{"id":6774,"date":"2021-08-31T08:55:46","date_gmt":"2021-08-31T07:55:46","guid":{"rendered":"https:\/\/www.sage.com\/pt-pt\/blog\/?p=6774"},"modified":"2026-01-02T10:49:42","modified_gmt":"2026-01-02T10:49:42","slug":"forum-economico-mundial-2021-transformacao-digital-potenciar-a-grande-mudanca","status":"publish","type":"post","link":"https:\/\/www.sage.com\/pt-pt\/blog\/forum-economico-mundial-2021-transformacao-digital-potenciar-a-grande-mudanca\/","title":{"rendered":"Forum Econ\u00f3mico Mundial 2021 \u2013 Transforma\u00e7\u00e3o digital: potenciar a grande mudan\u00e7a"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/category\/tecnologia-e-inovacao\/\" class=\"entry-header__link\">Tecnologia e Inova\u00e7\u00e3o<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tForum Econ\u00f3mico Mundial 2021 \u2013 Transforma\u00e7\u00e3o digital: potenciar a grande mudan\u00e7a\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2021-08-31T08:55:46+01:00\">Agosto 31, 2021<\/time><\/span><span class=\"reading-time\"> minutos de leitura<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"Forum Econ\u00f3mico Mundial 2021 \u2013 Transforma\u00e7\u00e3o digital: potenciar a grande mudan\u00e7a\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/pt-pt\/blog\/forum-economico-mundial-2021-transformacao-digital-potenciar-a-grande-mudanca\/\"\n\t\t\tdata-share-text=\"Por favor, leia este artigo interessante\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Partilhar<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copiar link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copiada<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n\t<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/pt-pt\/blog\/author\/brunolagos\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2019\/05\/brunolagos-263x300-1-SQUARE-350x350.jpg\" class=\"entry-author__image\" alt=\"\" srcset=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2019\/05\/brunolagos-263x300-1-SQUARE-350x350.jpg 350w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2019\/05\/brunolagos-263x300-1-SQUARE-768x768.jpg 768w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2019\/05\/brunolagos-263x300-1-SQUARE-810x810.jpg 810w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2019\/05\/brunolagos-263x300-1-SQUARE-1536x1536.jpg 1536w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2019\/05\/brunolagos-263x300-1-SQUARE.jpg 1890w\" sizes=\"auto, (max-width: 40px) 100vw, 40px\" \/>\t\t\t\t<span class=\"entry-author__name\">Bruno Lagos<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n\n\n<p>Daqui a alguns anos \u00e9 poss\u00edvel que j\u00e1 ningu\u00e9m fale de \u201ctransforma\u00e7\u00e3o digital\u201d, porque o termo ter-se-\u00e1 tornado irrelevante: empresas que n\u00e3o se transformem digitalmente podem simplesmente deixar de existir. Para evitar tornar-se um desses neg\u00f3cios, as organiza\u00e7\u00f5es devem abra\u00e7ar a <a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/a-transformacao-digital-das-pme-em-portugal-resistencia-ou-avanco\/\">transforma\u00e7\u00e3o digital<\/a> agora.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-no-entanto-ser-digital-apenas-na-direcao-das-empresas-por-si-so-nao-e-suficiente\"><strong>No entanto, ser digital apenas na dire\u00e7\u00e3o das empresas, por si s\u00f3, n\u00e3o \u00e9 suficiente.<\/strong><\/h2>\n\n\n\n<p>O sucesso de uma empresa tamb\u00e9m depender\u00e1 da sua capacidade de criar valor social e econ\u00f3mico e demonstrar lideran\u00e7a orientada por objetivos. No digital a tecnologia oferece este potencial: novas maneiras de criar um novo valor para todas as partes interessadas, ao fazer <a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/a-chave-para-a-sustentabilidade-modelos-de-negocio-do-seculo-xxi\/\">neg\u00f3cios com modelos<\/a> mais inclusivos, sustent\u00e1veis \u200b\u200be confi\u00e1veis.<\/p>\n\n\n\n<p>Para realizar esse potencial, as empresas devem mudar a sua gest\u00e3o. Devem orientar-se para a cria\u00e7\u00e3o de modelos de colabora\u00e7\u00e3o aberta, combinar metas, em termos de valor e prop\u00f3sito, e investir em cultura e em novas capacidades de lideran\u00e7a. Estas devem adquirir novos comportamentos e capacidades para interagir, executar e entregar aos seus clientes um novo valor.<\/p>\n\n\n\n<p>O resultado ser\u00e1 uma <strong>empresa digital inteligente<\/strong>: resiliente, distribu\u00edda e adapt\u00e1vel a mudan\u00e7as disruptivas.<\/p>\n\n\n\n<p>Na esteira da COVID-19, os gestores e l\u00edderes empresariais t\u00eam agora uma oportunidade \u2013 e uma necessidade urgente \u2013 de conscientemente moldar um novo \u201cnormal de neg\u00f3cios\u201d que entrega valor inclusivo e sustent\u00e1vel para todas as partes interessadas.<\/p>\n\n\n\n<p>Nos pr\u00f3ximos anos, esta comunidade de l\u00edderes dever\u00e1 continuar a aprender e a impulsionar a colabora\u00e7\u00e3o nessas prioridades compartilhadas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-tres-oportunidades-para-a-mudanca-empresarial\">1. Tr\u00eas oportunidades para a mudan\u00e7a empresarial <\/h3>\n\n\n\n<p>As empresas devem aproveitar a oportunidade de gerar lucro e investir na transforma\u00e7\u00e3o digital. Os empres\u00e1rios podem usar essa <a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/a-transformacao-digital-e-compativel-com-a-transformacao-sustentavel-das-empresas\/\">transforma\u00e7\u00e3o digital<\/a> para criar valor atrav\u00e9s de tr\u00eas caminhos inter-relacionados:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Transformar o neg\u00f3cio<\/strong>: Reorientar os investimentos para o digital e iniciativas de transforma\u00e7\u00e3o que gerem valor sustentado a longo prazo para a empresa.<\/li>\n\n\n\n<li><strong>Capacitar as partes interessadas<\/strong>: Usar a tecnologia para responder \u00e0s necessidades e prioridades de um conjunto mais amplo de partes interessadas, incluindo funcion\u00e1rios, consumidores, parceiros, governos e sociedade.<\/li>\n\n\n\n<li><strong>Mudar sistemas<\/strong>: Criar novas colabora\u00e7\u00f5es e modelos de cria\u00e7\u00e3o de valor em ecossistemas para enfrentar os desafios globais atrav\u00e9s de novos mercados e possibilitar mudan\u00e7as sist\u00e9micas.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-as-7-dimensoes-da-transformacao-digital\">2. As 7 dimens\u00f5es da transforma\u00e7\u00e3o digital<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Dimens\u00e3o do neg\u00f3cio<\/strong><\/td><td><strong>De\u2026<\/strong><\/td><td><strong>Para \u2026<\/strong><\/td><\/tr><tr><td>Novo valor<\/td><td>Uma cadeia de valor linear, valor para o acionista.<\/td><td>Um mapa de valor din\u00e2mico, valor para as partes interessadas.<\/td><\/tr><tr><td>Modelo de neg\u00f3cio digital<\/td><td>Canais digitais para produtos.<\/td><td>\u00a0produtos.<br>\u00a0<br>Servi\u00e7os ou resultados baseados em dados com recurso a plataformas digitais.<\/td><\/tr><tr><td>Modelos operacionais<\/td><td>Hier\u00e1rquico, isolado.<\/td><td>\u00c1gil, local, aprimorado por Intelig\u00eancia Artificial, baseado em plataformas.<\/td><\/tr><tr><td>Modelos de neg\u00f3cio<\/td><td>Globalizado e de baixo custo.<\/td><td>Localizado, resiliente, eficiente, \u00e9tico.<\/td><\/tr><tr><td>Decis\u00f5es em tempo real<\/td><td>Tomada de decis\u00e3o, com base em dados hist\u00f3ricos.<\/td><td>Preditivo, inteligente, em tempo real.<\/td><\/tr><tr><td>Decis\u00f5es de investimento baseadas em dados<\/td><td>Novos recursos de tecnologia e objetivos de crescimento.<\/td><td>Reduzindo o risco \/ rendimento, encontrando novos rendimentos.<\/td><\/tr><tr><td>Aumentar o talento<\/td><td>Fechando lacunas de habilidades conhecidas<\/td><td>Uma flexibilidade digital, interac\u00e7\u00e3o entre recursos humanos, m\u00e1quinas inteligentes e for\u00e7a de trabalho.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-os-principios-orientadores-para-a-transformacao-digital\">3. Os princ\u00edpios orientadores para a transforma\u00e7\u00e3o digital<\/h3>\n\n\n\n<p>Nenhum caminho pode garantir o sucesso, mas existem 11 princ\u00edpios, vulgarmente aplicados por organiza\u00e7\u00f5es l\u00edderes, que podem ajudar a maioria das empresas a ter sucesso nas sete dimens\u00f5es da transforma\u00e7\u00e3o digital.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Seja claro nos objetivos.<\/strong> Exer\u00e7a uma lideran\u00e7a bem definida para equilibrar compensa\u00e7\u00f5es dif\u00edceis entre as vantagens das partes interessadas.<\/li>\n\n\n\n<li><strong>Incorpore o digital em todas as fun\u00e7\u00f5es.<\/strong> Fa\u00e7a o digital integrar a <a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/reskilling-e-upskilling-solucoes-para-nao-perder-o-comboio-da-transformacao-digital\/\">estrat\u00e9gia da empresa<\/a>. As formas de trabalhar devem basear-se em equipas multifuncionais.<\/li>\n\n\n\n<li><strong>Combine a inova\u00e7\u00e3o e a efici\u00eancia.<\/strong> Considere a tecnologia como um recurso e uma medida de corte de gastos e bem como um investimento a longo prazo em novos valores.<\/li>\n\n\n\n<li><strong> Integre valor e prop\u00f3sito. <\/strong>Incuta prop\u00f3sito na estrat\u00e9gia de neg\u00f3cios para ajudar a criar novos mercados e propostas de valor.<\/li>\n\n\n\n<li><strong> Avance com roteiros \u00e1geis e iterativos. <\/strong>Mantenha a flexibilidade durante a transforma\u00e7\u00e3o digital. Defina grandes evolu\u00e7\u00f5es e projetos para atingir o seu principal objetivo e a\u00e7\u00f5es t\u00e1ticas de curto prazo.<\/li>\n\n\n\n<li><strong> Combine estrat\u00e9gia de curto e longo prazo. <\/strong>Execute o cen\u00e1rio de planeamento a longo prazo, e considera mudan\u00e7as em diferentes perspetivas.<\/li>\n\n\n\n<li><strong> Construa uma cultura empreendedora. <\/strong>Crie uma for\u00e7a de trabalho que est\u00e1 disposta a inovar e falhar r\u00e1pido se necess\u00e1rio, apoiada por espa\u00e7os \u00e1geis e incubadoras de inova\u00e7\u00e3o disruptiva.<\/li>\n\n\n\n<li><strong> Invista nos <\/strong><a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/gestao-de-recursos-humanos-tendencias-digitais-na-nova-era\/\"><strong>recursos humanos<\/strong><\/a><strong>.<\/strong> Aumente e atualize continuamente as capacidades digitais da dire\u00e7\u00e3o da empresa e das equipas executivas.<\/li>\n\n\n\n<li><strong> Invista em tecnologia a longo prazo. <\/strong>Equilibre as press\u00f5es de curto prazo com o valor futuro a ser obtido por meio de investimentos, guiados pela sua vis\u00e3o e focados em resultados de neg\u00f3cios.<\/li>\n\n\n\n<li><strong> Esteja determinado com a ado\u00e7\u00e3o de tecnologia. <\/strong>Desenvolva vis\u00f5es compartilhadas, estruturas coordenadas e determina\u00e7\u00e3o institucional para superar as divis\u00f5es departamentais r\u00edgidas e a resist\u00eancia \u00e0 mudan\u00e7a.<\/li>\n\n\n\n<li><strong> Avalie o sucesso.<\/strong> As capacidades digitais adquiridas e as melhorias na experi\u00eancia do cliente devem ser utilizadas para medir o sucesso da transforma\u00e7\u00e3o digital.<\/li>\n<\/ol>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Receba a newsletter Sage Advice<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div 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has-grey-light-background-color wp-block-sage-post-topics\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col col-12 col-lg-4\">\n\t\t\t\t<h3 class=\"more-topics__title h2\">Saiba mais sobre os t\u00f3picos mencionados neste artigo<\/h3>\n\t\t\t<\/div>\n\t\t\t<div class=\"col col-12 col-lg-8\">\n\t\t\t\t<ul class=\"post-tags__list\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/tag\/digital\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tDigital\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/tag\/tecnologia\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tTecnologia\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<div class=\"alignfull wp-block-sage-related-posts\">\n\t<section class=\"related-posts card-grid has-dark-background-color\">\n\t<div class=\"container\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--featured h1\">Aprofunde o seu conhecimento<\/h2>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"row related-posts__featured\">\n\t\t\t\t<div class=\"col card-grid__item\">\n\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-0 post-6109 post type-post status-publish format-standard has-post-thumbnail hentry category-lideres-globais-em-inovacao category-tecnologia-de-amanha category-tecnologia-de-hoje category-tecnologia-e-inovacao tag-competitividade tag-empresas tag-estrategia tag-gestao-empresas tag-tecnologia business_type-medias-empresas industry-distribuicao industry-e-commerce industry-retalho industry-entretenimento industry-producao industry-servicos industry-servicos-financeiros industry-tecnologia card-post--is-clickable\"\n>\n\t<div class=\"card-post__media-wrapper\">\n\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2022\/04\/GettyImages-1307905824-1440x810.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2022\/04\/GettyImages-1307905824-684x384.jpg 684w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2022\/04\/GettyImages-1307905824-768x432.jpg 768w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2022\/04\/GettyImages-1307905824-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\t<\/div>\n\n\t<div class=\"card-post__content\">\n\t\t\t\t\t<div class=\"card-post__label\">Recomendado<\/div>\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-06-10T10:32:34+01:00\">Junho 10, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">7 minutos de leitura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h3\">\n\t\t\t\t\t\t\t<a\n\t\t\t\t\tclass=\"card-post__title-link\"\n\t\t\t\t\thref=\"https:\/\/www.sage.com\/pt-pt\/blog\/que-erp-escolher-para-a-sua-empresa\/\"\n\t\t\t\t>\n\t\t\t\n\t\t\tQue ERP escolher para a sua empresa?\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/p>\n\n\t\t\n\t\t\t\t\t<p class=\"card-post__description\">\n\t\t\t\tDescubra quando a sua empresa realmente precisa de um ERP e saiba como escolher a solu\u00e7\u00e3o mais adequada ao seu neg\u00f3cio.\t\t\t<\/p>\n\t\t\n\t\t\t<\/div>\n\n\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"row related-posts__non-featured\">\n\t\t\t\t<div class=\"col col-12\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--more h4\">Artigos mais recentes<\/h2>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-1 post-13964 post type-post status-publish format-standard has-post-thumbnail hentry category-tecnologia-e-inovacao tag-financas tag-gestao-empresas tag-inteligencia-artificial tag-tecnologia business_type-medias-empresas\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/pt-pt\/blog\/ia-na-tesouraria-impacto-real\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2024\/10\/BrandShoot-LND_June2024_Financial-Services_0405-684x384.jpg\" class=\"card-post__image\" alt=\"Pessoa sentada num sof\u00e1 e outra pessoa sentada numa cadeira, de frente uma para a outra, junto a uma mesa pequena com duas ch\u00e1venas. O cen\u00e1rio \u00e9 um espa\u00e7o interior luminoso, com uma janela ao fundo a deixar entrar luz natural. As duas pessoas parecem estar numa conversa, num ambiente calmo e profissional.\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2024\/10\/BrandShoot-LND_June2024_Financial-Services_0405-684x384.jpg 684w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2024\/10\/BrandShoot-LND_June2024_Financial-Services_0405-768x512.jpg 768w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2024\/10\/BrandShoot-LND_June2024_Financial-Services_0405-1214x810.jpg 1214w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-06-01T07:36:19+01:00\">Junho 1, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">5 minutos de leitura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tO que diferencia as empresas que j\u00e1 est\u00e3o a usar IA na tesouraria com impacto real\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-2 post-13946 post type-post status-publish format-standard has-post-thumbnail hentry category-tecnologia-e-inovacao tag-gestao-empresas tag-tecnologia tag-tomar-decisoes-financeiras business_type-medias-empresas\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/pt-pt\/blog\/gestao-projetos-falha-processos-definidos\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-694402246-684x384.jpg\" class=\"card-post__image\" alt=\"Sage\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-694402246-684x384.jpg 684w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-694402246-768x512.jpg 768w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-694402246-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-05-25T08:01:48+01:00\">Maio 25, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">5 minutos de leitura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tPor que a gest\u00e3o de projetos falha mesmo quando os processos est\u00e3o definidos\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-3 post-13938 post type-post status-publish format-standard has-post-thumbnail hentry category-estrategia-legal-e-processos tag-contabilidade tag-estrategia tag-tecnologia business_type-pequenas-empresas\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/pt-pt\/blog\/novo-sistema-deposito-reembolso\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-1441453430-684x384.jpg\" class=\"card-post__image\" alt=\"Um rapaz de cor com um grupo de colegas numa empresa, a assistir a uma apresenta\u00e7\u00e3o.\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-1441453430-684x384.jpg 684w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-1441453430-768x512.jpg 768w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-1441453430-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-05-19T10:21:08+01:00\">Maio 19, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">5 minutos de leitura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tNovo Sistema de Dep\u00f3sito e Reembolso: O que muda para o seu neg\u00f3cio?\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-4 post-13922 post type-post status-publish format-standard has-post-thumbnail hentry category-tecnologia-e-inovacao tag-tecnologia business_type-pequenas-empresas business_type-medias-empresas business_type-contabilistas\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/pt-pt\/blog\/do-codigo-ao-credito-fiscal\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-1450789015-684x384.jpg\" class=\"card-post__image\" alt=\"Grupo de trabalhadores numa empresa, trabalhando sentados nas escadas de madeira do escrit\u00f3rio.\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-1450789015-684x384.jpg 684w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-1450789015-768x512.jpg 768w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-1450789015-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-05-14T13:19:34+01:00\">Maio 14, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">4 minutos de leitura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tDo c\u00f3digo ao cr\u00e9dito fiscal: Como estruturar a I&amp;D na sua empresa tecnol\u00f3gica\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Daqui a alguns anos \u00e9 poss\u00edvel que j\u00e1 ningu\u00e9m fale de \u201ctransforma\u00e7\u00e3o digital\u201d, porque o termo ter-se-\u00e1 tornado irrelevante: empresas que n\u00e3o se transformem digitalmente podem simplesmente deixar de existir. Para evitar tornar-se um desses neg\u00f3cios, as organiza\u00e7\u00f5es devem abra\u00e7ar a transforma\u00e7\u00e3o digital agora. No entanto, ser digital apenas na dire\u00e7\u00e3o das empresas, por si [&hellip;]<\/p>\n","protected":false},"author":799,"featured_media":7502,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"sage_hide_published_date":false,"sage_hide_read_time":false,"sage_hide_share_buttons":false,"footnotes":""},"categories":[18],"tags":[194,223],"business_type":[2,3],"context":[],"industry":[132],"persona":[],"imagine_tag":[148,173,165],"coauthors":[504],"class_list":["post-6774","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia-e-inovacao","tag-digital","tag-tecnologia","business_type-pequenas-empresas","business_type-medias-empresas","industry-tecnologia"],"sage_meta":{"region":"pt-pt","author_name":"Bruno Lagos","featured_image":"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2022\/04\/GettyImages-1352002639.jpg","imagine_tags":{"148":"Business intelligence","173":"Ecommerce","165":"Tecnologia e Inova\u00e7\u00e3o"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice Portugal","distributor_original_site_url":"https:\/\/www.sage.com\/pt-pt\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/posts\/6774","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/users\/799"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/comments?post=6774"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/posts\/6774\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/media\/7502"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/media?parent=6774"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/categories?post=6774"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/tags?post=6774"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/business_type?post=6774"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/context?post=6774"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/industry?post=6774"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/persona?post=6774"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/imagine_tag?post=6774"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/coauthors?post=6774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}