestrutura necess\u00e1ria, os clientes ou s\u00e3o enganados ou as vendas acontecem sem margem suficiente. Se uma empresa quer canalizar os [&hellip;]<\/p>\n","protected":false},"author":280,"featured_media":7487,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"sage_hide_published_date":false,"sage_hide_read_time":false,"sage_hide_share_buttons":false,"_pwl_sage_podcast_buzzsprout_src":"","footnotes":""},"categories":[13,14,16,23],"tags":[80,52,241,53,94,261],"business_type":[2,3],"context":[],"industry":[127,120,122,123,124,131,125,128,121,129,130,126,132,133],"persona":[],"imagine_tag":[148,266,277],"coauthors":[587],"class_list":["post-6771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crescimento-de-negocio-e-clientes","category-dinheiro-e-poupanca","category-estrategia-legal-e-processos","category-plano-de-negocios","tag-business-intelligence","tag-contabilidade","tag-equipa","tag-faturacao","tag-preco","tag-precos","business_type-pequenas-empresas","business_type-medias-empresas","industry-alimentar","industry-automovel","industry-construcao","industry-distribuicao","industry-e-commerce","industry-retalho","industry-entretenimento","industry-producao","industry-quimica","industry-sem-fins-lucrativos","industry-servicos","industry-servicos-financeiros","industry-tecnologia","industry-viagens-e-hotelaria"],"sage_meta":{"region":"pt-pt","author_name":"Keir Thomas-Bryant","featured_image":"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2022\/04\/GettyImages-1288428995.jpg","imagine_tags":{"148":"Business intelligence","266":"Comunica\u00e7\u00e3o de Invent\u00e1rios","277":"Empresa"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice Portugal","distributor_original_site_url":"https:\/\/www.sage.com\/pt-pt\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/posts\/6771","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/users\/280"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/comments?post=6771"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/posts\/6771\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/media\/7487"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/media?parent=6771"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/categories?post=6771"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/tags?post=6771"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/business_type?post=6771"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/context?post=6771"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/industry?post=6771"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/persona?post=6771"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/imagine_tag?post=6771"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/coauthors?post=6771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}